Retail News Magazine October 2025

The case for AI in retail

WELCOME to the October edition of Retail News, your premier source for the latest insights, trends, and innovations in the FMCG retail industry. Whether you’re a seasoned professional or a newcomer, we bring you the news analysis and thought leadership that helps shape the future of retail.

This month, our focus is very much on AI in the retail/FMCG sector. The demise of bricks-and-mortar retailing has been very much exaggerated in our trade, with most consumers preferring to do their grocery shop in-store, but there is still a place for technology to help retailers and brand owners to use data more effectively to improve margins and increase sales, according to interviewee John Phelan from data analytics firm Advise [Page 14]. Elavon’s Paul Dunne outlines how payments innovations can help boost efficiency [Page 44], and Retail Express’ Ed Betts looks at the ways new technology can help Irish grocery retailers [Page 62].

Elsewhere, we report from the Barry Group Annual Conference & Awards [Page 26], highlight the big winners at the Irish Quality Food and Drink Awards [Page 34] and reveal the NOffLA Gold Star Wine Award winners [Page 46].

We hope this edition of Retail News equips you with the knowledge to thrive in this dynamic retail environment.

2 Shop-owners call for specific offenses for retail crime.

3 Finalists announced for the 2025 Repak Resource Awards.

4 25 years of .ie; Ibec welcome Action Plan on Competitiveness and Productivity.

5 65% of Irish consumers would not return to a retailer after a data breach; Minister launches ‘Show Me I.D – Be Age OK’ autumn campaign.

6 Smuggling surge undermining legitimate retailers; European Parliament updates legislation on food waste.

7 Back-to-school shopping shapes spending.

8 Minimum wage hike biggest concern in Budget 2026.

Retail News Interview

Barry Group Conference and Awards

26 The Barry Group recently celebrated their 70th birthday with their annual conference and awards.

Energy Drinks: Red Bull

30 Red Bull Winter Edition Fuji AppleGinger (Sugarfree) is the brand’s new limited edition flavour.

Guaranteed Irish

33 Guaranteed Irish has partnered with daa to amplify messaging and showcase members on high-impact airport advertising platforms.

Irish Quality Food and Drink Awards

14 John Phelan from data analytics firm Advise on the bright future for bricksand-mortar grocery retailers and how new technology allows you to use data more effectively.

Sellotape

18 The iconic Sellotape brand is the unsung hero of Christmas.

Shop Profile

20 Jamie Farrell’s Daybreak forecourt store in Tyrrellspass, Co. Westmeath, has undergone a massive revamp, more than tripling the shop size.

IGBF Sports Lunch

22 The annual Sports Lunch raised more than €50,000 for the IGBF.

Nestlé Confectionery

24 Nestlé continue to deliver product innovation and engaging customer promotions across their confectionery range.

34 The Irish Quality Food and Drink Awards celebrated the outstanding quality of food and drink products from the island of Ireland.

Soups: Cully & Sully

42 Cully & Sully celebrate 21 years of innovation.

Smart Payment Systems

44 How payments innovations can help boost efficiency, improve customer experience and unlock smarter ways to run your business.

Irish Wine Show Star Awards

46 The Irish Wine Show Star Awards were recently presented in Dublin.

Security

56 The security and protection of your business, staff and customers is important. It is equally important that your security service provider is licensed by the PSA.

Retail Technology

62 Building an enduring advantage: why tech holds the key to retail success, by Retail Express’ Ed Betts.

Shop-owners call for specific offenses for retail cri me

A RETAIL group has asked Jim O'Callaghan, Minister for Justice, to accept the Protection of Retail Workers Act 2025 as part of government legislation. The Act is designed to amend the Criminal Justice (Public Order) Act 1994 to “create specific offences for assaulting or threatening retail workers carrying out their employment”. The private member’s bill completed the second stage of the Seanad Éireann earlier in 2025, with support from RGDATA.

Acts of aggression, theft and violent assault are already covered by the law, but the retail association believes “that to highlight the frequency of the issue it needs to be identified as a separate and specific offence because it's a daily occurrence for retail shop owners and their staff,” according to RGDATA Director General, Tara Buckley.

Central Statistics Office (CSO) data shows a 3% increase in shoplifting offences around Ireland in the year to March 2025, making up 33,000 incidences. CSO figures spanning 20 years from 2003 to 2024, released to Ireland South MEP Cynthia Ní Mhurchú this year, showed a 314% rise in shoplifting offences in County Kildare, 227% in Tipperary, and 207% in Wexford. “This type of activity is a daily occurrence in convenience stores and newsagents and supermarkets across the country,” explained Buckley. “It’s more prevalent in major urban areas but the reality is it's in towns, villages, cities.”

The Irish Small and Medium Enterprises Association have estimated €1.62 billion in annual cost from retail crime. Shane Gleeson, who owns five shops in Limerick, told RTE’s Liveline earlier this year he was losing €50,000 per shop on average every year. Alongside theft, reports of incidences of abuse and threats are on the rise.

“This evening, my place of work in Navan was targeted and violently smashed in by three young men,” a shopkeeper wrote on Facebook earlier this year. “The reason I say targeted is due to there being all female staff. These thugs threatened and smashed glass onto the staff... We need more protection, more accountability, and action to stop this from happening again.”

Senator Mary Fitzpatrick, when presenting the Protection of Retail Workers

Act in the Seanad, remarked how over 25% of RGDATA’s members have been subjected to a violent robbery “and that could include the use of weapons, including knives and guns”. A further 40% of shopkeepers have been subject to fraudulent activity, she added.

“These are the headline statistics but we should consider what they mean in real terms for those working in retail,” argued Fitzpatrick. “It is a matter of the human experience of going to work to serve other people, to provide them with what are largely essential services, only to be faced sometimes with what is casual, mindless rudeness and aggression but also what can be sexist commentary and attacks, racist attacks, discriminatory and aggressive language, physical abuse and assault. It takes a real toll on people, including on their daily lives.”

Dara Mulvey, a councillor from Coolaney in Sligo, is amongst the local representatives who want to see the Act passed through the Oireachtas, claiming it will “acknowledge the dangers [retailers] encounter and guarantee those who endanger or injure retail employees be held responsible”. Mulvey wanted to see the assault of retail employees being considered as “a serious crime and not a petty offence” in tandem with increased Garda visibility in retail areas.

Garda are continuing Operation Táirge, a project launched in 2023 designed to reduce organised retail crime through a number of methods: using an “intelligenceled” approach to identify criminals; working with retailers to strengthen their security; disrupting prolific groups through crime legislation; and deterring people from being involved in retail crime through raising awareness. According to the Gardaí, 8,460 arrests and 20,052 charges or summonses were recorded in 2024 under Operation Táirge. In the first three months of 2025, over 8,000 shoplifting incidences were reported, resulting in nearly 2,000 arrests and more than 4,750 charges or summonses.

As part of Táirge’s ‘Day of Action’ last May, Gardaí arrested and charged 15 people. The investigations related to thefts from “multi-national retailers, local chain stores as well as local independent retailers within the Dublin 7 community”. Garda also engaged with over 60 retail outlets on the day to raise awareness of crime prevention.

“Operation Táirge is having some success with organised retail crime gangs and issuing custodial sentences for some perpetrators,” said Tara Buckley. “It has had success in terms of the top serial shoplifters in each region: tracking them, getting prosecutions and custodial

for specific

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sentences. But it's still not dealing with the daily incidences of aggressive and violent and criminal behaviour in stores. So, it's the tip of the iceberg. Gardaí themselves have accepted that there is some success in this scheme but it doesn't go far enough.”

RGDATA would like to see the barring of repeat or convicted offenders from stores. “We have consistently asked for this in legislationwhere people are convicted of shoplifting or any other crime in a store that they are automatically barred from the store for 12 months from the date of the court hearing if they're convicted,” Buckley said.

Alongside the

Finalists announced for the 2025 Repak Resource Awards

THE finalists have been announced for the 2025 Repak Resource Awards, which replace the Pakman Awards and are Ireland’s leading environmental and sustainability awards, celebrating leaders in waste prevention, reuse, circular design, and community-led environmental initiatives.

The addition of two new categories; the Circular Community Award and the Circular Design Award celebrate community-led efforts and innovation in sustainable design. Each category in the programme highlights the creativity, leadership and impact of businesses tackling Ireland’s pressing environmental challenges.

Zoe Kavanagh, Repak CEO.

Protection of Retail Workers Act 2025, retailers are hoping the draft Retail Crime Strategy, as laid out within the Programme for Government, will target retail crime and support affected businesses. The Strategy in its current form pledges to examine the introduction of a specific offence of assaulting a retail worker, improve data sharing between retailers and Gardaí, expand the use of community sanctions for retail crime, tackle the practice of retail defamation, and grant Courts the right to issue Exclusion Orders to stop prolific offenders to returning to the scene of the crime.

The Protection of Retail Workers Act 2025 is in its early stages and Buckley would like to see it incorporated into ministerial legislation. “A private member's bill can be a long process and you have a limited amount of time [to pass it]. So it would be preferable if the Minister would adopt it as part of legislation that he's progressing in the Department of Justice.”

Time, said the RGDATA Director General, is something retailers can’t spare: “The reality is if somebody arrives into your store intent on creating mayhem, that's extremely challenging for a retailer and their staff to manage. We want retailers to have the protection of the law so that when incidents occur, the people who engage in them understand there are consequences.”

The Repak Resource Awards are regarded as one of the most prestigious accolades in the environmental sector, honouring those who lead in sustainability and environmental efforts, including grassroots initiatives, design innovations and cross-sector collaborations, which are becoming essential drivers of circular change.

Each category winner is eligible for the Overall Repak Resource Award, which celebrates outstanding achievements in recycling and waste management, innovation and grassroots environmental action.

“We have received an unprecedented number of entries, and I am delighted to announce the category finalists for the 2025 Repak Resource Awards,” revealed Zoe Kavanagh, Repak CEO. “By expanding the focus beyond traditional waste management, the Repak Resource Awards aim to capture the full spectrum of circular innovation happening across the country.

“The Repak Resource Awards recognise businesses, organisations, and community initiatives that demonstrate exceptional dedication not only to recycling and waste management, but also innovation in circular design, responsible resource use, and grassroots environmental action. We are excited to celebrate those who are leading the way to a greener, sustainable future for Ireland, and we look forward to welcoming all finalists to the awards ceremony on Thursday, October 23.”

A number of FMCG companies are in the running for awards, with Aldi nominated in the Battery and WEEE Champion category, and Jason Carolan from Aldi among those shortlisted for the ESG Champion Award. Lidl are finalists in the Best Deposit Return Initiative category. Glenpatrick Spring Water Ltd & Kilkenny Nutritional Ltd are up for the Best Single Use Plastic Initiative. Dairygold Co-Operative Society are among the nominees for the Business Recycling Champion Award, while Food Cloud are up for the Circular Community Award. Nominees for the Circular Design Award, include Kellanova, An Post and Badger & Dodo.

25 years of .ie News

THE trusted national registry for over 330,000 domain names, .ie, has marked its 25th anniversary with a celebration at the Epic Museum in Dublin, attended by Minister for Culture, Communications and Sport Patrick O’Donovan TD, CEO David Curtin and key stakeholders from Ireland’s digital and business community.

Over the past 25 years, .ie has mirrored Ireland’s digital transformation. In 2000, just 20,000 .ie domains were registered. Today, that figure stands at over 330,000, a 2,000% increase, demonstrating the how the .ie domain has become the quiet backbone of Irish small business success and consumer trust over the last 25 years. Household internet access has also grown from 20.5% in 2000 to 94% today, making online connectivity standard in almost every home and an online presence an expectation of Irish consumers.

.ie is the only domain space reserved exclusively for those with an Irish connection. This level of protection underpins consumer confidence. Independent research shows that 79% of Irish consumers prefer shopping on a .ie website, recognising the trust and security it represents.

As part of the anniversary, they launched ‘.ie Gives Back’, a charity initiative which ran to October 13, where €1 from every .ie domain registration and renewal is being donated equally to five charities: An Cosán, DSPCA, Make-A-Wish Ireland, Focus Ireland and UNICEF Ireland.

“For 25 years, .ie has been at the heart of Ireland’s digital journey, making it a cornerstone of how we do business, connect as communities and shop online with confidence,” said Minister Patrick O’Donovan. “For small businesses in particular, .ie has been a leveller, allowing them to compete with larger players on a

Pictured are (l-r): David Curtin, CEO of .ie; Louise English, Chair of the .ie Board of Directors; and Patrick O’Donovan TD, Minister for Culture, Communications and Sport.

trusted, distinctly Irish platform. Today, it is as vital to our economy and communities as any other utility we depend on.”

David Curtin, CEO of .ie, added: “In 25 years, .ie has grown from a niche digital identity into critical national infrastructure. Today, more than 330,000 .ie domains carry the trust and security that Irish consumers expect. This milestone is about looking forward as much as back; at a time of uncertainty online and in the wider world, .ie will continue to provide a safe, reliable foundation for Ireland’s digital future, ensuring that businesses and communities can thrive online for the next 25 years and beyond.”

Ibec welcome Action Plan on Competitiveness and Productivity

THE Government’s Action Plan on Competitiveness and Productivity has been broadly welcomed, with Ibec noting the strong alignment between elements of the plan and Ibec’s own campaign, ‘Our Business Ambition’, which launched in May.

Ibec described the plan as “a very positive and important step in future-proofing Ireland’s economic model in a time of global change”.

“Over the past year, we have experienced unprecedented levels of global trading uncertainty and our competitiveness has been significantly undermined in our vital trading relationship with the US,” noted Fergal O’Brien, Ibec Executive Director of Lobbying and Influence. “Day-to-day investment decisions have been delayed or paused, global economic realignment is taking shape in boardrooms worldwide, and businesses are actively planning for different future scenarios. This Action Plan sets out practical and timebound measures to improve Ireland’s overall competitiveness. It is vital to ensuring that we secure future international investment, while creating the right conditions for Irish businesses to grow and internationalise.”

O’Brien said Ibec are particularly pleased to see a number of their “key asks” reflected in the Plan, “including greater ambition for innovation investment, a commitment to increase public funding to match our competitors, reform of the R&D tax credit, and the development of a new national Life Sciences Strategy. Ibec has long highlighted the negative impact of excessive regulatory burdens on businesses, especially SMEs. The inclusion of a ‘Red Tape Challenge’ to reduce regulation across all sectors, and the application of an SME test across all government measures, is an important step forward.”

The plan recognises the challenges posed by Ireland having some of the highest energy prices in Europe, which O’Brien said “is welcome, as are plans to examine ways to reduce these costs. These proposals must become tangible if we are to continue to be competitive in energy intensive sectors.”

Fergal O’Brien, Ibec Executive Director of Lobbying and Influence.

65% of Irish consumers would not return to a retailer after a data breach News

ALMOST two thirds (65%) of Irish consumers say they would not be likely to make a purchase from an online retailer that had previously suffered a data breach, according to new research.

The findings come as Digital Business Ireland (DBI) launches its new Digital Consumer Index, a regular barometer of consumer attitudes and behaviours in the digital economy.

The survey, carried out by Amárach Research, highlights that consumer reluctance is widespread after a breach, rising sharply among older demographics. Among those aged 55 and over, 81% said they would not purchase again from such a retailer. By contrast, younger consumers show greater tolerance, with 54% of 25-34 year-olds saying they would continue to buy.

These findings underline the heightened importance of cyber security in the digital economy, with the research suggesting that reputational damage following a data breach can have long-term commercial

consequences. As Cyber Security Month began on October 1, DBI urged businesses of all sizes to prioritise investment in consumer trust and data protection.

“These findings send a clear message - consumer trust is the bedrock of digital commerce, and once it is shaken by a data breach, it is incredibly difficult to win back,” said Caroline Dunlea, Chairperson of Digital Business Ireland. “While younger shoppers may show more tolerance, the overwhelming majority of consumers want to feel confident that their personal data is safe. That confidence is not a ‘nice to have’ - it is fundamental to doing business online.”

Through the launch of the Digital Consumer Index, Digital Business Ireland will continue to track these shifting attitudes, she said, “providing timely insights to help businesses strengthen trust, improve security and meet consumer expectations.”

DBI’s A Guide to Protecting your Information & Business is available to download from their website: www.digitalbusinessireland.ie

Minister launches ‘Show Me I.D – Be Age OK’ autumn campaign

MINISTER of State at the Department of Finance Robert Troy recently launched the 2025 ‘Show Me I.D - Be Age OK’ autumn campaign in Mullingar, showing his support for the country’s largest responsible retail and hospitality training programme.

Retailers across the country are encouraged to maintain high standards of compliance around age-restricted products. These include alcohol, tobacco products including nicotine pouches, lottery tickets and vaping products.

Retail and hospitality staff are encouraged to complete the

‘Show Me I.D - Be Age OK’ online training module, which quizzes users on potential situations they are likely to encounter in a trading environment. This includes questions on what best practice is when somebody looks underage, when a minor attempts to purchase an age-restricted product or when an unacceptable form of identification is provided at the point of service. Retail staff can easily access the module on a computer, phone or tablet.

From the start of the year up to the end of August 2025, 1,407 module completions were recorded so far, a testament to the importance and educational benefits the module provides to retail staff.

Show Me ID is also reminding staff not to sell nicotine pouches to under-18s; nicotine pouches are for adults only. The training module advises participants not to sell them to minors without ID and apply the same standard to all nicotine products to prevent youth from accessing them.

“I am delighted to launch the Show Me ID autumn campaign here in Mullingar,” said Minister Troy. “The module strikes a balance of digital education and increasing awareness of laws surrounding age-restricted products. It is essential that all hospitality and retail staff are aware and educated on the laws surrounding the sale of age-restricted products and that they are confident when following them. Initiatives like Show Me ID are vital to this, and the buy-in of the sector, highlighted by the everincreasing number of completed modules, is really encouraging to witness.”

For more information about the campaign and to access the free training module, please visit the Show Me ID website: www.showmeid.ie

Smuggling surge undermining legitimate retailers

THE well documented surge in tobacco smuggling in recent years is undermining retailers’ revenue and costing the State hundreds of millions of euros, according to Retailers Against Smuggling, who recently officially launched their new website at www.retailersagainstsmuggling.ie

The newly launched RAS website lays bare the figures which chart the skyrocketing values of seized tobacco, which ballooned from €63 million in 2023 to €128 million in 2024, and the estimated €934 million in total lost revenue from tobacco products last year.

In April, the Revenue Commission published a survey which revealed a staggering 37% spike in illicit market cigarettes alone, which now account for more than one in four (26%) of all cigarettes in circulation in 2024, compared to less than one in five (19%) in 2023, and were worth over €590 million in lost taxes.

As well as a steep rise in the prevalence of illicit and non-duty paid tobacco, RAS’s own surveys conducted by Amárach this year found a startling shift in consumer behaviour. Between May and August this year, the percentage of consumers purchasing tobacco and vape products exclusively abroad or in duty free, as opposed to in Irish retailers, has more than doubled, rising from 8% to 19%.

These figures illustrate that Ireland’s excessive rate of tax on tobacco products is incentivising more consumers to purchase tobacco abroad at a lower cost, argue RAS, while a lack of enforcement capacity by Revenue means that large volumes of cigarettes being brought into Ireland are entering in breach of duty-free and travel allowances.

The findings add to concerns about the scale of untaxed and illicit tobacco already in circulation, which is harming legitimate retailers and causing a substantial financial loss to the Exchequer. The Revenue Commissioners’ Illegal Tobacco Products Research Survey 2024 found that 37% of cigarette packs in circulation

carried no Irish duty stamp. Including rollyour-own tobacco, this represented a tax loss of €934 million in tax revenue in 2024 alone.

Retailers Against Smuggling warn that unless effective action is taken against the duty-free purchases made in excess of travel allowances, smuggling and illicit trade will continue to erode legitimate retail business and undermine Exchequer returns.

“The poll blatantly shows that Irish consumers are increasingly sourcing tobacco outside the State,” said Benny Gilsenan, spokesperson for RAS. “Every purchase made abroad or in travel retail in excess of legal limits is a direct blow to the bottom line of retailers and the Exchequer, and even more so when these products are sold on the black market.

“It's time for the Government to recognise that the behavioural shift is directly driven by successive excise increases and take meaningful actions to tackle this behavioural shift by consumers, while protecting legitimate retailers.”

European Parliament updates legislation on food waste

THE European Parliament recently gave its final green light to new measures to prevent and reduce food waste across the EU. The updated legislation will introduce binding food waste reduction targets, to be met at national level by December 31, 2030: 10% from food processing and manufacturing and 30% per capita from retail, restaurants, foodservice and households. These targets will be calculated in comparison to the amount generated as an annual average between 2021 and 2023.

“It is encouraging that this baseline captures a broad, postCovid data range, ensuring the targets reflect normal trading conditions,” said David Gudgeon, Head of External Affairs at

Reconomy Connect, a brand by circular economy specialists Reconomy. “Meeting these ambitious targets will be demanding, but they signal a decisive shift away from a throwaway culture and the needless loss of resource-intensive food production.

Reducing waste across the entire food value chain offers significant climate benefits, conserving land, water, energy, and carbon otherwise lost through inefficiency.

“Driving circularity in our food systems means rethinking the full lifecycle of production and consumption. This ruling sends a clear signal that Europe is ready to move beyond wasteful practices – opening opportunities for collaboration between producers, retailers, charities, and innovators to design a more resilient, resource-efficient food system.”

Following Parliament’s request, EU countries will have to take measures to ensure that economic operators having a significant role in the prevention and generation of food waste (to be identified in each country) facilitate the donation of unsold food that is safe for human consumption.

Every year, almost 60 million tonnes of food waste (132kg per person) are generated in the EU.

Back-to-school shopping shapes spending

BACK-to-school spending helped drive take-home grocery sales up by 6.1% in the four weeks to September 7, 2025, according to the latest data from Worldpanel by Numerator (formerly known as Kantar).

With many parents preparing for the new term, store visits increased by 0.7%, although shoppers picked up fewer packs per trip. Overall, shoppers spent an additional €68.8 million on groceries compared with the same period last year.

Grocery price inflation now stands at 6.3% over the latest 12-week period, up from 5.4% in the previous 12 weeks, yet Irish shoppers have continued to enjoy everything summer has to offer before the arrival of winter.

“As the new school term began in early September, we saw spending on typical lunchbox staples increase across many households with children,” revealed Emer Healy, Business Development Director at Worldpanel by Numerator. “Over the latest four-week period, shoppers spent an additional €5.3 million on sweet bakery items, fresh fruit, breakfast cereals and porridge, savoury snacks and yoghurt. Convenience is also a priority, with an extra €1.6 million spent on fresh and frozen ready meals and cooking sauces compared with last year.”

Households with children also made greater use of online shopping, spending an additional €6.6 million compared with the previous month. They also added €1.2 million more to their baskets on sliced meats, yoghurts, breakfast cereals and biscuits as they stocked up for school lunches.

Shoppers took advantage of promotions too, spending €758 million on promotional lines during the latest 12-week period, an increase of 8.2% on the previous year. Promotional spending now makes up 21.5% of all grocery sales. Key categories driving this growth included laundry, water, squash and smoothies, all of which performed ahead of the total market for promotional lines.

While brands have grown behind the total market (+5.8%) with growth slowing to 3.9% in the last 12-week period, Irish shoppers still spent an additional €62.6 million on branded products. Own label saw stronger growth at 6.6%, with premium own label the standout performer, up 16.2%. Shoppers spent nearly €19.4 million extra on these ranges. Premium own label lines saw a boost in confectionery (+18.4%), soft drinks (+24.8%) and alcohol (+36%) over the last 12 weeks. Brands currently hold 47.2% value share of the total market, while own label holds 46.9% value share.

influx of new customers, who contributed €7.7 million to overall performance. Nearly 18% of Irish households bought their groceries online during this time.

Dunnes hold 23.9% market share, up on the last 12-week period, with slowing sales growth of 6.1% year-on-year. Tesco maintain 23.7% of the market, with value growth of 6.4% year-on-year. Shoppers increased their trips to stores by 1.3% and, together with new shoppers, contributed an additional €23.7 million to the grocer’s overall performance. SuperValu claim 19.5% of the market with growth of

4.9%. Consumers made the most shopping trips to this grocer, averaging 24.7 trips over the latest 12 weeks, up 9.6% year-onyear. The increase in shopping trips contributed an additional €61.6 million to their performance.

Online continued to gain ground, with sales rising 6.3% year on year to take 5.8% value share of the market. Shoppers spent an additional €12 million online during the period, helped by an

Glanbia to sell SlimFast US

GLANBIA plc has signed an agreement to sell SlimFast US and certain other jurisdictions, subject to customary closing conditions, to Heartland Food Products Group, a US-based

Lidl maintain 14.2% of the market with growth of 9.5%, the fastest growth among all retailers. Lidl also saw shoppers pick up more volume in store, up 2.5%, contributing an additional €11.5 million to overall performance. Aldi hold 11.6% market share, up 4.7%. Increased store trips and new shoppers drove an additional €16.1 million in sales.

leader in the consumer-packaged goods industry. SlimFast was designated as non-core in February 2025. A process is ongoing for the sale of SlimFast in remaining jurisdictions.

Minimum wage hike biggest concern in Budget 2026

THERE has been a mixed reaction to Budget 2026, announced on October 7. Retail groups have already noted that while some measures are welcome, cost pressures remain acute. The commitment to increase Garda resources, with the Budget promising up to 1,000 new Garda recruits in 2026, has been broadly supported, but the proposed increase in the National Minimum Wage is a bone of contention for an already beleaguered sector, with an increase of €0.65 to €14.15 per hour set to come into effect from January 1, 2026.

“The 5% increase in the National Minimum Wage will put significant pressure on many retail businesses,” noted Arnold Dillon, Director, Retail Ireland. “Beyond the direct impact, many companies face knock-on wage pressures across all staff grades. Unlike the hospitality sector, most retailers will not benefit from the VAT reduction announced in the Budget. Safeguarding jobs and addressing these competitiveness pressures must be a priority in the months ahead.”

The Small Firms Association (SFA) said the increase is very concerning and will result in job cuts and closures for businesses throughout the country. The NMW has increased every year since 2016 and has increased cumulatively by 63.5% since 2015.

David Broderick, SFA Director, said the increase “provides no comfort for most small business owners who are struggling with spiralling business costs. This increase will halt investments and lead to job losses in various sectors. The SFA is extremely disappointed that the Government failed to introduce a temporary PRSI rebate to offset this latest minimum wage hike. For over a year, the SFA has been calling for a temporary PRSI rebate to give small business owners a chance to cope with the cost crisis in the small business community.”

He argued that many small businesses are “already struggling to cope with significant labour costs amid high energy prices, sky high rents and global trade volatility.”

Arnold Dillon welcomed the additional resources for the Gardaí, which he stressed “should be used to increase the visible Garda presence in town and city centres. This will help support public safety, assist retailers, and give shoppers greater confidence.”

Excise duty on a 20-pack of cigarettes increases by €0.50 (including VAT), which came as a blow to organisations like Retailers Against Smuggling, who had been campaigning for an excise reduction to combat the growing illicit trade. A new tax

Retail Ireland highlighted the importance of measures that support consumer demand and protect household spending power. “The failure to index income tax bands will erode real disposable income for many households, potentially undermining consumer confidence and domestic demand,” said Arnold Dillon. “Retailers need policies that help support spending in the domestic economy, while enabling businesses to manage rising costs.”

Dillon added that the Budget’s commitment to infrastructure, skills and innovation is essential to Ireland’s long-term economic resilience: “Continued investment in town and city centres and in public transport benefits local economies and underpins the vitality of our retail centres nationwide. A modern, well-connected, and safe retail environment is key to supporting jobs and vibrant communities.”

Food Drink Ireland (FDI), the Ibec group representing the food and drink sector, has welcomed improvements to the R&D tax credit system, which continues to be an important tool for incentivising food and drink businesses to engage in research and development.

“We welcome the expansion of the Research and Development (R&D) tax credit to 35%, up from 30%, and the widening of the scope of qualifying research,” noted Paul Kelly, FDI Director. “We need to significantly increase innovation in the sector through enhanced funding, incentives and innovation services to place the sector at the cutting edge of food excellence. It is also important that the forthcoming R&D Compass addresses the incremental nature of innovation in the food sector and recognises process improvements and intellectual property that is generated from these activities.”

Industry News

Tesco open new look Dooradoyle store

TESCO have officially relaunched their newly transformed store in Dooradoyle, bringing a fresh, modern shopping experience to customers in Limerick. Following a €5 million investment, the store has expanded into a neighbouring unit at the Crescent Shopping Centre, offering customers more choice, more space, and a whole new look. Spanning 1,600 square feet, the upgraded store features new shelving, energy-efficient lighting, modern refrigeration, and enhanced colleague facilities. Pictured at the launch of the newly renovated store are (l-r): colleague Karolina Masslk, Tesco Ireland Retail Operations Director Paul Healy, Willie O’Dea TD, Cllr Catherine Slattery, Príomh-Chomhairleoir of Limerick City and County Council, Minister Kieran O'Donnell TD, Minister of State at the Department of Health and at the Department of Housing, Local Government and Heritage, Store Manager Michael Fitzgerald, colleague Darren Ryan and Deputy Store Manager Karl O’Brady.

Lidl launch new worldwide brand campaign

LIDL are launching a new brand campaign, ‘Lidl. More to Value.’, to customers worldwide. ‘Lidl. More to Value.’ is a natural progression from the brand’s previous claim (‘More for You’) and will demonstrate to customers that there is more than just value for money when it comes to your choice of supermarket. Through this campaign and claim, the brand will show that real value isn’t just what you pay, it’s what you get back. “’Lidl. More to Value.’ stands for what our customers experience at Lidl – best value prices, high quality products plus that emotional added value,” said Ivan Ryan, Chief Customer Officer at Lidl Ireland & Northern Ireland. “Nowadays, it’s not just our promise of the best quality at the best price that counts, it’s about realising value is more, and appreciating what is really important. That’s why we’re launching our new campaign, globally, to highlight everything Lidl is committed to.”

Bewleys raise €50k for Together for Hospice

A €50,000 cheque has been presented to Together for Hospice by Bewley’s at an event held in Dublin, where Veronica Campbell of Bewley's awarded the cheque to Fintan Fagan, CEO of St Francis Hospice. This donation comes in addition to the €60,000 worth of coffee and essentials that Bewley’s supplies to 2,500 locations across Ireland annually for Bewley’s Big Coffee Morning for Hospice, which took place nationwide on September 25. “On behalf of all our specialist hospice and palliative homecare providers across Ireland, Together For Hospice sincerely thanks our longstanding sponsor, Bewley’s, for its generosity and commitment to hospice care over 33 years of partnership,” said Fintan.

Appointment at Nestlé Ireland

NESTLÉ Ireland have appointed Ian Cullen as National Account Controller, a newly created role focused on advancing Nestlé’s ambitions within the Irish retail sector. Ian will oversee delivery of retail plans for an extensive portfolio of products across Nestlé’s confectionery, coffee, pet care, food and nutrition categories. He joins Nestlé from Kerry Group, where he held a number of senior commercial and strategic roles. “Ian brings a wealth of experience to Nestlé, gained across a range of high-profile business and management roles,” said Kieran Conroy, Country Manager, Nestlé Ireland. “He has an exceptional track record of driving growth, building partnerships, and delivering strategic innovation. Ian’s strong customer focus will be a strong asset as we deepen our relationships with our retail partners. His passion for people development and ability to deliver results through collaboration make him a natural fit for our culture at Nestlé.”

Fyffes announce major sustainability advances

THE latest edition of Fyffes biennial ‘Sustainability Report’ for 2023-24 highlights the global banana and fruit producers’ major sustainability advances despite global uncertainty. With proactive responses to increasing environmental challenges, Fyffes have achieved and surpassed many of their sustainability targets. Fyffes have advanced responsible water stewardship, by ensuring that 100% of their own operations are covered by a certified water management plan. 99.6% of their packaging is already recyclable, reusable, or compostable, while Fyffes have reached their food loss target by repurposing 80% of post-harvest food waste. Fyffes surpassed their goal of donating five million healthy meals to vulnerable communities, reaching a number of over 27 million meals to date. “At a time of significant global uncertainty and with climate change severely impacting growing conditions, I am extremely proud of what our team has achieved through innovative approaches and lateral thinking,” said Helge Sparsoe, CEO.

BWG’s Logistics and Distribution operation wins sustainability award

Fyffes guarantee fruit supply amid global challenges

BWG Foods’ Logistics and Distribution operation has been awarded the prestigious Spar International Sustainability Award at the Spar Supply Chain Conference 2025, held recently in China. The award recognises BWG’s outstanding commitment to sustainable logistics and innovation in reducing carbon emissions across their distribution operations. Since 2018, BWG Foods have implemented a wideranging sustainability programme focused on decarbonising their logistics network and embracing circular economy principles. This initiative has seen the introduction of Bio-CNG trucks, HVO-fuelled vehicles, and electric trucks with ranges of up to 300 kilometres.

Most recently, BWG Foods launched Ireland’s first long-range fully electric heavy goods vehicle, capable of travelling 500 kilometres on a single charge between its Dublin and Cork depots.

“This award is a testament to the dedication and innovation of our logistics and distribution team and strategic partners,” noted Joanne Mellon, Logistics Director at BWG Foods. “We are proud to be leading the way in sustainable transport solutions in Ireland’s FMCG sector, and we remain committed to pushing the boundaries of what’s possible in low-carbon logistics."

Tesco Ireland unveil new food platform and ambassadors

TESCO Ireland have launched a major new food platform,

‘It’s not a little thing. It’s everything.’ with three food ambassadors joining to bring it to life - chef Marcus O’Laoire, chef and entrepreneur Eunice Power and Dr Aisling Farrell.

“We’re showing our customers that food is at the heart of Tesco Ireland in a way that’s bold, emotional and unmistakably Irish,” noted Suzanne Quinn, Tesco Ireland Customer Director. “We have always communicated to customers that Tesco goes above and beyond to ensure we have the best quality products at the best value. In the coming months and years, we want to deepen our connection with the customer on the topic of food.” Suzanne is pictured with Tesco’s three new food ambassadors, chef Marcus O’Laoire, chef and entrepreneur Eunice Power and Dr Aisling Farrell, alongside Joe Manning, Tesco Commercial Director.

FYFFES, global leaders in bananas, pineapples and melons, have confirmed that they are working diligently on both their own farms and with long-term supplier partners to secure premium quality bananas and guarantee consistent supply despite industry-wide challenges, including geopolitical challenges and strikes in Panama. Sheila Morrison, Chief Supply Officer at Fyffes, stressed that they are “guaranteeing premium-quality fruit not just for the season ahead but also for the long-term”.

Sonia O’Sullivan teams up with Benecol for World Heart Day

BENECOL is cutting through the noise this World Heart Day with its new ‘Let’s Talk Numbers’ campaign, fronted by four-time Olympian and Benecol brand ambassador Sonia O’Sullivan.

High cholesterol can affect anyone, even an Olympian. Sonia O’Sullivan was surprised to find her cholesterol levels were higher than target levels when tested recently. With half of Irish adults affected by high cholesterol, a leading cause of coronary heart disease, Benecol is on a mission to show how small, simple steps can make a big difference. Simply eating Benecol foods each day as part of your healthy diet can lower your cholesterol by 7-10% within 2-3 weeks, thanks to the plant stanols in these foods. September not only marks World Heart Day, but also Benecol’s 30th birthday.

Oatly strengthens Irish presence

OATLY, the world’s largest oat drink company, has announced the establishment of a dedicated local team in Ireland, signalling their commitment to further developing the Irish market. At the helm of this expansion is Dónal Comerford, Country Manager for Oatly Ireland, an accomplished FMCG leader with a proven track record in brand building and market development. “Establishing our own dedicated team here in Ireland is a natural and exciting evolution for Oatly,” states Comerford. “After a threeyear partnership with Richmond Marketing, which saw Oatly sales surge by over 50%, it felt like the right time to make this move.” To mark this national 'oat awakening' and further engage with the growing community of oat-curious consumers, Oatly has teamed up with popular Irish comedian and oat lover, Mark Mehigan (pictured).

Industry News

Dublin student crowned Retail Sales Champion at WorldSkills Ireland 2025

Centra mark 15 years supporting Breast Cancer Awareness Month

A DUBLIN student has been crowned Ireland’s top young retailer after winning the Retail Sales competition at WorldSkills Ireland 2025, sponsored by Spar. Jonathan Murray impressed judges with his skills during the live final at the RDS in Dublin, finishing ahead of three other national finalists. The competition tested the students on their ability to deliver professional customer service and demonstrate the practical skills needed for a career in retail. “Jonathan’s success is a fantastic example of the opportunities available to young people in retail,” noted Peter Donohoe, Chief People Officer at BWG Foods. “Retail plays a central role in communities all over Ireland, and as one of Ireland’s largest and most dynamic sectors, it is built on people with real skill and passion. At Spar, we are proud to support WorldSkills Ireland, showcasing the calibre of talent coming through and the value of investing in skills.” Peter Donohoe is pictured with Jessica Martin, competition examiner; winner Jonathan Murray; Patricia Arnold, Head of Learning & Development, BWG Foods; and Darren Gavin, chief examiner at WorldSkills Ireland 2025.

Sofidel wins top sustainability award

SOFIDEL, one of the world’s leading manufacturers of paper for hygienic and household use, known for their Regina brand, have been awarded the Platinum Medal by EcoVadis, one of the main international ESG rating standards, for their commitment to sustainability. This is the highest recognition in the EcoVadis rating, placing Sofidel in the top 1% of companies with the highest scores in the global EcoVadis database.

“The EcoVadis Platinum rating is significant,” revealed Enzo Ricci, Sofidel Vice President - Marketing & Sales Private Label. “It is one of the most widely used ESG ratings, particularly valued by major retail chains to monitor the sustainability of their suppliers. This achievement attests to the quality of our work in fundamental areas such as risk management, compliance, and the monitoring of the Group’s environmental, social, and ethical performance.”

THIS October, Centra are delighted to support the Irish Cancer Society's Big Pink Breakfast campaign. Centra have been a proud partner of the Irish Cancer Society for 15 years, raising vital funds that help deliver essential care for breast cancer patients and their families and ground-breaking cancer research projects. “We are beyond proud to mark 15 years supporting the Irish Cancer Society,” said Rita Kirwan, Marketing Director, Musgrave Retail. “This is about communities coming together and showing how everyday choices can make a real difference. Every charity cupcake picked up, every tap to donate, every local fundraiser organised by our retailers and communities across Ireland helps deliver life-changing support. It helps people reach vital treatment and keeps families holding strong when it matters most. Together, we are not just supporting a cause, we are standing with our communities.” Pictured are Glenda Ryan, Director of Fundraising & Marketing, Irish Cancer Society, and Rita Kirwan, Marketing Director, Musgrave Retail.

John West scores with SuperValu

ALL Star and John West Féile Ambassador, Cork hurler Patrick Horgan’s retirement was in the news recently, but he was on hand as Norma Hannon was named a winner in the John West Féile 10-year anniversary in-store competition with SuperValu at their Togher store. Norma won a €1,000 voucher for a weekend at Inchydoney Island, a €250 SuperValu shopping voucher and €500 for Douglas GAA. Patrick was there to the present the prizes. Sponsors of Féile for 10 years, John West is proud to celebrate local GAA clubs and stores. Pictured are (l-r): Breda McCarthy; Anne Claire Monde, Head of Marketing, John West Ireland; Eamon Murphy, Douglas GAA; Patrick Horgan; Assistant Store Manager, Alan Dunlea; and Norma Hannon.

M&S Ireland celebrate 1 million Sparks members

MARKS & Spencer Ireland recently celebrated one million Sparks members across the Republic of Ireland. This achievement means one-fifth of the Irish population is now enjoying the personalised benefits and rewards of the Sparks programme. To mark this momentous occasion and thank their loyal customers, M&S Ireland rewarded existing Sparks members and encouraged new sign-ups with an array of exciting offers. “Reaching one million Sparks members in Ireland is a truly incredible achievement and a testament to the strong connection we have with our customers here," said Eddie Murphy, M&S Country Director Ireland and Northern Ireland. "Sparks is all about making every shop more rewarding and personal, and we are immensely proud to have built such a vibrant community.”

Bright future for bricks and mortar stores

While online shopping has had a profound impact on some categories, the vast majority of grocery sales still happen in traditional stores. John Phelan from data analytics firm Advise believes that isn’t going to change any time soon; however, technology can help physical retailers and brands to use their data better to improve margins and increase sales in-store.

RUMOURS of the potential demise of bricks-and-mortar grocery stores have been greatly exaggerated, according to John Phelan, Co-Founder and Commercial Director at Advise.

As Commercial Director of a data analytics company specialising within the Consumer Packaged Goods (CPG) sector, John believes there has been too much emphasis placed on an omnichannel

approach in grocery retail. From his experience, bricks-and-mortar stores remain dominant, with most consumers still preferring to shop in person. While Covid temporarily drove an increase in online shopping, that trend has since declined.

The latest figures from Worldpanel by Numerator (formerly known as Kantar) reveal that while the number of Irish households ordering groceries online has

risen to 18%, online purchases accounted for just 5.8% value share of take-home grocery sales.

While he admits that certain categories have profited from a jump in online sales, notably personal care and other longlife consumables, when it comes to food and drink products, the vast majority of consumers want to purchase from a physical store. “When it comes to any kind

of food product and most grocery products, typically people want to go see it in the shops before they get it online or have it delivered,” he says.

“One of the misunderstandings, as I understand it, is that e-commerce is the only game in town. It's the sexy place where everybody wants to invest and it's where all the growth is going to come from, but that doesn't bear out with the data. In-store is still the important place to sell your product to people. In the UK, there are certain high street shops which are going out of business, but they're in categories other than grocery. I suppose in the consumer mindset, there's still something very traditional about the way we want to shop, particularly around fresh produce.”

CPG analytics

Advise (formerly known as RecommenderX) was launched in 2016, and has become one of the leading players in the area of Consumer Packaged Goods (CPG) analytics.

“We started this journey with the aim of bringing together all the retailer data to give one view of the truth of what was going on, so we are bringing all data sources together from retailers in Ireland, the UK, the US and in Europe, so manufacturers and retailers can get a full market read of what's going on,” John explains. “We’ve always been intrigued by the VCs and the investors who only ever wanted to see what is going on in e-commerce, because that’s the really sexy area. But e-comm is only doing, at this time,

a maximum of maybe 16% of the market in some categories and a lot of categories are still down at 5-6%. I can see that e-comm is all about new technology, therefore the investment interest, and all the data that comes from these tools are quite clean and easy to manipulate. But actually, if 80-90% of all the produce is still sold in store, but nobody has a clue what's going on because they can't analyse performance via the data, then why are we all making the noise about e-comm? We focused on the physical store data as it is where the real customer impact is made and it is the most difficult to analyse.”

John feels that one of the big problems with data traditionally has been the amount of time and effort it took to gather all the information, and then the difficulty of turning it into something easily understood and useable. “People are spending 80% of their time trying to pull all the data together, stick it into different spreadsheets, stick it into different pivot tables, spin it out into a nice looking graphic, send it up the line to the senior managers, who then spot that it didn’t include every data source, so it’s a time consuming, error-prone process,” he says.

Advise’s biggest USP is that they have taken all of the leg-work out of the process of data analysis. “We have automated the process, so what we're doing now is taking you straight to the insights and the actions.”

Advise’s NewsFeed feature allows them to personalise the insights from data: “Because we understand what everybody's looking at, either a particular retailer or a particular product or SKU, we can then highlight the top 10 interesting insights to them personally rather than them spending days and weeks working through 10,000 possible insights.”

Each NewsFeed analysis breaks down the insight into easily digestible and actionable results. “Firstly, it gives the ‘what’, which might be that sales of a particular brand have fallen by 30% with a certain retailer, which is typically the type of information that a business intelligence tool will give you. But we will also ask how did that happen? Why did that happen? And what we have is the underlying analytics that explain why; it could be down to reduced promotional activity, distribution issues etc. So, we explain why it's happened,

Retail News Interview

and then we have an action agent, which recommends what you need to look at to either maintain growth or to stop a decline, based on the actual data involved. That level of data is personalised not only for every client but for every user within the client, so the CEO of an organisation will get a different view on their phone to a brand manager, for example.

“Ultimately, you're just massively cutting out all the time spent gathering data by ingesting it, automating it, harmonising it, and then providing the client with a report that’s specially tailored to their needs, so they can use the data to their advantage.”

Drowning in data

The main issue traditionally hasn’t been a lack of data in the grocery sector, but an inability to gather all the information together and make sense of it.

“The whole FMCG industry is drowning in data,” John smiles. “It’s a very traditional industry but it has also grown up over the last century, so it's quite complex. But the

“The reality is coming to bear that AI is not going to take over the world; it's not going to lose all the jobs. We’re becoming a bit more realistic in terms of understanding what it can do and where it can help.”

data is all siloed, so everybody's trying to bring it together. Across all sectors, there's pressure to increase efficiencies, reduce the cost, automate the processes, increase the margins, and then retain

talent as well. And the added pressure now is how to embrace AI. Everybody's talking about AI, but don't know what to do with it. So where do you even start with all of that stuff? What tools do you use? What's the security of my data like? What are these AI hallucinations I keep hearing about? And how do you trust your data? Fundamentally, that's what it comes down to.”

Advise have a solution for all those concerns, according to John: “We have a data model which we spent years building, and all the raw data is automatically ingested and harmonised. And then we have different analytics modules around category intelligence, revenue growth management etc., which turn that data into knowledge and insights. So much of the data analytics is automated in Advise, that it allows you to spend 80% of your time on the insights and the actions; that's the really important stuff where the value is to the customer.”

Advise have worked with some of the biggest names in the Irish and UK

Retail News Interview

John Phelan: “In-store is still the important place to sell your product to people.”

FMCG market, including Red Bull, Pepsi, Brady’s, Donegal Catch, Green Isle Foods, Avonmore, Kopparberg and Pilgrim’s.

“Our customers keep telling us they love Advise, because we provide them one version of the truth,” John notes proudly. “We are working on some case studies at the moment with clients who are happy to give us some actual tangible numbers, but fundamentally, they all agree that we are saving them weeks out of every month.”

This is borne out by direct quotes from some of their high profile customers.

Pilgrim’s have said that partnering with Advise was “hugely beneficial”, allowing them to quickly access “key data trends, which we could never get to before”. Green Isle Foods believe that their work with Advise allowed the entire company to become data focused: “we’ve removed weeks and months of manual effort”.

“We can do more with less,” is how John sums it up. “What's happening at the moment is everybody's saying, ‘we're not going to give you any more resources, but we're going to give you more data sources and we want to get more insights’. We're able to say, ‘you don't need to take on any extra resources’. You can get more from the same resources that you currently have, much faster than you ever have before. You get better decisions and it gets much faster, which means strategically and tactically you can make decisions on-thehoof.”

Technological developments

While Advise were always ahead of the curve in terms of AI, or machine learning, the development and proliferation of Gen AI has helped them to do more, and do it quicker than ever before. As technology advances, so will its ability to provide real-world analysis. The next step in the AI evolution will be Agentic AI, according to John, which means autonomous artificial intelligence systems capable of making independent decisions, planning multi-step actions, and executing tasks with minimal human oversight to achieve complex goals.

“Agentic AI will take your data and action it for you; for example, it will check your diary and then set up meetings for you or book a holiday for you,” he predicts. “You can have yes/no final input but it will arrange these things for you. So, we can use Agentic AI to make suggestions on what you should consider doing next, the actions you should take, based on the data available and on best practice.”

Some commentators have been worried about AI hallucinations, which occur when generative AI models confidently generate false, nonsensical, or non-existent information as if it were factual, but this is not something that Advise need to worry about, thanks to the strength and size of their data model, John explains: “We’ve spent the last eight years developing a statistical data model, with traditional data analytics processes, so it's very much

driven by data science. AI hallucinations happen when someone uses an AI tool on their data without that background data model; then it has the potential to go rogue, make mistakes, and give you different numbers every week. Many of our competitors in the UK and the US don't have the data model, so it makes it very difficult for them to move to this next level Gen AI capability.”

John believes that questions over AI are slowing down how people engage with the technology but he believes that the “hype curve” was reached earlier in 2025 and that now, “the reality is coming to bear that AI is not going to take over the world, it's not going to lose all the jobs. We’re becoming a bit more realistic in terms of understanding what it can do and where it can help.”

John believes that, in a similar manner to how automation and the use of specialised computer software changed the animation/ gaming industry, AI will have the same effect on global business.

“AI is coming; you can't stop it. You either embrace it or you die,” he sums up. “The talented people who use it as a tool are going to reap the rewards, because talent, creativity, human input, that's never going to go away. But AI can help to amplify and accelerate the skills people inherently have.”

For more information on Advise, visit advisecpg.com

Sellotape: sealing festive moments for over 80 years

The iconic Sellotape brand has been a consumer favourite since the 1930s.

IN a world where brands come and go, Sellotape has remained a quiet constant, a trusted companion in homes for over eight decades. From last-minute fixes to the magic of Christmas morning, Sellotape has been holding things together since the 1930s.

Born in West London, it quickly became a household name, so iconic, in fact, that it earned a place in the English Dictionary in 1980. Today, it’s still the nation’s favourite sticky tape, with a legacy built on reliability, familiarity, and a touch of festive sparkle.

Wrapping happiness, the Sellotape way Would Christmas morning feel the same without the joy of unwrapping? That satisfying tear of paper, the suspense, the sparkle; it’s all part of the magic. And behind every perfectly wrapped gift is the tape that holds it all together.

Sellotape is more than just tape; it’s part of the tradition. Whether it’s wrapping awkwardly shaped presents or sealing a child’s handmade card, families continue to rely on Sellotape to make festive moments stick.

This year’s campaign celebrates the joy of giving with a charming visual: two sheets of wrapping paper joined by the iconic golden tape, forming the shape of a Christmas tree. The tagline ‘Wrap with Love, Seal with Sellotape’ captures the sentiment beautifully.

And there’s a little design detail to note; the ‘O’ in Love is highlighted in yellow, a subtle nod to the unmistakable roll of Sellotape that’s been part of gift-wrapping traditions for generations.

Retailers take note

As shoppers gear up for the holidays, Sellotape remains a must-stock item. With

Daybreak shines in Westmeath store

Jamie Farrell’s Daybreak forecourt store in Tyrrellspass, Co. Westmeath, has undergone a massive revamp, more than tripling the shop size.

JAMIE Farrell has been running a forecourt store in Tyrrellspass, Co. Westmeath, for 17 years. When the opportunity came to buy the site three years ago, Jamie jumped at the chance and invested a huge amount of money to more than triple the footprint of the shop, alongside his new symbol group partner, Daybreak.

Initially leasing the site on the Dublin Road for 14 years, when the chance to purchase the site came up in 2022, Jamie decided that it was time to take a big step and a huge investment of time and energy.

“When the opportunity to buy the site came up, I felt it was time to make a significant investment in the shop in order to bring it to the next level,” Jamie tells Retail News “I spent time after buying the site travelling around to the best examples of forecourt shops in similar locations to see what they had on offer and how they presented themselves to customers. I also began looking for a symbol group partner to work with, as I knew I would need strong support in order to ensure such a large project was a success.”

Daybreak: the perfect partner Having contacted a number of symbol groups, it was Daybreak that immediately stood out for Jamie: “The moment I began to speak with Musgrave about Daybreak I felt they were entirely transparent about how things would work and what support and packages they could offer me. That kind of transparency gave me great confidence that they would be a great choice of partner on this project. I also really liked the look of the group’s image and I felt that the package could work really well with what I wanted

to do. I have worked in this shop for a long time and I had a very clear vision of what I wanted to do with this investment; I needed a partner that would support me in making that vision a reality.”

This was a large project, which saw the footprint of the shop more than triple in size from that of the old forecourt shop. Jamie worked very closely with the store development team from Musgrave in order to create a plan for the new, much larger shop, which would include entirely new elements, such as the introduction of a sitdown area, a full in-store bakery and a full off-licence, when the old shop had only had a wine licence. The project was completed quickly; work started in November 2024 and was completed in April of this year. Jamie was able to keep trading through the project, albeit with a reduced offering. Jamie introduced all the latest brand

concepts on offer from Daybreak, such as 9 Grams coffee, including iced coffee and oat milk options, Munch & Co deli, and the Lickety Split ice cream offering.

“We don’t have a barista coffee offering, but the quality of the 9 Grams coffee is fantastic and Daybreak are bang on-trend with offerings such as oat milk and iced coffees,” Jamie explains. “In the first week of opening, we saw a huge increase in sales of coffee, which was fantastic to see so quickly and the new off-licence saw well over €3K in week one, another great result to see so quickly after finishing the project. The new deli has also proven extremely popular with both passing and repeat trade.”

Top quality fresh food-to-go Tyrrellspass is a relatively small village, so Jamie is also targeting customers from

nearby villages as well as repeat passing trade: “We are just off the motorway and we have been extremely successful at attracting passing trade. People have extremely high standards in terms of choosing a food-to-go location when driving and we are in a great location, about halfway between Dublin and Galway. We are now able to surpass the expectations of customers who choose to stop in, from top quality fresh food and drink to the expansive and comfortable sit-down area that offers people a chance to relax and unwind on their journey.”

Jamie could not be happier with the result of the massive upgrade and with

his choice of symbol group partner. “I am extremely happy with the way this project has gone,” he says. “I have received fantastic support from Musgrave and working with the group has allowed me to use their brand concepts to add significant value to the offering I can make to my customers, which is exactly what I wanted. Musgrave are a great group of people to work with and with Daybreak, I have a very strong brand to use to attract passing trade into the shop.”

The store owner is particularly impressed with Daybreak’s fresh food offering: “The support from Musgrave on fresh food is absolutely fantastic and it was

Fact File:

Owner: Jamie Farrell

Location: Dublin Road, Tyrrellspass, Co. Westmeath

Size: 203 square metres

No. of staff: 36, full time & part time

Opening Hours: 05:00-23:00, Monday-Friday; 06:00-23:00, Saturday & Sunday

something I was keen to get a lot of support on as it is not an area where I am an expert. The group’s support for my deli staff and for the various new elements we have installed has been absolutely world class.”

Daybreak’s 9 Grams coffee offering has proved particularly popular.

Fantastic support

Jamie retained the staff from his old shop, but because of the size of the project he had to hire a large number of new staff. Here again, Musgrave delivered, with the Musgrave Institute, supported by Amris Recruitment, providing training and tools for staff in every aspect of shop operation, meaning that his staff are able to provide exactly the right support and service to customers visiting the shop.

“This was a very large project and I wanted to work with a symbol group partner that was 100% committed to making it a success,” Jamie concludes. “That is what I have got from Daybreak. As well as thanking my staff and members of my family, I want to give a special mention to Rachel Malone, Thomas Maher, Terry Donnan and Cian McPartland from Musgrave, all of whom have worked really hard to make this investment such a success.”

A sporting chance…

The annual IGBF Sports Lunch raised more than €50,000 for the Irish Grocers Benevolent Fund.

THE Aviva Stadium welcomed over 300 delegates for the highly anticipated Annual Sports Lunch, raising an impressive €50,000 in support of the Irish Grocers Benevolent Fund (IGBF).

The afternoon began with a vibrant drinks reception and entertainment, courtesy of 7 Entertainment, setting the tone for a day filled with laughter, generosity, and sporting spirit. Guests enjoyed a gourmet lunch and had the chance to win exceptional raffle prizes, including a trip to Paris to see France v Ireland in the 2026 Six Nations, complete with flights and accommodation.

The event was masterfully hosted by broadcasting legend Des Cahill, whose wit and warmth kept the energy high throughout. Special guest speakers included:

• Paddy Andrews, who shared humorous anecdotes from his time with Dublin GAA.

• Ruby Walsh, who entertained the crowd with tales from the racing world — including the sacrifices jockeys make to meet race deadlines.

• Peter O’Mahony, who reflected on his distinguished rugby career and the challenges of adjusting to life at home postretirement.

Generous sponsors

This year’s event was made possible thanks to the generous support of sponsors, including headline sponsor, the National Lottery, as well as supporting sponsors: FMI, Executive Forum, Mars Ireland, BAT Ireland and 7 Entertainment. Special thanks also to Legacy PR, whose expert support helped bring the event to life.

The generosity of attendees and sponsors helped raise vital funds for the IGBF, which supports members of the grocery industry facing hardship.

Solidarity and

celebration

“We are deeply grateful for the continued support from our industry colleagues and sponsors,” said Frances Higgins, Chair of the IGBF. “Events like this not only raise vital funds but also bring our community together in a spirit of solidarity and

The 2025 panel, pictured at the Aviva Stadium, with event organiser Mark Hargadon, Commercial Director, Britvic Ireland, and some of the sponsors from National Lottery, FMI, Executive Forum, Mars Ireland, BAT Ireland and 7 Entertainment.

celebration.”

The event was organised by Mark Hargadon, Commercial Director at Britvic Ireland, who took over from Mondelez Ireland’s Eoin Kellett. “It was my first year steering this great event which was started over 10 years ago by Eoin Kellett,” Mark reflected. “I thoroughly enjoyed the day and I am hugely appreciative of everyone’s support and participation. The energy was high, and the laughs were loud. Demand and interest for next year has already started so please get in touch if you want to attend or take part!”

For more information on the Irish Grocers Benevolent Fund or to make a donation, please visit www.IGBF.ie.

Sweet innovation from Nestlé

A combination of fantastic new products and engaging consumer promotional activities ensures that Nestlé’s confectionery portfolio remains top of mind with Irish consumers.

NESTLÉ continue to deliver a diverse range of product innovation and engaging customer promotions to ensure that the brand’s top performing treats remain hugely popular with Irish consumers, across chocolate and sugar confectionery.

KitKat

KitKat is the company’s leading confectionery brand in terms of both revenue and brand value, making it a cornerstone of Nestlé’s global portfolio. Available in over 85 countries and with more than five billion bars sold annually, KitKat has fuelled break times for generations.

With its iconic tagline, ‘Have a break, have a KitKat’, the brand has become the international symbol of a meaningful break from the stresses of daily life. Throughout its 90-year history, KitKat has continuously extended to cater to new consumption moments.

Earlier this year, the brand launched the ‘Break Better’ campaign, encouraging consumers to prioritise quality breaks for a refreshed perspective after busy days. This initiative coincided with the introduction of new KitKat sharing bars in three exciting flavours: Double Chocolate, Salted Caramel, and Hazelnut. Each bar transforms the classic treat into a shared experience, featuring light and creamy fillings and multiple break-off pieces, making them perfect to enjoy with family and friends. The

launch is being supported this year with a comprehensive advertising campaign across TV, VOD, digital, social and outdoor media. To date, the new range has delivered over €1.3 million in value sales.

In the chocolate singles category, KitKat launched a Hazelnut variant of its classic 4 Finger bar and more recently the KitKat Chunky Funky bar, an eye-catching marbled bar to engage and excite younger consumers. KitKat Chunky’s Duo format saw a +12% value sales growth YTD, which is expected to increase further with the recent launch of KitKat Chunky Salted Caramel Duo (Value performance source: AC Nielsen Total Market YTD 07/09/25).

Yorkie

Yorkie, another beloved brand in Nestlé’s confectionery portfolio, has experienced a remarkable +13.8% YTD value sales growth within chocolate singles. This growth surged to +15.3% in the latest 12 weeks, following the successful launch of the Yorkie Biscuit & Brownie variant, which is now also available in a Duo format. Yorkie continues to thrive in the Duo segment, with its total range delivering a remarkable +32% value sales growth YTD (Value performance source: AC Nielsen Total Market YTD 07/09/25). Other variants available in the increasingly popular Duo format include Lion Bar and Lion Bar white.

Aero

Aero, the original bubbly chocolate brand launched in 1935, has consistently innovated to enhance its product offerings. Core variants include milk chocolate and peppermint, while flavour variants provide additional sales opportunities. Just over a year ago, the brand extended its range of Aero 90g sharing blocks with a Choco Hazelnut variant, which has been so successful it is now also available in a larger 145g format. This year, Aero introduced a new Double Choc Brownie flavoured share bag as part of a bakeryinspired range featuring Aero, Milkybar, and Munchies. Alongside Aero Double Choc Brownie, the range includes Milkybar Crispy Cookie and Munchies Vanilla Cheesecake.

Rowntree’s

While the total market for sugar sharing bags is growing +3.1% YTD, Nestlé’s range of sugar sharing bags is outperforming this with YTD growth +6.6%. Rowntree's have long been a confectionery favourite and continue to develop exciting products,

Nestlé Confectionery

Rowntree’s are launching two new sharing cartons for Rowntree’s Randoms and Rowntree’s Fruit Pastilles.

including Jelly Tots Tangy, a vibrant twist on the classic sweet. This new sharing bag introduces a sour element, appealing to nostalgia while offering a tangy flavour experience. Made with real fruit juice, including apple, blackcurrant, lemon, lime, orange, and strawberry, these sweets are veganfriendly, catering to a broader audience that values delicious treats.

Within seasonal gifting, Rowntree's are also launching two new sharing cartons one featuring Rowntree's Randoms and the other featuring Rowntree's Fruit Pastilles.

In terms of consumer promotions, Rowntree's partnered with the popular family savings app, Kids Pass, offering parents and guardians three months of

free access, providing savings of up to 40% on various summer activities. Additionally, Aero launched a 'Lost Bubbles’ promotional campaign, offering cash prizes to consumers who found limited-edition bubble-less bars.

Nestlé's confectionery portfolio also includes well-loved brands such as Milkybar, Smarties, Rolo, Toffee Crisp, Lion and Polo. Within the assortments category, branded offerings include Quality Street, Black Magic, Dairy Box and After Eight, which this Christmas launches a striking limited edition pack design. Created by artist and designer Camille Wallala, this design edition transforms the classic After Eight box to give it a contemporary new look, allowing consumers to gift in style this Christmas.

With many Irish consumers having a repertoire of favourite brands, retailers should maximise sales opportunities by ensuring prominent visibility of core formats such as KitKat 4 Finger, KitKat Chunky, Aero Mint and Aero Milk singles, Yorkie Milk and Yorkie Raisin & Biscuit, while introducing new flavours and promotional events to generate excitement within the category.

To further support retailers, Nestlé have developed impactful point-ofsale materials and prefilled displays to enhance in-store visibility and drive sales. To continue to drive top of mind awareness, key brands also benefit from advertising support during the year.

Barry Group Conference and Awards

Barry Group celebrate 70th birthday

The Barry Group recently celebrated their 70th birthday with a jam-packed annual conference and awards in the Great Southern, Killarney.

BARRY Group’s annual conference and awards saw the group celebrate their 70th anniversary, while looking forward to a sustainable future in retail.

True to Barry Group’s purpose of ‘Growing Together’, their retail partners, suppliers, and team gathered on September 30 in the Great Southern, Killarney, to mark both the Group’s 70th year in business and their Annual Conference and Awards. With this year’s theme, ‘A Sustainable Future in Retail’, the event looked to the future while celebrating seven decades of achievement.

Inspiring presentations

The conference programme brought together leading voices across retail, sustainability, and supplier expertise to equip Barry Group’s retailers with practical insights and inspiration. Sessions explored market dynamics with NIQ’s Darren Blaney, security and business controls with Gerry Mullane, and customer experience with Dee Corcoran. Guest speakers included Amy Barry, Head of People and Culture, on management effectiveness, and Lynsey Murphy, Business Transformation Manager, on sustainability for retail.

Central to the agenda were Barry Group’s valued supply partners, who facilitated the Retail Expert Series. These sessions gave delegates the opportunity to learn directly from Elaine Joyce of JTI, Kevin O’Sullivan of Mondelez, Jamie Fulham and Billy Norman of Diageo, Stuart Meikle of Aryzta, Barry

Filgate of Tayto Snacks, and Richard Grace and Phil Keenan of Suntory.

Armchair discussions added further depth to the day. Jim Barry, Managing Director of Barry Group, and Brian Fox, Managing Director of Regatta Great Outdoors Ireland, shared perspectives on retail excellence, while Edwina Lucey, Sales Director at Barry Group, was joined by Gerry Mullane, Managing Director at MCT Financial Ltd, along with retailers Anthony O’Brien and Michael Fahey, to discuss how retailers can maximise the value of their business for a sustainable future.

“While a large proportion of retail success happens at execution level, there is so much more to be accounted for,” noted Jim Barry. “We believe that the retailers themselves play an integral role and require investment, just like the store.”

Rewarding high standards in retail and supply

The evening’s Awards ceremony recognised the high standards, innovation, and community commitment demonstrated across the Costcutter and Carry Out symbol groups, along with top-performing

Amy Barry, Head of People and Culture, Barry Group, addresses attendees on management effectiveness.

supplier partners. Among the many highlights, O’Brien’s Costcutter Bishopstown took centre stage, winning the coveted title of Overall Costcutter Store of the Year, alongside awards for Best Forecourt and Best Store Manager, Colin Manning. Other Costcutter winners included Durkin’s Costcutter Baile Na hAbhann, recognised as Deli of the Year, Murphy’s Costcutter Macroom, which was awarded Wine Store of the Year, and Curtin’s Costcutter Dunmanway celebrated for both Best Local Initiative and Best Off Licence.

The Carry Out symbol group also enjoyed a night of celebration. Fleming’s Carry Out Muckross Road claimed both Best Spirit Store and Best Whiskey Store, while Keller’s Carry Out Nenagh was named Best Beer Store, and Heffernan’s Carry Out Tullamore triumphed as Best Wine Store. Barrack Street, Waterford and Tuam collected regional awards, Tyrrellstown was recognised as Own Label Champion, and Scariff took home Express Store of the Year. Capping off the night, Clongriffin was honoured as the Overall Carry Out Store of the Year.

The supplier awards once again demonstrated the strength of Barry Group’s partnerships. Mondelez was awarded Best Ambient Supplier. Diageo received Best Alcohol Supplier and were named Overall Supplier of the Year.

Templetuohy Foods were recognised as Best Chill & Fresh Supplier, Aryzta retained the Best Chill, Fresh & Frozen Central Billing Supplier Award, and IDL was acknowledged for Best Innovation with their West Coast Cooler Sunburst launch.

Barry Group Conference and Awards

Costcutter Award Winners

Costcutter Outstanding Customer Service Neil Garry – Costcutter Oilgate, Wexford; Julie Dunphy – Costcutter Dunmore East, Waterford; Siobhan O’Leary –Murphy’s Costcutter, Macroom, Cork

Costcutter Deli Award Durkin’s Costcutter, Baile Na hAbhann

Costcutter Best Bakery Award Tierney’s Costcutter, Tulla Road, Ennis

Costcutter Best Urban Sips Concept Wallace’s Costcutter, Wellington Bridge, Wexford

Costcutter Wine Store of the Year Murphy’s Costcutter, Macroom, Cork

Costcutter Best POS Execution Kelly’s Costcutter, Foynes, Limerick

Costcutter Local Initiative Award Curtin’s Costcutter, Dunmanway, Cork

Costcutter Best Impulse Offering Duffy’s Costcutter, Castlebar, Mayo

Costcutter Off Licence of the Year Curtin’s Costcutter, Dunmanway

Costcutter Store Manager of the Year Colin Manning – O’Brien’s Costcutter, Bishopstown, Cork

Costcutter Marketing Supplier of the Year Pladis

Costcutter Stores up to 2,500 sq. ft Fitzpatrick’s Costcutter, Kilmihil

Costcutter Stores 2,501–3,500 sq. ft

Costcutter Stores 3,501+ sq. ft

Costcutter Store of the Year

O’Brien’s Costcutter, Bishopstown, Cork

Doherty’s Costcutter, Carndonagh, Donegal

O’Brien’s Costcutter, Bishopstown, Cork

Carry Out Award Winners

Carry Out Customer Service Award O’Flynn’s Carry Out, Tipperary Town

Carry Out Regional Award – South West Fleming’s Carry Out, Muckross Road

Carry Out Regional Award – North West Carry Out Tuam

Carry Out Regional Award – South East Downey’s Carry Out, Barrack St

Carry Out Regional Award – North East Reynold’s Carry Out, Clongriffin

Carry Out Best Spirit Store

Carry Out Best Beer Store

Carry Out Best Wine Store

Carry Out Best Whiskey Store

Fleming’s Carry Out, Muckross Road

Keller’s Carry Out, Nenagh

Heffernan’s Carry Out, Tullamore

Fleming’s Carry Out, Muckross Road

Carry Out Own Label Champion O’Brien’s Carry Out, Tyrellstown

Carry Out Express Store of the Year

Rodger’s Carry Out, Scariff, Clare

Carry Out Marketing Supplier of the Year Diageo

Carry Out Store of the Year

Reynold’s Carry Out, Clongriffin, Dublin Supplier Awards

Best Ambient Supplier Mondelez

Best Alcohol Supplier Diageo

Best Chill and Fresh Supplier Templetuohy Foods

Best Chill, Fresh & Frozen Central Billing Supplier Aryzta

Best Innovation from a Supplier

IDL – West Coast Cooler Sunburst

Best Ambient Central Billing Supplier Tayto Snacks

Sustainable Supplier of the Year

Coca-Cola HBC

Overall Supplier of the Year Diageo

Raising standards for all Speaking on the night, Edwina Lucey, Sales Director, Barry Group, highlighted the

importance of celebrating achievement: “Our awards are a vital ingredient of the conference. They recognise the dedication, innovation and hard work that is happening every day across our estate and our

supplier network. These successes are no small feat and they raise standards for all.”

The evening also included a charity raffle in support of two worthy causes, the Irish Grocers Benevolent Fund (IGBF), which

Barry Group Conference and Awards

provides financial and practical assistance to members of the grocery trade in need, and The Crann Centre, which offers life long, life changing solutions for people with disabilities and their families. Proceeds were split 50:50 between both charities, reinforcing Barry Group’s strong commitment to community and social responsibility.

As Barry Group look ahead to their next chapter, the spirit of collaboration, innovation, and sustainability will remain central. “Outside of it being our conference theme, a sustainable future in retail is a mindset, one that we foster and nurture in Barry Group. We cannot achieve this alone; it requires partnership between our Barry Group team, our retail partners and our suppliers,” shared Jim Barry. “The value of days like today is that we can share our insights and start a conversation which will fuel growth and success as an outcome for all parties.”

Barry Group Conference and Awards

Energy Drinks: Red Bull

Red Bull reveals new Winter Edition

Red Bull Winter Edition Fuji Apple-Ginger (Sugarfree) has been revealed as the new limited edition flavour from the best-selling energy drink.

AS the days grow shorter and the chill of winter sets in, Red Bull is embracing the season with the launch of the new Red Bull Winter Edition Fuji Apple-Ginger (Sugarfree) available now across Ireland. This year’s Winter Edition offers a refreshing twist on a seasonal classicblending crisp Fuji apple with the warm,

Red Bull Winter Edition Fuji AppleGinger (Sugarfree) is available now across Ireland.

earthy spice of ginger. The result is a perfectly balanced flavour that captures the comfort of winter in every sip - with zero sugar.

Bold taste experience

Red Bull Winter Edition Fuji Apple-Ginger contains the same key ingredients as Red Bull Sugarfree, offering the same functional benefits with a bold new taste experience.

Available in striking 250ml cans, the gradient design transitions from deep red to warm yellow, echoing the changing colours of the season. It’s available at participating retailers nationwide, priced at €2.10 in the Republic of Ireland.

The launch follows another strong year for Red Bull Editions in Ireland, with sales of Editions alone up 55% year-on-year

(Source: Nielsen ROI Scantrack L12WKS W/E June 15, 2025). With recent innovations such as Red Bull Pink Edition Four Pack and the latest Red Bull Summer Edition White Peach, Red Bull’s range continues to drive choice for consumers and incremental growth for the category.

Strong consumer demand

Consumer trends show sugar-free soft drinks now account for 32% of all non-alcoholic beverages, and within energy drinks, zero and reduced-sugar options represent 28% of the category - demonstrating strong demand for functional, flavour-forward, and sugar-free

Consumer trends show sugar-free soft drinks now account for 32% of all non-alcoholic beverages, and within energy drinks, zero and reduced-sugar options represent 28% of the category.

energy options like the new Red Bull Winter Edition (Source: Collated Market View, L12WKS W/E June 15, 2025).

Founded in 1987, Red Bull established the energy drinks category, promising to vitalise body and mind. Now available in 178 countries worldwide, Red Bull continues to energise Irish consumers year-round, from morning commutes to winter workouts.

Giving wiiings to Irish athletes

Giving wings to people and ideas, Red Bull is a proud supporter of Irish athletes, including hockey goalkeeper Ayeisha McFerran, swimmer Daniel Wiffen, mountain biker Ronan Dunne, gymnast Rhys McCleneghan and rugby player Mack Hansen.

To check out what Red Bull has going on this winter, follow @redbullire on Instagram and TikTok or visit www.redbull.ie to learn more.

NEW WIIINGS FOR YOUR WINTER.

Guaranteed Irish

Flying ahead on promotional activities

Guaranteed Irish has partnered with daa to amplify messaging and showcase members on high-impact airport advertising platforms.

GUARANTEED Irish has announced a new partnership with daa to promote Guaranteed Irish and its members across premium advertising spaces within Dublin Airport. The Elevating Irish Brands campaign gives Irish brands an unparalleled opportunity to reach millions of passengers each year through high-visibility platforms such as AerPods, dynamic digital advertising screens located throughout the airport.

Guaranteed Irish has already featured its own brand messaging on these AerPods, while also partnering with members to co-brand campaigns.

Strong recognition

Most recently, Kerry Dairy Ireland collaborated with Guaranteed Irish on a campaign highlighting its Irish roots and popularity with travellers returning home, reminding them to pick up their favourite butter and cheese products, whilst proudly positioning its story in front of an international audience.

This partnership builds on the strong recognition of the Guaranteed Irish symbol among consumers. Research shows that 75% of member businesses report they have benefited financially from featuring the ‘G’ symbol across their communications, and 88% of people agree that when buying from

a Guaranteed Irish business, they are supporting local jobs.

An exciting step forward

“Our partnership with daa is an exciting step forward for Guaranteed Irish and our members,” said Sinead Mitchell, Head of Marketing & Communications at Guaranteed Irish. “With the huge annual footfall through Dublin Airport, this collaboration allows us to showcase the strength of Irish brands on a global stage. By co-branding AerPod campaigns, our members can amplify their messaging while harnessing the proven power of the ‘G’ symbol to connect with consumers.”

Leonard Miller, Head of Dublin Airport Media Sales, said: “We’re proud to partner with Guaranteed Irish to showcase the strength of businesses based in Ireland in such a high-impact environment. Dublin Airport offers a unique platform to connect with millions of passengers, and through dynamic formats like our digital AerPods, we’re helping amplify the stories and values behind these homegrown brands.”

Michelle Daly Lennon, Marketing Manager at Kerry Dairy Ireland, commented on the recent campaign:

"Partnering with Guaranteed Irish on this airport initiative was a natural fit for us as the number one in our category, Ireland’s favourite butter spread. We had the

opportunity to share our story with thousands of travellers and remind them to purchase the taste of home again as they arrive in Dublin. The collaboration demonstrates the strength of the Guaranteed Irish community and the positive impact we can have when we work together to champion Irish businesses and brands.”

Irish Quality Food and Drink Awards winners revealed Irish

The Irish Quality Food and Drink Awards celebrated the outstanding quality of food and drink products from the Republic of Ireland and Northern Ireland.

NOW in their twelfth year, the distinguished Irish Quality Food and Drink Awards (IQFDA) revealed this year’s winners at a spectacular awards evening at the iconic venue, The Round Room at The Mansion House in Dublin, on Wednesday, September 10. The much-anticipated event brought together food and drink industry professionals from across the Republic of Ireland and Northern Ireland for an evening of celebration hosted by renowned Irish comedian and writer, Keith Farnan.

“The winners of the Irish Quality Food and Drink Awards 2025 embody the very best of our industry, combining quality, innovation, and authenticity in ways that truly connect with today’s consumers,” noted Atma Hyett, Head of Events. “From small artisan producers to leading supermarkets, each winner has demonstrated a product of excellence, but also resilience and creativity in responding to the challenges of the past year. Their success is a testament to the strength and diversity of Ireland’s food and drink sector.”

Irish Quality Food and Drink Awards

About the Irish Quality Food and Drink Awards

The Irish Quality Food and Drink Awards are committed to recognising and celebrating the finest food and drink products on sale across the island of Ireland each year. Entries are judged by an independent judging panel of over 100 industry experts during an extremely rigorous judging process, against strict 10-point criteria. All entrants receive detailed feedback from the esteemed panel of judges, and winners also benefit from receiving a recognised accreditation that helps to increase sales and create business opportunities.

Small producers (businesses with fewer than 10 staff and turnover of less than €1 million) receive a significant discount on their entries and are automatically entered into the IQFDA Small Producer of the Year Award. Monaghan-based Subh Fraoc Ban were the 2025 winners, who, in an IQFDA first, also scooped the Product of the Year Award for their exquisite mango chutney. The esteemed judging panel were complimentary of the product’s clean ingredients list, appearance, texture, flavour and mouthfeel, and all at an excellent price point. The Subh Fraoc Ban mango chutney is available to purchase from several retailers, and the full list of stockists can be found on their website, subhfraocban.ie.

Aldi took home the Retailer of the Year title and the Drinks Retailer of the Year.

We work with NI producers to help identify new trends, bring forward innovative products and grow their business.

When you source food and drink from Northern Ireland you can be sure of its pure, natural, quality. That’s why Invest Northern Ireland’s Food and Drink division works with local producers to help them take their products around the world. Whether it’s helping companies to find new markets in the Republic of Ireland, or working with UK supply chains to drive new sales, Invest NI partners with our local producers to help them identify new trends, bring forward innovative products and grow their business.

Learn how you can serve our quality food and drink.

Northern Ireland. Altogether more. Northern Ireland. Bringing our world-class food and drink to your table.

Irish Quality Food and Drink Awards

Irish comedian and writer Keith Farnan hosted the Awards ceremony.

Performance Award Winners:

• Christmas Product of the Year: Lidl Deluxe Irish Jewel Topped Christmas Pudding, Seery's Heatherfield

• Christmas Retailer of the Year: Lidl

• Drinks Product of the Year: Five Farms Irish Cream Liqueur

• Drinks Retailer of the Year: Aldi

• Foodservice Product of the Year: Long Meadow Cider Apple Cider Vinegar

• Own Label Range of the Year: Lidl Deluxe

• Product of the Year: Subh Fraoc Ban Mango Chutney

• Retailer of the Year: Aldi

• Rising Star of the Year: Patrick Twomey, Twomey's Bakery

• Small Producer of the Year: Subh Fraoc Ban

• Supplier of the Year: Keelings

Irish Quality Food and Drink Awards

Gold All Year Round Category Winners

• Ambient Breakfast Products: Aldi Kavanagh's Double Oat Granola

• Beef Steaks - Sirloin and Striploin: Aldi Specially Selected Irish Wagyu Striploin Steak, ABP Cahir

• Burgers and Meatballs: Aldi Specially Selected Irish Ultimate Beef Burger, ABP Cahir

• Butter and Milk: Ór Real Irish Butter, North Cork Creameries; Ór Real Irish Unsalted Butter, North Cork Creameries

• Cheese: Aldi Specially Selected Irish Vintage Cheddar 24 Month Matured; Lidl Deluxe French Roquefort

• Chocolate and Confectionery: Lidl Deluxe Irish Milk & Mint Crisp Chocolate Bar

• Cooking Sauces and Condiments: Olive's Seoul Food Original Sauce

• Crisps: Keogh's Ghost Chilli & Sour Cream Potato Crisps; O'Donnells Crinkle Cut Cider Vinegar & Sea Salt Crisps

• Desserts and Puddings: Hometown Taste Foods Irish Sea Salted Caramel Layered Dessert; Hometown Taste Foods Lemon & Lime Layered Dessert; Treats by Sylvia Malt Cheesecake

• Eggs: Lidl Deluxe Corn Fed Free Range Eggs Omega 3 Enriched

• Fish: Seafood Suppers by Niall Sabongi Smoked Haddock Lasagne; Seafood Suppers by Niall Sabongi Thai Style Coconut Cod Red Curry

• Flatbreads, Pittas, Wraps and Rolls: Applegreens Pinsa Tonda; The Daily Apron Everything Bagel

• Free From Gluten: Lidl Gluten Free Black/White Pudding, Loughnane's of Galway; Roll It Pastry All Butter Gluten Free Shortcrust Pastry

• Fruit: Keelings Irish Strawberries; Keelings Kol'or Gold Extra Large Pineapple

• Game: Lidl Deluxe Duck Breasts with Garlic & Pepper, Silver Hill Duck; Lidl Deluxe Fresh Irish Crispy Half Duckling Bone In with Chinese Pancakes & Hoi Sin Sauce, Silver Hill Duck

Indeed, the retailer is celebrating another fantastic year at the Irish Quality Food and Drink Awards, having taken home an impressive 87 awards across a range of food and drink categories, with Aldi’s wins including 22 Gold, 33 Silver, 30 Bronze and two Performance Awards across their

• Honey: Dungarvan Wild Heather Honey; Holywell Honey Creamed Wildflower Honey; Olly’s Farm Hot Honey

• Hot Beverages: Tae Tea Skin Fairy

• Lamb: Aldi Specially Selected Irish Lamb Guard of Honour with Rosemary and Garlic Salt Rub; Lidl Deluxe Irish Stuffed Carvery Leg of Lamb, Irish Country Meats

• Meal Accompaniments: Aldi Colcannon Mash

• Meat Antipasti and Sliced Meats: Aldi Specially Selected New York Style Pastrami

• Meat Puddings: Aldi Specially Selected Ultimate White Pudding with Chorizo; Loughnane's Premium Black

Pudding

• Oils, Vinegars and Dressings: Aldi Extra Virgin Olive Oil

• Preserves: Aldi Specially Selected Irish Whiskey Marmalade; Dundarave Lemon and Champagne Marmalade; Mór Taste 4 Berry Preserve

• Ready Meals and Pies: Aldi Specially Selected Beef Brisket Pie

• Relishes and Chutneys: Subh Fraoc Ban Mango Chutney

• Poultry: Lidl Deluxe Irish Corn Fed Whole Chicken, Manor Farm

• Salad: Morning Fresh Triple Lettuce Selection

• Sausages: Aldi Specially Selected Pork & Black Pudding Irish Pork Sausages, Loughnane's of Galway

• Soft Drinks - Carbonates: All About Kombucha Organic Raspberry

• Soft Drinks - Cordial and Squash: Papas Mineral Co Dark Clove Cordial

• Soft Drinks - Juice Shots: Jackson Roze Ginger, Beetroot & Apple Shot; Lidl Naturis Cold Pressed Turmeric Juice Shot

• Soft Drinks - Juice and Smoothies: Aldi Specially Selected Orange Juice With Bits; Lidl Naturis Cold Pressed Apple, Mango, Spinach & Avocado; Lidl Naturis Cold Pressed Apple, Pear & Raspberry Juice; Lidl Naturis Cold Pressed Orange, Mango & Passionfruit Smoothie; Lidl Naturis Cold Pressed Strawberry & Banana Smoothie

• Soups: Lidl Deluxe Immune Boosting Curried Butternut Squash Soup, Galmere Fresh Foods

• Store Cupboard: Dr. Coy's Organic Beef Bouillon; Dr. Coy's Organic Chicken Bouillon; Dr. Coy's Organic Vegetable Bouillon

• Sweet Spreads: Aldi Specially Selected Salted Caramel Sauce

• Vegan and Vegetarian: Sons of Butchers Cheatballs

• Yogurt: Clandeboye Estate Yoghurt Raspberry & White Chocolate Greek Style Yoghurt

core range and Specially Selected range from steak, cheese, to olive oil. A number of Aldi’s award-winning products were produced by Irish suppliers, including ABP, Silverhill Duck and Manor Farm, highlighting Aldi’s strong commitment to supporting local producers and delivering

quality Irish food and drink to customers nationwide.

“At Aldi we are delighted to take home 87 awards as well as Retailer of the Year and Drinks Retailer of the Year,” noted John Curtin, Group Buying Director at Aldi Ireland. “We are proud to showcase and

Irish Quality Food and Drink Awards

support Irish produce. To have so many of our products recognised again at this year’s Irish Quality Food and Drink Awards is a fantastic achievement. These awards are a real testament to the passion, hard work, and innovation of our Irish supplier partners. Together, we’re bringing the very best of Irish food and drink to Aldi shoppers across the country - at the best possible prices.”

The other big winners on the night included Long Meadow Cider Apple Cider Vinegar, which took home the Foodservice

Gold Christmas Category Winners

• Poultry (excluding Turkey): Lidl Deluxe Confit Duck Legs, Silver Hill Duck

• Gammon and Ham: Lidl Deluxe Dry Cure Half Horseshoe Cherrywood Smoked Ham Joint, Honeyvale Foods

• Turkey: Aldi Specially Selected Large Irish Bronze Turkey Crown Stuffed & Dressed with Streaky Bacon Spiced Cranberry and Plum Preserve Stuffing; Aldi Specially Selected Cook in the Bag Irish Bronze Turkey Crown Stuffed & Dressed with Streaky Bacon

• Traditional Christmas Cakes, Puddings and Mince Pies: Lidl Deluxe Irish Jewel Topped Christmas Pudding, Seery's Heatherfield

The winners of the Irish Quality Food and Drink Awards 2025 embody the very best of our industry, combining quality, innovation, and authenticity in ways that truly connect with today’s consumers.

Irish Quality Food and Drink Awards

Gold Drinks Category Winners

• Ales: Lidl The Crafty Brewing Company Irish Craft Pale Ale

• Lager: Rye River Brewing (IBU) Czech Pils

• Porters and Stouts: Brehon Brewhouse Crann Beatha Whiskey Aged Stout

• Liqueurs, Speciality Spirits and Fortified Wine: Five Farms Irish Cream Liqueur; Aldi Honey Moonshine

• Low/No Alcohol: Fierce Mild Brewing, Fierce Mild

• Champagne and Sparkling Wine: Aldi Castellore Organic Prosecco; Aldi Sparkling Vinho Verde

• Red Wine: Aldi Animus Douro Reserva; Aldi Specially Selected Chilean Reserva Merlot; Lidl St. Emilion Grand Cru AOP French

• Rosé & White Wine: Aldi Castellore Organic Pinot Grigio

Gold Foodservice Category Winners

• Condiments and Dressings: Long Meadow Cider Apple Cider Vinegar

• Meat and Fish: Sysco 10oz Certified Dry Aged Irish Hereford Prime Striploin Steak, ABP Cahir; Sysco Dry Aged Certified Irish Hereford Prime Mohawk Steak, ABP Cahir; Ummera Smoke House Organic Smoked Salmon

Long Meadow Cider Apple Cider Vinegar won the Foodservice Product of the Year award.

Product of the Year award, while Five Farms Irish Cream Liqueur was named Drinks Product of the Year. Other drinks winners included Rye River Brewing (IBU) Czech Pils, Brehon Brewhouse Crann Beatha Whiskey Aged Stout, and Aldi Castellore Organic Prosecco and Aldi Sparkling Vinho Verde. Aldi also scored very highly in the Red Wine category, with golds for Aldi Animus Douro Reserva and Aldi Specially Selected Chilean Reserva Merlot, while the Aldi Castellore Organic

Pinot Grigio brought home gold in the Rosé & White Wine category.

The Rising Star of the Year award was presented to Patrick Twomey, MD of Twomey's Bakery from Dromcolliher, Co. Limerick, while Keelings took home the coveted Supplier of the Year award.

Lidl had an impressive awards haul too, including being named Christmas Retailer of the Year, while the Lidl Deluxe range was named Own Label Range of the Year, and the Christmas Product of the Year

TV chef and judge, Jeeny Maltese at the awards presentation.

award went to Lidl Deluxe Irish Jewel Topped Christmas Pudding from Seery's Heatherfield.

The IQFDA celebrates the outstanding skill and talent driving Ireland’s food and drink industry. This year’s award recipients have shown exceptional quality, innovation, and commitment, raising the standard for excellence across the sector.

For a full list of winners and detailed insights into this year's awards, please visit irish.qualityfoodawards.com

Soups: Cully & Sully

Convenience without compromise

As the Cully & Sully brand celebrates its 21st birthday, it continues to innovate and resonate with Irish consumers.

THIS past year marked a milestone for one of Ireland’s best-known food brands.

Cully & Sully, the Cork-born company that began with a simple idea and a shared passion for good, honest food, celebrated its 20th anniversary in September 2024. Two decades on, the brand that started as an idea amongst two childhood friends - Cullen Allen & Colum O’ Sullivan - has become a household name, earning the title of Ireland’s number one soup brand and continuing to innovate with exciting new products, including their latest line of Rockin’ Risottos.

Founded in 2004 by Cullen “Cully” Allen and Colum “Sully” O’Sullivan, Cully & Sully emerged at a time when convenience food in Ireland was still synonymous with compromise. The pair wanted to prove that quick meals didn’t have to mean cutting

corners on quality. Drawing inspiration from their family businesses, Ballymaloe House Hotel and The Granary Food Store, they focused on fresh, natural ingredients and chef-focused cooking methods. Their ethos was simple but powerful: good food, made fresh, with care.

Taste in every spoonful

That philosophy resonated deeply with Irish consumers. Over the years, Cully & Sully soups have become a staple in homes across Ireland, the UK and Belgium, offering taste in every spoonful. Their flavours, from Creamy Tomato and Basil to Hearty Chicken & Vegetable, have struck the perfect balance between homely familiarity and chef-quality refinement.

The brand’s success didn’t happen by accident. Cully & Sully built trust through transparency and consistency. Their packaging, with its signature black pots and witty, friendly tone, made the products stand out on shelves and reflect the brand’s personality.

Behind the charm lies a deep commitment to sustainability and community. The company sources

responsibly, champions local producers where possible, and has supported numerous initiatives, including beach cleans and partnerships with GIY (Grow It Yourself) to encourage growing and food appreciation.

Rockin’ Risottos

The most recent addition to the Cully & Sully family is shaking up supermarket aisles once again with the launch of their Rockin’ Risottos – a range that brings Italian comfort food to Irish tables in minutes. Packed with wholesome ingredients and brimming with flavour, these risottos continue the brand’s mission to make real, satisfying meals accessible to

Cully & Sully Rockin’ Risottos bring Italian comfort food to Irish tables in minutes.

everyone, even on the busiest of days.

Available in delicious varieties like Charming Chicken & Leek Risotto, Tempting Tomato & Roast Red Pepper and Moreish Mushroom, and all gluten free, the Rockin’ Risottos show that Cully & Sully still have their finger firmly on the pulse of what modern consumers want: convenience without compromise.

As the brand celebrates its 21st birthday, it’s clear that Cully & Sully’s success is rooted in more than just great recipes. It’s about heart, humour, and a shared love of food that feels homemade. In a market crowded with options, they’ve managed to stay authentic & creative - all while growing into a success story.

Check out www.cullyandsully.ie for recipes, news and craic!

Smart Payment Systems

How smarter payments are reshaping Irish grocery retail

Irish grocery retailers are navigating rising costs, tighter margins and changing shopper expectations. The answer to running stores more efficiently might be hiding in plain sight – right at the tills. Paul Dunne, Elavon Europe, outlines how payments innovations can help boost efficiency, improve customer experience and unlock smarter ways to run your business.

WALK into any grocery store in Ireland and you’ll likely see a familiar scene: busy aisles, full baskets and a queue forming at the tills. But behind the hum of everyday retail lies a quiet revolution, one that’s transforming how grocers manage their operations, serve their customers, and protect their margins.

That revolution is happening at the checkout, and it’s powered by smarter payments.

Payment systems have evolved from being a necessary utility to a strategic asset. In today’s competitive grocery landscape, where margins are tight, customer expectations are high and operational efficiency is non-negotiable, getting payments right isn’t just helpful. It’s essential.

The checkout as a business engine

For many retailers, the checkout

is still viewed as the final step in the customer journey. But in reality, it’s the beating heart of the store. It’s where revenue is captured, customer experience is shaped and data is generated. And when payments are optimised, everything downstream - from reconciliation to staffing - runs more smoothly. Modern payment terminals now do far more than accept cards. They integrate with point-of-sale systems, support contactless and mobile wallets, and enable real-time reporting. This means fewer errors, faster transactions and better visibility into what’s happening on the shop floor. Take contactless payments, for example. In Ireland, they’ve become the default for many shoppers. In 2024 alone, over 1.5 billion contactless point-ofsale payments were made in shops, restaurants and other retail outlets – a total value of €26.7 billion. That’s 87.1% of all

Smart Payment Systems

card payments, with more than half now made using mobile wallets like Apple Pay or Google Pay (Source: Retail Payments Statistics Q1 2025, Central Bank of Ireland).

A tap-and-go transaction is not only faster, it’s also more hygienic, more secure, and less prone to delays caused by chip and PIN or handling cash. For retailers, that translates into shorter queues, happier customers, and more efficient staff deployment.

Reducing friction, gaining insights

One of the biggest pain points in retail is reconciliation: matching up what was sold with what was paid. Legacy systems often require manual intervention, which can lead to errors, delays and frustration.

But with integrated payment solutions, reconciliation becomes automatic.

Transactions are logged in real time, matched to receipts, and reported back to head office without the need for spreadsheets or late-night number crunching.

Not only does this kind of automation save time; it also reduces risk. When payments are processed and settled quickly, cash flow improves. When reporting is accurate, compliance becomes easier. And when staff aren’t bogged down by administration, they can focus on what really matters: serving customers.

Another often-overlooked benefit of modern payments is the data they generate. Every transaction tells a story about what was bought, when and how. When aggregated and analysed, this data can reveal patterns that help grocers make smarter decisions.

Want to know which times of day are busiest? Which products are most popular with mobile wallet users? Which tills are underperforming? Payments data can answer all of these questions and more. Some retailers are even using payment

data to inform staffing schedules, optimise inventory and tailor promotions. For example, if you notice that contactless transactions spike on Friday evenings, you might decide to run a targeted offer or increase staffing during that window. It’s about turning everyday transactions into actionable intelligence.

Enhancing the customer experience

Let’s not forget the customer. Shoppers want speed, convenience and choice. They want to pay with their phone, their watch or their loyalty app. And they want to feel confident that their data is secure.

Smarter payment systems support all this. They enable digital wallets, tokenisation, and biometric authentication. They allow for seamless refunds and split payments. And they integrate with loyalty programmes to reward repeat customers instantly.

Irish consumers are among the most eager in Europe to move away from cash. A recent study found that 70% of Irish consumers use contactless regularly, and nearly 40% say they plan to use cards even more in future (Source: Consumer Payments Survey 2024, Banking & Payments Federation Ireland).

For grocery, this means fewer abandoned baskets, whether that’s a shopper clicking out of an online checkout or literally walking away from a queue in-store and leaving their unbought goods behind.

A frictionless payment experience helps reduce those moments of hesitation, encouraging both impulse purchases and repeat visits. In a market where differentiation is hard to come by, offering a seamless way to pay can be a real competitive edge.

Now is the time to invest Grocery retail in Ireland is changing. Costs are rising, competition is fierce and

About the author

PAUL Dunne is Head of Sales (Ireland) with Elavon Europe, the preferred payments partner for Retail Excellence Ireland and its 2,000-strong membership base. To learn more about optimising your payments system, email sales@elavon.ie or visit www. elavon.ie.

U.S. Bank Europe DAC. Registered in Ireland – Number 418442. Registered Office: Block F1, Cherrywood Business Park, Dublin 18, D18 W2X7, Ireland U.S.

by the Central Bank of Ireland.

consumers are more demanding than ever. With grocery prices having risen sharply in recent years, and the top five supermarket chains now accounting for 93% of the market, operational efficiency is more important than ever (Source: Grocery Market Share Ireland, July 2025, Kantar). Making the most of your payments system offers a practical way to reduce costs, improve cash flow and stay competitive. But it’s not just about what happens at the till – it’s also about what happens after. Fast, reliable access to funding can make a real difference. When settlements are prompt and predictable, retailers can plan with confidence, manage stock more effectively and respond quickly to seasonal demand or supplier changes. This kind of financial agility is especially valuable in grocery, where margins are tight and timing is everything. Whether it’s securing a bulk discount, investing in refrigeration upgrades or simply covering payroll during a busy week, having dependable access to funds can help you stay one step ahead.

Ultimately, it’s not just about speed – it’s about efficiency, insight and experience. It’s about turning a routine transaction into a moment of value. And it’s about building a store that’s not only fit for today, but ready for tomorrow. So, the next time you’re reviewing your operations, don’t overlook the checkout. It might just be the smartest place to start.

Irish Wine Show Star Awards

NOffLA reveals Irish Wine Show Star Award winners

The Irish Wine Show Star Awards were recently presented in Dublin, where 55 wines were awarded across a number of price categories.

THE National Off-Licence Association (NOffLA) has awarded its annual Irish Wine Show Star Awards to 55 wines at the 24th annual Irish Wine Show Star Awards, held recently in Dublin’s Morrison Hotel.

In excess of 600 wines were submitted to the Star Award adjudication panel of NOffLA judges and independent wine journalists. Points were awarded on the basis of appearance, smell, taste and value for money criteria, and the winning 55 were selected as the best wines from key suppliers across a number of price categories.

Each of the winning wines will be sold in NOffLA member outlets across the country and will be recognisable by distinctive Award symbols on each bottle. In the pre-Christmas period, NOffLA members will promote the Irish Wine Show Star Awards 2025-2026 Collection as ideal Christmas gifts, in a variety of special gift packs.

Wine of the Year 2025-2026 and winner of the Old World Red under €20 category was Larga Historia Garnacha 2023 from Spain, distributed by Findlater & Co., who also took home the White Wine of the Year Award for the Lopez de Haro Blanco Reserva 2018, also from Spain, which was also the winner in the Old World White under €30 category.

“We are delighted to honour the

Irish Wine Show Star Awards

Brendan Dunne and Redmond Gavin, Comans Beverages, pictured with the two Gold Star Awards for Porcupine Ridge Sauvignon Blanc 2024 and Barramundi

Winners of the Irish

Wine Show Star Awards

World

under €12

World Red under €20

€30

Under €80

Wine Under €30

€15

Non-alcoholic White Under €15

Sparkling Under €15

of the Year

Noria 'Levin' Pinot

/Sulphite Free)

Irish Wine Show Star Awards

outstanding wines that NOffLA members sell across the country and that our wonderful customers enjoy,” noted Gary O’Donovan, Council Member of NOffLA. “I want to congratulate all of the winners this evening and thank everyone who submitted an application this year.”

Renewed call for an EU approach to labelling regulations

On the night, NOffLA addressed the Government’s recent decision to postpone the implementation of mandatory alcohol health warning labels, which had been due to come into effect in May 2026 under

Lopez de Haro Blanco Reserva 2018, White Wine of the Year, and Larga Historia Garnacha 2023, overall Wine of the Year, both from Findlater & Co.

section 12 of the Public Health (Alcohol) Act 2018. While NOffLA welcomed the postponement, they also renewed their call for Ireland to align its approach with the EU to avoid placing unnecessary burdens on the Irish drinks industry.

“We welcome the delay to the implementation of the Alcohol Labelling regulations under the Public Health (Alcohol) Act that was announced earlier this year,” said Gary O’Donovan. “However, we continue to call for the Government to follow a harmonised EU approach to alcohol labelling. A coordinated European framework would prevent Irish businesses being placed at a competitive disadvantage compared to their European counterparts and ensure consistency across the Single Market.”

High alcohol excise putting Irish retailers at risk

NOffLA also expressed the strong concern of its members that Ireland continues to levy the second highest excise on wine across the EU and UK, and reiterated their hope to see a reduction in excise duty as part of Budget 2026 to help ease the high cost burdens experienced by many independent off-licences in the last year. NOffLA, along with the Drinks Industry Group of Ireland (DIGI) had called for a 10% excise rate reduction in Budget 2026 to bring Ireland’s alcohol excise regime in line with European levels and to also help protect the commercial viability of businesses within the Irish drinks sector, particularly during a time of global economic uncertainty. Their calls went unanswered, however, with the Government declining to make any excise reductions in Budget 2026.

“Unfortunately, Irish drinks sector businesses are burdened with the second highest levels of alcohol excise in the EU and UK, and excise increases from a decade ago remain in place and continue to impact these small, independent businesses,” said Gary O’Donovan. “This is particularly disappointing given that Minimum Unit Pricing, which ensures alcohol cannot be sold at dangerously low prices, has been in place for several years, meaning that Ireland’s punitively high excise levels are no longer justified from a public health perspective.”

Forecourt Focus: News

Applegreen open Ireland’s first Taco Bell on M3

APPLEGREEN have opened Ireland’s first Taco Bell restaurant, as part of a €15 million investment in a new motorway service area at Junction 6 on the M3 in Dunshaughlin, Co. Meath.

Applegreen are creating more than 100 new jobs at their new Dunshaughlin facility, which also includes an M&S Food shop-inshop outlet, a new Braeburn Coffee Café, a Burger King restaurant, and Crafted, Applegreen’s bespoke new deli offering. The motorway service area also has an Applegreen convenience store, a children’s play area, and a service station forecourt.

“We’re delighted to bring Taco Bell to the Irish market, and to open our newest site in Ireland,” said Seamus Stapleton, Managing Director of Applegreen’s Republic of Ireland business. “Our Dunshaughlin site sets the standard for roadside hospitality in Ireland, with comfortable bright modern seating areas for customers, and a range of high-quality food options.”

The new Dunshaughlin motorway service area is part of Applegreen’s €1 billion plan to expand their business in Ireland, the UK and the United States over the next five years. Applegreen plan to add further Taco Bell outlets in the near future.

The Dunshaughlin facility is Applegreen’s largest single investment project in Ireland this year. The new service area also features Applegreen’s new Crafted Kitchen & Deli offer, which will feature a range of new products and existing deli favourites, such as chicken fillet rolls and breakfast rolls.

Applegreen are also planning a major €85 million investment to further expand their EV charging networks in Ireland, the UK and the United States.

Circle K upgrade coffee offering with 100% Arabica beans

TO celebrate International Coffee Day, Circle K raised a cup to a new era of coffee excellence, revealing a significant upgrade to their coffee offering with a move to 100% Arabica beans in stores nationwide. The change comes as a direct response to growing Irish consumer demand for superior-tasting, premium coffee experiences, with market data consistently showing that quality is the number one purchase driver for Irish coffee drinkers. Arabica is internationally recognised for delivering a smoother, more balanced flavour profile, with sweet and fruity notes. The new coffee bean, sourced to the highest standards, is a 100% Arabica with sweet and fruity notes and offers a balanced and smooth

flavour profile. It's certified by the Rainforest Alliance and slow roasted to perfection.

“Coffee is at the heart of the Circle K experience, and we are committed to providing the very best quality for our customers every single day,” said Ciara Foxton, Managing Director of Circle K Ireland.

“The switch to 100% Arabica beans directly aligns with Irish consumer trends who are seeking premium, high-quality, and sustainably sourced coffee. Our commitment to high-quality is evident not just in our superior beans, but also in the Rainforest Alliance Certification, ensuring that every cup is sourced and crafted with respect for people and the planet.”

Circle K have also been expanding their hot and cold beverage menu in recent months, with products like Matcha Latte, Iced Matcha Matte, Strong Short Americano, Cortado, Double Macchiato, Babyccino and Kids Hot Chocolate. All Circle K beverages are fully customisable with syrups, including Vanilla, Caramel, and Hazelnut, along with seasonal favourites such as Strawberry and Pumpkin Spice for the month of October.

Forecourt Focus: News

Maxol complete €1 million redevelopment of flagship store

MAXOL have completed a major redevelopment of their flagship M3 Mulhuddart Service Station. The project, representing a €1 million investment, has delivered a wide-ranging upgrade, including a new Supermac’s drive-thru, as well as the introduction of Papa John’s Pizza and Zambrero, a leading global Mexican restaurant, strengthening the offering, which also includes Insomnia and Maxol Deli.

With almost 80 staff employed by Maxol’s licensees, Donal and Liam Fitzpatrick (Springfield Retail Limited), two levels of seating and generous parking, Maxol M3 Mulhuddart is one of the busiest of the company’s 248 stores.

“Maxol M3 Mulhuddart is a best-in-class example of Maxol’s vision to create destinations that go far beyond fuel,” noted Brian Donaldson, CEO of The Maxol Group. “Together with much loved brands and Maxol’s proprietary brands, this site delivers an exceptional food experience that feels more like a food hall than a service station. Convenience, quality and customer experience converge here to set a new benchmark for forecourt retailing in Ireland. This site represents our vision of modern food convenience, combining speed, variety and great taste under one roof.”

The branded food concepts are complemented by Maxol’s proprietary offers including Rosa Coffee, Maxol Deli, Maxol’s ownbrand pre-pack sandwich and wrap range, as well as a wide range of branded grocery products.

Brian Donaldson said: “Whether it’s a Rosa Coffee on the morning commute, a made-to-order sandwich or hot meal at lunch, or an evening family meal on the go, M3 Mulhuddart now offers something for everyone. The high level of service provided by Donal and Liam Fitzpatrick along with their dedicated team is exceptional. We wish them every continuing success.”

This redevelopment forms part of Maxol’s national investment programme, which this year includes the acquisition of four new sites in Galway and Dublin and the upgrade and redevelopment of seven existing sites.

Applegreen raise €2 million for Barretstown

APPLEGREEN have raised more than €2 million for their charity partner Barretstown. Last month, more than 80 Applegreen employees raised a combined €200,000 for Barretstown in a charity cycle from Belfast to the Barretstown campus in Co. Kildare.

“It has been truly amazing to see our partnership with Applegreen blossom over the past three years, and to witness the huge efforts of all their team to raise funds for Barretstown,” said Barretstown Chief Executive Dee Ahearn. “Our partnership with Applegreen has been supported by employees at every level across their business in Ireland, and also by their customers, who have gotten behind the Bands for Barretstown campaign in such amazing numbers. The €2 million that Applegreen has raised for Barretstown will have a hugely positive impact on the lives of the 27,000 children and family members we support who are affected by cancer and other serious illnesses, and we thank them most sincerely for all their efforts."

The cycle, which was the third such event since Applegreen started raising funds for Barretstown in 2023, was a major success, according to Applegreen Group Chief Executive Joe Barrett: “Back in 2023, 18 of our colleagues took to the saddle and raised €18,000 for Barretstown, whereas this year, 84 colleagues took part in the charity cycle, raising a phenomenal €200,000 in total. Right across the company, our people are hugely passionate

The Applegreen employees who completed the charity cycle at Barretstown.

about the partnership, volunteering their time at various times of the year to go to Barretstown and support the team there with cleaning, gardening, and all of the other jobs that are required to get the campus ready for their campers.”

He said that it would be impossible for Applegreen to generate this level of financial support for Barretstown “without the support of the company’ suppliers, customers, and colleagues” and he thanked each of those groups for their ongoing assistance.

Retail Ireland: Monthly Update

Rising costs remain key concern

THE Irish retail sector continues to grapple with escalating operational costs, including energy, property, and regulatory compliance. A major current concern is the planned significant increase in the national minimum wage in January 2026, following a series of large increases over recent years.

Last January, the rate rose from €12.70 to €13.50 per hour, and the Low Pay Commission has recommended a further 5% rise from January 2026, which was announced in Budget 2026 on October 7. Many businesses will struggle to pay, not least because of knock-on pressure on pay grades across the business.

Beyond wages, retailers face volatile energy bills, with refrigeration, lighting, and heating consuming a growing share of operating budgets. Regulatory changes, such as new sick pay entitlements, pension contributions, and recycling schemes, add administrative complexity and cost. For business owners who often juggle multiple roles, the time commitment alone is a burden. The government has made some positive efforts to address the issue, but much more is needed.

Insurance costs: a persistent challenge

Insurance premiums for public liability, employer’s liability, and property cover have risen sharply in recent years. Convenience stores, in particular, are often hit harder due to high footfall and the nature of their operations. A single claim, even for a minor incident, can drive premiums up further, leaving shop owners with little choice but to pay out or risk operating without adequate cover. For smaller independents, the rising cost of insurance feels like another unavoidable tax on doing business.

Another major challenge for retailers has been the rise in defamation claims. Even when cases are unfounded, defending them is costly and time-consuming, and insurers often respond by increasing premiums across the board. For many store owners, the

fear of a single claim can make already steep insurance bills feel unbearable.

Government Action Plan on Insurance

In response to these challenges, the Government has launched a new Action Plan for Insurance Reform, covering 2025-2029. This plan builds upon a 2020 Action Plan and aims to address persistent challenges in affordability, availability, and transparency in the insurance market.

The Action Plan outlines 66 actions across six themes:

1. Transparency and Affordability – clearer pricing and improved access to information.

2. Competitiveness and Availability – encouraging market entry and a wider range of providers.

3. Fraud Prevention – measures to detect and reduce fraudulent claims.

4. Innovation and Skills – promoting technology and skill development in the insurance industry.

5. Climate Protection Gap – addressing insurance needs related to climate risks.

6. Legal Reform – reforming legal processes to reduce costs and improve efficiency.

For retailers, key aspects include reforms to the Injuries Resolution Board (IRB), which aims to resolve minor injury claims faster, and proposals to cap minor to moderate personal injury awards, leading to more predictable and potentially lower premiums. If delivered, these measures could help alleviate the cost pressures on premiums.

Delivery is of course the challenge, and previous reform has not always led to meaningful cost reductions in practice. Retail Ireland will advocate for tangible benefits for retailers, particularly small and medium-sized businesses, to reduce insurance costs and improve market transparency.

EU delays major new rules on deforestation

THE European Commission has again pushed back the implementation of the EU Deforestation Regulation (EUDR), this time to December 2026. The delay is due to technical challenges in the IT systems required to manage the extensive due diligence data businesses must provide.

The regulation requires tracing the origin of commodities such as soy, beef, cocoa, and palm oil to ensure they are not linked to deforestation. Implementing these systems is complex and resource-intensive, particularly for small and medium-sized retailers. The further delay is therefore welcome, but there is still

a need for major simplification of the proposals to avoid additional compliance costs for retail businesses.

Tel: 01-6051558 | www.retailireland.ie

Need more?

For more information about Retail Ireland and details of how your retail business can benefit from our unique services and supports, please visit us at www.retailireland.ie

If you are buying a security service your provider must be licensed by the PSA even if their primary business is not security.

Electricians, Property & Facilities Management Companies, and others providing security services must be licensed.

Using unlicensed providers puts your business at risk as you could:

•Face Prosecution

•Invalidate your insurance cover

•Compromise the safety of your staff and customers

To ensure that your security provider is licensed with the PSA visit www.psa-gov.ie

Securing your livelihood

How to best protect your premises and staff: security advice for grocery retail owners and managers in Ireland.

SHOPLIFTING, fraud and the threat of violence are not just an operational headache — they hit margins, harm staff morale and damage customer trust. For grocery retail owners and managers in Ireland, a layered, practical security plan that respects the law (especially dataprotection rules) will protect your people, your stock and your business reputation.

1. Create a written security policy and response plan

Document who is responsible for what, and what staff should do in common incidents (shoplifting, aggressive customers, attempted smash-and-grab, alarm activation). Make a simple flowchart for staff: observe → report to manager → secure scene → call Gardaí (when required) → record incident. Ensure every new hire reads and signs the policy; review it quarterly. These records help with insurance claims and, if necessary, prosecutions.

2. Use crime-prevention store design Small design changes can deter theft. Keep aisles tidy and sightlines clear; avoid high shelving near exits that create blind spots.

Position higher-value, easily stolen items (e.g., alcohol, razors, small electronics) close to checkout or behind locked displays. Place mirrors, good signage and low

CCTV is a strong deterrent and invaluable for evidence, but operates within strict data-protection rules in Ireland.

Retail crime is a major concern for store owners and managers.

display clutter near entrances and exits to increase natural surveillance. An entrance “meet-and-greet” policy — staff greeting shoppers — is an inexpensive yet effective deterrent.

3. CCTV: balance deterrent value with data-protection law

CCTV is a strong deterrent and invaluable for evidence, but operates within strict data-protection rules in Ireland. Create a CCTV policy (what you record, retention periods, who can access footage), display clear signage, and carry out a Data Protection Impact Assessment (DPIA) if your system covers public areas or is large-scale. Keep retention periods reasonable and be prepared to redact or refuse footage releases where thirdparty privacy is involved. Follow the Data Protection Commission’s guidance to stay compliant.

4. If you use monitored CCTV or security contractors, check licences

If you hire private security guards, alarmmonitoring or CCTV-monitoring centres, those firms and staff must meet licensing and standards set by Ireland’s Private Security Authority (PSA). Always ask for PSA licence numbers, insist on written contracts that define responsibilities, and confirm auditing/cybersecurity practices for remote monitoring centres. Unlicensed providers can leave you exposed to both operational risk and legal complications.

5. Train staff in prevention, safe intervention and reporting

Train staff to spot suspicious behaviour, keep calm, and never attempt dangerous physical interventions. Emphasise observation and reporting (descriptions,

direction of travel, time), and establish a clear policy on calling the Gardaí. You can role-play scenarios during meetings so staff can practise non-confrontational techniques (verbal engagement, blocking paths to exits while staying safe). Encourage staff to complete incident logs immediately after events.

6. Work closely with An Garda Síochána and local retailers

Make contact with your local Garda Crime Prevention Officer — they often provide free advice and can conduct security audits. Share intelligence with neighbouring retailers (local WhatsApp or radio groups) and consider joining formal retail networks to coordinate responses. Keep clear records (CCTV clips, witness statements, till records) to support prosecutions, because Garda guidance stresses that consistent prosecution policies are one of the strongest deterrents.

7. Use technology smartly — but don’t rely solely on it

Electronic article surveillance (EAS) tags, smart shelving, POS analytics that flag voids or odd transactions, and “cashless” practices at certain hours can all help. But technology needs correct configuration, maintenance, and staff training. Ensure systems are patched and that remote access to CCTV or POS is secured with strong passwords and two-factor authentication to reduce risk of cyberrelated loss.

8. Protect staff wellbeing and safety

Retail staff can face verbal and physical abuse. Provide panic buttons (silent alarms) at till points, clear procedures for dealing with violent incidents, and timely access to medical or counselling support after traumatic events. Make sure lone-work policies are in place for late shifts and that staff can summon help quickly.

9. Tackling organised and repeat offending Organised retail crime and repeat offenders can be a different scale of problem — coordinate with Gardaí and other retailers to identify patterns (timings, items targeted, vehicle descriptions). Consider design changes around loading bays and staff-only areas, and use tamper-evident packaging for high-risk items. Share evidence with Gardaí and pursue prosecutions where appropriate; publicised enforcement helps deter others.

10. Insurance, stock control and records

Keep robust stock-control systems (regular

Cash security and control

CASH has always been a prime target for criminals, and as such requires detailed security plans for its safe storage and retention on a retail premises. Criminals in search of cash are often armed with guns, knives or other offensive weapons.

If you have a cash office, it should be situated out of view from public areas and as far away as possible from entrances/exits. The office should be access controlled and under CCTV camera surveillance.

Cash till points should be sited in an area which affords a good view of the shop floor. Till limits should be set and adhered to.

The till should be securely anchored to a solid surface. A double push type PAB (Panic Attack Button) should be situated within easy reach of the till. Tills should be manned at all times and if left, even for a short time, should be locked and the keys removed. Only experienced staff should operate tills. Video till security systems which allow purchase verification should be considered where multiple operators utilise the same machine. A guard in the form of Perspex sheeting, or similar, as a deterrent against till snatches should be fitted.

cycle counts, reconciliation of shrinkage, suspicious refund tracking). Review insurance policies to ensure cover for theft and staff assault. Keep incident and case files (CCTV excerpts, till reports, staff statements) well organised; these speed up insurance claims and support Garda investigations.

Remember that security is not ‘one and done’. Review incident logs monthly, audit CCTV and alarm systems, and update staff training to reflect new patterns (e.g., gadgets that defeat tags or new fraud methods). Network with peers and Gardaí — local intelligence is often the earliest warning of evolving threats.

A practical, proportionate security plan protects margins and people, while keeping you compliant with Irish law. Begin with a clear policy and good staff training, back it up with appropriate technology and lawful CCTV practice, and make local Garda engagement and record-keeping routine.

Security: Private Security Authority

Securing your business

The security and protection of your business, staff and customers is important to you. It is equally important that when choosing a security service you pick one that is licensed by the Private Security Authority (PSA).

IT is an offence to provide a security service without a licence. By using an unlicensed service provider to carry out security work, you put your business at risk and may invalidate your insurance policy. More importantly, you could face prosecution with fines of up to €4,000.

The PSA, an agency of the Department of Justice, Home Affairs & Migration, is responsible for regulating the private security industry. Their primary role is to

ensure that the public is protected through a standards and qualifications based licensing system.

In Ireland, there are over 52,000 employee and contractor licences, approved by the Private Security Authority, in circulation in the following sectors:

• Door supervisor (event security)

• Door supervisor (licensed premises)

• Security guard (event security)

• Security guard (static)

Security guard (alarm monitoring)

• Security guard (CCTV monitoring)

Enforcement guard

• Installer of safes

• Supplier of safes

Access control (installation and maintenance)

CCTV (installation and maintenance)

• Intruder alarm (installation and maintenance)

Cash in transit

• Private investigators

Locksmith

If you use one of the above services, they must be licensed by the PSA. This includes electricians, property management

companies and others providing any of these services.

When buying security services, you should check the following:

That your provider is licensed. The PSA website, www.psa-gov.ie, provides a register of licensed contractors and individuals. You can also contact the PSA at info@psa-gov.ie.

• That risk assessments, design proposals and other documents are specific to your premises. Never accept generic documents.

• That you receive a certificate of completion for all installation and maintenance work carried out on your premises.

That you receive a compliance statement confirming that the contractor has all relevant insurance in place, that all equipment complies with the machinery directive and that all Health, Safety and Welfare at Work legislation is complied with.

If your provider cannot meet these simple requirements, you should ask yourself what

Security: Private Security Authority

Consult your PSA licensed alarm installer about the best alarm and monitoring service for your business.

Using an unlicensed service provider to carry out security work puts your business at risk and may invalidate your insurance policy.

are the consequences for my business if something does not work or if there is an incident involving an employee or customer.

Security matters

• Choosing the right intruder alarm. There are many types of intruder

alarm available, each having different characteristics. A PSA licensed intruder alarm installer will undertake a security survey of your premises, evaluate the security needs of your property and help you select the most appropriate intruder alarm for your premises.

• How many keys have you had made for your business? Do you know where they all are?

If you cannot account for all the keys for your business, you should consider the potential security risk and think about changing your lock. A PSA licensed locksmith can advise you on the best lock for your entrance and install same to ensure maximum security.

• How safe is your powered gate? Automatic gates are powerful machines which can pose a risk to both children and adults alike. Automatic gates must be installed by trained PSA licensed installers and regularly maintained for optimum safety and security.

• Selecting an alarm monitoring service. Monitored alarms deter burglars. Consult your PSA licensed alarm installer about the best alarm and monitoring service for your business. A PSA licensed monitoring centre ensures that somebody will respond quickly to your alarm.

• Licensed door staff and security guards. All door staff and security guards are required to be PSA licensed and to display their licence card when on duty.

To ensure that your security provider is licensed with the PSA, visit www.psa-gov.ie

Trapiche joins Findlater & Co. portfolio

FINDLATER & Co. are delighted to announce the addition of Trapiche, Argentina’s most awarded winery, to their prestigious portfolio in Ireland. Founded in 1883 at the foothills of the Andes in Mendoza, Trapiche has built an international reputation for crafting wines that combine tradition, innovation, and excellence. Today, Trapiche is Argentina’s leading winery in both production and exports, with a presence in more than 80 countries worldwide. Its philosophy, ‘where there is soil, the sky is the limit’, reflects a pioneering spirit and commitment to showcasing the country’s diverse terroirs.

With 1,200 hectares of estate vineyards and the support of 300 independent producers, Trapiche produces wines of character, balance, and authenticity. This dedication has earned Trapiche recognition as the most awarded winery in Argentina, as well as international acclaim, including New World Winery of the Year by Wine Enthusiast in 2019, and multiple listings among The World’s Most Admired Wine Brands.

Chief Winemaker Sergio Casé commented: “My passion is to transform the grape into wine, and this leads me to explore new terroirs constantly. Wine is family, friends, and new experiences.”

Through this exciting partnership, Findlater & Co. are proud to bring Trapiche’s award-winning wines to Ireland, strengthening their portfolio with one of the world’s most admired wine brands.

Perfect pours from VSPT Wine Group and BWG Foods

VSPT Wine Group, in partnership with BWG Foods, brought a vibrant showcase of premium Chilean and Argentine wines to Dublin’s Herbert Park as part of the 10th anniversary celebration of Big Grill, Ireland’s leading barbecue and fire-cooking festival. Their bespoke wine pavilion was a key attraction, offering guests the chance to sample and enjoy premium wines perfectly paired with world-class barbecue. The initiative was a powerful brand moment for BWG Foods, which exclusively distributes VSPT’s wines in Ireland through its nationwide network of independent Spar, Eurospar, Mace and Londis retailers. Three exceptional wine brands were featured: Viña Santa Helena and Viña Tarapacá from Chile, along with Finca La Celia from Argentina. For BWG Foods, the event was a strategic success, connecting directly with a young, trend-conscious audience and reinforcing its position as a key player in Ireland’s wine distribution landscape. Pictured are (l-r): Ronan McGovern, BWG Trading Manager (Wine); Ronan O’Meara, BWG Head of Alcohol Trading; stand manager Jean Smullen; and Jamie Tevlin, BWG Trading Director.

Bushmills release award-winning 12 Year Old Single Malt

BUSHMILLS Irish Whiskey have introduced Bushmills 12 Year Old Single Malt to their core portfolio offering across the island of Ireland. This unmistakably smooth, triple distilled expression will join the Bushmills line-up following high customer demand. Bushmills 12 Year Old is triple distilled from 100% Irish malted barley and matured in a combination of Oloroso sherry butts and bourbon barrels, before being finished in Marsala wine barriques from Sicily. This triple-cask maturation, extended ageing period and use of marsala barriques delivers an elevated depth of flavour, layering ripe spiced fruit, caramelised brown sugar, and subtle nutty dryness over Bushmills’ signature smoothness. “Bushmills 12 Year Old is already experiencing dynamic growth across the USA and Asia... and we’re proud to now be able to share this expression at home,” noted Alex Thomas, Master Blender.

Bulmers launch nationwide campaign to celebrate 90th birthday

Cork baller takes home world1v1 crown

BULMERS are celebrating 90 years of cider-making in Clonmel with a nationwide anniversary campaign that honours their heritage, people, and continuing innovation. The campaign spans OOH, digital, social, and PR activity, reinforcing Bulmers’ position as Ireland’s number one cider brand and a category leader for nine decades. As part of the celebrations, Bulmers have partnered with O’Neills to launch a limited-edition 90th anniversary jersey. The retroinspired collaboration utilises the signature of William Magner, the entrepreneurial visionary who founded the brand 90 years ago, as well as the original VATs from Bulmers’ first location, Dowds Lane. “Bulmers created the cider category in Ireland and remains the standard-bearer today,” said Siobhán Casey, Senior Brand Manager for Bulmers.

CORK native Evan Deasy took home the 1v1 World Crown, at the first Más+ by Messi 1v1 World Crown Tournament in Miami, as part of a brand-new global search for the world’s most talented ballers. The 18-year-old represented Ireland, having won in the Dublin heats of the global competition, backed by Leo Messi and his hydration drink, Más+ by Messi, which showcased top grassroots talent from communities across the US, Canada, the UK, and Ireland. Evan described his win as “a complete dream come true”, as he received the crown from the legendary Messi himself.

Coca-Cola HBC switch to renewable gas source

COCA-COLA HBC Ireland and Northern Ireland have announced the switch to the renewable energy source, biomethane, to power their production facility in Lisburn, Co. Antrim. By the end of 2025, biomethane is expected to supply up to 25% of the total energy used at the Lisburn production facility. This energy will support critical operations including electricity generation, steam production, chilled water systems, and the creation of food-grade CO2. Simon Fitzpatrick, General Manager, Coca-Cola HBC, described the move as “a significant milestone… an exciting venture that reflects our commitment to innovation and setting a new benchmark for the industry.” This marks a significant step forward in Coca-Cola HBC Group’s commitment to achieving NetZeroby40. Northern Ireland Minister for Agriculture, Environment and Rural Affairs Andrew Muir MLA visited Coca-Cola HBC’s Knockmore Hill production facility in Lisburn to see the newly upgraded Combined Heat and Power plant, now powered by renewable biomethane. Pictured are (l-r): Tom Burke, Corporate Affairs & Sustainability Director; Simon Fitzpatrick, General Manager; Minister Andrew Muir; and Joanna Sneddon, Supply Chain Director.

Boann Distillery celebrate autumn with apple brandy cocktail

Jameson named official whiskey partner of NFL in Ireland

AS Ireland’s orchards come alive with the bounty of harvest, Boann Distillery are inviting consumers to raise a glass to the season with a new cocktail that celebrates the rich flavours of freshly picked apples from their own orchard. 1848 Harvest Hot Toddy is a simple yet sophisticated cocktail that showcases Boann’s awardwinning 1848 Apple Brandy, made with handpicked apples grown at the Cooney family apple orchards at the foot of the Hill of Tara. Mixing 50ml of 1848 Apple Brandy with 10ml of Irish honey, hot water and a cinnamon stick & star anise to garnish creates the drink that is “autumn in a glass”, according to Sally-Anne Cooney of Boann Distillery.

JAMESON Irish Whiskey served as the Official Whiskey Partner of the NFL in Ireland and an Official Partner of the 2025 NFL Dublin game between the Minnesota Vikings and the Pittsburgh Steelers in Croke Park on September 28. “At the core of this partnership is an ambition to create unforgettable experiences that bring people together, with a toast to the bonds that Jameson fosters across cultures and continents,” said Simon Fay, Business Acceleration Director. The partnership will unlock exclusive opportunities for Jameson to engage with fans throughout the 2025 season, which began with the 2025 NFL Dublin Game.

Building an enduring advantage: why tech holds the key to retail success

Times are trying, so how can Ireland’s grocery market get ahead? Retail Express’ Ed Betts looks at the ways technology can help Irish grocery retailers foster trust, power promotions, and create a smarter business that’s ready for the future.

IRELAND’S grocery sector is in flux. A fluid market, about which Kantar figures suggest take-home grocery sales in Ireland grew 6.5% year-on-year in early 2025, offers retailers real potential to grow and win share, provided they make the kind of choices that suit their customers.

But household grocery bills have risen almost 27% since 2021 (Source: www.ccpc. ie/business/research/market_research/ updated-high-level-analysis-of-the-irishgrocery-retail-sector-august-2025), with shoppers making more frequent trips but buying smaller baskets. Spend on promotional lines is also increasing as households search for value. This tells us that the customers remain unsettled and are scrutinising more closely – all this as competition from deep discounters and cross-border sales is heating up like never before.

Winning share in this environment

means out-thinking, not out-spending, the competition. For businesses that focus on supplier collaboration, sharper promotions and lean, data-driven pricing, today’s crossroads can become a springboard to stronger results. This is no longer a question of who can cut deepest on price alone. Success now hinges on investing in technology that ensures every promotional euro works harder.

Embracing

the power of AI pricing

Retail’s move to embrace the benefits of algorithmic methods has already begun. Many larger stores have already incorporated at least some form of AI retail management software into their back-end. For those now ready to make the leap, their transition likely begins by using retail AI to optimise pricing. There is nothing more important in such a competitive landscape: price optimisation directly affects revenue,

is the core of profitability, and influences customer perception like nothing else.

Research from McKinsey suggests that a 1% increase in price can lead to an 8% increase in profit (Source: www.mckinsey. com/capabilities/growth-marketing-andsales/our-insights/using-big-data-to-makebetter-pricing-decisions). But that’s only true if retailers get pricing right, protecting margins while remaining fair. With a typical retail assortment of 10,000 items, it’s a monumental task for humans to tackle, but one which retail price optimisation software can help simplify.

AI retail pricing solutions allow retailers to turn data into insights, and use what they have learned to drive strategic change. The high volume of data, which makes agile pricing innovation difficult for humans, has the opposite effect on algorithmic tools: the more such software knows about a business, the market at large, supplier

offerings and so on, the more it can simplify the task of maximising a customer’s willingness to pay, and their likelihood to return.

Strengthening promotions with intelligent tools

Pricing is not the only tool at retailers’ disposal to help keep customers coming back. Promotions are vital. And AI-driven intelligent merchandising software can reveal optimum product placement to identify the lines which will give the best ROI. Instinct can only get you so far. By blending historic data with real-time intelligence about customer purchasing habits, AI forecasting can determine how a product should perform based on previous marketing and promotional data, rather than guesswork.

Intelligent merchandising software also allows retailers to determine how well a product performed at various different price points, and to identify the marketing activity that was used to support it. A forecast can be generated accordingly to

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show the ideal promotional mix for creating the right buzz. Additionally, virtually calculating profit and loss (P&L) becomes easier due to the ability to consider past, present and future activity. The system even enables retail businesses to go to market with a plan they can be confident in before it goes live.

Fostering two-way relationships with suppliers

Confidence, of course, comes through the comfort of end-to-end alignment – and while consumer preferences lie at one end, supplier needs sit at the other. The retailer and supplier relationship is fundamental. Yet it’s interesting to note that many trade promotions established between retailer and supplier are not profitable because numerous retail functions are dominated by outdated and siloed methods of working across spreadsheets, emails and phone calls.

When retailers use technology to collaborate consistently and transparently with suppliers, everyone benefits. Analysis of data in real-time helps the retailer and suppliers react to shifting sales patterns, gain insight into promotions planning and understand the supply chain dynamics involved.

Further benefits include the sharing of planning and AI forecasts, and joint business plans with full visibility into the effectiveness of promotions for all stakeholders. A dedicated real-time supplier collaboration portal means that trading partners can better work together to tighten agreements and ensure sales growth with clear visibility of promotional ROI.

By effectively offering one version of the truth, siloed approaches and conflicting practices are replaced with a singular and transparent plan that everyone can get behind, shared by all stakeholders to become the definitive, unified method of operating. Utilising a fully collaborative workflow allows for two-way communication, two-party authorship of promotions and consent, and joined-up business planning.

Create a smarter, future-ready business Irish households are scrutinising every euro. And looking ahead to 2026, the grocery battleground will only become more complex. Retailers who present value clearly, honour supplier partnerships, and fine-tune pricing will earn loyalty. A store that communicates great deals and executes them flawlessly can capture share as others scramble.

About the author:

ED Betts has worked in the retail industry for over 20 years and joined Retail Express in 2019, where he is Chief Operating Officer. Ed has extensive and specialty knowledge of retail category management, pricing and buying requirements, having worked with several UK retailers, including eight years at Asda where he developed and launched a standalone online wine service. Following this, he worked for Distell, a large international drinks manufacturer, where he managed strategic accounts across several major UK grocers including Morrisons, Asda and Marks & Spencer. Ed is also Retail Express’ Head Consultant, helping clients make more effective use of the products and services, as well as providing consultancy on the effective use of pricing and category management.

Retail Express are leading providers of merchandising solutions and services for retail, wholesale and consumer packaged goods (CPG) manufacturers. They use a deep industry understanding and expertise to provide business solutions that meet the evolving needs of merchandising and category management departments, delivering improved productivity and enhanced financial results. Through their AI-powered end-to-end Intelligent Merchandising solution, Retail Express address the complex problems of advertising, marketing, promotions and pricing in retail, providing one version of the truth across the organisation and departments. Retail Express operate out of Leeds, UK, across Europe, North America & Australia. For more information, visit www.retailexpress.com

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KITKAT CHUNKY MINIS: PERFECT FOR SHARING

THE all-new KitKat Chunky Mini range is set to delight consumers, offering the iconic crispy cocoa wafer, now in an exciting shareable mini format. The KitKat Chunky Minis deliver the same chunky taste that consumers love, but in a smaller size. “We've taken our much-loved KitKat Chunky and turned them into mini versions that can easily be shared with family and friends,” explained Maria McKenna, Confectionery Marketing Manager, Nestlé Ireland. “Individually wrapped, this launch is about offering shoppers a bite of the delicious KitKat bars they know and love, in smaller, convenient portion sizes.” The KitKat Chunky Minis are available in a pack of 12.

DON CARLOS TRIPLE ACTION EXTRA VIRGIN OLIVE OIL SPRAY

DON Carlos has unveiled a brand-new Extra Virgin Olive Oil Triple Action Spray, which is about to become the ultimate multi-use kitchen essential. The new bottle is designed to be multi-functional and versatile as it lets you spray, drizzle, or pour with ease, making it ideal for everything from drizzling on salads to spraying your air-fryer meat or vegetables or pouring on your pan for frying. The Extra Virgin Olive Oil uses the finest quality olives hailing from Andalucía in Spain, with every bottle filled with the best of the country’s finest harvest. Don Carlos Extra Virgin Olive Oil Spray is propellant-free, made with 100% pure olive oil and contains no artificial colours, flavours, or additives.

KEELINGS SERVE UP HEALTHIER HALLOWEEN

THIS Halloween, Keelings are putting the boo in blueberries and the treat into nutritious eats! While the season is often a fright-fest of sugar overload, Keelings are helping families conjure up a healthier kind of magic with their special Halloween Punnet and a cauldron of clever fruit swaps. To help families banish the sugar ghouls, Keelings launched their limited-edition Halloween Punnet and teamed up with dietitian and nutritionist Orla Walsh. Together, they have created some devilishly delicious ideas like Monster Apple Mouths (Keelings apples with nut butter and strawberry “tongues”), Berry Eyeballs (blueberries stuffed into grapes) and Boo-nanas (ghostly bananas with chocolate chip ‘eyes’). See Keelings’ social channels for more fang-tastic inspiration.

VIRAL SNACKING CRAZE TRÜFRÜ LAUNCHES IN IRELAND

US frozen snack favourite, trüfrü, is taking Ireland by storm, as it debuts in supermarkets up and down the country! Already a huge hit in the UK, trüfrü is made using 100% real fruit, picked ripe, before being double immersed in two layers of decadent smooth chocolate and then hyperchilled to lock in all the delicious flavour and nutrition.

trüfrü is launching with a trio of indulgent, fan-favourite flavours: Strawberries in White & Milk Chocolate, Raspberries in White & Dark Chocolate, and the refreshing Piña Colada. trüfrü is not only wildly tasty but also satisfies snacking needs, with simple ingredients and no artificial colours, flavours or preservatives. Plus, the full range is also gluten free.

O’DONNELL’S CRISPS TEAM UP WITH SQUAREDISH

O’DONNELLS, the creators of Ireland’s most awarded crisps, recently collaborated with Dublin’s pizza pioneers Squaredish. Together, they created a limited-edition Detroit-style pizza that fuses O’Donnells’ brand-new Hot Honey Fusion Crisps with Squaredish’s signature cheesy, caramelised-edge pizza, delivering sweet heat and irresistible crunch in every bite. O'Donnells Hot Honey Fusion Crisps tap into one of the hottest foodie trends: hot honey. The new crisp flavour takes inspiration from Dec’s Hot Honey, created by local Tipperary producer Rívesci. The crisps balance golden honey sweetness with a fiery chilli kick. Now, O’Donnells took things a step further by bringing the crisps from the packet to the pizza box for the month of September.

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