In the photography of front page, fragment of the Cliff of the Giants, in the northwest of the island of Tenerife (Canary Islands). 2 Antonio Checa-Godoy, Ph.D. - Full Professor at the Department of Audiovisual Communication. University of Seville. Spain. acheca@us.es Translation by Cruz Alberto Martínez-Arcos (University of London) Key words: Ecuador; banking sector; media; ownership; constitution. 1. Introduction 3
