ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 3, pp: (161-177), Month: July - September 2020, Available at: www.researchpublish.com
A Conceptual eHealthCare4U Digital Platform Business Model: Ensure healthy lives and promote wellbeing for all ages of Healthcare and including prevention & cure 1
Issa Mahamat Issa Ahmat, 2Gaber Amer Abdullah Saleh Yahya, 3 Tengku Ebar Syarif Hamzah, 4Abdul Rahman bin Ahmad Dahlan 1,2,3,4
Department of Information System, Kulliyyah of Information and Communication Technology, International Islamic University Malaysia
Abstract: The ultimate objective of this paper is to propose an online platform that connects patients, doctors, and pharmacies through a web-based platform. With the progress of life and new technologies, and the hectic life that people live, this platform will provide many advantages to its different categories of intended users. The services of the platform mainly focus on elderly patients, caretakers, doctors, pharmacists, and hospitals. eHealtcare4U is a conceptual business model that provides real solutions to sick and healthy people. Healthy people by preventing them from sickness and ill people by giving them the ability to search for the medicine prescribed by doctors and deliver it to them. Also, we help people who want to get the drug or any medical product that is difficult to understand or not available in hospitals and pharmacies around them to help them live with good Health and Well-being. The Design Thinking methodology is adapted for this paper which is to understand the critical problems, ideation of possible solution options, validation of solution options by customer segments, and to suggest a conceptual business model and solution. This includes conducting a literature review and benchmarking, conducting interviews using the business modelling tools, i.e. the nine blocks of Business Model Canvas (BMC), Value Proposition Canvas (VPC), Environment Map (E.M.), and Strategy Canvas. This paper offers a validated conceptual business model of a digital platform, with a focus on enhancing the experience of patients, busy working and healthy people to get medical products from pharmacies or hospitals, and doctors, pharmacists to speed up the process of prescription of patients to understand what need at the soonest possible time in real-time communication and transactions through the platform. Keywords: Well-being, SDG3, Medicine, doctors, pharmacists, hospitals, Healthcare, patients, digital platform business model.
I. INTRODUCTION No doubt, with the boom of information technology and the internet of things, our life becomes faster in terms of achieving our daily life tasks. Internet shopping is a phenomenon that is overgrowing nowadays. A peep into the exponential growth of the leading players in this industry indicates there is still an extensive reservoir of market potential for e-commerce. Everything is directly or indirectly done by technology, and many traditional businesses started leaving the old usual traditional way in conducting its business and shifting to adopt the new changes that the technology has brought [2]. Over the recent few years, many online platforms have started selling many medical products for people. Some of these products, unfortunately, are not the same as the user wanted, or maybe they are not available at all in these online platforms or even do not exist in the physical pharmacies. In May 2017, CNBC reported that Amazon was to hire a general manager to lead the push into the healthcare market [3]. Amazon has since hired 40–50 people (including a
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