ISSN 2348-1196 (print) International Journal of Computer Science and Information Technology Research ISSN 2348-120X (online) Vol. 8, Issue 2, pp: (42-52), Month: April - June 2020, Available at: www.researchpublish.com
LetSadaqah Application: A Conceptual Digital Platform Business Model to Enhance the Quality of Life of Poor People Anis Syakirah Binti Adnan1, Nur Adirah Binti Azlan2, Nur Zafirah Binti Mohd Faudzi3, Abdul Rahman Bin Ahmad Dahlan4 1,2,4 1,2,3,4
Department of Information Technology, 3 Department of Computer Science
Kulliyyah of Information and Communication Technology, International Islamic University Malaysia, Gombak
Abstract: The purpose of this conceptual paper is to help the stakeholders by providing them with an online or digital donation platform. Some people would like to donate, but limitations such as issues with accessing the needy, often prohibit the needy from contacting the public for help. As for the non-profit organization, they have problems in searching for potential donors. With an online donation application, it helps the donors to easily donate online. On behalf of the non-profit organization, it helps to ease the process of collecting the donations in the aspects of time and energy as well as money. LetSadaqah is a conceptual digital platform business model which includes collecting donations for the poor, promoting events for fund-raising and nurturing these poor people to be more balanced digital entrepreneurs. With the help of social media tools, it enables the non-profit organization to easily collect and manage donations from a larger scale of people. The Design Thinking methodology is adapted for this paper which is to understand the key problems, ideation of possible solution options, validation of options by customer segments, and to suggest a conceptual solution. This includes conducting literature review and benchmarking, conducting interviews using the business modeling tools i.e. nine blocks of Business Model Canvas (BMC) framework and Value Proposition Canvas (VPC) [1]. Keyword: Quality of life; Poor people; BMC; VPC; Digital platform; Fund raising; Balanced digital entrepreneurial education.
I. INTRODUCTION As technological development allows economic growth and contributes very significantly to economic and social-cultural life globally. Despite the number of people who live in extreme poverty becoming fewer, nearly half of the world’s population which is 3.4 billion people still struggling to meet necessities as stated by the World Bank [2]. Besides, Dietrich (2019) mentioned that statistics at DBKL's annual count vary from year to year, but approximately 1,000 homeless people in 15 hotspots reflect an increase in human insecurity [3]. To get the world to a variety of life-changing 'zeros' like zero poverty and hunger with the goal of ending all forms of hunger and malnutrition by 2030. Malaysia has thus aligned SDG principles with Malaysia's 11th Plan, which will enshrine SDGs in all aspects of Malaysia's growth [4]. Therefore, since technology keeps on advancing and becoming more powerful, this is the time where we are benefiting it for the usage of donations and charity for the needy people. A lot of people out there want to donate but there are restrictions such as difficulties to reach the poor people and the poor also have barriers in reaching out for help from the public [5]. With only a single click, the internet can act as a fundraising tool that enables non-profit organizations to register for online donations which reduces donation attraction expenses [6] at the same time increase the flexibility of delivery in doing charity. Hence, a platform business model is needed: the creation of digital communities and marketplaces that allow different groups to interact and transact in resolving this problem by offering donors and nonprofit organizations a digital platform to help the poor and hardcore poor people. At the same time, to improve their quality of life by providing skills and training for needy people to show that not everyone lives an easy life by relying on the kindness of citizens.
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