Bamse Brand Presentation

Te world’s strongest bear

Bamse is a Swedish cartoon created in the 60’s by Rune Andréasson. Charged with his granny’s famous ”thunder honey”, Bamse is every thief’s worst nightmare!

Over 200 000 books sold every year!

280 000 comic book readers every month!*

20-30 audiobooks published every year

160 000 listeners per month on Spotify

3,1 million

Bamse-products Sold

92% of children know of Bamse*

2 million audiobooks read per year!

Over 1,35 million tickets sold in cinemas!

725 000 visitors to Bamses Värld at Bamse on Tour has visited

105 towns around Sweden

Entertainment and education focus

The brand has a high level of trust among parents and grandparents

Bamse, 4-5 years

Te children’s favorite

Which of the following characters does your child recognise?

Bamse, 6-8 years

Bamse, 9-10 years

421 interviews 532 interviews 447 interviews

Rune Andréasson

On his first birthday Rune Andréasson got a teddybear as a birthday gif . Te beloved bear inspired him to create several comic bears that finally became the teddy bear we today know as BAMSE - the world’s strongest bear.

Rune Andréasson was born in Gothenburg in 1925. His interest for drawing comics started early and he was still in school when the weekly magazine Allers started to publish his illustrated stories. His first comic strip Brum was about a nice litle bear cub that lived in the Swedish forest. Allers started to publish Brum every week in 1943 and the year afer Brum was also published weekly in Göteborgsposten. Tis continued on until 1967. Rune Andréasson did everything himself; wrote stories and made cartoons.

Te story behind Bamse

Despite Brum’s popularit, Rune Andréasson started to think of a new bear, one with a stronger personalit. At the end of the 1940s, he created Teddy. Teddy was a strong, clumsy, and somewhat slowthinking bear with two friends - the rabbit Lasse Skut and the turtle Skalman. Teddy didn’t need any special honey to become the world’s strongest bear, which over time became an issue for the storytelling.

With the experience of the two bears Nalle and Teddy, Andréasson decided to rework the characters from the Teddy comic, and on September 11, 1962, Bamse and his friends were born.

In 1966 Bamse started as a weekly comic strip in Allers, and the same year the first six Bamse movies premiered on Swedish television. Te comic and the movies were so well received that Rune started to think of a comic book about Bamse and his friends. At the end of the 1960’s, he discontinued the comic strip in Allers in order to make time for new movies and launch the comic book.

In January 1973 the first issue of Bamse was released.

Kind

Bamse

celebrates 60 years in 2026!

Te 60 year jubilee will be celebrated during 2026, with new artwork and logos for the anniversary, as well as campaigns and activities during the year.

Publishing program - Comics

First issue published 1973 - celebrated 50 years in 2023!

280 000 readers every month!

Bamse för de yngsta

Target group: 1,5 - 6

Issues/year: 12

Pages: 16+4

Bamse: kul at lära

Target group: 4 - 7

Issues/year: 6

Pages: 24+4

Number of issues: 27

Bamse Sagoserier

Target group: 3 -6

Issues/year: 6

Pages: 16+4

Number of issues: 22

Bamse

Target group: 4 - 8

Issues/year: 20

Pages: 32+4

Bamses äventr

Target group: 6+

Issues/year: 6

Pages: 80+4

Reprint of adventurous comics

Bamses Julalbum

Target group: 4-8

Issues/year: 1

Pages: 48+4

Number of issues: 34

Publishing program - special editions

Special Bamse-editions in collaboration with diferent organizations. Tese are loading the Bamse brand with knowledge and good values. Over the years, several magazines have been developed where Bamse, for example, teaches kids about Regalskeppet Vasa, dental health with Glaxo Smith Kline, health and recycling.

With Bamse’s strong brand and high credibilit, and with long experience as a storyteller, there is a unique concept for helping other brands, authorities and organizations to reach out with their information and messages. In a tailor-made way for both sender and target audience. And as always, with the story in focus.

Publishing program - books

Board Books

Target group: 0-3

Story Books

Target group: 3-6

Novelt Books

Target group: 0-3

Story Book Collections

Target group: 3-6

Learn to Read

Target group: 4-5+

Non-fiction Books

Target group: 3-6

Over 200 000 books sold every year!

Chapter Books

Target group: 5+

Colouring and Activit books

Target group: 3-6

First book published in 1966

Reading with Bamse

Many parents use Bamse when reading with their children. Te comics are writen in capital leters and combine words with images, which makes it easier for children to learn to read.

Tere are also Bamse comics that are made for educational purposes, taking on diferent topics that grown-ups can discuss together with children.

One example: Dyslexia

• Tere’s a story about a hedgehog with dyslexia in the Bamse comics, with a facts page about dyslexia.

• Teacher’s guide from years 0-3 to create an understanding of dyslexia and students’ diferences.

• Material developed in cooperation with Dyslexiförbundet, Prinsparets stifelse, as well as expert Lisa Marx.

2 million audiobooks read per year!

Find Bamse on Spotif, Storytel and Youtube

premiering 2025!

A new animated movie ”Bamse och Havets Hemlighet” will premiere Christmas 2025. It will be directed by Christian Ryltenius and produced by Johanna Bergenstråhle and the animationstudio Slugerfilm.

Movies

Christmas 2025:

”Bamse och Havets Hemlighet”

Christmas 2023:

”Bamse och världens minsta äventr” - 2023 - watch trailer here

Cinema movies:

”Bamse och Vulkanön” - 2021 - watch trailer here

”Bamse och dunderklockan” - 2018

”Bamse och häxans doter” - 2016

”Bamse och tjuvstaden” - 2014

Over 1,35 million tickets sold in cinemas!

Movies (1966 - 1991)

Rune Andréasson’s color movies (1972-1991):

”Skatkartan” & ”Skatsökarfärden”

”Vulkanutbrotet” & ”Den hungriga draken”

”Vargen äter dunder-honung”

”Den flygande matan” & ”Trollkarlen”

”Den lilla åsnan” & ”Den stora kapplöpningen”

”Bamse i Trollskogen"

Rune Andréasson’s black & white movies (1966):

”Världens starkaste björn”

”Skalmans märkliga bil”

”Et lejon har rymt från en cirkus” & ”Afrikaresan”

”Resan till Badköping”

”Nu är det vinter”

Bamse och Sjörövarskaten (Bamse and the Pirate’s Treasure) is an exciting and fast-paced show for the whole family. Bamse and Lille Skut head to the South Sea, afer finding a forgoten old treasure map in Grandma’s atic. Te tour started in 2023 and has visited 105 towns so far in Sweden!

Te World of Bamse

at Kolmården

At Bamse’s World, located at the amusement and animal park Kolmården in Sweden, children can enter the colorful world of Bamse. Here, they can experience the sights and sounds of a magical world with over 20,000 square meters of rides, play areas, parkland, shops, and food courts.

Bamse’s world had around 725 000 visitors in 2022

Read more here.

Bamseloppet

Bamseloppet or ”the Bamse run” is arranged every year at preschools around Sweden, usually in the month of May.

Bamseloppet encourages children to movement, and the preschools can adapt the activit according to the children’s needs. Everybody can join!

• Every year, 100 000 preschoolers join Bamseloppet.

• Free material is sent to 1000 preschools

• Many more download material and make their own activities

www.bamse.se

Instagram/bamse_varldens_starkaste_bjorn - 18,5K followers

www.youtube.com/bamselive

”The Bamse song” - over 7,5 million views

App: ”Bamses skattkista” – for iOS and Android.

Artwork examples

Collaborations