International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 7, Issue 2, pp: (1265-1267), Month: October 2019 - March 2020, Available at: www.researchpublish.com
EFFECTS OF THE ATTITUDES OF BUSINESS ORGANIZATIONS TOWARDS TECHNOLOGICAL ADVANCEMENTS AND HOW THIS IMPACTS ON NEW TECHNOLOGY ADOPTION AND BUSINESS PERFORMANCE: PAPER REVIEW 1
Zakarya Mohsen Muthanna 2 Barjoyai Bardai 3 Maged Mustafa Al-Madinah International University
Abstract: This study was aimed at review the past research paper and identify the impact of the attitudes of business organizations towards technological advancements and how this impacts on new technology adoption and business performance. In this research, deep literature review has been done towards achieving the objective of the study. One of the major finding of this research is that implementing and adopting new technologies would certainly enhance and improves the performance of the business and organizations. Keywords: technological advancement, technology adoption, business performance.
1.
INTRODUCTION
Technological advancement is defined as technological change (Camagni, 2017). According to Coccia (2016), this type of change is mainly characterized by innovation and breakthroughs and plays an integral role in improving the performance of organizations. Enterprises that embrace new technology are likely to register superior business performances compared to those that are unwilling to invest in new technology. Robotics technology and Artificial Intelligence are some of the outcomes of technological advancements that have improved operational efficiency in different industries and sectors. Technology is fueling the shift towards industry 4.0 where humans mainly serve as problem solvers and strategic decision makers as technology takes over many functions (Hermann, Pentek, & Otto, 2016). There is, however, a research gap on attitudes towards new technology in both theory and practice and how firms generally react to technological advancements (Kerschner & Ehlers, 2016). Firms and employees have different attitudes towards new technology. For employees, the main challenge is whether they consider new technology as a threat to their positions within their organizations (Venkatesh & Bala, 2008). Artificial intelligence and robotics technology have taken over many functions that were previously performed by employees in the workplace. As companies adopt new technology, they have to contend with employees’ resistance to change. The attitudes of employees towards new technology, therefore, influence how well a company implements and integrates new technology into its operations. The attitude of firms towards new technology is determined by the cost-saving capabilities of such technology. It is also influenced by the willingness of an organization to adapt to changes in the marketplace (Kerr & Newell, 2003). The attitudes of business organizations towards technological advancements and how this influences the adoption of new technology and ultimately the performance of the firm is, therefore, an important area of research.
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