ISSN 2348-3156 (Print) International Journal of Social Science and Humanities Research ISSN 2348-3164 (online) Vol. 10, Issue 4, pp: (6-11), Month: October - December 2022, Available at: www.researchpublish.com
SOCIAL NETWORKING SERVICES IN SOCIAL COMMERCE AND ITS EFFECTS DURING COVID-19 PANDEMIC: A CASE STUDY OF STUDENTS OF UNIVERSITY OF IBADAN IN OYO STATE 1
Tunde Samson, SANNI, 2Dr. Muhammed Talha NARCI 1,2
Istanbul Aydin University
DOI: https://doi.org/10.5281/zenodo.7128510
Published Date: 01-October-2022
Abstract: The study investigated on the influence of social networking services on social commerce most especially during the wide spread of the virus; Covid-19. Social media was globally in tune with the house lockdown as the pandemic kept spreading to more countries. The Pandemic made 5 billion people all around the world to stay indoors, living within the radius and diameter of their own houses, thus some of our daily needs and usage for domestic purposes were all made possible by the use of the internet. People either living with loved ones and family or some who did refrain themselves while they isolated. Isolating yourself from your immediate environment meant you receiving medical care from doctors who are also ensured to be well protected by wearing gloves and protective nose masks. The research thus, investigated on the buying and selling of various products and commodities on the cyber space. Rightly with the use of social networking services in social commerce and its usage most especially during the breakout of the covid-19 virus. This assertation requires empirical investigation. The study used the design of survey research type where students of the prestigious university of Ibadan, Nigeria were used as data. In this study, research questions were raised and answered in this study. The interference that can be drawn from the research is that the social networking services greatly enhances social commerce growth. Conclusion can be made that during the covid-19 pandemic, there was no decline in the social commerce of the nation as the tools of social networking services were fully in usage in every nook and cranny of the world. Where buyers met sellers and made sure items were delivered to each and every of their individual locations. Keywords: Social Networking, Pandemic, Social Commerce, Internet, Products.
1. INTRODUCTION The world is becoming more digital. According to the (Nations, 2020), over 87 percent of people in industrialized nations utilized the internet in 2019, while the (GSMA, 2020) predicts that nearly 5.2 billion mobile phones were used worldwide in 2019. In such an atmosphere, new digital trends emerge, with the average user spending an increasing amount of time connected. This digital conquest has an impact on retail, which is now being transformed, with the Electronic Commerce (EC) branch developing rapidly. According to (Turban, Outland, King, Lee, Liang, and Turban, 2018), Electronic Commerce is the business model that permits electronic transactions over the Internet, allowing electronical innovations, communication, and cooperation amongst individuals, influencing consumer behavior and effecting enterprises. According to Business (Wire, 2020), EC is anticipated to expand by 70% till 2023 when compared to 2019. At the same time, the COVID-19 epidemic, which expanded rapidly throughout 2020, drastically altered the day-to-day lives of millions
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