March / April 2026 - RGVision Magazine

A Heart for Healthcare

Brenda Ivory and the mission driving South Texas Health System Heart. p.52

STUDENT SUCCESS

New surgical technology program launches at CHCP McAllen. p.14

AI IN MARKETING

How intelligent technology is transforming SEO and brand growth. p.30

REVITALIZING DOWNTOWN

Brownsville residents share feedback as city leaders consider next steps for renaissance master plan. p.78

Comprehensive Dental Care

RGVISION

STAFF

GABE PUENTE

PUBLISHER/CEO

Spring invites reflection. What are we planting today that will flourish tomorrow? As Scripture reminds us, “See, I am doing a new thing! Now it springs up; do you not perceive it?” — Isaiah 43:19. God’s promise of new beginnings encourages us to embrace change with confidence and courage.

As we welcome the March/April 2026 issue of RGVision Magazine, our focus turns to what continues to drive the Rio Grande Valley forward — economic development rooted in opportunity, innovation, and collaboration.

Across our region, momentum is building. In education, institutions are expanding workforce training programs aligned with high-demand industries, equipping students with the skills needed to compete and lead. In healthcare, providers are investing in advanced technology, specialty services, and expanded access — strengthening not only quality of care but also one of the Valley’s fastest-growing economic sectors.

Our business community remains a powerful engine of growth. From local entrepreneurs scaling new ventures to established companies making strategic investments, the Valley’s private sector is demonstrating resilience and vision. Strategic partnerships between public and private leaders are attracting new industries, supporting small businesses, and creating pathways to sustainable prosperity.

At RGVision, we are committed to highlighting the leaders, projects, and ideas shaping our region’s future. Economic development is more than statistics — it’s about people, progress, and long-term impact.

Thank you for being part of this journey. Together, we are building a stronger, more competitive Rio Grande Valley.

PUBLISHER'S NOTE

If you are interested in receiving issues delivered to your home, please go to RGVisionMagazine.com/Subscribe or email us at info@RGVisionMagazine.com to subscribe to RGVision for $6.50/month.

Copyright by RGVision Publications Inc. All rights reserved. Reproduction without expressed written permission of the publisher is prohibited. The opinions and views expressed in the magazine do not necessarily reflect those of our advertisers or collaborators. RGVision magazine is published bi-monthly and circulates copies across the Rio Grande Valley. The RGVision office is located at 100 E. Nolana Ave. Suite 130 McAllen, TX 78504.

DOMINIQUE Y. ZMUDA

GRAPHIC DESIGNER/ILLUSTRATOR/

CONTENT MANAGER

SALVADOR PRUNEDA

UX/UI WEBSITE DEVELOPER

ANTHONY RAMIREZ

UX/UI WEBSITE DEVELOPER

MARIA T. CARRILLO

DIGITAL MARKETING MANAGER

MARCO DE HOYOS

DIGITAL MARKETING ASSISTANT

JOEY PARTIDA

ACCOUNT EXECUTIVE

SAM BALLIN

SOCIAL MEDIA CONTENT STRATEGIST

Cynthia Ybarra

Amanda L. Rodriguez

Port of Brownsville

Michael Swartz

Colleen Curran Hook

Bryan Kirk

Caroline Waldrip

Nathaniel Mata

Thom Denton

Joanney Uthe

Bárbara Delgado

Aaron Garcia

Haven Creative House

Josh Elias

For editorial comments and suggestions, please send emails to info@RGVisionMagazine.com. For advertising information, please call us at 956.627.2951 or email us at info@RGVisionMagazine.com.

A special thank you to all the advertisers who support this publication: You are the power behind the flywheel igniting positive change that keeps the conversation going.

PRINTED IN MEXICO

2026 VOLUME 18 ISSUE 2

RGVISION MAGAZINE

Brenda Ivory and the mission driving South Texas Health System Heart. A HEART FOR

STUDENT SUCCESS

New surgical technology program launches at CHCP McAllen.

AI IN MARKETING

How intelligent technology is transforming SEO and brand growth.

REVITALIZING DOWNTOWN

Brownsville residents share feedback as city leaders consider next steps for renaissance master plan.

EDUCATION QUALITY

PSJA Empowering Students

Creating Pathways

pg 10

Opening Doors - Brownsville ISD's

Scholarship Golf Tournament

pg 12

Wired for Success - VIDA

High-Demand Electrical Careers

pg 18

Reyna Development and Construction

pg 24

RPBX - Business Exit Strategy

pg 32

The Region's Future

MXLAN Economic Summit

pg 34

Gold Financial - Navigating Change

pg 36 Port of Brownsville Drives

Economic Growth

pg 38

Regional Strategy

pg 40

Juancarlos Ayala Lauches

Real Estate Law Firm

pg 44

20 Years of Putting Kids First STHS Children’s

pg 48

Spring Smiles - Rodeo Dental Orthodontic Treatment

pg 56

5-Star Ratings Community Hospitals

pg 58

Rooted in Community 20 Years

pg 62

La Jefa Feature - Karla Puente

pg 70

The Loretto Bistro

pg 74

Work the Runway Goodwill Event

pg 82

All American City 10K Celebrates a Life of Service

pg 84

RGVISION ADVISORY BOARD

Each and every member of our advisory board charges RGVision with growth and commitment within our business development, social engagement, and editorial efforts. Through their feedback and contributions, RGVision will continue to help tell and share the Rio Grande Valley’s stories and extend the invitation to join the conversation.

CREATING PATHWAYS TOWARDS INDEPENDENCE

How PSJA ISD Empowers Students for Life Beyond the Classroom

by Cynthia Ybarra | photos provided

At Pharr-San Juan-Alamo ISD, creating opportunities for all students means more than academic success — it means preparing students for life. Through innovative programs rooted in inclusion, career readiness, and independence, PSJA ISD continues to change lives while strengthening the community it serves.

For Edgar Vargas, that commitment opened the door to a new future.

While living in Houston, Vargas and his family searched for a Special Education program that went beyond classroom instruction and offered meaningful, realworld experiences. When they learned about PSJA ISD’s Pathways Towards Independence (PTI) program, they saw an opportunity unlike any other. Vargas ultimately made the life-changing decision to travel more than 300 miles to Pharr, Texas, to enroll in PSJA ISD — a move driven by the district’s dedication to helping students build independent futures.

Today, Vargas is a PTI student working at the PSJA Family Shop, a district-operated retail store designed to provide students with an authentic workplace experience. At the PSJA Family Shop, learning happens in real time. Students assist customers, manage inventory,

organize displays, bake sweets, take photos, and work collaboratively as a team — gaining valuable skills that help prepare them for employment and independence after graduation.

“I would recommend this program, because it’s not just about the jobs or what you learn,” said Edgar. “What helped me the most was learning social skills and making real friends. My friends and teachers here helped me progress and grow. This place really helped me a lot; it helped me become who I am now.”

The PSJA Family Shop exemplifies the district’s commitment to extending learning beyond the classroom. By operating a real business in the community, PSJA ISD gives students the opportunity to apply what they learn in a supportive environment that fosters confidence, responsibility, and accountability. For many students, these experiences serve as a bridge between school and adulthood.

PSJA Superintendent Dr. Alejandro Elias shares the importance of providing opportunities for all students.

“At PSJA ISD, we believe every student has unlimited potential,” said Superintendent Dr. Alejandro Elias. “Our Pathways Towards Independence program ensures

that our students are provided with opportunities that meet them where they are and empower them to build successful, meaningful futures.”

While traditional employment opportunities are valuable, PTI recognizes that some students may face barriers that make sustaining conventional jobs challenging. In response, PSJA ISD has expanded its approach to career readiness by offering entrepreneurship as a viable and empowering alternative.

Through the PTI Entrepreneurship Course, students are supported in creating their own small businesses that can be managed at their own pace and on their own schedule. The course is designed to meet students where they are, honoring their strengths while providing flexibility and individualized support for long-term success.

Students participating in the entrepreneurship pathway are guided through every step of the business development process. This includes business planning, identifying their niche, designing logos, setting up payment methods, creating social media pages, and learning how to market their products. PTI staff also help connect students to community venues, pop-up markets, and local events where they can sell their goods and engage directly with customers.

Through entrepreneurship, students gain far more than business knowledge. They develop responsibility, communication skills, confidence, and a sense of ownership over their work — key components of independence that extend well beyond the marketplace.

This past year marked the first year of the PTI Entrepreneurship Course, and its early success is already making an impact. Two former students are successfully demonstrating how this path can lead to sustainable, student-led career opportunities by starting their own business. Their continued growth serves as a powerful example of what is possible when students are given the tools, guidance, and belief needed to succeed.

One success story is Gaby’s Fiery Sweets, founded by Gabriela Porraz, a young woman with special needs. As she prepared to transition out of the PTI program, traditional employment opportunities were limited due to her health. Through PTI’s Entrepreneurship Course, Gaby was given the opportunity to start her own small business, where she sells dulces enchilados.

With guidance from dedicated teachers, Gaby was involved in every step of launching her business — from choosing the name and branding to learning how to present and sell her product. The course not only helped her start the business but also built her confidence, independence, and social skills.

Today, Gaby proudly sells her products at local markets, enjoys interacting with customers, and has built a loyal following. Her journey is a powerful example of how

inclusion, support, and belief can empower individuals with disabilities to create meaningful opportunities and achieve success.

“I like helping my mom,” said Gaby. “When we make and sell our candy, it makes me feel good and happy. PTI showed me I can do anything I want and I love it.”

What began as a vision to ensure every student, regardless of ability, has a pathway to career readiness has grown into a network of support. Initiatives like the PSJA Family Shop and the PTI Entrepreneurship Course reflect PSJA ISD’s strong commitment to providing opportunities for all students to aid in their journey to career readiness.

In focusing on real-world experiences, innovative career pathways, and individualized support, PSJA ISD continues to redefine what success looks like for students in Special Education. Through opportunity, compassion, and forward-thinking programs, the district is not only preparing students for life after graduation — it is helping them build confident, independent futures.

By investing in innovative initiatives and believing in every student’s potential, PSJA ISD continues to open doors, empower independence, and change lives — one student at a time.

OPENING DOORS FOR THE FUTURE

Brownsville ISD’s Superintendent’s Scholarship Golf Tournament Marks 23 Years of Opportunity

by Caroline Waldrip | photos provided

For more than two decades, the Superintendent’s Scholarship Golf Tournament has been more than a day on the greens — it has been a powerful expression of Brownsville’s belief in its students. Now celebrating its 23rd year, the annual event has raised more than $1.6 million in scholarships for graduating Brownsville Independent School District seniors, opening doors to higher education and brighter futures across the community.

“The tournament has endured for 23 years because it represents a cherished community tradition centered on a shared commitment to educational excellence,” said

Isabel A. De La Cruz, Brownsville ISD Director and Public Information Officer. “The community’s consistent support and belief in investing in local students’ futures has sustained this event year after year.”

That commitment continues to translate into meaningful results. In 2025 alone, the tournament awarded $110,000 in scholarships — funds that directly addressed the financial realities many BISD families face.

“Last year’s $110,000 in scholarships opened college doors for dozens of BISD seniors who might otherwise have struggled to afford higher education,” De La Cruz

said. “This funding covered tuition, books and essential expenses that can make or break a student’s ability to pursue their dreams.”

For many students, those dollars represent far more than financial assistance.

“For many families in our community, this scholarship is the difference between a graduate saying, ‘I can’t afford college,’ and ‘I’m headed to university this fall,’” she said. “It’s not just money — it’s hope, opportunity and a tangible investment in the future of Brownsville’s brightest minds.”

One student who exemplifies that impact is Aldo Martinez, a 2025 graduate of Lopez Early College High School and a scholarship recipient.

“I am sincerely grateful to Brownsville ISD and the Golf Tournament Scholarship Committee for awarding me the $1,000 scholarship,” Martinez said. “This support is helping me pursue my college education and motivates me to continue striving for success.”

De La Cruz said Martinez’s story reflects the heart of the tournament’s mission.

“For Aldo, that $1,000 scholarship isn’t just tuition money — it’s a vote of confidence from his community,” she said. “It’s the difference between wondering if college is possible and knowing his hometown believes in him.”

Over its 23-year history, the tournament has delivered that same message to 1,582 students.

“His story represents the 1,582 students who’ve received this same message over 23 years: Brownsville invests in you, believes in you and expects great things from you,” De La Cruz said.

Behind every scholarship awarded is a network of sponsors and supporters who make the tournament possible. De La Cruz emphasized that community

partnership remains the backbone of the initiative.

“Community partnership is the engine that drives this scholarship initiative,” she said. “Without the generous support of local sponsors — businesses, organizations and community leaders — the tournament simply couldn’t exist.”

Those sponsors, she added, are investing in more than a single event.

“These sponsors don’t just contribute financially; they make a statement that Brownsville’s students matter, that education is worth investing in and that our community’s future depends on empowering the next generation,” De La Cruz said.

That collective commitment has allowed the tournament to thrive for more than two decades.

“Every sponsorship dollar directly translates into an opportunity for a deserving student,” she said. “It’s this collective commitment that has enabled the tournament to award over $1.6 million across 23 years.”

As the Superintendent’s Scholarship Golf Tournament looks ahead, its vision is focused squarely on growth and impact.

“The 23rd annual tournament isn’t just continuing a tradition — it’s accelerating a movement,” De La Cruz said. “As we look ahead, our vision is bold: expand scholarship awards, reach more deserving students and deepen our community’s investment in Brownsville’s greatest asset — our young people.”

While the event begins on the golf course, its influence extends far beyond it.

“We’re not just funding college tuition; we’re building doctors, engineers, teachers and leaders who will return to strengthen our community,” she said. “The future is bright, and it starts on the golf course.”

STUDENT SUCCESS

New Surgical Technology Program Launches at CHCP McAllen

by Nathaniel Mata | photos by Haven Creative House and provided

The College of Health Care Professions in McAllen is expanding its academic offerings this year with the launch of a new Surgical Technology – AAS Degree program.

The 80-week program will feature small class sizes and hands-on clinical training at local health care facilities.

“One of the first things we want to talk about is our student-to-teacher ratio,” said Jay Lake, Surgical Technology Program Director. “We are intentionally limiting our cohort sizes to eight students every eight weeks to ensure the high-quality training, individualized instruction, and the development of highly skilled graduates, and also avoiding marketing saturation.”

Campus President Andrea Hernandez said the decision to launch a new program was based on extensive research and accreditation requirements.

“It’s a process; there are market surveys that need to be done,” Hernandez said. “How many students can your campus maintain at a time? There are advisory board meetings. All of this is tied into our accreditation just to make sure the programs we’re offering will have the outcomes that are required for student success."

CHCP officials’ strong relationships with hospitals and health care providers helped pave the way for the program’s creation.

“After having done the market research, we found there is a strong need for this program from the hospitals,” Lake said.

According to school officials, CHCP will be the

first institution in the Upper Valley to offer surgical technology training.

Surgical technologists play a critical role in operating rooms, assisting surgeons and ensuring procedures run smoothly.

“A surgical technologist plays an essential role in surgery,” Lake said. “Not only do they assist the surgeon with instrumentation, they also help prepare a room with equipment, as well as maintaining a surgical consciousness.”

Their responsibilities include tracking medication units and fluids such as saline and blood, labeling and handling specimens, and working closely with surgical teams to ensure specimens are delivered to laboratories.

They also collaborate with anesthesia providers, circulating nurses, and surgeons throughout procedures.

Beyond technical skills, the program emphasizes patient care and communication.

“In providing patient care, they may greet the patient in pre-op,” Lake said. “They will also meet and greet the patient in the room, which is called intra-op, and many times they are the first people they see when they wake up from the operation. Patient advocacy is a forefront focus of their surgical conscience.”

Diana De la Luz, Director of Education, said the program launch coincides with the campus's 10-year anniversary in the community. The milestone included facility renovations to modernize educational offerings.

“After 10 years, the campus has gotten a complete facelift,” De la Luz said. “We have excellent programs on campus, outside of just the Surgical Tech Program. This new program is our baby, so when you walk in through the front door, you can get a quick snapshot of the operatory. It's enticing, and potential students see this right away.”

Classes are underway, and administrators said student enthusiasm is high.

“Seeing the students there, seeing the excitement in their faces — it’s going to be wonderful for us as a campus that we’re producing highly skilled graduates,” De la Luz said. “Also, for the community being able to meet the needs and demands that hospital sites have out there. It’s a very proud moment.”

HEALTHCARE PROGRAMS

WHY CHOOSE CHCP?

• Practical training built around real employer needs.

• CHCP is accredited by ABHES and 100% focused on career-oriented healthcare education and training.

• Most blended in-person classes meet on campus just one day a week.

Limited Medical Radiologic Technologist with MA Skills

Medical Assistant

Medical Coding & Billing

Pharmacy Technician

Physical Therapy Technician

WIRED FOR SUCCESS

Eighteen VIDA Graduates Step Into High-Demand Electrical Careers

by Amanda L. Rodriguez | photos provided

VIDA proudly celebrated 18 students who graduated from the Electrician Level 1 training program, marking the beginning of new careers in the skilled trades. The event recognized not only the completion of coursework but also the dedication, resilience, and determination each graduate demonstrated on their journey toward economic stability and professional growth.

Through the program, participants earned industryrecognized NCCER Electrician Level 1 and OSHA 10 certifications, credentials that prepare graduates for immediate entry into the electrical workforce. Students developed a strong foundation in electrical theory, wiring methods, and workplace safety, gaining hands-on experience that equips them to meet employer expectations in a high-demand field.

VIDA (Valley Initiative for Development and Advancement) is a community-based nonprofit that has served the Rio Grande Valley since 1995. Our mission is to empower Rio Grande Valley residents to achieve economic prosperity through market-driven training, resources, and career pathways. By aligning training programs with local labor market needs, VIDA ensures participants are prepared for careers that offer stability, growth, and long-term success.

VIDA’s approach goes beyond technical instruction. Students receive wraparound support services designed to remove barriers to success, including academic and career counseling, individualized case management, and financial assistance for tuition, tools, and other essential expenses. This comprehensive model allows participants to remain focused on their education while balancing work, family, and other responsibilities.

Key partners in the program include the International Brotherhood of Electrical Workers (IBEW) and the RGV Laredo Electrical Joint Apprenticeship and Training Committee (JATC). Their collaboration provides industry expertise, guidance, and resources that strengthen the

curriculum and ensure students are trained to meet current workforce standards. These partnerships exemplify VIDA’s commitment to connecting participants with real-world opportunities and employer-driven pathways to success.

For many graduates, completing the Electrician Level 1 program represents a turning point. Participants entered the program with different goals and circumstances, but all shared a commitment to improving their futures. The skills and certifications earned through the program open doors to entry-level employment, opportunities for continued training, and long-term career advancement within the electrical trade.

The graduation celebration brought together graduates, family members, VIDA staff, and representatives from IBEW and RGV Laredo Electrical JATC, along with community supporters, to recognize this important achievement. The room was filled with pride and excitement as graduates were acknowledged for their hard work and encouraged as they took their next steps into the workforce.

To learn more about VIDA, please visit vidacareers.org or call (956) 903-1900.

Our Mission

Empowering Rio Grande Valley residents to achieve economic prosperity through market-driven training, resources, and career pathways.

Who We Are

VIDA is a local non-profit organization serving the Rio Grande Valley since 1995. We help residents overcome financial and personal barriers to education while preparing them for careers aligned with regional workforce needs.

We do this by focusing on:

Our Vision

A Rio Grande Valley where every resident thrives through education, career opportunity, and economic independence.

Career-aligned education & training

Comprehensive wraparound support

Job placement and long-term career success

What We Do

Career Pathways

VIDA supports participants pursuing high-demand careers such as Accounting/Finance/Economics, Allied Health, Education, Skilled Trades, Social Services, STEM in partnership with regional colleges and employers.

Wraparound Support Services

Participants receive individualized support including tuition assistance, textbooks, uniforms, childcare, emergency assistance, academic advising, and career counseling, ensuring persistence and program completion

REYNA DEVELOPMENT AND CONSTRUCTION

An Innovative Force on Weslaco’s Real Estate Landscape Sets the Standard in High-Quality Residential and Commercial Construction

by Bryan Kirk | photos provided

Over the past few years, Reyna Development and Construction has completed several large residential and multi-family developments across the Rio Grande Valley.

In Weslaco, one of the most notable projects is Rio Stone Phase II, a duplex community that has provided quality housing options for starter families while also creating strong opportunities for investors and home buyers.

In the rapidly growing McAllen area, the company recently developed McAllen Oaks, a collection of high-end luxury townhomes located in North McAllen near Edinburg.

For more than 20 years, Reyna Development and Construction has delivered exceptional workmanship and an unwavering commitment to excellence on residential and commercial projects throughout the Rio Grande Valley.

Dominic Reyna, who launched Reyna Development and Construction in 2006, recalled working on his very first project with his father, Ezequiel Reyna, Jr.

“I got my start in the construction business learning firsthand from my father when he was developing communities around Tierra Santa Golf Course in Weslaco many years ago,” he said. “And we are still developing around that growing community.”

Being involved early on allowed Dominic to observe every phase of development, from long-term planning to execution and community building.

Working side-by-side with his father fueled Dominic’s desire to develop single-family luxury homes, multifamily communities, and businesses.

“Construction has always been part of our lives, so it feels very natural to be in this field. My father worked extremely hard and instilled strong values in my brother,

“We take pride in building developments that reflect the needs of the areas we serve and in maintaining longstanding relationships throughout the Rio Grande Valley.”

Dominic Reyna, Reyna Development and Construction

my sister, and me,” Dominic said. “That foundation shaped how we approach our work, and those values were passed down to him by his parents. I plan to continue that legacy by passing those same values on to my son.”

Like many other business leaders in the Rio Grande Valley, Dominic loves what he does.

“What I enjoy most is that this work is more than building projects, it is building futures for families,” he said. “I enjoy working alongside families and building their dream home or making their goals of owning a home a reality.”

“What motivates me most is seeing a project take shape from the initial planning stages to completed communities and ultimately to families living in their new homes,” he said. “Being part of that process and knowing the work we do helps create strong neighborhoods and lasting communities is incredibly rewarding.”

Looking ahead, Dominic is focused on continued growth, with two large development projects planned in Edinburg this year that will further support the region’s expanding residential needs.

“Clients choose Reyna Development and Construction because of our strong connection to the community and our commitment to quality work. We take pride in building developments that reflect the needs of the areas we serve and in maintaining long-standing relationships throughout the Rio Grande Valley,” said Dominic. “Just as important, our clients trust us because when we commit to a project, we follow through. Doing what we say we are going to do has been a core value of our company from the beginning.”

To learn more about Reyna Development and Construction, visit reynadevelopment.com.

15 YEA RS OF SMILE S THAN K YOU FOR

SINCE 2011

(956) 627-2950

info@rgvisionmedia.com

AI IN MARKETING

How Intelligent Technology Is Transforming SEO and Brand Growth

The marketing landscape has always evolved with technology — from print to radio, television to digital, and now into an era defined by artificial intelligence. What once required large teams, long timelines, and manual analysis can now be achieved faster and more accurately through AI-powered tools. But while the technology is powerful, its real value lies in how strategically it’s applied.

For business owners, marketers, and entrepreneurs across the Rio Grande Valley, AI isn’t about replacing creativity. It’s about amplifying it. When used correctly, AI helps brands become more visible, more relevant, and more connected to their audiences than ever before.

SMARTER CONTENT CREATION

One of the most immediate benefits of AI in marketing is content development. AI tools can analyze search trends, audience behavior, and competitor performance to suggest topics, headlines, and content structures that are more likely to rank on search engines. Instead of guessing what your audience wants to read, AI provides data-backed direction. The result is content that speaks directly to customer interests, improves search visibility, and saves valuable production time — all while allowing creative teams to focus on storytelling and brand voice.

REAL-TIME SEO OPTIMIZATION

Search engine optimization is no longer a slow, trial-and-error process. AI-powered SEO platforms evaluate keyword opportunities, search intent, ranking difficulty, and content performance in real time. This allows marketers to make informed decisions about what to publish, when to publish, and how to structure content for maximum discoverability.

For businesses competing in crowded markets, this level of insight turns SEO from a guessing game into a strategic growth engine.

PERSONALIZED CUSTOMER EXPERIENCES

Today’s consumers expect relevance. AI enables websites, emails, and digital ads to dynamically adjust based on user behavior, preferences, and browsing history. This means every interaction feels more personal — and more valuable — to the customer.

Whether it’s a targeted email sequence, a personalized website experience, or a remarketing campaign, AI helps brands build stronger relationships and improve conversion rates through meaningful engagement.

AUTOMATED ANALYTICS AND

PERFORMANCE

TRACKING

Marketing success depends on understanding what’s working and what’s not. AI automates data collection, reporting, and performance analysis, enabling faster

identification of trends and opportunities than manual reporting.

This saves time, reduces human error, and gives marketing teams clear direction on where to refine campaigns for better results.

PREDICTIVE MARKETING AND FUTURE PLANNING

Perhaps one of AI’s most exciting capabilities is predictive analysis. By studying historical data and user patterns, AI can forecast customer behavior, purchasing trends, and emerging market interests.

This allows businesses to proactively plan campaigns, product launches, and brand messaging, staying ahead of competitors rather than reacting to them.

HUMAN CREATIVITY MEETS INTELLIGENT TECHNOLOGY

At RGVision, we believe the most successful marketing strategies combine human insight with intelligent technology. AI provides speed, data, and precision. Human creativity provides emotion, authenticity, and storytelling. Together, they form the future of impactful brand communication.

For businesses ready to grow, the question is no longer whether AI should be part of their marketing strategy — but when to begin leveraging it.

The future of marketing isn’t just digital — it’s intelligent.

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PLANNING AN EXIT STRATEGY

RioPlex Business Exchange Provides Exit Strategy For Retiring Entrepreneurs and Business Owners

by Bryan Kirk | photo provided

The last thing a business owner tends to think about is creating an exit strategy. For many, the word “retirement” feels like a distant, almost unimaginable event to be dealt with someday, often only if there is a plan to pass the business down to children.

Questions may still arise. What if none of that ever happens? What if children are not involved, or they do not share the same vision of running a legacy business? What if the owner or a family member is suddenly stricken with a debilitating disease?

Any of these situations is possible. In many cases, the

most common scenario is simpler: one day, a business owner realizes that an exit was never planned. Age has advanced into the 50s or 60s, and it becomes clear that planning is significantly behind.

“What’s going to happen to these small businesses? They’re just going to stop, and that hurts our local economy,” said Gabe Puente, Founder and CEO of RioPlex Business Exchange. “Businesses shut down, jobs are lost, and cities lose tax revenue. These things are happening here in the Rio Grande Valley.”

If a business owner is planning to retire in the next five,

10, or 20 years, RioPlex Business Exchange has the resources and expertise to help small business owners prepare an exit strategy that makes retirement possible.

The RioPlex Business Exchange, launched in January 2026, is a marketplace that connects business owners with investors and buyers across Texas. RioPlex Business Exchange offers three subscription plans at minimal fees, designed to meet the unique needs of its clientele.

The RioPlex Business Exchange also works with a team of experts in legal matters and financial services who can help entrepreneurs formulate a plan that meets their financial needs as they transition into retirement.

Bill Martin, a wealth advisor with Raymond James, is one of the RioPlex Business Exchange team of advisors who help business owners plan their exit into retirement.

“Most of the wealth generated in the Rio Grande Valley is through small businesses,” he said. “Too many businesses die on the vine for lack of a succession plan. I decided that if I was going to serve my clients well, I was going to be engaged in those conversations, and in some cases help meet them.”

For nearly half a century, the Baby Boomer generation has been the backbone of the American economic engine, so it is not surprising that Baby Boomers — according to the U.S. Census Bureau — held the top spot with the largest number of business owners in the United States until the late 2010s.

A 2023 LinkedIn article outlined the business firesale in the early 2020s, as

Baby Boomers began their transition into retirement and gave way to Generation X and Millennials.

The same can be said for the Rio Grande Valley, where more than 60% of the small businesses are owned by Baby Boomers.

Puente has seen the problem throughout the South Texas region.

“Some of these business owners here in the Rio Grande Valley started their business out of necessity. Some of these business owners have not been successfully trained to be entrepreneurs,” Puente said. “For years, they wrote everything off to show they were not making any money because they didn’t want to be taxed on it. Now, they are older, and they have nothing to show for it. They can’t even get a loan.”

Puente has met with representatives at the Small Business Association, various Chambers of Commerce organizations, and other interested groups hopping to connect with business owners and entrepreneurs and help them find their exit strategy by linking up with RioPlex’s trusted advisors.

“My mission is to allow business owners to connect seamlessly on our platform with investors who are looking to buy their business,” he said. “We are trying to bring this complex issue down to the main street businesses, so that it is a little bit more digestible and gives them the confidence to navigate that world a lot easier.”

To learn more about RioPlex and to start planning your exit strategy from work to retirement, visit rioplexbizx.com/about.

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THE REGION’S FUTURE

MXLAN Economic Summit that Brings Together Small and Large Businesses, Education, and Workforce Leaders

by Nathaniel Mata | photo provided

Every year, MXLAN celebrates the vibrant culture formed by the blending of South Texas and Mexico. However, after the music and food fade, what lingers for many is the reality of our region’s evolving economic climate.

In addition to the festivities, MXLAN hosts a highly anticipated economic summit that brings together small and large businesses, along with education and workforce leaders, to speak about the region’s issues, solutions, and future.

The MXLAN Economic Summit is set to take place on March 6th, with a panel schedule and headlined by journalist John Quiñones. He will speak on ethics in the AI Era and how businesses can navigate the evolving world.

“It’s the second time that the EDC is hosting,” said

Elizabeth ‘Liz’ Suarez, who serves as the CEO of both the McAllen Chamber of Commerce and Economic Development Corporation. “We’re excited about the opportunity to bring industry and small business together to talk about what is in front of us immediately. We are starting to see the implementation of AI and how it is affecting our workforce. How do we keep our workforce actively engaged and ready?”

As AI and automation become a larger part of the economic discourse, the summit will address topics such as ethics and examine how the RGV and its education and workforce leaders can keep up with the breakneck pace of change.

The intersection of industry trends and education is

“For us, there’s no better way to have a cultural celebration than to really have a conversation about innovation, engineering, professional talent, and to continue to challenge ourselves to grow in those areas."

Elizabeth ‘Liz’ Suarez , CEO of McAllen Chamber of Commerce and Economic Development Corporation

exactly where Suarez wants the summit to meet.

“For us, there’s no better way to have a cultural celebration than to really have a conversation about innovation, engineering, professional talent, and to continue to challenge ourselves to grow in those areas,” Suarez said. “Who we are doesn’t end with our music and our food.”

Dr. Joanne Wang of Vanderbilt University, Associate Dean and Executive Director of Strategic Partnerships & Associate Professor of the Practice of Engineering Management, will also speak.

“We’ve invited education stakeholders to the table,” Suarez said. “We’ve invited STC and UTRGV. Economic Development Organizations have to lead that engagement because we’re specialized in the fact that we’re exposed to what the industries are doing, who is here, and who is coming. In McAllen, we have the opportunity to really set the table.”

Albert Trevino of the Texas Workforce Commission and Aaron Demerson, CEO of Texas Economic Development Corporation, will also speak at the summit.

“We really wanted to speak to the industry where they are at. It’s big on AI and automation. We have two or three companies considering moving or expanding in McAllen. When we speak to them, it’s not just land or space. Yes, that is part of it, but they are engaged with how the workforce is ready. ‘Are there apprenticeship programs? Are there CTE programs in the high schools?’ Those are the questions they are asking.”

A significant part of the summit will be industry leaders who continue to drive economic growth on both sides of the Rio Grande.

“We have really leaned on our industry partners,” Suarez said. “Over the last 30 to 40 years McAllen EDC has been at the forefront of industrial relationships. There are over 300 maquiladoras in Reynosa that employ about 120,000 people on those campuses. As we’re trying to create manufacturing opportunities on this side of the border, we understand that there is a real need. Who better to lean on than the people that are actually doing it.”

Suarez emphasized the importance of the economic summit in MXLAN’s schedule.

“It’s easy, it’s our cultural pride to talk about the Valley and the 956 culture,” she said. “For those of us that are raised here, we have similar stories. A lot of us have immigrant families, and we’re proud of our culture. We're first or second-generation Americans, and we really have lived the American Dream - going to college, getting an education, getting to live in our professional careers. To grow, to raise our families in the Valley.

That is what MXLAN does. The motto is ‘these are our roots, we are the flowers’, but it’s not just culture and art that are essential to what we are.

What good is celebrating our culture and our art if we’re not really leaning into our history,” Suarez said. “If you look at who we are and where we came from, our roots are math and science. That’s important to know that that’s in us. When we let people outside of our region define who we are, that's not real.”

NAVIGATING CHANGE

How Gold Financial Services Home Loans Puts Clients First

by Thom Denton | photo provided

For more than two decades, Gold Financial Services Home Loans has navigated a mortgage industry defined by constant change. Shifting interest rates, tighter regulations, and rapid advances in technology have reshaped how Americans buy homes and plan for the future. Through it all, the company has stayed anchored to a principle, Branch Operations Manager Crystal Quintanilla says matters more now than ever: trust.

“The mortgage and financial landscape has changed dramatically,” Quintanilla said. “What hasn’t changed is the importance of trust, clarity and sound guidance.”

As regulations have grown more complex and client expectations have evolved, GFS has focused on staying ahead of the curve rather than reacting to it. The company has invested in ongoing education for its team, adopted technology aimed at improving transparency and efficiency, and refined internal processes to keep clients at the center of every decision.

Experience alone, Quintanilla said, is no longer enough

in today’s market. Clients increasingly need guidance that helps them understand complicated financial options in practical, accessible terms. By emphasizing clear explanations and proactive communication, GFS aims to ensure clients feel informed and confident throughout the lending process.

That emphasis on communication is central to Quintanilla’s approach. She describes her guiding philosophy as simple but essential: communicate early, communicate clearly, and communicate honestly.

“I’ve learned that clients value transparency and straightforward guidance more than perfect outcomes,” she said. “When communication is open and proactive, it builds confidence and trust.”

GFS Home Loans offers a wide range of mortgage products to meet the diverse needs of its clients. In addition to conventional, FHA, VA, and USDA loans, the company provides construction financing and alternative lending options, including DSCR loans, bank statement

loans, and hard money financing. Additional lending options are expected to roll out later this year as the company continues to grow.

Rather than pushing a single solution, Quintanilla said the team takes time to understand each client’s financial situation before recommending a path forward. When a particular loan product is not the right fit, GFS works with clients to explain what steps may be needed to reach their goals.

“Our approach isn’t one-size-fits-all,” she said. “Our goal is always to match people with financing that truly works for them.”

That client-first mindset is evident from the first meeting. New clients can expect a straightforward, pressure-free consultation designed to establish clarity and trust from day one. The initial conversation centers on listening — understanding a client’s goals, concerns, and broader financial picture — before discussing loan options.

Building trust, Quintanilla said, starts with setting realistic expectations and being transparent about both opportunities and challenges. By the end of the first meeting, clients should feel supported and confident that they have a team advocating for their best interests.

For Quintanilla and the GFS team, serving the Rio

Grande Valley is more than a business decision; it is a personal commitment. The Valley’s strong family ties, cultural pride, and sense of community influence how the company approaches every client relationship.

“The Rio Grande Valley isn’t just our market — it’s our community,” Quintanilla said. “We approach our work the same way the Valley approaches relationships: with respect, honesty and a personal touch.”

That perspective serves as a reminder that behind every loan is a family and a future. It also reinforces the company’s belief that long-term relationships matter more than short-term transactions.

Looking ahead, GFS Home Loans plans to continue growing with purpose. The company remains focused on adapting to market changes while staying grounded in the values that have guided it for more than 20 years. Investments in team development, technology, and operational efficiency are designed to enhance service without sacrificing the personal attention clients expect.

Ultimately, Quintanilla hopes clients walk away with more than a completed loan. She wants them to feel heard, informed, and supported every step of the way — and confident they have a long-term partner they can rely on.

PORT OF BROWNSVILLE HELPS DRIVE ECONOMIC GROWTH

Acting Texas Comptroller Kelly Hancock Presents Port of Brownsville 2024 Economic Impact Study

by Port of Brownsville | photo provided

Acting Texas Comptroller Kelly Hancock joined Brownsville Navigation District Chairman Esteban “Steve” Guerra and Texas Sen. Adam Hinojosa on Wednesday to present the findings of the Port of Brownsville 2024 Economic Impact Study, conducted by the Texas Comptroller’s Office, during a press briefing held at the Port of Brownsville Administration Office.

The study highlights the Port of Brownsville’s significant role in the Texas economy, contributing $11.9 billion to the state’s gross domestic product (GDP) and reinforcing the port’s importance as a driver of trade and industry. Based on the Comptroller’s estimate, trade through the Port of Brownsville in 2024 resulted in 101,073 jobs.

“The findings of this economic impact study clearly

From left, Texas Sen. Adam Hinojosa, Acting Texas Comptroller Kelly Hancock and Brownsville Navigation District Chairman Esteban

demonstrate the Port of Brownsville’s vital role in strengthening Texas’ economy and supporting growth in the Rio Grande Valley,” said Guerra. “From global trade and industrial development to job creation and infrastructure investment, the port continues to deliver measurable value for the state while positioning our region for longterm competitiveness.”

As the only deepwater seaport on the Texas-Mexico border, the Port of Brownsville plays a critical strategic role in international commerce, accounting for 5.3% of the total trade value moving through all 23 Texas seaports. In 2024, the port was a net exporter by value, with $12.1 billion in exports compared to $10.6 billion in imports, handling more than 28 million tons of cargo.

“The Port of Brownsville isn’t just moving cargo — it’s moving opportunity for South Texas,” Hancock said in a press release announcing the results of the study. “As one of the vital gateways in the nation’s trade network, Brownsville helps drive international commerce, attract investment and create good-paying jobs. Ports like this are a key reason Texas continues to lead the country in global trade and economic growth.”

Beyond trade and cargo volumes, the Port of Brownsville supports thousands of jobs across the Rio Grande Valley, including direct port employment and indirect jobs in manufacturing, logistics, energy, construction, and maritime services. The port’s activity generates longterm economic opportunities for local businesses while strengthening the region’s workforce and tax base.

Mexico remained the Port of Brownsville’s primary trading partner in 2024, accounting for more than 92%

of exports and 84% of imports. Petroleum was the port’s leading export commodity at $4.5 billion, while electric machinery and equipment ranked among the top commodities for both imports and exports.

To support continued growth, the Port of Brownsville initiated $226.9 million in capital improvement projects in 2024, led by the $141.6 million Brazos Island Harbor Channel Improvement Project, which will deepen the shipping channel to 52 feet, positioning the port as one of the deepest in the Gulf of Mexico.

For more information about the study, visit comptroller. texas.gov/economy/economic-data/ports/2024/ brownsville.php.

ABOUT THE PORT OF BROWNSVILLE

The Port of Brownsville is the only deep-water seaport directly on the U.S.-Mexico border and encompasses 40,000 acres — the largest land-owning public port authority in the country.

The port transships more steel into Mexico than any other U.S. port and is home to premier energy, shipbuilding, and ship recycling industries. It ranks No. 41 among the Top 150 U.S. maritime ports for waterborne cargo, according to the U.S. Army Corps of Engineers.

As the major multimodal transportation hub serving the Rio Grande Valley and northern Mexico, the Port of Brownsville supports investment opportunities and jobs. Activity at the port is responsible for adding more than $1 billion to the Rio Grande Valley regional economy and more than $12 billion to the Texas economy, and the creation of more than 100,000 jobs statewide. For more information, visit portofbrownsville.com

“From global trade and industrial development to job creation and infrastructure investment, the port continues to deliver measurable value for the state while positioning our region for long-term competitiveness.”

Esteban “Steve” Guerra, Brownsville Navigation District Chairman

REGIONAL STRATEGY

RioPlex Initiative Combining Regional Assets for Better Marketing

by Joanney Uthe | photos provided

promote the Rio Grande Valley and northern Tamaulipas as a region, rather than individual cities, counties, and communities. It is a collaboration between local governments, the private business sector, and the area’s economic development corporations to compete better to attract industries and investors to the area.

“We are a community of communities in two nations,” said County Judge Richard F. Cortez. “Our region is really northern Mexico and south Texas. The beautiful thing about that is when you combine northern Mexico and south Texas, you’re going to find a unique area with a lot of assets to offer.”

Cortez explains RioPlex as a branding tool for the region, creating instant recognition for potential industries and investors. He describes RioPlex as a mall with each individual community being a different store. Each store brings its own unique assets to the mall. One store,

Edinburg, has a medical school and a university. Another, the Brownsville area, has SpaceX. Each store benefits from the combined assets of the mall to bring investors. RioPlex combines the assets of all of the regions to better compete with other metro areas.

“Combining all these assets together makes it the most competitive. I hope the cities will understand that,” said Cortez. “In RioPlex, we want to create the mall. Then our job is to advertise and promote the mall, their job is to promote themselves. We need them to be successful for us to be successful.”

RioPlex’s primary goal of promoting the region will only be successful by breaking it down into smaller, more specific goals: knowing what industries to target when promoting the area and determining how many companies the region can serve. Long-term goals take into consideration how the industries being brought in today help to make the region more appealing to other industries in the future. Each goal requires looking at what may be hindering the attraction of investors and addressing those issues.

“We have a lot of regional needs, but we didn’t have a structure to implement a regional strategy,” said Cortez. “RioPlex has done that. It takes a combined effort of all of

us because the wisdom of several of us is better than the wisdom of one.”

Proactively preparing a trained workforce for jobs in industries being recruited, and those that do not yet exist, is necessary to create the sustainability for economic growth. RioPlex partners with UTRGV, South Texas College, and Texas A&M towards this goal. Students graduating with skills intended for industries that chose not to invest in the region are left with their only job options located elsewhere. By focusing on the economic development of the region, rather than individual communities, RioPlex aims to keep college graduates in the area.

“We’ve had a brain-drain for many years where we educate some of our young people only to lose them to some other area because the jobs are not here,” said Cortez. “If the employer is not here, we’re creating human capital for somebody else, and two bad things happen. We can’t benefit from that human capital because it’s not here, and we will have to compete with it because it’s no longer here.”

The only way to keep human capital in the region is by successfully bringing in new companies. Through collaboration of political leaders and the private business sector, RioPlex is working to market a region with a population exceeding that of the Austin metro area, in order to better compete with larger cities in Texas, the nation, and worldwide.

“RioPlex is critical to the future of the area,” Cortez said. “The goal is to help everyone. We will move everyone up. We will still have the low-income earner and people with low education, but we will help everyone better themselves. That’s what I see in the future for this region that we now call the RioPlex.”

JUANCARLOS AYALA

Local Attorney, National Guard Soldier Launches Real Estate Law Firm with a Military Mindset

by Bryan Kirk | photo by Josh Elias

Discipline and an undeniable sense of honor and pride are among the words or phrases that describe first responders, law enforcement officers, and the men and women serving their country.

This is the mantra that Juancarlos Ayala has embraced since he was very young.

Growing up, Ayala looked up to his father, a retired U.S. Air Force officer. He eventually followed in his father’s footsteps when he joined the Texas Army National Guard in 2023, the same year he passed the bar exam and became a licensed attorney.

“I just wanted to do something that served others,” he said. “My main goal initially was to serve my country in some way, like my father had done.”

It’s not surprising at all that his father, Dr. Carlos Ayala, of Ayala ENT and Plastic Surgery in McAllen, has always been his mentor — and still is.

“He’s a business owner here, and he instilled those military values and lifestyle in me since I was a kid,” he said. “These values are super important to who I am today. As a kid, I used to think it was too intense, but now it is a driving force; now I am always thinking about what’s next.”

FIGURING IT ALL OUT

Like many other high school seniors in 2015, he was not sure what he wanted to do that would make a real difference. His parents strongly emphasized the importance of higher education, so he applied to the University of Texas Rio Grande Valley and was accepted.

During his senior year in college, Ayala got his first taste of the legal world working part-time at the Salinas-Flores Law Offices and at the Pena Aleczander Law Firm.

In 2019, Ayala earned his bachelor’s degree in political science and government and decided to apply to law school. That same year, he was accepted to the University of North Texas at Dallas College of Law, where he earned his Juris Doctor in 2022.

As he advanced in his legal education, however, another calling continued to take shape: a deeper commitment to serving others.

When I was in law school, I was able to figure everything out as I went along, but I kept telling myself, ‘I want to enlist,’” he said.

After earning his law degree, Ayala enlisted in the U.S. Army and attended basic training at Fort Leonard Wood,

“After a great deal of thought, and while still in OCS, I applied for the JAG program and was fortunate to be selected. The shift allowed me to align my military service with my legal career, while also keeping in mind my long-term goals for my practice and my family.”

Juancarlos Ayala, attorney

Missouri, with the intention of becoming an Infantry Officer. After basic training, he went through Accelerated Officer Candidate School (OCS) and was commissioned as a 2nd Lieutenant.

“I was originally selected to serve as an infantry officer in Texas, and that’s where I thought my path would continue — but during OCS, as I trained alongside my peers and had conversations with fellow soldiers, I became more aware of the need for JAGs [military attorneys] within the National Guard,” he said. “After a great deal of thought, and while still in OCS, I applied for the JAG program and was fortunate to be selected. The shift allowed me to align my military service with my legal career, while also keeping in mind my long-term goals for my practice and my family.”

Some who hear Ayala’s story may grasp that becoming a military attorney was the logical path. However, the Uniform Code of Military Justice (UCMJ) and Real Estate Law are vastly different types of law.

“With the UCMJ, it’s not black and white, but it’s not exactly gray either. It depends on which side I am assigned to — whether I defend or I prosecute to the necessary level, depending on the case,” Ayala said. “Out here, everything is very gray and subject to interpretation. Half of the disagreements or conflicts I encounter in my practice can be discussed and often settled over the phone.”

FINDING HIS LEGAL NICHE

Newly licensed attorneys don’t always know what type of law they want to practice. In fact, some steer away from private practice and spend time working in other legal specializations before finding the right fit.

For a time, Ayala followed that same path.

While working for several well-known personal injury

law firms in Dallas, he focused on working cases, depositions, settling cases, and conducting research, all while gaining valuable experience in team management and client relations.

Ayala worked in that area of law for two years in Dallas, and then for a short time in the Valley. “I just felt like a cog in the wheel. The money was fantastic, but there was no personal fulfilment with that because I did not feel like I was helping anyone.”

Ayala contacted McAllen Real Estate Attorney Scott Walsh, whom he met when he was attending UTRGV. Although he was unable to bring Ayala aboard, Walsh agreed to help him with clients if he started his own practice.

In March 2025, Ayala left Dallas and moved to McAllen. Not long afterward, he announced the launch of Ayala Law PLLC, with a focus on Real Estate Law that assists clients with settling residential and commercial transactions, title issues, and property disputes.

“I wanted to do things on my terms, and when you are working for someone else, they have their own way of doing things, and they may not want to listen to new ideas or be willing to change, and that is fine,” he said. “I wanted to make my own path.”

Ayala said his first year in business was challenging but fun. He learned a great deal from Walsh and other attorneys in the area who also referred cases to him. As a result, Ayala is beginning to build his clientele through referrals and word of mouth.

“It’s a very old-school type of growth, and it’s been great,” he said.

To learn more information or to contact Ayala Law PLLC, visit ayalalawrgv.com.

TWENTY YEARS OF PUTTING KIDS FIRST

STHS Children’s Celebrates Two Decades of Care in the Rio Grande Valley

by Caroline Waldrip | photos provided

Twenty years ago, South Texas Health System (STHS) Children’s opened its doors with a bold and necessary promise: to put kids first. As the Rio Grande Valley’s first dedicated pediatric healthcare facility, STHS Children’s forever changed how children and families access care — bringing specialized, compassionate, child-centered services close to home.

Since opening in March 2006, STHS Children’s has provided care to more than 300,000 pediatric patients, offering everything from emergency treatment to intensive care, specialty services, and preventive programs. Today, the four-story, 86-bed hospital stands as a trusted pillar of the Valley community, delivering advanced pediatric care in an environment designed entirely around children and families.

One of the most transformative milestones over the past two decades has been the establishment and growth of the region’s largest pediatric intensive care unit (PICU). For gravely ill or injured children, having immediate access to specialized care has been life-changing.

“For 20 years, the PICU at STHS Children’s has meant

that critically ill children in the Valley get expert care immediately, not hours away,” said Dr. Narendra C. Singh, who serves as the medical director of the facility’s PICU. “That quick access has saved lives and given children a real chance to recover and thrive close to home.”

Beyond medical outcomes, the presence of a local PICU has provided immeasurable comfort to families during their most vulnerable moments.

“It has meant families don’t have to face medical emergencies alone or far from home, separated from their support systems,” Singh said of the 14-bed unit. “Being cared for in the Valley brings comfort, trust, and peace of mind when families need it most.”

STHS Children’s has also reshaped pediatric emergency care through the region’s largest dedicated pediatric emergency department — an environment designed to treat children not only medically, but also emotionally.

“Having children in an ER that focuses completely on the child, from the medical services to the outside environment, is critical in optimally caring for the child,” said Dr. Santos Cantu Jr., medical director of the 15-bed

STHS Children’s Emergency Department. “Being in an ER is stressful, but having a child be as comfortable as possible is so important in helping with their overall care.”

Cantu said the presence of pediatric-trained physicians and nurses ensures care is efficient, focused, and gentle.

“When you bring your child to the STHS Children’s ER, you rest assured that every step of the encounter will be centered on appropriate medical care administered in a child-friendly manner,” Cantu said.

From a leadership perspective, STHS Children’s has fundamentally changed what it means to raise a child in the four-county region, according to Lance Ames, chief executive officer for STHS Children’s and STHS Edinburg.

“Twenty years ago, families routinely had to leave the Valley to access specialty pediatric care,” Ames said. “That distance created financial strain, emotional hardship, and delays in treatment.”

By bringing pediatric subspecialists, advanced technology, and a family-focused environment to the Valley, STHS Children’s closed a critical gap in access.

“The hospital didn’t just add services; it built an ecosystem of pediatric expertise,” Ames said. “Today, families no longer have to choose between getting the right care and staying together.”

Beyond clinical care, STHS Children’s has become a place of comfort and connection — reflected in its safari-themed design, outdoor healing garden, Ronald McDonald Family Room, educational programming like its monthly Let’s Talk Children’s Health webinars, and beloved community events like the annual Children’s Fall Festival, Back-to-School Block Party, and Children’s Christmas Posada.

“STHS Children’s has become far more than a hospital; it has become a source of stability, trust, and hope for families across the Valley,” Ames said.

As the hospital looks to the future, leaders say the past 20 years have laid a solid foundation for continued progress and impact.

“The growth of advanced lifesaving care and highly skilled teams are milestones that truly stand out,” Singh said. “They’ve built a foundation that ensures children in the Valley will continue to receive outstanding care for generations to come.”

For Cantu, the focus remains clear. “We continue to look for areas of improvement,” he said. “Because our children deserve nothing less.”

As STHS Children’s celebrates its 20th anniversary, its mission remains unchanged: to put kids first — today, tomorrow, and for decades to come.

20 Years OF PUTTING KIDS FIRST

Twenty years ago, South Texas Health System® Children’s opened its doors as the Valley’s first pediatric healthcare facility. Since then, STHS Children’s has provided quality, compassionate child-centered care to hundreds of thousands of kids and their families.

We’re honored to have touched so many lives with hope and healing. This year, we celebrate two decades of serving kids and families with:

• The region’s largest pediatric emergency department, when care can’t wait

• The Valley’s largest pediatric intensive care unit (PICU)

• Specialty pediatric services, including everything from gastroenterology to sports medicine to cardiology and beyond

• The region’s only Joint Commission-certified asthma program for children

• Advanced technology, including the Valley’s first 32-slice CT and 3T MRI

• Comfort and solace in our colorful, safari-themed facility, outdoor Children’s Healing Garden, Ronald McDonald Family Room and cheerful playrooms

• Family memories created through the facility’s beloved community events, including the annual Children’s Fall Festival and Children’s Christmas Posada

South Texas Health System Children’s, a trusted member of the Valley community, has been dedicated to caring for kids since March 2006.

Learn more about our services at southtexashealthsystemchildrens.com

A Heart for Healthcare

Brenda Ivory and the Mission Driving South Texas Health System Heart

by Caroline Waldrip | photos by Bárbara Delgado

For 30 years, South Texas Health System (STHS) Heart has been a cornerstone of cardiovascular care in the Rio Grande Valley. As the region’s first dedicated heart hospital — and one of the nation’s first freestanding cardiovascular facilities — the hospital’s legacy is deeply rooted in innovation, speed, and compassionate care. At the helm of that mission is Brenda Ivory, MSN, RN, the facility’s Chief Executive Officer, whose leadership reflects both clinical expertise and a deeply personal commitment to patient care.

Ivory, who has served as CEO since November 2018, brings more than 25 years of healthcare leadership experience to the role. Her journey began at the bedside as a registered nurse — an experience that continues to shape her philosophy today.

“I started my career caring for patients one-on-one, and that grounding never leaves you,” Ivory said. “It reminds you that every decision we make as leaders ultimately affects a person, a family, and a community.”

That patient-first mindset is evident in how STHS Heart serves the Rio Grande Valley, a region facing

disproportionately high rates of heart disease, diabetes, and obesity. As the only freestanding cardiovascular hospital in the region, STHS Heart is uniquely positioned to respond to life-threatening emergencies with speed and precision.

“When it comes to cardiac care, time truly is muscle,” Ivory said. “Our entire culture is built around the understanding that every minute we save can mean the difference between life and death.”

The hospital’s accredited Chest Pain Center with Primary PCI consistently achieves door-to-balloon times well below the national 90-minute standard. Ivory credits that success to teamwork, preparation, and a relentless attention to quality.

“We’ve created an environment where speed and safety are inseparable,” Ivory said. “Our teams train together, perform drills together, and ultimately respond as one coordinated unit.”

Innovation has also been central to STHS Heart’s impact. The hospital has introduced several first-inthe-region technologies, allowing Valley residents to access advanced care close to home.

“We’ve created an environment where speed and safety are inseparable. Our teams train together, perform drills together, and ultimately respond as one coordinated unit.”

Brenda Ivory, MSN, RN, South Texas Health System Heart Chief Executive Officer

“We never want our patients to feel they have to leave the region to receive world-class cardiovascular treatment,” Ivory said. “Access matters, especially in a medically underserved region like ours.”

Among those innovations are the CardioMEMS™ HF System, which allows physicians to remotely monitor heart failure patients from home, and the Barostim NEO® System, an FDA-approved device designed for patients who don’t respond to traditional therapies.

“These technologies are changing outcomes,” Ivory said. “They help us intervene earlier, reduce hospital readmissions, and give patients more control over their health.”

Meanwhile, STHS Heart’s robotic-assisted surgery program has also surpassed a major milestone, completing more than 500 procedures using the da Vinci® Xi® Surgical System.

“Minimally invasive approaches mean less pain, lower infection risk, and faster recovery,” Ivory said. “That translates directly into a better patient experience.”

Beyond technology, Ivory emphasizes that trust and collaboration among staff are essential to high-quality care. Known for her visible leadership style, she regularly rounds through departments and engages directly with frontline caregivers.

“You can’t lead effectively from behind a desk,” Ivory said. “People need to know they’re heard, valued, and supported.”

That culture of trust, she said, directly impacts patient safety. “When staff feel psychologically safe, communication improves and errors decrease,” Ivory said. “That’s when patients truly benefit.”

Looking ahead, Ivory sees the Valley at a critical crossroads. Cardiovascular disease is increasingly affecting younger adults, while physician shortages continue to strain the healthcare system.

“We’re seeing heart disease in people in their 30s, 40s, and 50s at staggering rates,” Ivory said. “At the same

time, we’re facing a serious shortage of physicians across multiple specialties.”

To address both challenges, STHS Heart is investing heavily in prevention, education, and workforce development. Community initiatives such as free heart failure education classes, the system’s South Texas Healthy Living television program, and the facility’s annual Heroes with Heart 5K promote awareness and early intervention.

“We have to meet people where they are,” Ivory said. “Education and prevention are just as important as the care we provide inside the hospital.”

Equally critical is the system’s investment in Graduate Medical Education. Through the STHS GME Consortium, launched in 2022 in partnership with Texas A&M University, the goal is to train hundreds of residents locally.

“We’re growing our own physicians,” Ivory said. “Doctors who train here are more likely to stay here, and that’s how we build sustainable healthcare for the Valley.”

As STHS Heart celebrates its 30th anniversary, Ivory sees the milestone not just as a reflection of past achievements but as a promise for the future.

“Our mission isn’t just a statement on the wall,” Ivory said. “It’s something we live out every day — through innovation, compassion, and an unwavering commitment to this community.”

As South Texas Health System Heart marks three decades of service to the community, the hospital’s legacy is inseparable from its future. Under the leadership of Ivory, the organization continues to evolve beyond traditional hospital walls — pairing advanced cardiovascular innovation with prevention, education, and community trust. From lifesaving emergency response and nationally recognized outcomes to workforce development and chronic disease management, STHS Heart remains focused on what matters most: delivering high-quality, compassionate care close to home. “Our responsibility is not just to treat disease,” Ivory said. “It’s to strengthen the health of the Valley for generations to come.”

SPRING SMILES

Why Spring Break Is the Perfect Time to Start Orthodontic Treatment at Rodeo Dental

by Caroline Waldrip | photos provided

For many families in the Rio Grande Valley, spring break represents more than a pause from school routines — it’s a reset. Between packed academic schedules, extracurricular activities, and family commitments, finding the right time to begin orthodontic treatment can feel challenging. According to Dr. Mahesh B. Gondi, regional lead doctor for Rodeo Dental & Orthodontics RGV, spring break offers an ideal window for children and teens to start their orthodontic journey.

“Spring break gives families something we rarely have during the school year — time and flexibility,” Gondi said. “Those first few days are about adjusting, learning how braces or aligners feel, understanding oral hygiene and managing mild discomfort.”

That adjustment period, he said, is crucial. Starting treatment when students don’t have to return to school immediately allows them to build confidence and comfort at home. By the time classes resume, many patients are prepared — and even proud — to begin their orthodontic journey.

“Spring break truly sets a positive tone, both physically and emotionally, for treatment success,” Gondi said.

Rodeo Dental offers a full spectrum of orthodontic

services, including traditional metal braces and clear aligners, and the process always begins with a personalized evaluation. Dr. Arash Afkham, an orthodontist with Rodeo Dental, said no two treatment plans look exactly the same.

“Every child and every family is different, so our approach is never one-size-fits-all,” Afkham said. “We look at dental needs, lifestyle, maturity level and the family’s goals before recommending a treatment option.”

For patients requiring more complex tooth movement, traditional braces may offer the most precise and predictable results. Clear aligners, however, can be an excellent option for patients who demonstrate strong responsibility and compliance.

“Our responsibility is to guide families honestly,” Afkham said. “When parents understand why a specific treatment is recommended, it builds trust and helps ensure long-term success.”

Accessibility is another cornerstone of Rodeo Dental’s mission, especially in a region where families often juggle busy schedules and financial considerations. With multiple locations throughout the Rio Grande Valley, flexible scheduling, and coordinated care, Rodeo Dental works to make orthodontic treatment attainable.

Dr. Shailendrasinh Vashi, an orthodontist with Rodeo Dental, said convenience and communication play a major role in helping families stay consistent with treatment.

“When care is accessible and families feel supported, patients are more likely to stay on track,” Vashi said. “That consistency is essential to achieving the best possible outcome.”

Transparency is also central to the practice’s approach. Orthodontic treatment at Rodeo Dental typically lasts between 18 and 21 months, with an average cost of about $3,800 — among the lowest in Texas. Flexible payment plans and seasonal promotions further reduce barriers to care.

“Our goal is to make orthodontic treatment feel approachable and achievable,” Vashi said. “Families shouldn’t feel overwhelmed when making an investment in their child’s health.”

Beyond straightening teeth, early orthodontic intervention can have a lasting impact on a child’s confidence and emotional well-being. Gondi said he has seen how improved smiles often translate into increased self-esteem, classroom participation, and social engagement.

“Orthodontic care impacts far more than just teeth — it often changes how children see themselves,” Gondi said.

He recalled a young patient who initially avoided smiling or speaking due to self-consciousness at school. As treatment progressed, her confidence grew, and she began participating more in class and volunteering for presentations.

“By the end of treatment, the transformation was remarkable — not just in her smile, but in her self-belief,” Gondi said.

In a close-knit region like the Rio Grande Valley, those changes extend beyond the dental chair, benefiting families, schools, and the broader community.

“Early orthodontic intervention can prevent future dental complications, but just as importantly, it supports children during some of their most formative years,” Gondi said. “Helping patients smile with confidence is at the heart of what we do.”

As spring break approaches, families considering orthodontic care may find that now is the perfect time to take that first step — setting the stage for healthier smiles and brighter futures.

Mission Regional Medical Center,

Harlingen Medical Center, and Knapp Medical

Center Earn 5-Star Ratings for Care of Orthopedic, Diabetes, and Heart Patients

by Michael Swartz | photos provided

Mission Regional Medical Center, Harlingen Medical Center, and Knapp Medical Center in Weslaco have earned national recognition for delivering 5-star care, receiving top ratings for 2026 in the treatment of hip fractures, diabetes, and other conditions.

The recognition from Healthgrades — a national company that specializes in research and information about healthcare — is the latest accolade for the three Prime Healthcare hospitals in the RGV, which also received an “A” grade for patient safety from the Leapfrog Group. MISSION REGIONAL MEDICAL CENTER’S RECOGNITION FROM HEALTHGRADES INCLUDES THE FOLLOWING:

•Named Among the Top 10% in the Nation for Gastrointestinal Surgery for 2 Years in a Row (2025-2026)

• 5-Star Recipient for Pacemaker Procedures for 3 Years in a Row (2024-2026)

• 5-Star Recipient for Hip Fracture Treatment for 8 Years in a Row (2019-2026)

•5-Star Recipient for Treatment of Diabetic Hospitalizations for 4 Years in a Row (2023-2026)

• 5-Star Recipient for Gallbladder Removal Surgery for 7 Years in a Row (2020-2026)

• Recipient of the Healthgrades Gastrointestinal Surgery Excellence Award for 2 Years in a Row (2025-2026)

HARLINGEN MEDICAL CENTER’S RECOGNITIONS INCLUDE THE FOLLOWING:

• 5-Star Recipient for Pacemaker Procedures for 6 Years in a Row (2021-2026)

• 5-Star Recipient for Hip Fracture Treatment for 19 Years in a Row (2008-2026)

•5-Star Recipient for Treatment of Diabetic Hospitalizations for 4 Years in a Row (2023-2026)

• 5-Star Recipient for Treatment of Pneumonia for 3 Years in a Row (2024-2026)

KNAPP MEDICAL CENTER’S LATEST RECOGNITIONS

INCLUDE THE FOLLOWING:

• 5-Star Recipient for Hip Fracture Treatment for 14 Years in a Row (2013-2026)

•5-Star Recipient for Treatment of Diabetic Hospitalizations for 4 Years in a Row (2023-2026)

• 5-Star Recipient for Treatment of Heart Attack for 3 Years in a Row (2024-2026)

The five-star ratings reflect the Prime hospitals’ commitment to consistently delivering the best possible care — and place the three RGV hospitals in the upper echelon of hospitals for specialty care nationwide, according to Healthgrades.

“These multiple recognitions are a testament to the work of our physicians, nurses, healthcare workers, and support staff — and to their steadfast dedication to providing compassionate, high-quality care to the patients of the Rio Grande Valley,” said Kane Dawson, CEO of Mission Regional Medical Center.

“We are honored to receive these awards for quality of care,” added Todd Mann, CEO of Harlingen Medical Center. “This recognition reflects the dedication of our team and our ongoing commitment to delivering exceptional care to the patients and communities we serve.”

Rene J. Lopez, MD, FACHE, RRT, CEO for Knapp Medical Center, said the hospital’s recognition is “a demonstration of the level of commitment our physicians and employees have in ensuring that our patients receive safe, highquality, compassionate, and personalized care.”

Mission Regional Medical Center, Harlingen Medical Center, and Knapp Medical Center’s accomplishments are based solely on what matters most: patient outcomes. As part of its 2026 hospital assessment, Healthgrades

evaluated risk-adjusted mortality and complication rates for over 30 of the most common conditions and procedures — at approximately 4,500 hospitals nationwide — to determine the top performers in specialty care.

By offering easy access to objective performance measures, Healthgrades helps consumers find and select a hospital that excels in providing the care they need.

As performance gaps persist between the nation’s highest and lowest-achieving facilities, seeking care at a top program has never been more important. Healthgrades’ 2026 analysis revealed that if all hospitals, as a group, performed similarly to five-star hospitals during the 2022-2024 study period, on average, 230,466 lives could have been saved and 156,797 complications could have been avoided.*

“Healthgrades’ specialty awards identify the nation’s top-performing hospitals in key service areas, helping consumers find high-quality care tailored to their specific needs,” said Alana Biggers, MD, MPH, medical advisor with Healthgrades. “We’re proud to recognize Mission Regional Medical Center, Harlingen Medical Center, and Knapp Medical Center for their consistently superior outcomes in key service areas.”

Consumers can visit Healthgrades’ Specialty Excellence Patient Advocate Center to learn more about how Healthgrades identifies the top-performing hospitals for specialty care.

For more information on award-winning patient care in the Valley, please visit MissionRMC.org, HarlingenMedicalCenter.com, and KnappMed.org.

*Statistics are based on Healthgrades analysis of MedPAR data for years 2022 through 2024 and represent three-year estimates for Medicare patients only. Visit healthgrades.com/quality/ratings-awards/methodology/ specialty-excellence-awards-americas-best-hospitals-forspecialty-care-awards-methodology to view the complete 2026 Specialty Awards and Ratings Methodology.

Big Port Energy

WHERE FASHION MEETS PURPOSE

Work the Runway is a one-of-a-kind fashion competition showcasing student-designed looks made entirely from Goodwill donations. Join us for a night of style, talent, and community impact!

Every ticket purchased funds our job training and job placement services for those with barriers to employment in your community. Tickets starting at $75. VIP reserved seating available, visit the QR code for details and to purchase tickets today.

Want to help make an impact? Sponsorship opportunities are available. Contact Dr. Amanda Garcia at: agarcia@goodwillsouthtexas.com

Thank you to our scholarship sponsors:

ROOTED IN COMMUNITY

Growing the Future, Quinta Mazatlán at 20 Years

by Colleen Curran Hook, Executive Director of Quinta

Mazatlán | photos provided

PLANTING SEEDS FOR A GREENER TOMORROW

Every day at Quinta Mazatlán, we are planting seeds for ambitious goals, guided by deep roots and inspired by a lasting canopy of hope. We envision a future where every home has a Native Garden, every school has a Schoolyard Forest, and every neighborhood has a Tiny Forest. As those seeds take root, it is just as important to pause at meaningful milestones and give “thanks”. Our 20th Anniversary honors the leaders, partners, sponsors, volunteers, and visitors who believed in the vision and helped grow this urban sanctuary by showing up every day.

HISTORY AS OUR COMPASS

Our past has always guided our future. Quinta Mazatlán continues to enhance education, eco-tourism, and the environment for the health of all. From its founding family to the City of McAllen, Quinta Mazatlán reflects a shared commitment to nature in the heart of a growing city. As we celebrate 20 years, we are also excited to open the Center for Urban Ecology in 2026, a new chapter in our commitment to education, conservation, and community. IT STARTED WITH AN ADOBE HOME

AND A VISION

In the 1930s, Martha and Jason Matthews purchased five acres for $2,400 and built an adobe home from the very soil beneath their feet. They called it the “crossroads of the Western Hemisphere” and named it Quinta Mazatlán. Quinta means “country house” in Spanish, and Mazatlán is an Indigenous word meaning “where the deer roam.” From the very beginning, the home was a place rooted in nature, vision, and a deep sense of belonging.

A SECOND FAMILY GROWS THE LEGACY

The second family of Quinta Mazatlán, Marilyn and Frank Schultz, purchased the home in the 1960s for $24,000 and expanded the property to eight acres, continuing to protect the surrounding forest. In 1987, the home was recognized with a historical marker as one of the largest adobe homes in Texas.

THE THIRD FAMILY TAKES THE REINS

In 1998, the City of McAllen became the third family of Quinta Mazatlán, purchasing the property at auction for $1.4 million for the community. In 2006, Quinta Mazatlán opened as a World Birding Center site, adding a Discovery Center that now serves more than 10,000 school students annually. Additional land became Ebony Grove, expanding vital habitat for wildlife.

POWERED BY PEOPLE, GUIDED BY PURPOSE

Starting in 2016, City of McAllen leadership and the non-profit Friends of Quinta Mazatlán worked steadily for a decade on a grand vision: to double the green footprint to 25 acres and create a Center for Urban Ecology (CUE). Opening this year, the CUE will elevate STEM learning through a partnership with The University of Texas Rio Grande Valley.

LA JEFA

Karla Puente

Building Community Through Purpose, Passion, and Collaboration

by Caroline Waldrip | photos by Bárbara Delgado

Karla Puente never imagined that an uncertain start after college would lead to a 15-year career shaping some of McAllen’s most impactful events. Today, as a leader whose work has elevated the city’s profile and strengthened community connections, Puente represents the heart of RGVision’s La Jefa series — women who lead with purpose, resilience, and vision.

“When I graduated from UTPA (currently UTRGV), I honestly didn’t have a clear vision of what my career path would be,” Puente said. “At one point, I considered becoming a sports commentator, but I quickly realized that being put on the spot wasn’t where I thrived.”

That early moment of self-awareness proved pivotal. Puente realized her strengths were in organization, relationship-building, and long-term planning, not oncamera performance. That clarity pushed her to pursue behind-the-scenes roles where she could contribute to larger projects and teams. While in college, Puente worked part-time as an after-school coach with the City of McAllen’s Parks and Recreation Department, gaining hands-on experience with programs, people, and community engagement. After graduation, she applied for a full-time position — landing a marketing internship that would unexpectedly shape her future.

“I took a chance by applying,” she said. “Shortly after, I was transferred to the McAllen Convention Center, and at the time, I had no idea how significant that transition would be.”

Puente credits former director Omar Rodriguez for recognizing her potential and placing her in an environment where she could thrive. “What started as an unexpected opportunity quickly became the foundation of my career,” she said. “That move changed everything.”

At the McAllen Convention Center and Performing Arts Center, Puente discovered her passion for event management. “It allowed me to grow professionally, discover my strengths and weaknesses, and ultimately find where I truly belonged,” she said.

Over the next 15 years, Puente helped bring major productions and high-profile shows to McAllen — an experience that reinforced the Valley’s growing influence on a larger stage. “Each event came with its own set of challenges, from complex logistics to high expectations, but seeing our city host productions of that caliber reinforces the growth and potential of the Rio Grande Valley,” Puente said.

Her professionalism and reliability made her a trusted partner for event organizers and talent alike. Tony Hill, a

“Don’t be afraid to start anywhere,” she said. “Don’t underestimate the power of consistency, humility, and collaboration.”

Karla Puente, Event Manager

Dallas Cowboys legend, described Puente as the “go-to” person, calling her dependable, reliable, and irreplaceable.

Her commitment to collaboration and service also left a lasting impression on longtime partners. Tommy Mantini of the RGV Home & Garden Show said working with Puente was always a pleasure, adding that after many years of working together, it was especially meaningful to finally meet her in person and experience firsthand the dedication she consistently brought to every event.

While the names and scale of events were impressive, Puente said the most meaningful moments were more personal. “What stands out most to me isn’t just the shows,” she said. “It’s the energy, the pride of the team, and the excitement of the community experiencing something special close to home.”

Collaboration, she said, was central to that success. “No event can be executed by one person or even one department,” Puente said. “Every successful event depended on coordination between internal teams, city leadership, promoters, vendors, and community partners.”

That collaborative mindset prepared her for her current role with Region One. “Managing events taught me how to manage complex projects, work across multiple stakeholders, and remain adaptable in fastpaced environments,” she said. “Those skills translate seamlessly into the work I do today.”

That approach also helped events grow over time. Ramsey Ramirez of South Texas Comic Con said Puente took a genuine interest in helping events succeed, noting that she consistently went above and beyond while making partners feel valued and supported as part of the local events community.

Justin Curl, show director of the Texas Hunters & Sportsman’s Expo, said Puente was his primary point of

contact for more than a decade and that her departure from the McAllen Convention Center marked a bittersweet moment. Curl said he valued her professionalism, kindness, and dedication, adding that she was a trusted partner he will greatly miss.

Beyond professional growth, Puente’s work has always been deeply personal — especially as a mother of two. “There is a deep sense of fulfillment in watching my children experience and enjoy the results of the hard work that goes into every event,” she said. “Seeing them take pride in what we’ve helped create reminds me that my work extends beyond the venue.”

As she reflects on her journey, Puente sees her growth as a testament to trust and perseverance. “That growth represents resilience, self-discovery, and trusting the process even when the path wasn’t clear,” she said. “Each chapter has shaped who I am as a professional and as a leader.”

Still, she insists she’s far from finished. “I truly feel like I’m just getting started,” Puente said. “This new chapter has lit a fire in me — I’m excited to continue evolving and making an even greater impact.”

Faith and family, she said, have been constant anchors. “A huge part of that growth has come from trusting and leaning on God, and from the unwavering support of my husband and our two kids,” Puente said.

To the next generation of La Jefas, her message is grounded and empowering. “Don’t be afraid to start anywhere,” she said. “Don’t underestimate the power of consistency, humility, and collaboration.”

With faith, purpose, and perseverance, Puente added, the journey can exceed even your own expectations. “Growth doesn’t happen overnight,” she said, “but you’ll be amazed at where it can take you.”

KITCHEN OF OUR CULTURE

THE LORETTO BISTRO

Building a Mission Landmark Through Food, Family, and Community

by Thom Denton | photos by Aaron Garcia and provided

The Loretto Bistro opened in 2015 along North Conway Avenue in Mission, founded by the parents of owner Robert “Robbie” Gonzalez. The restaurant’s name traces back generations, inspired by Loretto Academy, a private school attended by women in Gonzalez’s mother’s family in El Paso. What began as a family venture has since evolved into one of Mission’s most recognizable dining destinations, shaped by steady growth, changing menus, and deep ties to the surrounding community.

Gonzalez assumed ownership after his parents recognized the challenges of running a restaurant fulltime. Armed with a finance degree from Texas A&M University and years of hands-on kitchen experience — from dishwasher to assistant chef — Gonzalez took over operations with a long-term vision. “It took us a while to figure out who we were,” he said. “We’ve evolved around what the community has asked us to. We feel like a landmark now; people say, ‘Let’s meet at Lorettos.’”

From the beginning, Loretto Bistro aimed to balance innovation with familiarity. “We give people a place to

try something new but still have that familiar Valley flair,” Gonzalez said. That philosophy shaped the restaurant’s rotating lunch and dinner menus, which remain intentionally concise. Traditional Rio Grande Valley flavors such as barbacoa and chilaquiles appear alongside New American offerings, including braised short ribs and red snapper. Weekend brunch was added as demand grew, becoming a consistent draw for longtime patrons and first-time guests alike.

Ingredient quality remains central to the kitchen’s approach. “Ingredients are key. People always talk about the flavor of our food, but we don’t use much seasoning outside salt, pepper and oil,” Gonzalez said. That simplicity allows individual components to stand on their own, a principle reinforced through years of collaboration with Chef Geronimo Santa Cruz of Oaxaca, Mexico. Santa Cruz and Gonzalez have worked together on menu development for several years and are planning a 10-day trip to the region to sample local cuisine and return with new ideas.

As the menu developed, Gonzalez focused equally on building a sustainable operation. He identifies three pillars of restaurant success: front of house, back of house, and accounting. Each, he said, must function in harmony to support the others. That philosophy extends to staff management and workplace culture. “I could never take credit for this; it comes from my staff,” Gonzalez said. “Employees bring a piece of who they are to the overall atmosphere.” He emphasized that prioritizing staff wellbeing directly affects guest experience. “When you treat people well, they like you. When you cook well for them, they come back. You take care of your staff, they will take care of your customers.”

Affordability also became part of the restaurant’s identity as it matured. Gonzalez said the goal was to create a space where guests could “come by without having to break the bank.” Weekly lunch and dinner specials were introduced to balance accessibility with quality, reinforcing Loretto Bistro’s reputation as a versatile neighborhood restaurant.

Over time, Loretto Bistro became woven into the Valley’s social fabric. The restaurant regularly hosts weddings, baby showers, birthdays, and community gatherings. Gonzalez said he has seen couples meet at the bistro, marry there, and later return for family celebrations. Growth was supported in part by local banks and the Mission City Council, which assisted Gonzalez in acquiring an adjacent lot. The expansion added parking and allowed for the development of a small neighboring center, increasing accessibility and nightly traffic.

The bar program was developed alongside the kitchen. Old Fashioneds, prepared with Buffalo Trace, are batched and fermented for extended periods before service. Signature cocktails, including the Lerado 77 — a variation on a French 75 featuring lavender syrup, prosecco, and gin — reflect the same balance of refinement and approachability found in the food menu. A curated wine list continues to evolve as the restaurant expands its offerings.

Looking ahead, Gonzalez plans to open a second location, though details remain forthcoming. Nearly a decade after Loretto Bistro opened its doors, he remains committed to its future in Mission. “I am going to be doing this for the rest of my life,” Gonzalez said. “This isn’t a job to me; it’s my life. We are not going anywhere.”

REVITALIZING DOWNTOWN

Brownsville Residents Share Feedback as City Leaders Consider Next Steps for Renaissance Master Plan

by Bryan Kirk | photos by Haven Creative House and provided

It’s been nearly a year since the City of Brownsville launched the creation of its first-ever strategic plan — an ambitious endeavor to transform the city’s urban core into the jewel of the Rio Grande Valley, which city leaders hope will attract visitors and tourists and spur economic growth.

In February, the strategic plan — known as the Downtown Renaissance Plan — entered a new phase, outlining key empirical steps and providing residents and stakeholders with a solid strategy moving forward.

The implementation and drafting phase of the

master plan is the next-to-last step in the plan’s implementationprocess.

It is not unheard of for the downtown region of most large or mid-sized metropolitan cities to be considered the primary hub for commerce, business development, or city and county leadership.

However, there are quite a few cities where downtown celebrations and attractions are common, such as New Orleans and its famed Mardi Gras parade, and San Antonio, which hosts several annual celebrations, including Fiesta, Night in Old San Antonio, and more.

“Downtown Brownsville has always been a focus and a source of potential [improvements] for city leaders,” said Daniel Leal, Director of Planning and Redevelopment and Downtown at the City of Brownsville.

Leal said city leaders addressed potential improvements in the city’s 2009 Comprehensive Plan, but recent interest from public and private investors has spurred a renewed interest in downtown.

“City leaders realized they needed to create a much broader and deeper plan that establishes a renewed vision for the next 15 years,” Leal said. “That’s why it is called the Renaissance Plan. Building on existing success is what is driving this initiative and making sure that we sustain that progress for the long run.”

The study area for the Downtown Renaissance Master Plan includes the western segment of Palm Blvd to Mexico Blvd, then east to Interstate 69, which continues north toward Valley Baptist Medical Center.

THE BACK STORY

In 2024, former Brownsville City Manager Helen Ramirez instructed the Planning Department to create the city’s first Master Plan, and then in 2025 entered into a consulting contract with Freese and Nichols.

Leal said city leaders saw the need to create a plan that wasn’t just a chapter in a comprehensive plan, but a more strategic plan that incorporated sustainable, long-term goals and involved input from Brownsville residents with a viable interest in downtown.

Meanwhile, several subcontractors were added to the team, which included TXP, Inc., LOI Engineers, and Liveable Plans and Codes.

Leal added that Ramirez’s vision for downtown was crucial, specifically regarding key construction and renovation projects, including transforming the Majestic Theater into UTRGV’s new Performing Arts Center, as well as renovations to the El Jardin affordable housing project and the Samano Studios redevelopment.

Having the right people and organizations in place, he noted, is also key to success.

“I wanted to cast the broadest possible net for this plan,” said Leal. “I have always believed in the importance of public engagement, and we are really pushing the limits of public engagement with this plan. We have plenty of resources and the time research this to ensure that we do this very well.”

THE POWER OF PUBLIC ENGAGEMENT

The official kick-off of the Brownsville Downtown Renaissance Master Plan had an almost pep-rally-like atmosphere that attracted all the major players, including city leaders and stakeholders, who turned out to generate excitement among the general public.

Residents have submitted many ideas, including more green spaces with native plants, better access to parking and public transportation, and walkable areas with convenient access to cafes, restaurants, shopping, and entertainment venues.

“I have always believed in the importance of public engagement, and we are really pushing the limits of public engagement with this plan. We have plenty of resources and the time research this to ensure that we do this very well.”

Daniel Leal , Director of Planning and Redevelopment and Downtown at the City of Brownsville

Leal said there will be more opportunities for Brownsville residents, business leaders, and stakeholders to share their ideas and desires before the plan is finalized and adopted this summer.

“We have set up different tiers of engagement,” Leal said. “Instead of asking everyone to go to your local community center for a 6 p.m. meeting, we set up different tiers to reach different audiences.”

For instance, the city commission hosted one of these meetings with steering committee members on March 3 to receive updates.

There are other meetings planned between the consultants and subconsultants with community stakeholders, business leaders, specialized institutions, youth organizations, non-profit organizations, faith groups, social services, health and wellness organizations, economic development, and elected officials.

Leal said there will also be several open house events open to the public, where information from other meetings will be shared as city leaders gather more public input. These will be advertised on social media platforms and through local media.

“We will also have numerous pop-up events, such as a table at the zoo, a farmer’s market, or some other local event,” said Leal. “Instead of having the people come to us, we want to go where the people are already.”

Leal said anyone interested in this plan is encouraged participate in the online survey on the City of Brownsville website, which also includes a detailed map of the downtown study area.

“This is a massive undertaking, but it’s also a worthwhile investment of time and resources,” he said. “We really want this to be the people of Brownsville’s plan, not the planning department’s plan.”

WORK THE RUNWAY

WHERE FASHION MEETS PURPOSE

Student Designer Highlight

Jiselle C. | Senior in High School

What excites you most about being part of this competition?

It feels like a real, professional experience and will prepare me for the future. To me, it's modeled after Project Runway, which pushes me to think creatively under pressure and challenge myself in new ways. I also love that it gives me the opportunity to tell my story using my design to reflect the hardships that have shaped and inspired me. Being able to express that through fashion makes the experience meaningful, not just competitive. Of course, the scholarship opportunity is also exciting, because it supports my future goals and motivates me to give my absolute best.

What are you most looking forward to in this experience?

What I'm most looking forward to is working with my model and the hair and makeup team to bring my vision to life. I'm excited to collaborate and see how all the details come together to create my final look.

What does it mean to you to have Goodwill host events like this for young students?

It means a lot to me because this is an opportunity I might not have had otherwise. Being in South Texas, we don't often get access to fashion events of this level, so having Goodwill host something like this makes a huge difference. It opens doors for young students like me to explore our creativity, gain real experience, and feel seen and supported in pursuing our passions.

ticket purchased funds our job training and job placement services for those with barriers to employment in your community. Tickets starting at $75. VIP reserved seating available, visit the QR code for details and to purchase tickets today.

ALL AMERICA CITY 10K CELEBRATES A LIFE OF SERVICE

Thousands Gathered in Edinburg to Honor Educator and Running Advocate David Chavana

by Thom Denton | photos by Haven Creative House and provided

For more than four decades, the All America City 10K has been a signature event in Edinburg, drawing participants from across the Rio Grande Valley and beyond. The 44th running of the race took place Feb. 7, 2026, organized by the City of Edinburg Parks and Recreation Department, and continued a tradition rooted in fitness, civic pride, and community connection. Since 2019, the event has also served as a tribute to David Chavana, a longtime volunteer whose passion for running helped shape the race.

Chavana was a retired teacher with the Edinburg Consolidated Independent School District and a devoted running enthusiast who strongly believed in the importance of healthy living. According to Javier Garcia, director of parks and recreation for the city of Edinburg, Chavana’s influence extended far beyond race day.

“David made a lasting impact on countless people in our community through his passion for health, fitness and education,” Garcia said. “He was always willing to talk about running, staying in shape and finding ways to improve the All America City 10K.”

The race began in 1982 and was founded by Chavana alongside Frank Garza, Mick Sawyer, and Rene Rodriguez. While many individuals played a role in establishing the event, Chavana remained involved from its early years through the end of his life, volunteering year after year and helping guide the race as it grew. In recognition of that lifelong commitment, the city officially added his name to the event in 2019.

Throughout his life, Chavana was a vocal advocate for fitness and wellness, often sharing his belief that running was one of the most effective ways to stay healthy. He served on the 10K board committee and worked closely with organizers to enhance the race experience. For Garcia, the event reflected the values Chavana lived by.

“The race represents his commitment to fitness, volunteerism and community involvement,” Garcia said.

The 2026 All America City David Chavana 10K began

at 7:30 a.m. and drew an estimated 2,700 runners, along with approximately 8,000 participants in the 2-mile fun run. The weekend also included the Miracle Mile on Friday, Feb. 6, 2026, at Richard Flores Stadium. Designed for individuals with special needs, the Miracle Mile welcomed about 500 participants.

Together, the weekend’s events highlighted the inclusive spirit Chavana championed, and that has become a hallmark of the race. Honoring him through a run and walk was a natural choice. Running was central to his life, and he believed physical activity had the power to bring people together and improve overall quality of life.

Community response to the race’s dedication has remained strong. Record participation — 10,476 registered participants across all events — was set during the 38th running of the 10K on Feb. 1, 2020, just before the COVID-19 pandemic. That figure did not include the thousands of spectators who lined the streets of Edinburg. Garcia said organizers expected the 2026 race to surpass that mark.

Garcia also recalled Chavana’s dedication to inspiring young people throughout the Rio Grande Valley. Before becoming parks and recreation director, Garcia served as athletic coordinator at B.L.

Garza Middle School, where he witnessed Chavana’s outreach firsthand.

“He was always trying to improve the 10K, especially by attracting elite runners from around the world,” Garcia said. “I remember David calling me to arrange for elite runners to visit my athletic classes and other campuses.”

For Chavana’s family, the race has become a meaningful way to celebrate his life while honoring his contributions. His wife, Graciela, and his sons, Vito and David, shared photos and memories that were incorporated into race-day tributes. Garcia said the family expressed deep appreciation for the city’s continued efforts.

City officials view the All America City David Chavana 10K as a permanent part of Edinburg’s identity. With his name forever attached to the race, Chavana’s influence will continue to be felt by future generations of runners and walkers.

“We hope participants leave with a deeper appreciation for what David’s efforts and contributions meant to our community,” Garcia said. “Our goal is to keep his legacy alive, not just in Edinburg but throughout the entire Rio Grande Valley.”

WHEN WE SERVE TOGETHER IN OUR COMMUNITIES, EVERYONE SOARS.

Southwest Airlines® proudly partners with those who are helping to shape our communities all across America. One good deed—when coupled with another and another and another—can truly make a positive difference in our daily lives.