Astrid+Ilon

Wikland & AstridLindgren

sees how she lifs it high above her head and steadies herself to leap.

“You’re mad”, says Lisabet, “you’re absolutely mad.”

Tese colorful mugs carry engraved quotes from Astrid Lindgren’s well known characters. At the botom, Ilon Wikland’s beloved illustrations are featured as an element of surprise.

Read about the collaboration and Design House Stockholm here.

“Tere are stories from childhood that live on in one’s whole life. Such are Astrid Lindgren’s fairytales about Lota on Troublemaker Street and Te Children of Noisy Village, beautiflly illustrated by Ilon Wikland.”

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Polarn O. Pyret

“Meet the illustrator behind many beloved children's books, Ilon Wikland. Ilon has illustrated most of the famous author Astrid Lindgren's books, such as Karlsson on the Roof and Te Brothers Lionheart. She has also published and writen her own books.

A

truly inspiring rebel!”

Read about the collaboration and Ilon as a rebel here.

T

ree titles on BBC’s list of 100 greatest children’s books of all time

Te Brothers Lionheart Ronia, the Robber’s Daughter Karlsson on the Roof

177 experts from 56 countries have together named the best children's books of all time in this BBC article.

New Christmas tradition on Swedish TV

The Swedish national television channel SVT wants to continue creating shared TV traditions and has produced 'Christmas with Astrid Lindgren,' an hour-long program of stories based on Astrid Lindgren's work. Starting from Christmas Eve 2023, the audience will encounter colorful characters and magical worlds. Newly produced animations will be mixed with classic film clips. Now also showing in Norway, Germany, and Poland.

Read more here.

Exhibition in Gothemburg 2024

The exhibition “Ilon Wiklands bildvärldar.

Saga, äventyr och vardagsliv” opened in 2024 at The Gothenburg Museum. Roughly 400 original works were displayed in a playful environment encouraging children’s exploration.

Read more here.

Ilon Wikland

An icon in Swedish children’s book literature

Drives her inspiration for illustrations from real life

Educated at Konstfack

Applied for a job as an illustrator at Rabén & Sjögren 1953

Started working with Astrid Lindgren

An artist with an instinct for details

Ilon escaped the Soviet occupation of Estonia in 1944 and arrived in Sweden as a 14-year-old refugee

She has said that Astrid’s writing makes her see inner pictures

She also drew inspiration for many of her legendary environments and characters from her own home

A treasure of illustrations with over 1 000 images, is available from Rights & Brands

Ilon Wikland & Astrid

Lindgren collaboration

llon Wikland has illustrated the greatest number of Astrid Lindgren’s books.

The Brothers Lionheart, The Children of Noisy Village, Lotta on Troublemaker Street, Karlsson on the Roof, Madicken, Ronja the Robber’s Daughter and many more.

Rights & Brands is happy to present the merchandising program based on the pair’s amazing output of stories and artwork.

Astrid Lindgren

1907-2002

Fought for children’s rights, equality, ecology and for animal welfare.

She held on to her beliefs with both courage and seriousness, as well as humour and love.

170 million books sold worldwide

Translated to more than 100 languages

Te Children of Noisy Village

Trough the eyes of nine-year-old farmer’s daughter Lisa, the reader observes life in a small countryside village – a life in harmony with nature and its seasons.

Tere are three farmhouses in Noisy Village, ‘North Farm’, ‘Middle Farm’, and ‘South Farm’. Six children live there, Lisa, Lasse, Bosse, Brita, Anna and Olle.

Most liked Instagram post: 16 990 likes

6 books published First book was published in 1947

Watch a clip from when the Children of Noisy Village celebrates Christmas here Rural idyll close to nature

2 television series and 3 feature films Tanslated into

40 languages

96% awareness in Sweden

idyll close to nature

Artwork examples

Licensing products

Madicken

Madicken lives with her Mum, Dad, litle sister Lisbet and their housemaid Alva, in a big, beautiful house called ’Junedale’, Madicken is fearless and she ofen ends up in somewhat stick situations that she has to use all her wits to get out of. She climbs trees, flies airplanes and jumps of roofs.

A feature film and TV series

2 books published

Romantic, royal and timeless

Tanslated into

30 languages

First book was released in 1960

Madicken was based on a real girl, watch the video here

79% awareness in Sweden

8 million books sold world wide

Instagram post: 19 785 likes

Romantic, royal & timeless

Artwork examples

Karlsson on the Roof

Karlsson is, in his own words, a handsome, thoroughly clever, perfectly plump man in his prime.

Atached to his back he has a small propeller with which he can fly. One day he decides to come in to land at Litle Brother’s. And from then on nothing is the same.

Artwork examples

Troublemaker Street

Lota grows up in a small idyllic middle-class town during the 1950s. Te stories about Lota are modern in their approach to parenting.

Small town, family life and creativity

84% awareness in Sweden

8 million books sold world wide

First book was released in 1958 Tanslated into 35 languages 2 feature Films 2 chapter books published

3 picture books

Artwork examples

Licensing products

Licensing products

Ronja the Robber’s Daughter

Ronja’s life begins on an extra-ordinary night, and she grows up to become an equally extraordinary girl. A girl who’s the apple of her father’s eye, but who also challenges him, and a girl who chooses friendship over family rivalry. Ronja explores the deep forests, lakes, mountains, and forest glades. She’s drawn to wilderness and adventure.

First book was released in 1981

4 comic books

awareness

One movie and a TV series of 26 episodes 1 chapter book published Nature, bravery, kindness and loyalty.

Tanslated into

45 languages

11 million books sold world wide

Most liked Instagram post: 4 800 likes

Artwork examples

Licensing products

Te Brothers Lionheart

Te Brothers Lionheart is a tale of love strong enough to conquer death – not just once, but twice. Afer brothers Jonathan and Crustpass away they meet again in Nangijala, the land of eternal spring. Casting a long shadow over their world is the evil trant Tengil, ruler of the country Karmanjaka, where he’s building his new fortress up in the Te Ancient Mountains.

One feature film

1 chapter book published Fear, courage, love, good and evil

Most liked Instagram post: 5 300 likes

8 million books sold world wide

Tanslated into 50 languages

First book was released in 1973 87% awareness in Sweden

Fear, courage, love, good and evil

Artwork examples

Licensing products

Ilon Wikland’s own stories

Ilon Wikland is perhaps best known for having illustrated most of Astrid Lindgren’s beloved characters. However, she has also writen and illustrated several of her own books.

In the book Te Long, long journey, llon Wikland tells the story of her childhood and the flight from Estonia to Sweden. Te book was writen together with the author Rose Lagercrantz and was published in 1995.

In the book Sammeli, Epp and Me, Wikland wrote the texts herself. Te dog Sammeli is a faithful companion and a dog that Ilon owned in real life, and Sammeli is featured in several of Ilon’s books and stories.

Other licensing products

Theme park in Vimmerby, Sweden

500 000 visitors every year

A place where Astrid Lindgren’s and Ilon Wikland’s characters come to life. One of the most popular tourist attractions in Sweden The Astrid Lindgren Store holds a large assortment of products with the characters astridlindgrenstore.com

Junibacken

Theme park in Stockholm, Sweden

A cultural centre for both children and adults

Over 1500 theatre performances per year - one of the largest producers in the country

Largest bookshop in Sweden

A popular mini train to the world of fairy tales and stories

SoMe channels

https://www.ilonwikland.com/

Instagram/ilonwikland - 51K followers

www.facebook/Ilon Wikland

jenny.adamsson@rightsandbrands.com

www.rightsandbrands.com