Cloud, in more ways than one, is a disruptive technology and
its impact is already being felt by IT distributors worldwide. As IT
trade body CompTIA says, “unlike traditional IT products with clearly
defined architectures and feature sets, cloud by design is virtual and
decentralised in nature.” What this means for distributors is that the
traditional model of pick, pack and ship may not work anymore. And
for resellers, the writing on the wall is clear – build and provide more
value-added services around cloud solutions coupled with consulting
or run the risk of going out of business.
