ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 3, pp: (131-146), Month: July - September 2020, Available at: www.researchpublish.com
HalalFoodies for Travelers: A Conceptual Business Model that Gives Benefits for Humans and Environments 1
Nurul Syakilah binti Noorhamidi, 2 Yusrina binti Mohd Yusri, 3 Suzanna binti Zulkifli, 4 Abdul Rahman bin Ahmad Dahlan 1 1,2,3,4
Department of Computer Science, 2,3,4 Department of Information Technology
Kulliyyah of Information and Communication Technology, International Islamic University Malaysia
Abstract: The objective of this paper is to reintroduce a business model canvas for a food delivery platform that is aligned to the United Nations Sustainable Development Goals (SDG). The platform harnesses the rapid advancement of the Industrial Revolution 4.0 (IR) technology as well as human adaptation towards technology infrastructure and digital capabilities in the food delivery business. This paper identified several key problems and pains of the Customer Segments in the current food delivery system business model that ought to be solved. The key problems include the lack of diversification of halal foods in non-Muslim countries (SDG 2), unemployment issue (SDG 4&8) and poverty among the Muslim community (SDG 1). The methodologies used in this paper is design thinking methodology. The methodology is carried out by using business modelling tools which are Literature Review, Business Model Canvas (BMC), strategy canvas (SC), Value Proposition Design Canvas (VPC), Environmental Map, future work, and Business Plan. From the validation of the BMC and VPC presented in the paper, the key findings are HalalFoodies business model and app can help them to ease the finding of halal food while traveling to non-Muslim countries, users also have the ability to perform sadaqah through our app to help needy people and perform the sunnah, and that the platform offers job opportunities to the community. The conceptual business model for this paper includes an enhanced Business Model Canvas that encompasses additional customer segments which are the B40 group of citizens, and the Non-Government Organizations (NGOs). Keywords: Business Model Canvas; Strategy Canvas; Value Proposition Design Canvas; Halal Food, Delivery; Sustainable Development Goals, SDGs.
I. INTRODUCTION The concept of food delivery was initially introduced to open more job opportunities, apart from offering a service to deliver food without the hassle of queuing up in a long line to buy food. The service was geared towards tertiary education students, workaholics parents, and professional workers as these groups of users have little to no time to spare for cooking at home [1]. However, the current business model canvas of food delivery service is not exclusive to Muslim travelers and/or Halal food delivery service [2][5]. Therefore, this paper discusses and outlines the gains and benefits for the business model canvas remodeling for the Muslims and Halal food industry and service.
II. BACKGROUND The technology plays a major role in the global food industry and global supply chain management. Technology addresses operational efficiencies and quality improvement in daily supply chain activities while simultaneously capturing data for real-time and later-time analytics that are influential to decision making for the business [3]. Augmented reality (AR), process automation, data warehousing, and e-commerce sites help businesses grow and keep track of the
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