International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 7, Issue 2, pp: (1135-1144), Month: October 2019 - March 2020, Available at: www.researchpublish.com
UNDERSTANDING VISITOR’S MOTIVATION IN FORT SANTIAGO, INTRAMUROS MANILA 1
Talusan,Maria Nicole T., 2Ms. Irene S. Gueco MBA-TM 1
Proponents, 2Adviser DE LA SALLE UNIVERSITY – DASMARINAS College of Tourism and Hospitality Management, Tourism Management Department
Abstract: Motivation is what keeps the people to travel for a certain reason or purpose. Motivation helps tourists on deciding where to travel and why. Understanding each visitor’s motivation will help the attraction nor the government on how to preserve their place for the benefit of the visitor’s and specially the locals. Different visitor’s motivation can give more ideas how to satisfy their guests by their own needs and wants. The main purpose of the study is to give and offer more ideas and suggestions on how to satisfy the visitor’s by their specific needs and wants. It’s also for them how to enhance their attraction for the public. The push and pull theory can help the officials to know what are their visitor’s purpose on visiting the Fort Santiago. The objective of the study is to investigate the issues of the motivational concepts of visiting locations such as forms of tourism nature with the ideological dimensions with the demand for places of death and sufferings or other reasons and factors. The researcher used journals from Sekhar, C., Patwardhan, M., Singh, R., Crompton’s journals in the internet and other ideas from different tourism research in the library. The researcher used a quantitative analytical method with a descriptive statistical method to gather the informations needed of the researcher to finish and accomplish some of the datas that need the answer of the desired population. It also uses a non-probability sampling with a purposive quota. The findings there are a significant relationship between the profile of the respondents and the visitor’s motivation in visiting Fort Santiago. Keywords: Undergraduate, Understanding, Motivation.
1. INTRODUCTION Understanding the motivational forces behind tourist behaviours could help service providers to augment and adjust their offers to become more appealing to – and hit the right notes for – target tourists. (A. Yousaf, I. Amin, J.A.C. Santos 2018). Understanding such sites may help planners and destination managers develop a better understanding of the most appropriate way to commemorate sites associated with incidents of accidental or violent death. In addition, the respectful development and interpretation of sites associated with death and atrocity will encourage site managers to create places where family, friends and interested visitors can pay respect to the dead, allow visitors to understand the tragedy and to value the site. It shows the different interests and motivations of people or tourists. Attracting visitors may take place during a tourist’s trip planning phase, or may occur as a result of on-site factors at the destination. This distinction deals with planned and unplanned visits. For this reason, identifying when and how a tourist decides to visit such sites and attractions in different places. Understanding travel motivation therefore becomes a key requisite to understanding tourist destination choice and the entire decision making process. Different tourist motivations shows that there are different reasons why people or tourist visits such sites. It also shows how people being interested in places like Fort Santiago in Intramuros, Manila. Understanding their motivations will help people to have a better attractions and have the knowledge on how should they develop and take more care of what they have.
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