ISSN 2348-1218 (print) International Journal of Interdisciplinary Research and Innovations ISSN 2348-1226 (online) Vol. 8, Issue 2, pp: (125-131), Month: April - June 2020, Available at: www.researchpublish.com
Investor’s attitude towards Mutual Fund: An analytical Study of Tinsukia Town, Assam Anjumoni Kotoki Designation- Independent Researcher Department of Commerce
Abstract: Mutual Fund is an investment mode through which the investment companies pool off the savings from the common people and invest in a diversified portfolio of securities including equity, bonds, debentures and other instruments, thus spreading and reducing the risk. . The object is to maximize return to the investor who participates in equity or any other type of securities indirectly through mutual funds. We see almost all the leading institutions have different types of mutual funds in the market. There are several types of investments operating by different types of institutions where people can invest. Mutual fund investment is gaining popularity in present era. However, the investors have different values and perceptions on different institutions offering mutual fund schemes. In the mind of every common man, investing in mutual funds is riskier. This sentiment of investors will collapse the investments in secondary market. For wiping off the wrong feeling from general customers mind, there is a need to create awareness among the general public. So, an attempt has been made in this paper to study about investor’s attitude and opinion towards Mutual Fund of Tinsukia Town. Keywords: Mutual Fund, Investment, Attitude, Investors, Return.
I. INTRODUCTION In the present era of globalization, the financial position of an industry depends upon the prevailing market condition. Every investor wants to invest in an institution which maximizes their return with lower risk. At present there are 2various opportunities available for the investors where they can invest and can earn better return. The capital market in India is playing a vital role in mobilization of savings and allocation of capital. The investment management companies are acting as a broker helping the investors to contribute money to the capital market. In this context, it can be seen that Mutual funds have become a preferred choice among the investors and becoming popular across the world. Earlier people were not aware ab2out Mutual fund and they used to invest directly in the stock market without any analysis and suffered losses. Mutual fund took long years to capture the market. In India Mutual Fund emerged in 1963, introduced by Unit Trust of India (UTI). The Mutual fund industry till 1993 consisted only of those sponsored by Government owned commercial banks and financial institutions. The industry now been opened up for the Private Sector and several Private Financial companies have been permitted to start Mutual Funds, some of them were already functioning efficiently with good return.
II. OBJECTIVES To know the customers awareness about Mutual fund. To study investor willingness to take market risk. To analyse the factors influencing investors to invest in Mutual fund. To assess the problems faced by Mutual fund investors.
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