A C T I V A T E B Y U LT R A M O B I L E
CHOICE MADE EASY G I V I N G Y O U M O R E WAY S T O W I N
A S A M U LT I - C A R R I E R R E T A I L E R , Y O U H A V E M A N Y C H O I C E S when determining the right plan for your customers. Our goal is to make that choice easy by giving you everything you need from the Ultra family of products. We’ve worked hard to bring you more products to sell, more ways to make money and more choices to meet your customers’ needs. In this issue of ACTIVATE, we share three innovations centered around the concept of “Choice Made Easy.”
FIRST,
we are relaunching our Univision Mobile brand as our primary solution for Latin American subscribers. With a new plan lineup, Univision TV and radio advertising, and the same great Customer Care and Retailer Support you receive from Ultra, we think Univision Mobile will find a great home in your stores.
SECOND,
we’ve aligned pricing across our brands, streamlined collateral and introduced an innovative pricing structure to make selling even easier.
FINALLY,
we are unveiling gamechanging technologies that give your customers more choice in how they
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use their data. Our goal is to make your point-of-sale decisions fast and easy, and whether you choose Ultra or Univision, you and your customers will get all the benefits of being a part of the Ultra Family.
UNIVISION RELAUNCH One of the most well-respected brands in the Hispanic community, Univision Mobile is proudly being relaunched as the plan of choice for customers calling Mexico, Dominican Republic and all of Latin America. In addition to being a trusted and nationally-advertised brand, Univision Mobile now offers all the same plan features as Ultra, PLUS specialized offerings targeted specifically at Univision programming fans and Latin American travelers! We’ve aligned all core Univision price points with the Ultra plans to simplify the point-of-sale decision for you and your customer. The Univision brand will help cut through the noise and become the main solution for Mexico and all of Latin America! Univision will continue to include Roaming Credit on all plans to meet the demands of customers traveling to Mexico, Central America, South America and the Caribbean. As you'll see, we’ve streamlined our collateral to make Univision Mobile the natural choice for reaching Spanishspeaking destinations. Our posters, brochures and communications focus on the imagery, interests and inspirations that Univision brings to LatAm communities.
We’ve simplified our calling destinations and worked hard to drive down perminute rates to key Latin American countries including El Salvador, Dominican Republic, Honduras, Peru, Nicaragua, and many others. We’ve now not only made it easier, but cheaper to call home using Univision Mobile!
UNIVISION'S NEW PLAN!
45
$
U N L I M I T E D D A T A , 4 G B O F 4 G LT E
The $45 Plan is designed to give subscribers more data so they can enjoy content on the go from the vast Univision family of programming, as well as the best of the rest that the Internet as to offer. Univision Mobile $45 includes Unlimited Domestic and International Talk to Mexico and seven other Latin America destinations, Unlimited Global Text, plus Unlimited Data with a whopping 4GB of 4G LTE! With Univision you can watch more Univision Now, more telenovelas, and more futbol. You can use more apps, play more Pokemon Go, and even watch mas videos de gatos! We are excited by this continued partnership between Ultra and Univision and believe this refresh gives you yet another great choice for your customers – no matter where they are from – so they too can join the Family.
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A C T I V A T E B Y U LT R A M O B I L E
ULTRA MOBILE REFRESH We are excited to announce our Fall Refresh for the Ultra family of plans. You told us you wanted simplicity, and we listened: We have aligned the plans across brands and reorganized our offerings to help make your sales process “Fast, Fun and Easy.” With Ultra and Univision Mobile the right plan, brand and price point for your customer is right at your fingertips.
N + Unlimited Talk to the US & 30+ INTL Destinations + Unlimited Global Text + 100 MB of 4G LTE Data + $7.00 Call Anywhere Credit
We are also excited about a new plan and pricing system that groups calling destinations together in color coded bundles.
At point of sale, you need only to know a customer’s desired:
C A L L I N G D E S T I N AT I O N
DATA NE E D
We do the rest! The bundles give you and your employees confidence at the counter: you can quickly and accurately pick the right solutions for any customer, anytime, anywhere.
!
/MO
THIS PLAN INCLUDES:
W
24
$
E
The $24 plan is tailored to budget-minded subscribers who primarily use their phone for international calling, and rarely use data (or rely solely on WiFi).
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THE SYSTEM INCLUDES:
Blue Bundle Plans - $19 & $34
Our Blue Bundle covers 30+ Unlimited Destinations, including popular spots like China, Canada, Singapore, Mexico, Thailand and Hong Kong. Have a customer that needs unlimited calling to Canada but gets data over WiFi? Ultra $19 is the Choice! Have a Chinese customer that uses WeChat and loves streaming music? Ultra $34 is a great option!
ORANGE Bundle Plans - $29 & $39
Our Orange Bundle offers unlimited calling to 60+ Destinations! This includes all 30 of the destinations above PLUS 30 more, like India, Poland, Russia, Colombia, Chile, Morocco, Israel and many others! Have family in India with a love for sharing Bollywood YouTube clips? Ultra $29 with Unlimited Data and 1GB of LTE is a great choice. If you REALLY like to share Bollywood YouTube clips, move up to Ultra $39 and get a full 2GB of LTE on top of Unlimited Data, Talk and Text!
Purple Bundle Plans - $24, $44 & $54
Our Purple Bundle includes all our 30+ Blue Bundle destinations and adds in BIG CALL CREDIT, allowing your customers to CALL THE WORLD! Purple Bundle Plans are great for customers calling Bangladesh, Haiti, Jamaica, Vietnam, Nigeria, or any other of the 200+ destinations Ultra reaches! Have customers who want 1,000 minutes of talk to Bangladesh plus unlimited data with 1GB of 4G LTE? Ultra $44 fits perfectly. World traveler on a budget? Ultra $24 gives customers unlimited calling to 30 destinations, plus $7.00 to call friends no matter where they may be! To make these bundles as affordable as possible, we’ve also had to make some tough choices. Starting September 1st, the “Ultra Zero” bucket will remain available for existing Ultra subscribers, but will no longer be available to newlyactivating customers. Also, France Mobile, Germany Mobile, Portugal Mobile and Indonesia (Land and Mobile) will no longer be available on an unlimited basis to either existing
or new subscribers. Ultra’s $44 plan would be a great switching choice, as it offers unlimited calling to the European countries’ landlines plus $20.00 call credit for Indonesia and the mobile destinations. Plan details and the full lineup of Univision and Ultra plan offerings will be available in our new brochure.
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A C T I V A T E B Y U LT R A M O B I L E
DATA MY WAY We’ve been a busy bunch of Ultras over the last several months. Not only are we unveiling new plans and offerings, we are launching the first of several features that we think will redefine and elevate the prepaid wireless experience! Ultra is partnered with the fastest 4G LTE network in the U.S. Time after time, we test (and prove) our data speeds are as fast (or faster) than any other MVNO sharing our network — so we can see why everyone always wants MORE 4G data!
Scrolling through Facebook, browsing Instagram or clicking in YouTube initiates the playing of hundreds of video streams to your device. If you are not paying attention, you are gobbling up your 4G LTE data bucket with video that you likely will never fully watch! That five minute music video? Maybe you watch 30 seconds...but you've downloaded the whole thing. That Instagram clip of your friend diving into a pool? You watch 10 seconds, but used your data to access its full three minute length. We all love high speed data, but sometimes it's like ordering cake for dessert and being given (and charged for) the whole cake when all you wanted was a slice!!!
N
E
W
!
Data My Way helps solve this by giving subscribers the ability configure their service and minimize this "Data Waste." With three personal settings Full, Optimized and Super Saver we help your customers get the most out of their plans and stretch their Ultra fast 4G LTE data faRther every day! T O G G L E I N R E TA I L E R P O R TA L We've implemented a toggle into both the Customer and Retailer portals, which includes 3 speed settings and a full explanation of Data My Way. Both subscribers and Retailers can easily choose the data speed appropriate for them. New subscribers will have Optimized speed as their default setting, and will be able to speed up or slow down their data at any time. If you have any questions about the plan refresh, we are here to help. Drop us an email at SalesOps@ultra.me or contact our Retailer Support at 855-664-6638 and we’ll be happy to address any questions you may have.
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U LT R A & U N I V I S I O N
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!
spiffs 45 Spiff!
$
For Activating Plans $44 & Up
$15 spiff for new activations plus, earn an additional $15 spiff after the second month recharge, and an additional $15 spiff after the third month recharge.
40 Spiff!
For Activating the $39 Plan
30 Spiff!
For Activating the $29 & $34 Plan
20 Spiff!
For Activating the $19 & $24 Plan
$ $ $
$15 spiff for new activations, plus earn an additional $15 spiff after the second month recharge, and an additional $10 spiff after the third month recharge.
$15 spiff for new activations, plus earn an additional $10 spiff after the second month recharge, and an additional $5 spiff after the third month recharge.
$10 spiff for new activations, plus earn an additional $5 spiff after the second month recharge, and an additional $5 spiff after the third month recharge.
EARN UP TO 6% LIFETIME RESIDUAL: Retailer Residual (for both Ultra
and Univision) is 3% and an additional 3% Residual if customer is put on Auto-Recharge at time of activation – for a total of 6%. See Retailer Spiff FAQs on UltraAgents.com.
A C T I V A T E B Y U LT R A M O B I L E
destination Fascination:
Dominican REPUBLIC DOMINICAN REPUBLIC TRIVIA: Merengue music and dance originated in DR as a combination of Haitian, French, and African influences. The basic Merengue dance move involves small steps to the side, which popular legend holds originated with a Dominican war hero who had a wooden leg DR is home to the Cordillera Central mountain range. Nicknamed "the Dominican Alps," it's the tallest mountain range in the West Indies. Most of DR is humid and tropical, but the mountains' "rain shadow" effect gives several parts of the Dominican Republic a semi-arid climate, cactuses & all! Santo Domingo, the capital of the DR, was founded in 1496 and is the oldest European settlement in the New World. Santo Domingo's colonial district was declared a UNESCO World Heritage Site in 1990
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S I Z E : 1 8 , 7 0 4 M I 2 , R O U G H LY T H E C O M B I N E D S I Z E O F
VERMONT & NEW HAMPSHIRE P O P U L A T I O N : 1 0 . 4 M I L L I O N , S E C O N D O N LY T O C U B A O N
THE LIST OF MOST POPULOUS CARIBBEAN ISLANDS
OUR PICK FOR THE DOMINICAN REPUBLIC: UNIVISION'S NEW $39 PLAN Univision Mobile's NEW $39 plan is a great choice for any customer who regularly calls DR.
39
$
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UN LTD TALK , TEXT & DATA
Here's what's included in the Univision $39 plan: • Unlimited Talk to the US & 14 INTL Destinations, including DR • Unlimited Global Text • Unlimited Data with 2GB of 4G LTE Speeds • $2.50 Call Anywhere Credit • $5 INTL Roaming Credit
A C T I V A T E B Y U LT R A M O B I L E
RETAILER PROFILE: KENNY C I B A O W I R E L E S S | P E R T H A M B O Y, N J
W H AT L E D Y O U T O T H E D E C I S I O N T O S TA R T Y O U R B U S I N E S S ? Back in 1998, I was a senior in high school and had been selling pagers in my brother's store for about 3 years. I wanted to start earning more income, and since both of my parents had been entrepreneurs for my entire life, I had a lot of family encouragement. After high school graduation, my parents gave me a business loan and plenty of great advice, and I was able to open my first store in July of that year, selling pagers and mobile phones. W H AT H AV E B E E N Y O U R B I G G E S T C H A L L E N G E S AT W O R K ? The biggest challenge is being the best possible salesperson, store manager, human resource manager, bookkeeper, crisis manager, and everything else it takes to run a successful small business, all at the same time. Sometimes I wish I could clone myself! W H AT H AV E B E E N Y O U R B I G G E S T O P P O R T U N I T I E S ? It's sad to say, but my biggest opportunity came during the great recession of 2008. Mobile phone carriers were focusing on prepaid monthly plans instead of contracts, and customers
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were looking for cheaper options and less commitment. Once this shift to prepaid began, I started making slow but very steady money on a daily basis instead of getting commission just one day a month. It ended up doing wonders for profits. SINCE ENTERING THE I N D U S T R Y, W H A T ' S T H E BIGGEST CHANGE YOU'VE SEEN? The biggest change has been the impact of MVNO's on every aspect of the industry, from driving down prices, to getting customers more for their money, to the competition it creates between us retailers. Things are so competitive now, and it's not enough to be the least expensive or most aggressive – being honest, responsible, and reliable to your customers is priority one. IF YOU COULD GO BACK IN T I M E T O Y O U R F I R S T D AY O N T H E J O B , W H AT A D V I C E WOULD YOU GIVE YOURSELF? Save more money, and party less. I'm sure most people would give themselves the same advice! W H Y D O Y O U C H O O S E U LT R A FOR YOUR CUSTOMERS? After years in this industry, I can tell when a company approaches things the right way. I have achieved complete trust in Ultra to love and care for my customers as much as I do. WHICH COUNTRIES ARE CALLED THE MOST BY YOUR CUSTOMERS? The most popular calling destinations for my customers are the Dominican Republic and Mexico.
W H AT ' S T H E B E S T PA R T A B O U T W O R K I N G W I T H U LT R A ? First of all: My ability to see every aspect of my business on the Ultra portal 24/7 is incredibly useful, and no other product I sell offers me this kind of convenience. Second of all: Ultra listens. When dealing with other carriers, I've never felt like my ideas or complaints were acknowledged, but Ultra's team always responds. Having open communication with the Ultra Mobile team (Adam G, Jose M., Jose R. and Guy, plus Summer over at the call center) and Simpro (Brian and Tom) since Day One of Ultra's launch has been phenomenal. Thanks, guys – I'm very grateful! WHEN YOU'RE NOT WORKING, W H AT D O Y O U M O S T E N J O Y DOING? Being a father! I have 3 beautiful kids, and my determination to give them the best life possible is my biggest drive to turn 50 cents into a dollar every single day. A R E YO U A S P O RT S FA N ? I've been wearing Yankee pinstripes since the day I was born! The 1996 World Series win was the 4th greatest moment of my life (after the birth of my three children, of course)! W H AT ' S Y O U R FAV O R I T E FOOD? I love Sancocho – it's a Dominican stew soup. N A M E S O M E T H I N G T H AT M O S T PEOPLE MIGHT BE SURPRISED TO KNOW ABOUT YOU. I'm an avid reader, and I try to learn something new every day. Knowledge is priceless, and no matter what life brings, it's something nobody can ever take away from you. //
A C T I V A T E B Y U LT R A M O B I L E
ULTRA PROFILE:
ETHAN BOYD GENERAL MANAGER | UNIVISION MOBILE
H O W L O N G H A V E Y O U B E E N A M E M B E R O F T H E U LT R A T E A M ? It’s crazy how time flies—in December it will be 3 years since I joined the team! I was very fortunate as I had previously worked with various people in Ultra, and many of the people on the team have come from referrals. To me, the organization really feels like family. C O N G R AT U L AT I O N S O N B E I N G N A M E D G E N E R A L M A N A G E R O F THE UNIVISION MOBILE BRAND! HOW BIG OF A CHANGE WAS T H AT F O R Y O U ? It’s been a fantastic opportunity, and I've really enjoyed working with the Univision team in relaunching the brand and bringing the partnership to life. In previous years, once a deal was locked, I’d hand it off to the Account Management team. With the Univision brand, it’s now my job to grow the business and nurture it into success. H O W D O E S U N I V I S I O N M O B I L E S TA N D A PA R T FROM OTHER CARRIERS? Univision is the fifth largest media company in the United States with a passionate and loyal
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customer base. Univision Mobile allows us to build a more authentic relationship with Hispanic/Spanish-speaking customers. Starting in September, Univision will offer plans starting at $19, and plans with unlimited everything – including 4 gigs of 4G LTE – for $45. From a value perspective, we are nearly unmatched. With the quality Customer Care and Retail support from partnering with Ultra, Univision Mobile is in a unique position in the market. LET'S DO SOME PERSONAL Q U E S T I O N S . W H AT ' S T H E STRANGEST FOOD YOU'VE E V E R E AT E N ? I was at a fancy business dinner in Tijuana years ago, and they served us ants, worms, and crickets… but when you've got avocados, limes and tortillas on hand, pretty much anything can taste delicious! VIDEO GAMES OR BOARD GAMES? Board games! I'm a bit old school, and always love a good game of Chess. Has anybody seen Bobby Fischer? W H AT I S T H E O L D E S T THING YOU OWN? I have the ring my parents exchanged at their wedding, which is 60+ years old and belonged to my
Dad in his youth. I also may have an old penny in the back of one of my drawers from the early 1900's. SUPPOSE YOU WERE C R E AT I N G T H E P E R F E C T SOUNDTRACK FOR YOUR LIFE. W H AT A R E T H R E E S O N G S T H A T A B S O L U T E LY M U S T B E INCLUDED? "Happy" by Pharrell Williams (it never fails to get my energy going), Bob Marley's "Redemption Song" (an ode to my childhood), and "Oye Mi Amor" by Maná (I got to see them in concert while I was living in El Salvador – que maravilloso!).
A C T I V A T E B Y U LT R A M O B I L E
IN THE NEWS This September, we're rolling out a brand new Univision ad campaign that'll be appearing on both TV & radio! It's set to hit the screens and airwaves sometime in mid-September, so keep your eyes & ears open for the new spots!
PLAN SPOTLIGHT:
NEW ULTRA $24 PLAN & NEW UNIVISION $45 PLAN In honor of the Refresh taking place for both Ultra Mobile and Univision Mobile, we're spotlighting two plans this month!
24
$
/MO
45
$
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I N C L U D E D O N U LT R A $ 2 4 P L A N :
INCLUDED ON UNIVISION $45 PLAN:
+ UNLTD Talk to the US & 30+ INTL Destinations + UNLTD Global Text + 100 MB of 4G LTE + $7 Call Anywhere Credit
+ UNLTD Talk to the US & 7 INTL Destinations + UNLTD Global Text + UNLTD Data with 4GB of 4G LTE + $1.25 INTL Roaming Credit
FIRST UP: Ultra's brand new $24 Plan! This is a great choice for the budgetminded subscriber who primarily uses their phone for INTL calling, & rarely uses data. It's got a lot of the same features as our $19 plan, but includes a bigger chunck of Call Anywhere credit.
FOR THE MORE DATA-HEAVY USER, Univision Mobile's new $45 plan is a great choice. If a subscriber needs a plan with a generous supply of high-speed data, they'll really appreciate the 4GB of 4G LTE data that's included on the Univision $45.
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RETAILER SUPPORT Both Ultra and Univision brands will be supported by our incredible Retailer Support (RSR) Team. Our trained staff strives for one-call resolution while providing technical assistance, as well as general support. We also provide Retailer tools to assist customers directly on UltraAgents.com via the ‘Manage Subscribers’ tab.
R E T A I L E R S U P P O R T C A N B E R E A C H E D A T: 8 5 5 . 6 6 4 . 6 6 3 8 .
R E TA I L E R S U P P O R T H O U R S : English: 5:00a - 10:00p PST / 8:00a - 1:00a EST Spanish (Press 2): 6:00a - 6p PST / 9:00a - 9:00p EST Chinese (Press 3): 5:00a - 10:00p PST / 8:00a - 1:00a EST
CUSTOMER SERVICE: Please share our Customer Service number with your customers should they wish to speak with a Care Representative who can provide account support. Ultra Mobile Customer Service can be reached at 888-777-0446 or by dialing 611 from their mobile phone. Univision Customer Service can be reached at 855-616-9530 or by dialing 611 from their mobile phone..
SOCIAL MEDIA:
Ultra