International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 7, Issue 2, pp: (545-553), Month: October 2019 - March 2020, Available at: www.researchpublish.com
Business Model Options for the University of the Future in the Era of IR4.0: Humanising Entrepreneurship Education for the Sudanese Youths Abdalhamid Abdalgader Guma1, Abdul Rahman Ahmad Dahlan2 1, 2
Kulliyyah of Information and Communication Technology
International Islamic University Malaysia, Kuala Lumpur, Malaysia
Abstract: Youths represents the future of each country. Building strategies that can helps to enhance the societal well-being and reduce the unemployment rate in any society must involve youth. Entrepreneurship plays an important role in building a harmonious and caring society including enhancing the economic growth and jobs creation. This paper offers business model options for a Malaysian University of the Future (UotF) with the value proposition of humanising entrepreneurship education in nurturing balanced graduates students who have the knowledge, skills and human values. This paper adopted the design thinking and system thinking approach involving conducting literature review and interviews in understanding youth unemployment issues in Sudan; analysing, formulating and validation of conceptual solution options using business modelling tools such as BMC and VPCs. The initial BMC and VPC are formulated by conducting a literature review and interviews to identify the key issues and develop possible business model options. These business models have been validated by interviewing the officers of the Malaysian UotF and customer segments. The key contributions of the paper – a conceptual business model of the Malaysian UotF; conceptual community engagement programmes in Sudan in enhancing the societal well-being and enhancing job opportunities through humanising entrepreneurship education; other universities can adapt the business model in meeting their needs. Keywords: Sudanese youth, Societal well-being, University of the Future, Unemployment, SDG8, Humanising entrepreneurship education, BMC, Sudan.
I. INTRODUCTION Being a university graduate is not quite the top status as it was before. It is becoming increasingly difficult to stand out from the crowd, leaving many people looking for additional skills or expertise. Nowadays, as people are living in the age of technology revolution, universities in Sudan need to make enormous changes, particularly with regard to educational business model development. In the future, the traditional education process is no longer appropriate since people use a technology-based devices in their daily lives (Yahya and Dahlan, 2019). Hence, the University of the Future (UotF) has a big engagement with the technology. A number of drivers of change such as globalization drives the higher education industry. In order to remain competitive and sustainable, many studies have concluded that universities need a new business model. However, competition in the higher education sector is increasing, making it possible for universities to distinguish themselves by designing new and innovative models that deliver relevant and applicable knowledge in worldwide. In agreement with (Winasis and Dahlan, 2019) a new business-modeling paradigm emerged in recent years, which is the Business Model Canvas (BMC). Created by Alexander Osterwalder and Yves Pigneur, and it consists of nine blocks that capturing the picture of business and its logics. This BMC has been divided into four important keys driven: as following, a) Value and Customer strategy, [b] Revenue Stream and Cost Structure, [c] Key Resources and key Activities, [d] Key Partners and Channel. There is another tool to be used to analyse, and design the university-related issues and
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