International Journal of Healthcare Sciences ISSN 2348-5728 (Online) Vol. 10, Issue 1, pp: (366-376), Month: April 2022 - September 2022, Available at: www.researchpublish.com
The Role of Effective Communication on Organization Performance: A Case study of Ghana’s National Health Insurance Scheme Owusu Esther Agyeiwaa1*, Francisca Arboh2 1,2
Management Science and Engineering, Jiangsu University *
Corresponding Author: Owusu Esther Agyeiwaa DOI: https://doi.org/10.5281/zenodo.7118461
Published Date: 28-September-2022
Abstract: This study investigates how effective communication affects organization performance at the Ghana's National Health Insurance Scheme (NHIS). Most academics agree that effective good communication improves organizational performance. However, the various working environments, cultures, and ethics make most studies' results ambiguous findings. This research focuses on Ghana's NHIS to show how better communication might increase performance. The research investigated communication networks and employee performance to identify the most efficient communication channel and significant obstacles and breakdowns in the organization's communication infrastructure. Face-to-face contact was shown to be the most successful means of communication at NHIS, followed by telephone, email/internet, printed memos, and grapevines, nevertheless face-to-face interaction was seen to be most effective method of communication. This research found that employee performance metrics connect favorably with effective communication techniques. Distraction, communication overload, reasoning, information distortion, and bias were identified as NHIS communication system malfunctions. The report proposes instituting proper communication systems to boost performance across all levels of management in the firm. Key words: Effective Communication; Organization Performance; NHIS; Ghana.
1. INTRODUCTION Transmitting information from one person to another is the process of communication. Communication serves as a medium channel, a means of performing a constitutive end that are essential, as the end (Banihashemi, 2011). Effective communication is vital for encouraging and leading personnel to accomplish corporate goals, according to common perception by (Stephen, 2011; Rita Anekwe el at., 2018). Communication is vital for team and organizational effectiveness, likened to blood flow in the human body Mckinney et al (2004). Communication helps improves cooperate performance. It's a company's growth engine. Changes are expected to occurs via effective communication; management-employee interactions must be well understood at both ends. Through this, all parties participating in the communication processor chain will perform better in their duties as that leads to increase in corporate performance at large. Effective, unambiguous communication is essential between managers-employees to achieve firm success, according to Williams (2007). Consequently, organization’s that have deeper insight in communication values and its importance to the firms’ employments it internally fit it into the organization strategics’ systems. Any business that values communication employs it internally. It enables synchronization of production components and the organization's most essential material and human elements as a change and advancement network. "The key to organizational excellence and efficiency" is communication Grunig, (2000), in the mixes of Covid 19 endemic effective communication is essence to both all health stakeholders and the general public as one of the most important activities of an organization Harris, T. E., and Nelson, M. D. (2008), Is it recognized to organizations, particularly in this tough moment, that communication affects performance? Without intending to generalize, we feel not all firms have completely realized the main function of communication, because managers are more focused on immediate profit than on
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