Image of front page, The Rosalillo of Summit (Tenerife Island). David Roca-Correa, Ph.D. [C.V.]. Full Professor at the Autonomous University of Barcelona – Member of the GRP (Advertising Research Group) - David.roca@uab.es Natalia Pueyo-Ayhan, Ph.D. Student [C.V.] - Natalia.pueyo@uab.cat Página 287 http://www.revistalatinacs.org/067/art/957_Barcelona/13_RocaEN.html
