ISSN 2348-1218 (print) International Journal of Interdisciplinary Research and Innovations ISSN 2348-1226 (online) Vol. 10, Issue 4, pp: (12-16), Month: October 2022 - December 2022, Available at: www.researchpublish.com
Changing Consumer Tastes and Green Computing as a Response to Climate Change Junmee Park Seongnam, Gyeonggi-do, South Korea DOI: https://doi.org/10.5281/zenodo.7198910
Published Date: 14-October-2022
Abstract: One of the main issues that we face as a society today is our overuse of non-renewable resources and the consequences that have come with mass production and consumption. People are becoming more and more intentional with which products they choose to buy and the interest in the environmental impact of products have led companies to change how they develop and advertise products. This phenomenon is especially shown in the tech industry where green computing has emerged as one of the major methods to meet the demand for sustainable products. Green computing includes multiple strategies, and this paper especially focuses on reducing electronic waste and finding ways to use energy effectively. As people use more electricity and natural resources, there are detrimental effects towards the environment thus leading to concerns about long term consequences. There has definitely been an increase in interest towards the environmental impact of everyday products; especially our electronic devices. By changing companies' strategies to be more sustainable, they can earn goodwill from consumers and become more competitive in their market. It also allows companies to reduce costs for both themselves and the consumer. This paper discusses the role that climate change has had on consumer concerns and interests, what companies are doing to meet this need, and specifically how the tech industry is implementing green computing in order to manage waste and reduce energy consumption. Keywords: Green Computing, Environmental Science, Conservation, Waste Reduction, Technological Impact.
I. INTRODUCTION In the modern age climate change is something that is undeniable and it continues to affect more and more of our daily lives. It is clear to see how our consumerist society contributes to the rapid changes we see today; from the melting of the glaciers, the rise of sea levels, and the unusual weather phenomena that now regularly happen as a result. As many of these consequences will directly and most likely negatively affect many people, as a society we have become more conscious about what is “green” or environmentally friendly in an effort to lessen the effects of human production and waste. We can already see changes in industries like fashion as becoming more eco-friendly might now be the economically advantageous move. It was found that in a study when all other factors were the same, customers were more likely to purchase an organic, eco-friendly t-shirt in comparison to a comparable model that was made unsustainably9. In this way we can already see how companies and producers are adapting to this new consumer attitude. In particular as climate change has continued to develop so has our technology, and along with all of these advances also came an exponential increase in the amount of energy and waste needed to be able to produce these things. The chances of technological advancements ceasing or new electronic devices never being made again are slim. Therefore tech companies in particular are trying to reduce their carbon footprint and become more environmentally conscious. In particular “green computing” has been a term that has been coined to refer to the innovations and advances that tech companies have made in reducing waste during and post production. This paper will explore the effects that climate change has on consumer attitudes, and the subsequent response of companies who now need to shift their business models to fit the ethical standards of their consumers. Furthermore, how green computing in particular is helping to make the production of technology more environmentally friendly, and how to more effectively use the energy that we currently have access to. As the concerns
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