Business of Art + Design Year 4 // Brand Strategy and Media Plan for Art Ovation Hotel, a Marriott Autograph Collection Hotel // Produced by Nada Kahn and Martha Patouris // For their senior thesis, Business of Art and Design Seniors Nada Khan and Martha Patouris worked with stakeholders at the new Art Ovation Hotel in Downtown Sarasota. Their proposed brand strategy, creative campaign, and media plan was ultimately pitched to hotel executives in the spring of 2018.
