International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 7, Issue 2, pp: (1001-1006), Month: October 2019 - March 2020, Available at: www.researchpublish.com
Study on the effective changing trends on packaging in supply chain management and its influence on the consumers 1
Niveditha.V, 2Madhuri. G
Abstract: Packaging plays a significant role in the supply chain management. Packaging does not simply mean a cardboard box or a carton, the packaging trends are changing rapidly according to the trends. The most important functions of packaging involves safeguard the products from the external environment, makes a flexible distribution and makes the available from the supplier to the consumer with perfection. Currently, the functions of the packaging are heightened because of the prevailing trend of “conscious buying” among the consumers. Packaging paved the way for creating brand image for the product also, the first moment of truth can be achieved by the packaging itself. Before even trying the product, packaging makes the communication between the product and the consumers. To achieve an effective supply chain management, packaging technologies need to be linked with marketing, distribution, manufacturing and environmental aspects. This paper deals with the importance of packaging in the supply chain management and also the evolving trends of packaging in the market place. This paper deals with the changing trends of packaging like green packaging, flexible packaging in supply chain management. Keywords: Packaging, Supply chain management, Consumer goods, Brand image, Communication, Trends.
1. INTRODUCTION Consumer buying patterns took a rapid transformation in the consumer goods industry, from the purchase of whichever available on the shop to “conscious buying”. Complex individual preferences, demand for numerous options, awareness and attitude, personality and earnings and much more are stimulators of purchasing habits that drive the increasing consumer demands for consumer durables and their packaging. The purchasing behavior of current generation customers is currently experiencing dramatic changes in terms of mobile communications technology which leads to the quest for even more environmentally friendly consumer products. This new millennium starting to remind us of one substantial fact that any kind of packaging should be used by any FMCG product sold on the market place. Such packaging, particularly in the case of plastics, lays the groundwork for heavy solid waste, wherever spreading plastic ecosystem, resulting in heaps of litter after use packs and eventual significant contamination. In the marketing mix, packaging is considered as the fifth P and it has major impact on the consumer goods, FMCG, food and beverages industry. According to the recent trend, this amazing flexible packaging is distributed throughout the world as it is carelessly tossed after being used, leading to huge waste owing to the non-decomposing nature of animals and other sources such as water and air. Consumers are now most aware of these kinds of plastics and its harmful effects to the environment leads to the green packaging trend. This paper also deals with the consumer’s preferences of the brands due to the packaging.
2. LITERATURE REVIEW Cruz (2012) – This paper suggests Food packaging has been used to enable product marketing and to provide passive protection against environmental contamination or influences affecting the product's shelf-life. Active packaging’s is intended to communicate with the products and or the environment in general and are used effectively to increase the shelf life of processed food and can be divided into adsorption and release systems in order to enhance the quality of product packaging. Molina (2016) the author implies that Green packaging comprises three key characteristics,
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