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The role of Malaysian University-of-the-Future (UotF) in the Digital Era: Community Engagement in

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ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 3, pp: (1-10), Month: July - September 2020, Available at: www.researchpublish.com

The role of Malaysian University-of-the-Future (UotF) in the Digital Era: Community Engagement in Improving the Wellbeing of the New Chinese Muslims in Malaysia through Humanizing Digital Entrepreneurship Education and Skills Development Layla Musa Logman Yahya1, Abdul Rahman Bin Ahmad Dahlan2 International Islamic University Malaysia, Kuala Lumpur, Malaysia Authors Emails: layla-m-l@hotmail.com1, arad@iium.edu.my2

Abstract: This paper will investigate the problem faced new Chinese Muslim (convert Muslim). As we know issues involving the converts Muslim are varied and sophisticated. Among them are the challenges of understanding Islam as a faith, welfare and psychological pressure from their family, house and society in addition as psychological pressure to adapt to the new faith. This paper uses the design and system thinking approach which adapted to address the wellbeing issues and promote digital entrepreneurship skills for the new Chinese Muslims in Malaysia through understanding their need, issues they will face and then building up conceptual business models using modelling tools, i.e. Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting literature review and interviews for understanding the needs, challenges and key problems; formulating and ideating initial business model options in solving the problems; and validation of the initial business model by interviewing the various customer segments. This paper offers a validated conceptual UotF business model with focus on the new Chinese Muslims community engagement programmes. The value proposition of the conceptual business model is to enhance the wellbeing of the new Chinese Muslims in Malaysia through humanizing digital entrepreneurship educational by harnessing the digital possibilities in today’s world. Keywords: Wellbeing, New Chinese Muslim, Al-Wasatiyyah, Islamic values, BMC, VPC, University of the Future, SDG8, Community engagement.

I. INTRODUCTION The conversions to Islam among non-Muslims are usually seen nearly as good news by the Muslims. However, looking at it at a much bigger image, problems involving the Muslim converts are literally numerous and complicated. This is often as a result of the conversion of non-Muslims to Islam itself is jam-packed with challenges and obstacles (Sahad, 2013). Meanwhile, in an exceedingly broader context, problems on Muslim converts involve the aspects of education, law, social, politics, economics, modernization and different current challenges (Sahad, 2013). Islam is a universal faith that is embraced by varied ethnic teams, together with individuals from the Northeast Asia (Farahwahida Mohd,Yusof et al, 2008). In fact, the non-Muslim communities living in Muslim countries are fairly treated by the Muslim rulers supported their positions. Ever since the time of the Prophet Muhammad (Peace be upon him), there has been a listing of classes of the non-Muslims that explains the position of every non-Muslims (Sahad, 2013). Today there is a desperate need for a

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