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Conceptual Qualifying Poor Students Digital Business Model: Enhancing the B40 Student & Youth Well

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ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 3, pp: (178-194), Month: July - September 2020, Available at: www.researchpublish.com

Conceptual Qualifying Poor Students Digital Business Model: Enhancing the B40 Student & Youth Wellbeing Through Humanizing Digital Entrepreneurship Education Program 1

Edres Abdulwahab Lutf Al-Dailami, 2Abidina Said, 3Abdul Rahman Ahmad Dahlan 1,2,3

Kulliyyah of Information and Communication Technology, International Islamic University Malaysia

Abstract: This paper proposes a conceptual solution to help needy students to be qualified to enter the job market by providing them useful websites, applications, and facilities. Qualifying Poor students (QPS) is a business model that provides a digital platform to make students access many courses quickly. Moreover, QPS is also face to face learning to prepare students to communicate with lecturers to gain communication skills. The design thinking approach has been adopted in this paper to address the wellbeing issues of B40 students & youth in Malaysia through understanding their need, and then followed by building conceptual business models using modelling tools, such as Business Model Canvas (BMC) and Value Proposition Design Canvas (VPC). The approach includes conducting a literature review and interviews for understanding the needs, challenges, and critical problems, formulating and ideating initial business model options in solving the issues, and validation of the initial business model by interviewing the various customer segments, which are the donors, students, teachers, adult workers, companies and government employees. Keywords: Wellbeing, Poor Qualifying Students, Poor students, E-learning, free online courses, 4 Lenses of Innovation, Business Model Canvas, Value Proposition Design Canvas, Strategy Canvas, Environment Map, Digital platform.

I. INTRODUCTION In the 21st century, the world becomes more sophisticated than before. This development has impacted every field and changes the companies' demand employees. Recruiting more qualified candidates is one of the promising strategies for reducing adverse impact in organizations[1]. In the last decades, there are increase numbers of startup companies in technology areas such as Huawei, Oppo, Xiaomi, Vivo, Oneplus. In the job market for the period up to 2022, the demand will increase for Data Analysts and Scientists, Software and Applications Developers, and Ecommerce and Social Media Specialists, where their roles are significantly based on and enhanced by the use of technology[2]. Learning is the most important means to build nation generation throughout history. Students will get a lot of knowledge by learning courses, either online or face to face. The integration of face-to-face and online learning is to assist in improving classroom understanding and expand knowledge through the innovative use of information and communications technology[3]. In recent years, the number of Universities and online learning platforms grow considerably. Because of this, the number of Qualified people increases, notably. As face to face has benefits, online classes also make participation less intimidating and might increase the quality and quantity of interaction[4]. However, there is a significant segment of people have not interested in this approach because they have not enough money to access these approaches. Even though there is a lot of online learning platform, they do not fulfill people need due to financial difficulties. Poor students still suffer from this crisis to qualify themselves. Hence, a digital platform is required in providing free & easy access to balanced education for B40 and poor students. This paper proposes a conceptual, QPS digital platform business model. QPS will make poor students find jobs easily because it focuses on the required market skills. QPS is the best solution to assess poor students who need to acquire skills to become an employee in their societies as QPS merge between online and face to face learning with free specialization courses.

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