International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 7, Issue 2, pp: (536-544), Month: October 2019 - March 2020, Available at: www.researchpublish.com
STRATEGIC PLANNING FOR EMOH RUO TINY HOMES OF ALFONSO, CAVITE 1
Madeline Jordan Reantaso Villegas, 2Sheintel H Magbanua, 3 Leon Maria Azrael Siasoco , 4 Dr. Jimford Tabuyo 1.2.3.4
DE LA SALLE UNIVERSITY – DASMARINAS
College of tourism and Hospitality Management Tourism Management
Abstract: This study was composed to help Emoh Ruo Tiny Homes of Alfonso, Cavite regarding their strategic planning. We have asked business owners towards their knowledge in business and strategic planning. The questionnaire will be guided based on the study and it involves qualitative research, Marketing Mix 4ps model Keywords: Marketing Mix, Marketing Strategies, Business Owner.
I. INTRODUCTION Alfonso, Cavite is now beginning to make its mark as one of the popular vacation spot in the South of Manila. Known for its cooler climate similar to Tagaytay, tourists and locals alike had sought refuge away from the heat and bustle of city living to go for relaxation and leisure. With this comes a high demand for relaxation and adventure sights within the area. “Hotels and other supplementary are an integral part of tourists’ visit to a place and the services offered by them can make his/her visit memorable” (MoT formulates action plan 'Incredible India Bed & Breakfast /Home Stay Scheme'., 2016). One of the booming businesses in Alfonso, Cavite nowadays is the themed Bed and Breakfast accommodations. “Current trends suggest that the 21st century will see increased growth in the global service sector” (Chen, Lin, & Kuo, 2012). However, in order to attract and create impact to patrons, the accommodations should offer uniqueness and attraction. According to Eusebio, Carneiro, Kastenholz, Figueiredo, and Soares da Silva (2017) rural areas, which used to be productive places, are now being transformed into leisure and vacation spots for a diverse market. Iorio and Corsale (2010) claimed that the development and transformation of rural tourism is brought about by the need for a stronger economic activity in these areas. Wang & Hung (2015) said that booming industry of B & B guest houses is mainly customer-based. Alfonso, Cavite is an upland town situated at the south-western portion of the Cavite province and the 1st class municipality in the province of Cavite. Alfonso has 32 barangays and Palumlum is one of the barangays in Alfonso, also that is where Emoh Ruo Tiny Homes of Alfonso is located. Alfonso, Cavite is an agricultural land and virgin forest until the 17th century and the name of “ Alfonso “ is named after king Alfonso XII of Spain. A family of three is putting up a Tiny Homes themed accommodation from what used to be a 3,300 square meter coffee farm in the Alfonso, Cavite. “Family-run establishments consist of small lodges or inns that are owned and operated by a host family” (Taylor & Taylor). The property would feature stand alone tiny houses for accommodation built from reclaimed and recyclable materials situated strategically near other known establishments like the Reptiland, Ginger Bread House, Almond Garden, Preciosa making the property more accessible whilst maintaining time offers the much needed privacy of its guests. Each house is made differently to suit the needs of the occupants. The décor and ambiance of the property exudes an appeal of a cottage country rustic charm. It also offers off-grid supply of electricity and other basic necessities. This experience will make guests realize that living in confined yet usable spaces is more practical and most importantly achievable.
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