ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 3, pp: (67-82), Month: July - September 2020, Available at: www.researchpublish.com
Conceptual University-of-the-Future Business Model in the Digital Era: Community engagement in improving the employability rate of youth and soft skill through a digital platform 1
Muhammad Faizuddin Putra Bin Mohd Atan, 2Muhammad Faris Bin Ahmad Sabri, 3 Muhammad Luqmanulhakim Bin Sa’ari, 4Abdul Rahman Ahmad Dahlan Kulliyyah of Information and Communication Technology International Islamic University Malaysia
Abstract: The students are the country's potential leader. Building a strategy for creating a better nation needs to start with first nurturing the young. Universities play a vital role in building up educationally balanced students and also personality to achieve goals of the UN SDG. The research introduced a few strategies to address the financial problems of the student to sustain their university life by establishing a hiring student web portal called "i-Mahna." By conducting a literature review and an interview with our target users to find out the real challenges they face and what is the possible solution can be introduced; analysing and formulating the conceptual solution using business modelling tools such as BMC and VPC. The BMC and VPC have validated after conducting the interviews with the prospect users. The primary goals of this research are to help disadvantaged students survive their university life by providing them with a platform to find a part-time job to sustain their lives and enhance the employability of the student by allowing university partners to advertise any suitable placement for them. Hence, this paper offers a validated conceptual Malaysian University-of-the-Future (UotF) business model with a focus on community engagement programmes. The value proposition of the conceptual business model is to enhance the wellbeing of Malaysian B40 youth in improving the employability and entrepreneurship rate through Balanced Skill Building and i-Mahna Digital Platform. Keywords: Youth, Wellbeing, SDG8, SDG1, SDG4, SDG2, BMC, VPC, Employability, UotF Digital platform.
I. INTRODUCTION All economies around the world are currently experiencing an economic slowdown and Malaysian companies including large conglomerates are not spared from the coronavirus (COVID-19) pandemic [1]. Covid-19 crisis has left a negative impact on many sectors in Malaysia. Thus, most companies had to retrench their employees, forcing their employees to take unpaid leave and even worse deducting their salary [2]. Therefore, the percentage of unemployment will rise due to the impact of Movement control order (MCO). The department of statistics has revealed, due to the impact Covid-19 crisis the percentage rose by 17.1 per cent over 610,500 people have been employed in March as compared to the same month in last year, 521,3100 [3]. In addition, the unemployment youth age group from 15- 30 years old rate is 6.9% Which makes the youth the highest unemployed rate in the first quarter of the year [4] Most companies closed hiring new employees during a pandemic crisis to cut costs. Many graduates who finish the study in the early years are unemployed due to the covid-19 crisis. Clearly, 29.3% came from graduates who are unemployed.
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