Every canvas is a
JOURNEY all its own – Helen Frankenthaler
ARE YOU LOOKING... ... past today and thinking about how real estate will be bought and sold 10 years from now? ... for a company with strength and stability to withstand whatever comes next and has the foresight to be ready for a market change and a changing consumer? ... for a brokerage partner who’s big enough to invest in technology and services for you and your clients, yet local enough to still be community-involved and people-focused? ... for guidance and coaching – having support to help you through all the phases of business and your career? ... for flexibility in how you do your work yet not wanting to be left alone to figure out everything yourself?
“Life is art. Paint your dreams.” –Anonymous
Why are we the best place to grow your real estate career?
Because your job is to serve clients, our job is to serve
YOU
You never know what a day will bring, especially in the world of real estate.
The days are unpredictable, intense and challenging. But they’re also fun, meaningful and rewarding. While the days are always different, the intentions are the same… + Give your clients the best of the best. + Be happy with your work and purpose. + Earn more money to support a great life. Who you spend your time with and where you spend it matters. Be with us. Let’s make every day count.
The days quickly add up, and so do the numbers…
10
94
We are a group of the most productive salespeople – 66% higher than the industry average.
Happy people stay. It’s as simple as that.
average sales units per agent
2026 RealTrends Verified
%
agent retention rate
97
net promoter score Happy family members lead to happy clients too! Our Listen 360 client survey score – NPS above 20 is great, 50 is amazing, over 80 world class. For reference, Apple is 68.
04
Why does it matter that we’re Michigan’s largest and leading broker?
Our size & history mean
“
GROWTH &
The reason our companies have thrived in all kinds of markets is due to our constant will to innovate and adopt new strategies, technologies and business models.” – Dan Elsea, President, Brokerage Services
Through the decades, our innovation is key to our legacy Our innovative history
1930s
1940s
1950s
1960s
1970s
Multi-agent offices with shared listings
Own commercial/ investment division
Published first of its kind, full color home magazine
In-house closing department
Opened branch offices in metro Detroit
Worked with IBM to create Realtron, the nation’s first computerized real estate listing program
The first in Michigan to offer franchise opportunities to real estate brokers
Introduced the first branch office in Detroit Used direct mail for both marketing and recruiting Published first-inthe-nation home guide
Began in-house real estate training Broke glass ceiling hiring women Realtors
First Higher Agent Splits Television commercials
Offered Mortgage, Title and Insurance services Began the nation’s first free home service contract Extensive color newspaper advertising
Significant milestones in our company history Elsea opened Elsea Realty and Investment on 1929 Staunton Fort Street in Detroit
the largest real estate 1955 Became brokerage in Michigan
with 3 other firms to create 1970 Combined Real Estate One
7
#
independent private broker nationwide
1
#
brokerage in Michigan
+ 2500 + 90 branch offices
Realtors & staff
STABILITY for you Every day is full of making a lot of little decisions, but it’s not every day you make a big decision like partnering with a new brokerage. To help you weigh your options, consider this: + We’ve been Michigan’s market leader for almost 100 years. + We innovate for tomorrow, today. + We’ve weathered the rainiest of days, and have always persevered to see the next sunny ones. We’ve been around the longest. That’s experience. And we’ve been the best for the longest. That’s legacy.
1980s
1990s
2000s
2010s
2020+
Added Relocation services
Introduced company website
Offered personalized agent websites
Customized, CRM/CMA
First i-buyer program in the state
Offered in-house legal counsel and implemented a legal defense fund program
Founding member of LeadingRE and Luxury Portfolio
HR support for agents with teams
Began lead generation Customer Care department
Began personal agent branding services
Created targeted luxury marketing
Diversified market share with multiple brands Offered unique programs for builders/developers Established 100% compensation models
Started in-house market research team providing monthly local market updates Added agent benefits – 401K, retirement + more Award winning online education platform Commercial/ business opportunities
Check-less EMDs App-based business management Added residential/ vacation property management Introduced office marketing specialists
Started a mortgage bank to fund our own mortgages
company reached a landmark of over one 1986 The billion dollars in sales volume
are market share leaders in metro Detroit and still the number Today We one broker in the state of Michigan
Guaranteed Cash offers and Bridge Loans to create more listings Certified 45 business coaches Provided menu of services program Remote paperless closings Introduced transaction coordinators Expanded commercial group
B E S U P P O RT E D AT E V E RY L E V E L
06
Surround yourself with
EXCEPTIONAL PEOPLE How do you scale an exceptional business?
Getting to the next level of entrepreneurship takes more than just ambition. It takes a team. Your team will include: + Committed leaders that are connected and involved with their sleeves rolled up, ready to dive into every detail. + Dedicated managers who are there when you need them for that day-to-day strategy and guidance. + Support staff at both the branch and headquarters, who are collectively helping the day run smoothly.
100
%
percent of our managers are certified coaches Our managers are all certified leadership coaches, so they can help you confidently navigate the twists and turns of our industry.
1 to 10 support staff to Realtor ratio
You’ll be seen by an extensive support staff who can help design your business plan, set up your group benefits, assist with challenging deals, respond to your suggestions and see your concerns.
SCOTT GAFFAN
ERIC CHASE
MITCH PETEREK
Manager of Learning Technologies
President, Insurance One
Sr. Market Research Analyst
LARRY BSHARAH
JENNIFER MAZUR
EVP, Brokerage Services + Director, REO Academy
EVP, Affiliated Services
ERIK ELSEA
President, Franchising/Licensing + Branch Management
SANAA KADDIS
CFO
EVAN ELSEA
Regional Manager + President, Investments One
MORGAN DETVAY
BONNIE RICHTER
STUART ELSEA
President, Financial Services
DANETTE SARAH
TAMMY HAYES
Online Lead Generation
JON SWORDS
Regional Manager
DAN ELSEA
President, Brokerage Services
RENEA BUTLER
Broker Referral Manager
Director of Property Mgmt
Creative + Marketing Director
VP, Human Resources + Admin
PATRICK NOVAK
GERALD DJAJAPUTRA
BROOKE HAZZARD
President, Capital Title + Michigan Title
VP, Relocation
Social Media Specialist
Agent Experience Manager
KARL GOLICZ
JODI DINES
COO
RANDY REPICKY
Market Research Manager
CAMILLE ELSEA
Branch Management
LISA GARDNER
IT Director
NANCY BOWERBANK
Reinhart General Sales Manager
08
Visit the Top Workplace website.
Every year since 2011, we have been voted by our own people as a Top Ten Workplace in the state!
1/3 Join a group of like-minded, like-motivated professionals. We have more top producers than any other broker in Michigan who enjoy sharing their wealth of wisdom and knowledge.
ARE IN THE
OF OUR AGENTS
TOP
10
IN THE NATION
%
A SENSE BELONGING of
... leads to stronger relationships, heightened resilience and added confidence
You help people find where they belong in this world every day. What you do for the world, we want to do for you. You deserve: + To work in an encouraging space with mentorship and celebration. + To create friendships that influence collaboration over competition. + To enjoy an elevated and inspiring office environment. Belong to a group that not only applauds when you get there, but cheers you on as you’re on the way, too.
Every day, we’re dedicated to creating a culture that’s engaging and inclusive. One of our priorities is building a diverse, welcoming workforce that reflects the communities we serve. That’s why we adopted the acronym ExCITE for our core values: Excellence, Caring, Integrity, Teamwork and Empowerment.
B E E XC I T E D FO R T H E DAY A H E A D
Do you feel a connection at your workplace?
B E CO N F I D E N T I N T H E I M AG E YO U P RO J EC T
10
Reflect your best you yet, increase your
MARKETING IMPACT
What’s the next version of you?
When it comes to marketing, the question isn’t “What tools do we have?” Because we have it all for you. The question is “How do we optimize them all?” Here’s the answer: + There’s only so much time in a day. Everything that can be automated for you, is. + Seize the style. Stand out with your own look using our exclusive Canva Enterprise platform. + Reach everyone, everywhere: social media, mailers, email, SEO, printables, etc. You name it. We got it. Let’s do it.
Our company intranet is your go-to place for the tools, resources, and information you need to succeed in your real estate career.
MARKETING SUPPORT Our on-site staff provides marketing assistance and has a variety of customizable marketing templates at their fingertips so you can have a polished presence, effortlessly.
SAVE MONEY WITH THESE TOOLS + Easy-to-use customizable design platform
+ Automated listing kit ready-to-go
+ 3 weekly social posts in your inbox
+ Click & print listing flyers
+ Ready-to-post social media library + Highly targeted social media advertising
+ Drip email campaigns + Helpful training videos + And more…
B E R E A DY W I T H TO O L S I N T H E PA L M O F YO U R H A N D
12
Do you have all you need right at your fingertips?
With the best tech handed to you,
BUSINESS (and life) GETS EASIER As an entrepreneur, you have many titles. Every tool you need to run your business exists in the palm of your hand. + Generate real-time financial reports and commission data. + Get EMD payments instantly, no more check collecting. + Set and deploy personalized campaigns. + Targeted Property marketing campaigns using specific buyer profiles for each of our listings. + Access to our Market Research team for customized data and exclusive market reports. + Plus, customized tools made for your clients.
OUR ANNUAL TECHNOLOGY INVESTMENT:
ON-THE-GO TOOLS
Our technology partners spend over $5 million a year in developing and improving our technology platform. That’s over $50 million in the past 10 years to ensure our Realtors have the best tools to save time, money and provide the best service. A strong technology backbone is the foundation for a successful real estate practice. Realtors will not be replaced by technology but they will be replaced by other technology-enabled Realtors.
Your business happens everywhere at any time. As long as you have your phone, you’ll have everything you need.
CLIENT
MARKETING
TRANSACTION
Give buyers your personalized property search/listing alert app.
Everything from social media, client management, our MLS integrated CMA to our internal communication platform.
Skip the paperwork with online forms, digital signatures, earnest money deposit and your real-time financial statements.
Create listing presentations with targeted marketing campaigns, buyer profiles and market research. Manage showings and share feedback to your sellers with ease.
14 Our owners and affiliate leaders provide regular market updates on all facets of the real estate industry.
Catch your audience’s attention with a monthly video about market stats in Michigan communities.
Custom months of inventory reports for pricing and market conversations with your customers.
GO into EACH DAY PREPARED While you can’t predict what will happen tomorrow, with the right data and research you can get pretty close. A plan backed with numbers and strategy drives confidence and credibility. + Our in-house market research team does the extensive research for you. + Our market summaries and forecasts are concise and easy to understand. + Go near or far with both local and national trends and reports. + Deploy automated marketing materials to inform your sphere regularly.
Our Housing Report is a monthly deep dive on the Greater Washtenaw Region, Southeast and Northwest Michigan markets.
Check out our Housing Reports.
B E T H E E X P E RT O N YO U R LO CA L M A R K E T
Wouldn’t it be nice to know what’s next?
B E I N T H E K N OW
16
What inspires you?
Limitless knowledge to
SUPPORT your VISION Stay at the top of your game by getting exclusive access to industry-leading trainers and programs. + Expand your knowledge with elite training programs (in-person and online). + Presentations led by industry experts. + Convenient in-house ConEd brought to you. Forge a business that’s ever-lasting in a market that’s ever-changing.
As Michigan’s largest provider of real estate education services, our in-house academy offers online and in-person ConEd throughout the year. RealEstateOneAcademy.com Our partnership with LeadingRE’s Institute award-winning platform includes over 300 courses and a variety of certifications, live trainings, webinars and networking events.
Hosted in Detroit, our convention brings in nationally recognized leaders and speakers who deliver tailored trainings and talks just for you.
LEARN IN-PERSON AND AT YOUR CONVENIENCE WITH THESE INDUSTRY EXPERTS AND MORE:
B E R E A DY TO TA K E T H E L E A D
18
Remember when we said, our job is to serve you? Get quality leads and innovative programs to help you land clients. We’re constantly developing new solutions to make your job easier and better. Optimize how you generate business with: + Our Customer Care department dedicated to capturing and giving leads directly to you. + Our Relocation department fitted to give and get you out-of-state referrals. + A 5-year follow-up program to increase referrals and keep you in front of clients. + An in-house iBuyer program to help you free up stuck listings. + Our Good to Go Cash Offer from our mortgage division, allows your conventional mortgage buyers to make cash offers, giving them a leg up on competing offers.
One of our favorite things to serve is
See how HouseHop can help your business.
+ 1 1 ,400
leads generated resulting in over $47 million in closed volume for our agents in 2025 We have been generating new business for our agents for decades and have handled millions of customer inquiries resulting in hundreds of thousands of referrals to our agents.
5 yr
follow up program to generate referrals and keep you top of mind Nurture your past buyer and seller relationships with an automated follow-up program with letters, cards and an annual calendar.
our HouseHop division purchases the house, fixes it up and hands it back to you to sell Have a seller who’s in a hurry, but their house isn’t ready to sell? Afraid to sell without having a place to go? Want to strengthen their offer by eliminating a sale contingency? Going through a life change, job transfer, or need to sell quick? Househop can help!
our relationships expand our agents’ reach and connects them to leads worldwide Leading RE referrals are 3x more likely to close than the industry average (80% vs 25%).
3
86
97
2025 RealTrends Verified
Win more listings when you utilize our one-stop shop.
Another excellent score! (average for our mortgage, title and insurance companies)
# Learn more about our one-stop shop!
brokerage nationally in core services transactions
%
of buyers are more likely to choose a real estate agent who offers a one–stop shop
Our real estate services net promoter score
Want to make the real estate experience easier?
Become the
ENTIRE SOLUTION We are your one-stop real estate shop. Every single service your clients need is under one roof with you, making the experience you provide more efficient and easy. + Streamlined mortgage, title and insurance services. + More money-saving opportunities and programs. + Better and faster communication. Plus, fulfill your “behind the scenes” business needs with a fully-integrated transaction management team.
OUR SUITE OF REAL ESTATE SERVICES
B E A B L E TO O F F E R YO U R C L I E N TS M O R E
21
B E A B L E TO FO C U S O N W H AT YO U D O B E ST
Struggling with all of the paperwork?
Easily enroll in programs
from
BENEFITS to HR SUPPORT Access benefits that are not usually available to independent contractors. Available programs include: + Automatic savings plans for taxes, retirement and college. + Insurance plans for life, disability, dental and vision. + Complimentary financial needs analysis to help establish investment strategies.
Have a team? We provide HR support for agents with teams so they can focus on sales and avoid time-consuming paperwork: + Payroll solutions and administrative HR tasks for team members. + Help with hiring, training and managing team members. + Plus, customized plans to fit your business.
+ 200
66
We are here to offer additional support to help you run your business.
2026 RealTrends Verified
large and small teams across our family
of our teams rank in the top 1.5% of Realtors nationwide
MAKE a MEANINGFUL DIFFERENCE Want to be a part of something bigger?
Feel energized by supporting the community you work, live and belong in. Through our Charitable Foundation, we give back to the communities that give us so much. + Since our foundation’s inception in 2004, we’ve raised over $9M. + Our agents and employees donate time and money to a variety of local and national charities. + Enjoy events that bring your clients, friends and family together.
“
The word ‘Family’ is a key component of the Real Estate One Family of Companies. It punctuates our dedication not only to one another during difficult times, but also our willingness to assist those in need in the communities we serve.” – Stuart Elsea, President, Financial Services
Join us!
realestateone.com
To create one’s own world takes
COURAGE –Georgia O’Keeffe