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THE LATEST BRIGHT SPOT, AVOD BUSINESS
WEEK #37 ∙ SEPTEMBER 2020
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THE LATEST BRIGHT SPOT, AVOD BUSINESS #WEEK 37 ∙ SEPTEMBER 2020
Ad-supported video-on-demand (AVOD) platforms experienced strong growth in ad revenues in Q2 2020, making the AVOD space a bright spot in the ad market amid the pandemic.
AVOD REVENUE GROWTH BY COUNTRY
MAIN COUNTRIES FOR AVOD EXPENDITURE
AVOD revenue, US$ billions
(US$ million)
China
USA
UK
Japan
Germany
Others
46.6
50
RANKING
COUNTRY
2019
1
USA
2
China
3
United Kingdom
10
4
Japan
0
5
India
40 30 20
15.1
11.6
2015
23.8
19.5
2016
2017
2018
2023
Source: Digital TV Research &, WARC Global Ad Trends
Social
7%
2%
10%
36%
Network
MVPD/vMVPD
10%
Gaming
14% SVOD
21% AVOD
2025
7,998
USA
6,777
2
China
9,177
1,620
3
Japan
3,228
1,611
4
United Kingdom
2,823
632
5
India
AVOD is forecasted to be the fastest-growing source of video revenue between 2019 and 2024. This is being driven by a decline in live TV viewing, with a corresponding increase in viewing via connected devices. 40% of all streaming time is spent watching AVOD content.
Source: Nielsen
724,245
1,707
AVOD VS SVOD REACH GROWTH (millions of households) Non-Ad Supported
Ad Supported
62.4 59.6
58.5 53.7
Jan 2020
Apr 2020
Source: Comscore
ADOPTION OF LINEAR AVOD SERVICES IS GROWING YoY
+23.9% YoY
18.5%
47%
Hulu (with ads)
16.2% 13%
Roku 2018
2019
As consumer grow tired of paying for subscription services, linear AVOD services are on the rise. Pluto TV (+4.5 percent), Tubi TV (23.9 percent) and Philo TV (14.3 percent) all gained viewers year over year. Pluto TV
AVOD SERVICES PENETRATION IN THE UNITED STATES Percentage of US ad-supported video on-demand service users who use the platform.
+4.5% 17.7%
COUNTRY
1
Source: Digital TV Research
STREAMING CONSUMPTION MARKET SHARE IN THE US Other
RANKING
Tubi TV
Source: Nielsen
Across five of the major ad-supported streaming platforms (Roku, Hulu, Peacock, Pluto TV and Tubi), ad revenues jumped 31% year-over-year to reach $849 million last quarter, according to new estimates from MoffettNathanson Research.
Pluto TV Crackle Tubi CBS All Access (with ads) Vudu IMDb TV Popcornflix Crunchyroll (with ads) Xumo Stirr Source: Business Insider Intelligence
30% 27% 22% 18% 17% 15% 11% 9% 8% 6% 5%