International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 7, Issue 2, pp: (1104-1108), Month: October 2019 - March 2020, Available at: www.researchpublish.com
Do Companies Around the Globe Need to Be Present on Social Media? Ms.Vaneet Kaur P.hD Noida, India
Abstract: This paper describes the importance of Social Media for companies and brands.It highlights the need and requirement of companies to come on social media platform inorder to make their brands visible to mass audience.Data and statistics related to the power of social media clearly helps to understand the current scenario related to use of various types of social media tools- twitter,instagram,facebook etc. Keywords: Social Media, Applications, Web based.
I. INTRODUCTION The purpose of this research is to understand and highlight the meaning of social media and discuss its importance for the companies nowadays.The objective of this study is to help the companies know that in order to grow further,it is extremely important to follow current trends and constantly implement recent developments. The importance of social media in business is growing at warp speed. With increasing number of people signing and joining social media sites every, this industry is bound to become bigger in the coming years. It's Spreading like never before.As a result it has become extremely important for the companies to cope up with the changing times and display themselves on social media. “Social media” is a name given to web-based and mobile technologies that are used to turn communication into an interactive dialogue. These dialogues can occur between individuals,companies,producers,consumers,organizations, communities etc. Thus,the Internet allows millions of people to contact and connect with each other in no time, and also allows business owners to promote their businesses by using various types of applications.
II. IMPORTANCE OF SOCIAL MEDIA FOR BUSINESS A. Benefits of Social Media: 1. Increased Brand Awareness:With more and more people joining and signing up on social media ,it is the best way to reach new and highly targeted potential customers. 2. Helps to generate leads:Social Media helps business and companies to generate genuine and interested leads which have high chances of getting converted into final deals. 3. Social media helps to reach out to a bigger audience:As per latest statistics,almost 90% of marketers say their social marketing efforts have increased awareness and exposure for their business, and nearly, 75% of people agree that they’ve increased traffic. 4. Social media allows collecting first hand customer feedback-Social media is a potent ingredient of customer feedback cocktail.Social media platforms allow collecting first-hand feedback from customers to improve brand image, reputation, and relationship with the customer. The customer must feel like they are heard, valued and this makes them happy. 5. Logging in stays on top of the mind:It is observed that,most social media users log into their accounts at least once per day.Also,According to Pew Research Center, and many people are checking social multiple times per day.
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