ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 2, pp: (53-61), Month: April - June 2020, Available at: www.researchpublish.com
The University of the Future in the Digital Era: Digital Entrepreneurship Education for B40 Community in Thailand Manus Naknawa1, Abdul Rahman Bin Ahmad Dahlan2 International Islamic University Malaysia, Kuala Lumpur, Malaysia Authors Emails: kol.dia@hotmail.com1, arad@iium.edu.my2
Abstract: Thailand is a country that has very low unemployment when compared to others; it looks good in the big picture but terrible when zooming in. The rural places are most suffering due to lack of education people forced to do any jobs regardless of income or sustainability, and this for themselves not talking about their family from statistics World Bank poverty rate was increasing in 2018. Therefore, provide them with knowledge and skill about being good entrepreneurship is essential to develop and sustain community and (excellent) job opportunities. This paper offers a validated conceptual Malaysian UotF business model. The value proposition of the conceptual business model is to enhance the wellbeing of the B40 community in Thailand through humanizing digital entrepreneurship education activities and harnessing digital capability. The design and system thinking approach has been adopted in this paper to address the wellbeing issues of the B40 community in Thailand through understanding their need, and then followed by building conceptual business models using modeling tools, i.e., Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting a literature review and interviews for understanding the needs, challenges, and critical problems, formulating and ideating initial business model options in solving the issues, and validation of the initial business model by interviewing the various customer segments. Keywords: Digital Platform, B40 community, Thailand, Humanizing Digital, Entrepreneurship Education, SDGs, VPC, BMC, University of The Future, Wellbeing.
I. INTRODUCTION Today, the digital era fully arrives, we have fast internet, real-time responsive, digital platform, and so on. But more we evolving faster is more challenging we have got. If we look back on twenty years ago, we have Millennium Development Goals (MDGs), which has eight principles ended five years ago, and in 2015 United Nations (UN) coming up with a new agenda called Sustainable Development Goals (SDGs), which has 17 principles. The principles were doubled from MDGs. Moreover, the digital era also influences education as well, new ways of educating are emerging all the time, and traditional education needs to adapt itself more relevant to the digital age. Islam taught us to help each other no matter Muslims or non-Muslims (Ummah), but for Muslims, we have to think about them first. For the record from The Global Competitiveness Report 2019 which conducted by WEF tells us that the Muslim nation is the most underdeveloped in the world. In this paper is a focus to help Thai people both Muslims and non-Muslims but priority is Muslims due to responding to the order of Islamic and SDGs. Malaysian UotF can be the primary role to solve the problem thru Digital Platform of B40 community in Thailand to be entrepreneurship and hope that they will help others.
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