ISSN 2348-3156 (Print) International Journal of Social Science and Humanities Research ISSN 2348-3164 (online) Vol. 10, Issue 4, pp: (31-47), Month: October - December 2022, Available at: www.researchpublish.com
Influence of Incentives on Strategy Implementation at the National Housing Corporation in Kenya Douglas Gitonga Zakayo1, Dr. Jane Queen Omwenga, PhD2 1,2
Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya DOI: https://doi.org/10.5281/zenodo.7148049
Published Date: 05-October-2022
Abstract: Incentives play a significant role in ensuring the implementation of organizational strategies are successfully achieved. The success in the strategy implementation depicts the organization’s resolve to steer it towards the realization and achievement of its strategic goals. This study seeks to examine the influence of incentives on strategy implementation at the National Housing Corporation of Kenya. This study was guided by three specific objectives i.e. to determine the influence of job security, employee participation and career advancement on strategy implementation at the National Housing Corporation. The study used Expectancy theory of motivation and Kurt Lewis change implementation theory to unravel the underlying theoretical connection between the variables of the study. The adopted a descriptive design and targeted 76 management employees from the National Housing Corporation. The study employed a questionnaire as a tool that helped in gathering primary information from the respondents of the study. A small scale pilot study was performed to establish the reliability and validity of the research tool and the results were used in making the necessary adjustments to the tool in order to facilitate collection of reliable data for the study. Data analysis was performed through the use of statistical packages for social sciences and then presented in tables, charts and graphs. Results showed that job security, employee participation, and career advancement significantly influenced strategy implementation at the National Housing Corporation. The study recommended that organizations should offer employees consistent opportunities for growth, foster good relations and create joint management councils, formulate clear organization policies, offer leadership roles and adequately allocate sufficient resources towards strategic implementation organization projects and other strategic plans. The researcher suggested that further studies should be done other incentives that were not covered in the study, plus other sectors apart from the corporations. Keywords: job security, employee participation, career advancement, strategy implementation.
1. INTRODUCTION 1.1 Background of the Study High levels of competition, dynamism, and technological complexity characterize today's corporate climate. This is especially difficult for organizational managers, who must devise and implement strategies that will enable them to reach and maintain better levels of performance. Companies have been exposed to new competitors as a result of this transition, which has brought them new realities in the shape of new commercial chances for growth. This has prompted businesses to devote significant resources to developing new, effective methods to capitalize on new opportunities while safeguarding their market positions, which are critical to their future economic viability. Many firms have made it a goal to implement strategy effectively. However, unacceptably high rates of failure have been documented when it comes to putting their lofty plans into effect (Rotich, Swenaji & Were, 2017).
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