Arnie Alligator Brand Presentation

Page 1


About the brand owners

See You Later! Oy Ab is an IP house focusing on children’s content that holds the IP for Arne Alligator (Arnie Alligator in English) and Loppan, among others. Our mission is to create wonderful characters, music and stories for children across platforms.

In 2021, SF Studios, owned by Bonnier Group, announced their investment in See You Later!. In 2024 we released our first movie Arne Alligator & Djungelkompisarna (Arnie Alligator & his Jungle Buddies)

See You Later! is run by creator Marcus Granberg, media entrepreneur and investor Anton Molander.

A music loving alligator and his friends

Arnie Alligator, is a playful, curious and music loving character. Arnie lives in the jungle and embarks on adventures with his friends Lilly, Pedro del Fjedro, Pelle the Elephant, Antonio the little monkey and Jenny Jerboa among others. The gang is all about teamwork, inclusiveness, nature and adventures – with a healthy dose of humor and fun. The team with Arnie as the headline star has become super popular, capturing children’s hearts on Youtube, music platforms and live shows in the Nordic countries

Arnie Alligator’s YouTube channels have surpassed an astonishing 250 million views, making the characters one of the most visible in Northern Europe among children’s content. Arnie Alligator and his friends also tour the Scandinavian arena with a live act and has a strong presence on all digital platforms.

Brand Highlights

• Over 400 million streams on Youtube, 6 million monthly views and growing!

• New animated music and videos on Youtube coming on a regular basis

• Over 30 million streams on Spotify, and almost 500.000 monthly listeners

- Sweden: almost 300K monthly listeners total

- Denmark: 115K monthly listeners total

- Finland: Almost 70K monthly listeners total

• Active live shows in Sweden, Finland and Denmark. Over 1000 shows in total. About 100 in Finland annually, about 50 in Sweden annually and 30 in Denmark.

• Four times platinum record winner in Sweden with 56 million streams across all platforms, and two times gold record winner in Denmark

• Target group: Pre-school and siblings, 2-5 y/o

• Music videos available in Swedish, Norwegian, Danish, Finnish, English and German

Arnie Alligator

Arnie is a ball of energy and positivity! Life is an adventure and Arnie enjoys it. Nothing is too scary or too dangerous, Arnie always goes in headfirst in all situations. He also sees the best in everyone – both animals and humans. Everyone has the potential to do good. Therefore, Arnie always has a trust in others and never acts selfishly.

Arnie also loves to eat, especially hamburgers. His stomach’s constant hunger can sometimes override his rationality and conflict with his brain. He also has a musician’s heart and talent, exclaiming in musical numbers is not foreign for Arnie.

Arnie loves everyone and everything, but he does not like injustice. Injustice towards friends, animals, people and nature. Destruction of nature makes Arnie very sad; he does everything in his power to take care of the nature surrounding him.

Arnie Alligator is simply an enjoyer of life, whose consequent thinking does not reach further than his snout. His trust, friendliness and spontaneity can therefore be something who leads him to trouble, but with his love for food, friends and all of life’s adventures – he always has a smile on his wide lips!

Lilly

Lilly is a curious and clever adventurer who always and happily faces any challenges that are thrown her way. She is well read, intelligent and loves animals and nature, she can’t stand injustice or any harm to nature. She wants the best for everyone but can at times have a hard time to prioritize as her heart wants a lot of diferent things. She loves to play together with her friends, especially Arnie. She feels responsible for him, and often guides him in the right direction, and teaches Arnie about the world.

Pedro del Fjedro

Pedro is a very stubborn and passionate parrot who thinks he knows everything about everything. The world is how he sees it, and he is always right, even when he is wrong. His hot temper can sometimes steer him to the wrong conclusion which often leads to self-inflicted trouble.

He does not like to be misunderstood and is scared to be looked down upon. He has an inferiority complex and is his own biggest enemy. Pedro also has pirate blood in his veins, something he romanticizes and gladly points out. Pedro never resists a fight!

Pelle Elephant

Pelle is a big individual with an even bigger heart. He loves his friends and believes that he has a responsibility for their wellbeing and safety. Unfortunately, he is extremely cautious and scared, everything is a threat and potential danger to him and his friends. His role model and idol is his mother who’s words of wisdom are always with him and he often likes to quote these to others.

Antonio

Antonio is fairly new to the group. After being teased and bullied by his fellow monkeys, he found friendship and belonging with Arnie and his friends. However, he is very cautious and doesn’t like to assume anything. He struggles to see himself as liked and a part of the group. Because of this, he is easily influenced by peer pressure and tries to please everyone, often neglecting his own well-being. Despite this, he is a cheerful and generous soul who is always there for others, constantly ofering a helping hand.

Jenny Jerboa

As perhaps the most unique animal, Jenny Jerboa is also possibly the most special. She’s a bit of a lone wolf who sleeps during the day but lives it up at night, socializing strictly on her own terms. She loves hanging out with her group of friends but also values her alone time, coming and going as she pleases.

Loopy is a curious little flea who sees the world from a unique angle —everything looks diferent when you're smaller than most. Despite his tiny size, Loopy has a big appetite, yet no matter how much he eats, he never seems to grow. Maybe that's the secret to his boundless energy!

Loppan (Swedish), Loppen (Danish, Norwegian) Der Floh (German), Loopy (English)

Music

Accessibility

Family

Adventures

Fun
Friendship
Nature

Message & purpose

• Nordic values

• Equality

• Freedom

• License to play

• Sustainability

• Collaboration - together we are stronger. The power is in the team.

• Love nature

• Everybody deserves a chance

• Life is about having fun, daring to be brave and trusting in yourself (also getting by with “a little help from my friends”)

First animated film premiered in 2024!

“Arnie Alligator and his Jungle Buddies” (original title “Arne Alligator och Djungelkompisarna”) was the first animated film within the Arnie Alligator universe. It sold over 50.000 cinema tickets with a target age group between 3-6.

The film, produced by See You Later! and SF Studios, was shown in cinemas in Sweden, Denmark, and Finland.

The film made a strong start on Netflix, becoming one of the most viewed during several weeks after the launch. Starting in fall 2025, it will be broadly distributed in the Nordics. Audio is available in four Nordic languages: Swedish, Danish, Finnish, and Norwegian. Watch the trailer here.

YouTube

• Arnie Alligator's YouTube channels have surpassed an incredible 400 million views, making the characters one of the most visible in Northern Europe. The channels have 200K subscribers in total.

• Fantastic engagements in all Nordic countries, with 450 thousand recurrent viewers. Arne Alligator fans who spend time watching the videos over and over again

• New material coming out regularly

• Most Arne Alligator fans live in Sweden, Denmark and Finland.

• Growing YouTube channels in German and English

Live shows

• Arne Alligator live shows in Sweden, Denmark and Finland

• Around 180 shows yearly, where kids can sing along, dance, and enjoy the music

• Meets and greets during concerts

• Merchandise is sold at all events

• The live show gives you a great opportunity to be friends with Arne Alligator

• The band hits the road with the original Arnie van

Product images

www.arniealligator.com

www.shop.arniealligator.com

Arnie Alligator's social media channels

Youtube: Finnish, Swedish, Danish, Norwegian, German, English

Spotify: Finnish, Swedish, Danish, Norwegian, German, English

jarkko.toivanen@rightsandbrands.com

Jarkko Toivanen

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.