A C T I V A T E B Y U LT R A M O B I L E
REVISIT OUR REFRESH W E W A N T Y O U T O B E W E L L - A D V I S E D A N D T O T A L LY C O N F I D E N T
in the information surrounding the Fall Refresh. You deserve to have every tool you need and every piece of knowledge available to be the best wireless educator possible, and that's why we're taking this opportunity to review the recent Fall Refresh! Keeping our Retailers informed and at the top of their game is our most important job, and we want to make sure you have a thorough understanding of all the new changes to both Ultra and Univision. As we said in September, we're all about Choice Made Easy, and we want to make sure you are fully informed on the ways Ultra and Univision are the easiest and best choices for your customers!
As usual, don't hesitate to ask any questions you may have. Drop us an email at SalesOps@ultra.me
OCTOBER 2016
U LT R A We’ve divided Ultra's plans into three different groups: Blue, Orange & Purple. Our Blue Bundle covers 30+ Unlimited Destinations, including popular spots like China, Canada, Singapore, Mexico, Thailand and Hong Kong. The Orange Bundle plans offer unlimited calling to 60+ Destinations! This includes all 30 of the Blue destinations PLUS 30 more, like India, Poland, Russia, Colombia, Chile, Morocco, Israel and many others!
Our Purple Bundle includes all 30+ BlueBundle destinations and adds in BIG CALL CREDIT, allowing your customers to CALL THE WORLD! Purple Bundle Plans are great for customers calling Bangladesh, Haiti, Jamaica, Vietnam, Nigeria, or any other of the 200+ destinations Ultra reaches!
With these groupings, customers are getting a more personalized experience, with plans that offer a variety of options that each add up to the best possible package for calling our most popular destinations.
D ATA M Y WAY
FULL S PEED
O PTIMIZ ED
SU P ER -SAVER
Ultra's also bringing customers the ability to choose between three different data speeds with Data My Way. We'll go into more depth on this in the "Did You Know" section!
There were several changes to Ultra's unlimited offerings, as well as some perminute rate changes. For a quick lookup to see a country's rate, or to see which plans include it as an unlimited destination, just click here.
Continued
R E C A P : U LT R A ' S N E W $ 2 4 P L A N Our newest Ultra plan is the $24 plan, tailored to budget-minded subscribers who primarily use their phone for international calling without using much data. We wanted to give subscribers the freedom of extra Call Anywhere credit in a plan that's still very easy on the wallet! The $24 plan includes:
24
$
/MO
THIS PLAN INCLUDES:
+ Unlimited Talk to the US & 30+ INTL Destinations + Unlimited Global Text + 100 MB of 4G LTE Data + $7.00 Call Anywhere Credit
A C T I V A T E B Y U LT R A M O B I L E
UNIVISION As for Univision Mobile, the refresh has changed the available plans in three ways. First, we've changed the pricing to align directly with Ultra's. Second, we've optimized Univision's unlimited destinations to focus specifically on Latin American customers. Third, we've introduced a new plan specifically for the data-heavy Latin American subscriber. Now the best way to match a customer to their perfect plan is to look at A) their most often-called country, B) their typical data usage, and C) their roaming needs.
With price differences removed as a deciding factor, Retailers can concentrate on choosing the brand that offers the customer exactly what they need in the way of international calling, data and roaming. All Univision Mobile plans include either 7 unlimited destinations, or 14 unlimited destinations. Please click here for details on which destinations are included on each plan.
RECAP: UNIVISION'S NEW $45 PLAN Univision's new $45 plan is a choice that's ideal for callers to Latin America who are heavy data users. Not only does it include Unlimited Data – it's got an incredible 4GB of 4G LTE speed! As with all Univision plans, International Roaming Credit is included as well.
45
$
/MO
THIS PLAN INCLUDES:
+ Unlimited Talk to the US & 7 INTL Destinations + Unlimited Global Text + Unlimited Data with 4GB of 4G LTE + $1.25 International Roaming Credit
We know that this will help make Univision Mobile better fit our Latin American customer base, and make it much easier for Retailers to give their patrons exactly what they need in a phone plan! Again, feel free to ask us any questions you may have about the refresh. You can drop us an email at SalesOps@ultra.me, and we'll be happy to bring clarification to anything you need.
OCTOBER 2016
U LT R A & U N I V I S I O N
spiffs
10
$ thank you bonus for Univision Mobile activations in October! Please see attached.
45 Spiff!
For Activating Plans $44 & Up
40 Spiff!
For Activating the $39 Plan
30 Spiff!
For Activating the $29 & $34 Plan
20 Spiff!
For Activating the $19 & $24 Plan
$ $ $ $
$15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge, and an additional $15 spiff after the third month recharge.
$15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge, and an additional $10 spiff after the third month recharge.
$15 spiff for new activations, plus earn an additional $10 spiff after the second month recharge, and an additional $5 spiff after the third month recharge.
$10 spiff for new activations, plus earn an additional $5 spiff after the second month recharge, and an additional $5 spiff after the third month recharge.
EARN UP TO 6% LIFETIME RESIDUAL: Retailer Residual (for both Ultra
and Univision) is 3% and an additional 3% Residual if customer is put on Auto-Recharge at time of activation – for a total of 6%. See Retailer Spiff FAQs on UltraAgents.com.
A C T I V A T E B Y U LT R A M O B I L E
DID YOU KNOW? R I G H T N O W , A T T H I S V E R Y M O M E N T, Y O U R C U S T O M E R S A R E M O S T L I K E LY W A S T I N G D A T A . Videos, music, internet browsing – it can all result in precious MBs needlessly trickling down the data drain, without the user even realizing it! Don't let this pointless overconsumption go on for any longer than it needs to – introduce your clientele to Data My Way, and be their hero! Your customers can have a longer duration of data throughout the month, without sacrificing any of the online experiences they love. To make sure you're prepared to answer any and all questions, here's a more in-depth look at each speed and their best applications, plus the default speeds for subscribers.
OCTOBER 2016
full speed
optimized
super-saver
F U L L S P E E D : This is the speed that's best for large file transfers and HD-quality downloading. Whether it's apps, music, podcasts or beyond, the Fastest Speed is the go-to when speedy downloads are a top priority. All subscribers on plans activated before September 1, 2016, have their data speed automatically set to Full Speed, but they are free to log into their account and change their speed at any time.
O P T I M I Z E D : Our new Optimized speed is where the rubber meets the road for Data My Way. It's a highly effective way to conserve loads of data while barely changing the user experience at all! Suppose a customer wants to watch a YouTube video on their phone; with Optimized Speed, instead of downloading the entirety of the video at once, it'll buffer slowly as they're watching. The difference will be barely noticeable, plus if they only want to watch a short piece of it (or they realize they've already seen it), there's no data waste from their phone having downloaded the entire video already.
S U P E R - S A V E R : This is a great choice for customers who know they're not going to be using much data for a period of time, or are saving their data for a certain point in their billing month. Also, it's worth noting that low data speeds help conserve a phone's battery life. Our Super Saver option ensures that customers will get the longest life out of their monthly data plan. Customers who choose Super Saver won't lose access to the internet or app stores – they'll just load more gradually. Calling and texting are not affected.
All subscribers joining after September 1, 2016, have their data automatically set to the Optimized speed, but once again, they are free to change their data speed at any time.
A C T I V A T E B Y U LT R A M O B I L E
destination Fascination:
BANGLADESH S I Z E : 5 6 , 9 7 7 M I 2 , S L I G H T LY L A R G E R T H A N T H E U S
S T A T E O F P E N N S Y LV A N I A P O P U L AT I O N : 1 5 6 . 6 M I L L I O N A S O F 2 0 1 3 , M A K I N G I T
THE 8TH MOST POPULOUS COUNTRY ON EARTH
BANGLADESH TRIVIA: Bangladesh has never experienced temperatures below freezing in recorded history. The coldest temperature ever documented in the area is 37°F (2.8°C) in 1968.
The currency base of Bangladesh is the Taka, which literally translates to "Currency" in the country's official language of Bengali.
Bangladesh's position on the Ganges River delta – the largest river delta in the world – means it's packed with rich, moist, mineral-heavy soil. The fertile land plays a major role in Bangladesh's economy – nearly half of the country's population are farmers.
OCTOBER 2016
O U R P I C K F O R B A N G L A D E S H : U LT R A $ 2 4 For frequent callers to Bangladesh, Ultra's new $24 plan is a great choice. Our new $24 plan is geared toward subscribers who are focused on international calling rather than data. The $24 plan includes $7 of Call Anywhere Credit, which gives customers 350 minutes per month of calling to Bangladesh landlines or mobile phones! The $24 is a plan with great calling benefits that still offers a very budget-friendly price.
24
$
/MO
UN LI MI TE D TALK & T EXT
Here's what's included in the new Ultra $24 plan: • Unlimited Talk to the US & 30 INTL Destinations • Unlimited Global Text • 100MB of 4G LTE • $7.00 Call Anywhere Credit
A C T I V A T E B Y U LT R A M O B I L E
RETAILER PROFILE:
JIMMY CDS WIRELESS D E L R AY B E A C H , FLORIDA
WHAT LED YOU TO THE DECISION TO START YOUR BUSINESS? I wanted to be independent and help the community at the same time. Starting CDS Wireless was a great way to do both!
WHAT HAVE BEEN YOUR BIGGEST CHALLENGES AT WORK? Every day there is a new customer with a new problem, and I want to make sure I can help them as much as possible.
OCTOBER 2016
WHAT HAVE BEEN YOUR BIGGEST OPPORTUNITIES?
WHICH COUNTRIES ARE CALLED THE MOST BY YOUR CUSTOMERS?
The biggest (and best) opportunity is that my business has put me in a position to help the community with communication to their home country.
The most popular countries for my customer base are Haiti, Jamaica, Canada, the Dominican Republic and Brazil.
SINCE ENTERING THE INDUSTRY, WHAT'S THE BIGGEST CHANGE YOU'VE SEEN? The biggest change has been the overall advancements in computers, cell phones, and electronics in general. It's hard to believe how far we've come in such a short amount of time.
IF YOU COULD GO BACK IN TIME TO YOUR FIRST DAY ON THE JOB, WHAT ADVICE WOULD YOU GIVE YOURSELF? Get into the communications side of the business sooner!
WHAT'S THE BEST PART ABOUT WORKING WITH ULTRA? Ultra always provides great customer service, and the value that customers get from Ultra's plans is fantastic.
DO YOU COLLECT ANYTHING? Yes – I love collecting different kinds of electronics.
ARE YOU A SPORTS FAN? Definitely – I love basketball and football. My teams are the Miami Heat and the Miami Dolphins!
WHY DO YOU CHOOSE ULTRA FOR YOUR CUSTOMERS?
NAME SOMETHING THAT MOST PEOPLE MIGHT BE SURPRISED TO KNOW ABOUT YOU.
A large portion of my customer base is callers to Haiti. Ultra gives great rates to Haiti, and very clear call quality.
I can name two things: I'm really into astrology, and I love all sciences! //
A C T I V A T E B Y U LT R A M O B I L E
ULTRA PROFILE:
ARON NORTH SENIOR VP | MARKETING
WELCOME TO ULTRA! TELL US A BIT ABOUT HOW YOU CAME TO JOIN US. I spent the first 10 years of my career at Advertising and Promotion Agencies working on as many different types of businesses as possible. I loved the ever-changing aspect of agency life, but I wasn't really happy with constantly being an advisor instead of a decision-maker. I eventually made the leap to client-side as the Director of Advertising and Content for Taco Bell. One ordinary day at Taco Bell, I received a call from Ultra's HR recruiting team, asking me if I was interested in joining the fastest-growing private company in America. I actually started laughing – I mean, how do you say "no" to that?! Throughout the interview process I was continually impressed by Ultra's leadership team, the company's accomplishments, and the plans for the future. I also had the pleasure of meeting Chris Furlong and seeing the LIC office during the interview process. When the position was officially offered to me, I was psyched to join!
WHAT'S A TYPICAL DAY LIKE FOR YOU AS AN ULTRA? I’ve only been part of the Ultra Family for 6 weeks at this point, so each day has been different! However, I do start each day with a team huddle. I meet with our VP of Marketing Ryan Gonzales and our Director of Creative Services Tanya Song to review short- and mediumterm deliverables. We also discuss upcoming strategic initiatives and game plan next-steps. It’s a great way to keep our teams in sync and focused on what’s ahead. After the huddle, my day can go to any number of places. For example, while we were working on our Fall Refresh
OCTOBER 2016
program, my days were filled with Concept and Creative Reviews. Now that the program is out, my days involve reviewing feedback and performance. What’s also really great is our constant view into the future – we are always looking ahead and have some really great things in the queue for the end of year and 2017.
WHAT DO YOU THINK ULTRA OFFERS THAT NO OTHER COMPANY DOES? Ultra has a great buzz inside. I think it’s because we’ve got the perfect mix of veterans and a fresh wave of talented people who've joined to help the company grow. It's so exciting to be in an environment where everyone is helping each other flourish. I’ve felt it a couple times in my career, and to have it here and now gets me pumped to come into work every day.
TIME FOR PERSONAL QUESTIONS: IN THE SPIRIT OF OCTOBER, WHAT WAS YOUR FAVORITE CHILDHOOD HALLOWEEN COSTUME? Optimus Prime! I was really into Transformers as a kid – all of my favorite toys were Transformers, and I played with them everywhere. When my dad made me an Optimus Prime costume, it was a dream come true. I remember while he was still making it, he asked me to try it on to make sure it fit… and once I did, I never wanted to take it off! I even wore it a bunch of times after Halloween because it was so cool.
IN YOUR OPINION, WHAT'S THE GREATEST THING ON TV RIGHT NOW? Most of the TV I watch is sports – I'm a fan of all Southern California teams, and the Lakers are my favorite – but sports aside, I absolutely love The Tonight Show. I think Jimmy Fallon may be the best late night host in 20 years. His show is so entertaining, and I'm constantly amazed by the weird things he convinces celebrities to do. Where else can you see A-List Hollywood actors breaking raw eggs on their heads?!
WHICH VACATION SOUNDS MORE APPEALING: LUXURY RESORT HOTEL, OR WILDERNESS ECO-LODGE? Eco-lodge for sure. I’m a lifelong surfer and I travel to Mexico and Central America as often as I can. When I go down on those trips, I love staying at eco surf lodges along untouched and undeveloped coastlines. There is nothing more relaxing!
A C T I V A T E B Y U LT R A M O B I L E
IN THE NEWS C T I A / / The Ultra crew recently converged in Las Vegas for the annual CTIA show! CTIA (which stands for Cellular Telecommunications Industry Association) is a yearly convention that serves as "The Industry Hotspot for Everything Wireless," and what's a wireless industry hotspot without Ultra?! The event served as a great chance for David, Tyler, and the rest of the Ultra founders to mix and mingle with our Master Agents and Retailers, and meet some new faces as well. Here are some great pics from the Ultra booth! U N I V I S I O N / / On the Univision front, we are pleased to announce that our latest Univision media campaign has just launched! It includes a whole slew of new TV commercials that'll be appearing in regional markets across the US - click here to view them right now!
PLAN SPOTLIGHT We've said it before and we'll say it again: Univision Mobile's new $45 plan is definitely worth a look! If a subscriber primarily calls one of the countries in the group of 7 Unlimited Latin American destinations, and needs a plan with a generous supply of high-speed data, they'll really appreciate the 4GB of 4G LTE data that's included on the Univision $45. This is an ideal choice for callers who primarily connect with Mexico, Argentina, Peru, Venezuela or Spain, and are also heavy data users.
45
$
/MO
INCLUDED ON UNIVISION $45 PLAN:
+ UNLTD Talk to the US & 7 INTL Destinations + UNLTD Global Text + UNLTD Data with 4GB of 4G LTE + $1.25 INTL Roaming Credit
OCTOBER 2016
RETAILER SUPPORT Both Ultra and Univision brands will be supported by our incredible Retailer Support (RSR) Team. Our trained staff strives for one-call resolution while providing technical assistance, as well as general support. We also provide Retailer tools to assist customers directly on UltraAgents.com via the ‘Manage Subscribers’ tab.
RETAILER SUPPORT CAN BE REACHED AT : 855.664.6638. RETAILER SUPPORT HOURS : English: 5:00a - 10:00p PST / 8:00a - 1:00a EST Spanish (Press 2): 6:00a - 6p PST / 9:00a - 9:00p EST Chinese (Press 3): 5:00a - 10:00p PST / 8:00a - 1:00a EST
CUSTOMER SERVICE : Please share our Customer Service number with your customers should they wish to speak with a Care Representative who can provide account support. Ultra Mobile Customer Service can be reached at 888-777-0446 or by dialing 611 from their mobile phone. Univision Customer Service can be reached at 855-616-9530 or by dialing 611 from their mobile phone.
SOCIAL MEDIA :