ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 3, pp: (203-217), Month: July - September 2020, Available at: www.researchpublish.com
A Conceptual Event Service Provider (iEvent) Digital Platform Business Model 1
Nur Niesa Shazwanie Binti Abd Mubi, 2Nur Zahirah Binti Abd.Aziz, 3 Tuan Ahmad Bazzli Bin Tuan Abdullah, 4Abdul Rahman Bin Ahmad Dahlan 1
Department of Computer Science, 2,3,4Department of Information Technology, Kulliyyah of Information and Communication Technology, International Islamic University Malaysia
Abstract: The purpose of this business case paper is to help clients, service providers and B40 people who seek services for their upcoming events such as wedding ceremonies and family events. They need trusted services with complete packages (all-in-one services) and skillful crews to manage their events successfully. Therefore, we create Event Service Provider (iEvent), a digital platform that provides event planner services for those who need them. Event planning includes all the important elements in an event like budgets, dates, themes and venues. By using iEvent, all the services will be managed by trusted and skilled crews, following Term & Conditions agreement. iEvent also will help many people especially in this Pandemic Covid-19 by planning proper flow with limited participants in an event, whether to undergo online events or physical events that apply effective social distancing. Besides, iEvent may help clients, service providers and B40 people in many aspects of life to overcome the problems with effective solutions. With iEvent, we are able to relate our project with Sustainable Development Goal 8 (Decent Work and Economic Growth) and Sustainable Development Goal 17 (Partnership for The Goals), at the same time iEvent also a Consumer-to-Customer (C2C) business model that able to provide a conceptual solution of event planning and management [1]. The methodology adapted for this paper is based on the Design Thinking process using literature review, biz modelling tools namely Business Model Canvas (BMC) and Value Proposition Canvas (VPC), and survey. All the VPCs are based on BMC that we create and brainstorm for the sake of iEvent in order to satisfy Customer Segment requirements. Keywords: Event Service Provider (iEvent), digital platform, event planner, Consumer-to-Customer(C2C), event planning and management, Business Model Canvas (BMC), Value Proposition Canvas (VPC).
I. INTRODUCTION & PROBLEM STATEMENT Nowadays many people in Malaysia especially from urban areas often organize events such as wedding ceremonies, birthday parties, retirement parties, festival celebrations and many more. However, most of them cannot do the event without having proper planning from experts. Having someone expert can help them save their cost, time and value [2]. Our target markets are middle to upper-middle class families, couples, individuals, or private and public organizations. We chose these groups because they are most able to afford event planners, and have the least amount of time to spare for event planning in general. Statistics show the current population of Malaysia which 78.4 % of the population is urban (25,361,963 people in 2020) [3]. As we know, normally the urban people tend to use event planners to organize an event, especially big events which indirectly give a positive impact to our business. iEvent is a platform which offers their customer event management services like event coordinator, event planner, event caterer and many more to ease their event flow. Customers have to book early to secure the event planner of their choice appropriate to the event. Customers may choose their preferable packages according to their budget as we combine several services into one package in order to make the event run smoothly. Some customers might have lost trust towards event planners because they have been cheated or because of the service that is not worth the price which is too expensive. As for the solution, we provide the services with terms and conditions to gain trust from customers. They will also get the services with reasonable and affordable prices which are also very convenient.
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