Revista Latina de Comunicación Social # 071 – Pages 1.243 to 1.260 [Funded] | DOI: 10.4185/RLCS-2016-1144en | ISSN 1138-5820 | Year 2016
How to cite this article in bibliographies / References A Barrios-Rubio, M Gutiérrez-García (2016): ―Migration of the Colombian radio strategy: from sound to social screens‖. Revista Latina de Comunicación Social, 71, pp. 1.243 to 1.260. http://www.revistalatinacs.org/071/paper/1144/64en.html DOI: 10.4185/RLCS-2016-1144en
Migration of the Colombian radio strategy: from sound to social screens Andrés Barrios-Rubio [CV] [ ORCID] http://orcid.org/0000-0001-9838-779X Professor of Journalism and Film Studies – University of Bogotá Jorge Tadeo Lozano, UJTL, Colombia – andres.barrios@utadeo.edu.co or andres.barrios@outlook.com María Gutiérrez-García [CV] [ ORCID] http://orcid.org/0000-0002-2340-7677 Professor of the Department of Communication and Publicity – Autonomous University of Barcelona, UAB, Spain – maria.gutierrez@uab.cat Abstract The Colombian radio industry is living a transition and contents re-thinking process to accommodate to the new mediatic landscape where digital devices and communication platforms compete. It is a technological transformation that is producing in a vertiginous manner, while it opens the possibility to express to the world the different ways of perceiving, feeling and living existence, create niches, share experiences and adventures, not only locally but also globally. Under this perspective, this study uses a mixed method – quantitative (monitoring of contents and actions on social networks) and qualitative (reflections and analysis of media to reach audiences using other routes)-. The aforesaid, identifies the design of strategies to get the public’s attention from different consumption alternatives, while radio incorporates to the digital ecosystem, modifying its productive routines. Keywords Radio; CIT; Social networks; Audience; Digital Ecosystem. Contents 1. Introduction. 2. The Colombian digital radio ecosystem. 3. Method. 4. Results and discussion. 4.1. Radio profiles on social networks. 4.2. The sender and its activity on social networks. 4.3. Radiouser relationship. 5. Conclusions. 6. List of references. Translated by Yuhanny Henares (Academic Translator, Master in Social Applied Research Techniques – UB, Spain)
http://www.revistalatinacs.org/071/paper/1144/64en.html
Página 1243