ISSN 2348-1218 (print) International Journal of Interdisciplinary Research and Innovations ISSN 2348-1226 (online) Vol. 10, Issue 2, pp: (30-40), Month: April - June 2022, Available at: www.researchpublish.com
GREEN DISTRIBUTION AND PERFORMANCE THE HORTICULTURAL SECTOR IN KENYA 1
Mary Mumbi Kariuki, 2Prof. Patrick Karanja Ngugi, PhD, 3 Dr. David Kiarie Mburu, PhD 1
PhD Candidate, Jomo Kenyatta University of Agriculture and Technology 2
JKUAT, Kenya
3
Dedan Kimathi University, Kenya
DOI: https://doi.org/10.5281/zenodo.6579724
Published Date: 25-May-2022
Abstract: The study sought to establish the influence green packaging on the performance of horticultural companies in Kenya. The study sought to find out the relationship between green purchasing and performance in the horticultural industry; establish the relationship between reverse logistics and performance in the horticultural industry; the influence of green packaging on performance in the horticultural industry; assess the relationship between green distribution and performance in the horticultural industry and analyse the moderating effect of value addition on the relationship between sustainable supply chain and performance in the horticultural industry. The study was informed by theory of reasoned action. The study adopted a descriptive research design while the target population was 236 horticultural firms in Kenya. A census was used whereby all the 236 firms included in the study. Questionnaire was used to collect the study data while the data was analysed through mixed analysis where both qualitative and quantitative techniques was used. Inferential analysis was used to establish the relationship between variables. The study found a positive relationship between green packaging and performance in the horticultural industry in Kenya. The study recommends that the management of the horticultural companies should embrace green packaging as a way of enhancing the effectiveness of their supply chain processes. This would ensure that they understand green packaging and challenges that come with the process so that they can fully embrace green packaging benefits. Keywords: Green Packaging, Sustainable Supply Chain, Value Addition, Firm performance, Horticultural Industry.
1. INTRODUCTION 1.1 Background to the Study In the wake of 21st century, businesses are faced with a wide range of dynamics most of which have threatened their continued performance and sustainability. From changes in technology, increased competition, globalization, to increased awareness and cultural diversity, modern businesses ought to be more diverse and properly managed for them to steer performance and competitiveness. One of the major processes in a modern firm that requires proper attention for enhanced performance and effectiveness is the supply chain. Sustainable supply chain has been emphasized across the globe as one of the major aspects of saving the World from the continued global warming and environmental unfriendly activities.
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