YouTube sensation
Lollo & Bernie Dance School Video
- more than 46 million views on YouTube
Brand highlights
• Tere’s an ofcial Lollo & Bernie Club
• Lollo & Bernie music is available on
• Winner of ”Stora barnsemesterpriset” 7 years in a row
• Live show on stage in theaters in Stockholm and Gothenburg (2019)
• Approximately 30 000 Lollo & Bernie plush toys sold every year
Streams
Number of YouTube streams for Te Lollo & Bernie Dance + Mini Disco (Ofcial accounts)
Sweden: 48 274 735
Norway: 6 065 159*
Denmark: 2 117 575*
Finland: 250 000*
*New versions published in June 2020, all old streams were erased
About 30 000 monthly listeners on Spotif. Numbers of streams per song*:
Lollo & Bernie Song (Mix): 1 490 000
Lollo & Bernie’s Mini Disco: 830 000
Lollo & Bernie song: 640 000
*Released sept 18, 2019, Scandinavian versions
• Shop-in-shop concepts for Sunwing’s mini markets
• Pop-up store with bookable birthday parties
• Own webshop: .lollobernie.com
Brand principles
• Target group (0) 3-7 years
• 100% brand consistency
• A high level of qualit
• Sustainable and eco-friendly approach when possible
• ’No candy policy'
Lollo
• A girafe born in Africa
• Prefers vegetarian food and loves sweet fruit
• Eager to explore and learn (ears and eyes)
• Loves to compete but always want to win with stle
• Loves dancing, acting and dressing up
• Can’t swim
Bernie
• A bear born near the Polar Circle
• Loves food and is always eager to try new things
• Full of energy and a bit clumsy (round belly, small eyes)
• Crafy and likes to teach
• Knows almost everything
• Afraid of the dark
Licensees
• Teddykompaniet - Plush toys, key rings, beach products, memo, puzzles
• Francheti - Apparel
• Lappeland - Name tags
• PFG Stockholm - Jewelry for children
• Tildas - UV clothing
Collaborations
Franchetti clothing collection
Hotel Visitors
• Nordic Leisure Travel Group is owned by Peter Stordalen, Altor Fund and TDR Capital
• Ving is the number one travel company in Sweden & Norway
• Spies is the number one travel company in Denmark
• Tjäreborg is the number two travel company in Finland
• Own airlines: SunClass Airlines
• Own branded hotels; Sunwing, Ocean Beach Club and Sunprime
• +3000 employees
• 1,6 million holidays to Nordic guests/year
Brand Recognition
In surveys made by BAS and YouGov:
”Do you know of these children characters/mascots in hotels and travel?”*
Result 2011: 33%
Result 2018: 55%
*Sweden (BAS 2011, YouGov 2018)
Lollo & Bernie online
www.lollobernie.com
Instagram.com/lollobernieoficial
www.facebook/vingresor - 294k likes
www.facebook/spiesrejser - 151 k likes
Ving support: ”Welcome home” e-mails
Vings World 2 x year: 70 000 copies (customers & retailers)
Potential sales distribution in their channels (SunClass Airlines, webshop, hotels) depending on the product.
Artwork examples
shatilla.holm@rightsandbrands.com
Shatilla Holm