RML -Renée MeuseLovley-
BROKER/REALTOR
RENÉE MEUSE LOVLEY
BROKER ASSOCIATE
85
AVERAGE ANNUAL TRANSACTIONS
With over a decade of experience and a consistent record as Connecticut’s top-performing Century 21 agent, Renée Meuse Lovley represents the intersection of strategy, design, and results
#1
CENTURY 21 AGENT IN CT 2023-2025
Ranked #1 in Connecticut by Century 21 (2023–2025) and recognized nationally and globally for production and performance, Renée has built her reputation on thoughtful pricing, elevated marketing, and strong, steady negotiation Her approach is data-driven yet deeply personal every property positioned intentionally, every transaction managed with discretion and care
Specializing in new construction and resale properties, Renée understands how to elevate a home beyond comparable listings. From curated pre-market preparation to high-impact exposure across digital and private networks, she ensures each home enters the market with strength.
10+ YEARS OF EXPERIENCE
Her clients value more than sales volume. They value clarity. Confidence. Advocacy. In a competitive market, expertise is not optional it is essential.
*Century21AgentRankingsBasedonVolumeClosed
"I recently had the pleasure of working with Renée to sell my home, and I couldn't be happier with the results From our very first meeting, I knew I was in good hands Renée was professional, knowledgeable, and incredibly responsive to all of my questions and concerns Her marketing strategies and professionalism were topnotch, and I truly believe that her expertise helped me get the best possible price for my home I would highly recommend Renée to anyone looking to buy or sell a home"
"FROM OUR VERY FIRST MEETING, I KNEW I WAS IN GOOD HANDS."
"I cannot recommend Renée enough From start to finish, Renée went above and beyond to ensure that the sale of my home was smooth and stress-free Not only did she provide expert guidance on pricing but she also went the extra mile to market my home to the right buyers. Thanks to her efforts, my home sold quickly and at a price that far exceeded my expectations I am grateful for her hard work and expertise"
“Working with Renée was an absolute dream! She has an exceptional understanding of the market and handled the sale of our home flawlessly, getting us over our asking price! She is an outstanding professional, compassionate, reassuring and answered any and all of our questions, day or night A true advocate to her clients We couldn't have asked for a better agent to partner with - she's the best 6 stars!”
110 LAURELWOOD DR
Southington, CT
4 BD 3 BA 1 HB 3,757 SF
$1,130,000
WHISPERING OAKS
Cheshire, CT
20 Custom Homes
$750,000 - $1,600,000
ABERDEEN ESTATES
Middlebury, CT
32 Townhomes 55+
$500,000 - $700,000
WINCHESTER ESTATES
Southington, CT
34 Custom Luxury Homes
$800,000 - $1,500,000
725 WHISPERING OAKS CT
Cheshire, CT
4 BD 4 BA 6,298 SF
$1,599,900
WILLOW BROOK ESTATES
Farmington/Plainville, CT
61 Ranch Homes 55+
$400,000 - $550,000
CENTURY 21
ALLPOINTS REALTY
Backed by a Global Brand. Driven by Local Expertise.
Listing Services
Strategic. Elevated. Results-Driven.
PROFESSIONALMEDIA
High-resolutionphotographyandaerial imagerythatshowcaseyourpropertyatits best
EXPOSURE
MLSplacement,targetedsocialcampaigns, emailmarketing,andCentury21’snationaland globalreach
PRINT&PRESENTATION
Custom-designedbrochuresandmarketing materialsreflectingthequalityofyourhome.
PRECISIONMANAGEMENT
Seamlesscoordinationofshowings,feedback, negotiations,andclosingstrategy
Seller Road Map A Path from Listing to Closing
We start with a conversation Your goals, timing, and priorities shape the strategy from day one AGENT01 02 03 04 05 06 07 08
Together, we review the market and position your home thoughtfully creating momentum right from the start
PREP
Declutter, refine, stage, and polish Small adjustments can make a powerful difference in how buyers feel when they walk through the door.
Professional photography is captured and your home is introduced to the market with strong, intentional exposure LAUNCH
When offers come in, we review them carefully looking beyond just price to terms, timing, and overall strength OFFERS
Inspections, appraisal, and financing move forward Each milestone is monitored to keep everything on track UNDER CONTRACT
FINAL DETAILS
Attorneys coordinate paperwork, closing figures are confirmed, and final preparations are made for a smooth transition.
Documents are signed Funds are transferred Keys are delivered And just like that your next chapter begins CLOSING
Preparing Your Home to Sell
DECLUTTER AND EDIT
Streamline each space to enhance flow, scale, and architectural features. Minimizing personal items, including family photos, to allow buyers to envision themselves within the home
CLEAN AND PRESENT
Clean the house thoroughly and consider minimizing or rearranging furniture making it more attractive to potential buyers. Highlighting the home's best features helps a buyer picture themself living in the home
REPAIR AND REFINE
Address any necessary repairs or improvements before listing the property This can include fixing leaky faucets, patching holes in walls, and updating outdated fixtures.
EXTERIOR IMPACT
Take time to improve the exterior of the home This could include adding fresh landscaping, painting the front door, or power-washing the exterior of the house First impressions are everything.
PROFESSIONAL MEDIA
High-resolution photography, videos, and imagery are essential and will capture your property with precision, ensuring it stands out in a competitive digital landscape
Preparation protects pricing Presentation drives perception Perception creates demand
Pricing Strategy
Strategic Positioning. Maximum Leverage.
IF THE ASKING PRICE IS THE PROPERTY APPEALS TO
15%OverMarket Value
10%OverMarket Value MarketValue
10%of Buyers
15%below MarketValue 30%of Buyers
10%below MarketValue 60%ofBuyers
Buyers 90%of Buyers
The right price does more than reflect value It creates momentum
Homes priced at fair market value, or slightly below, generate the most attention in the critical first few weeks, drawing the highest number of qualified buyers
Overpricing, on the other hand, limits interest and showings. Buyers are savvy. They compare homes and quickly recognize when a property is priced above its value based on location and condition.
If a home sits on the market too long with little activity, it can create a negative perception among buyers and agents, suggesting potential issues or an unrealistic seller
Strategic pricing is key It maximizes visibility, encourages competition, and often leads to multiple offers - ultimately securing the best possible return
The first 14 days matter most.
The goal is not to “test the market.”
The goal is to enter the market positioned to win
02 03 04 05
UNDERSTAND THE MARKET
The first step in developing a pricing strategy is to conduct a comprehensive analysis of the local real estate market. We'll look at data on recent sales and current listings to get a sense of what similar properties are selling for in the area.
CONSIDER THE PROPERTY'S UNIQUE FEATURES
We'll evaluate your property's unique features and amenities to consider how they impact its value relative to comparables in the area
SET A REALISTIC PRICE
Based on the market analysis and your property's features, we'll set a realistic and competitive price Keep in mind that overpricing can lead to a longer time on the market and potentially lower offers, while underpricing can leave money on the table
CONSIDER PRICING STRATEGIES
In a competitive market, pricing the property slightly below market value could attract more buyers and result in multiple offers. Alternatively, if the property has highly sought-after amenities or is in a desirable location, pricing it higher could lead to a quicker sale at a higher price.
BE OPEN TO FEEDBACK
It's important to be open to feedback from potential buyers and their agents. If you're not receiving the level of interest you had hoped for, we'll consider adjusting the price or marketing approach to better align with market demand
PROFESSIONAL PHOTOGRAPHY
Marketing Strategy
01 02
The first step is to have a professional photographer take high-quality photos and videos of your property. The photos and videos will be bright, clear, and showcase the best features of the home.
ONLINE LISTING
03
Your property will be listed on popular online real estate websites such as Zillow, Redfin, and Realtorcom A detailed description of the property, its features, and its location to be included.
FLOOR PLAN
The photographer will also create a virtual tour or floor plan of your property, which will allow potential buyers to view the home from the comfort of their own home, giving buyers a better sense of the layout.
04DIGITAL ADVERTISING
Your property will be shared on social media platforms such as Facebook, Instagram, TikTok and Twitter to reach a wider audience Additionally, targeted ads will run to reach specific demographics and increase exposure.
OPEN HOUSES
05
Open houses offer a valuable opportunity to answer questions in real time Strong attendance creates a natural sense of urgency, motivating serious buyers to act quickly so they don’t miss the opportunity
PUBLIC RELATIONS
07
Your unique property will be pitched to known potential buyers, and real estate agents and agencies, and their websites, for best exposure
PRINT ADVERTISING
06
Custom flyers, brochures and mailers will be designed and distributed to prospective buyers Home features and upgrades will also be available online for agents and prospective buyers to view
08NETWORKING
The Century 21's network will be utilized to spread the word about your property and its unique features via email, social media and in person
Showings
Managed with Intention and Security
CONTROLLED ACCESS
Your property is equipped with a secure electronic lock system accessible only to licensed real estate professionals. Every entry is logged and verified, ensuring full transparency and accountability
STRATEGIC SCHEDULING
Showings are scheduled in advance to maximize convenience while maintaining optimal presentation standards Vacant properties may allow for broader access windows to increase buyer momentum
Occupied homes are carefully coordinated to respect your schedule
PRESENTATION TIPS
It’s best to leave the home 10–15 minutes before the scheduled appointment Before each showing:
• Lights on throughout Window coverings open for natural light
• Surfaces clear and refined
• Personal valuables secured
A well-prepared home photographs beautifully but it must also show flawlessly
DURING THE SHOWING
Buyers typically spend 30–60 minutes touring the property Extended visits or second showings often indicate serious interest and progression toward an offer.
POST SHOWING
Feedback is requested after each visit to gauge buyer perception, identify patterns, and determine whether adjustments to pricing or presentation may enhance leverage Showing activity is not passive it is monitored and analyzed
Everyshowingisanopportunity tostrengthenpositioning.
CASH OFFERS
Clean, Direct, Predictable.
What this can mean:
• Faster closing timelines
• Fewer contingencies
• Greater certainty
• Simplified transaction process
Cash buyers do not rely on lender approval, which often reduces delays and eliminates appraisal-related risk, but are still evaluated for overall terms and intent
CONVENTIONAL FINANCING
Balanced. Commonly Strong.
What we look for:
• Verified pre-approval (not just pre-qualification)
• Local or well-established lender
• Strong credit and down payment position
• Reasonable closing timeline
Well-structured conventional financing can provide both stability and competitive pricing
FHA
/ VA / USDA FINANCING
Structured with Additional Guidelines
What this may involve:
• Stricter appraisal review
• Potential repair requirements
• Additional documentation
• Slightly longer underwriting timelines
Government backed loans programs follow specific appraisal and property condition standards
CONTINGENT OFFER
When the Buyer Needs to Sell First
What we evaluate carefully:
• Status of the buyer’s home
• Timeline alignment
• Risk protection clauses
Contingent offers require strategy and safeguards but in the right market conditions, they can still be viable
O f f e r T y p e s
f f e r S t r e n g t h
More Than a Number
FINANCIAL STRENGTH
Review of the buyer’s proof of funds, full pre-approval, and lending history Verified funds and reputable lending set the foundation for a reliable closing
EARNEST MONEY COMMITMENT
A meaningful deposit shows the buyer is invested and confident
CONTINGENCY STRUCTURE
The fewer the obstacles, the smoother your path to a clear closing
INSPECTION APPROACH
Timelines also tell a story Shorter, focused inspections signal greater commitment
CLOSING TIMELINE ALIGNMENT
Flexible timing that aligns with your needs often carries real weight
The strongest offer is not always the highest - it’s the one most likely to close smoothly and on your terms
Closing Process
The buyer submits their deposit and all contractual timelines officially begin Escrow receipt is confirmed immediately Inspection deadlines, financing timelines, and contractual milestones are monitored closely
INSPECTIONS & NEGOTIATIONS
Inspections are complete within the agreed timeframe If requests arise, each item is evaluated strategically weighing cost, risk, and contractual strength The objective is not simply to respond, but to preserve position while maintaining forward momentum
APPRAISAL MANAGEMENT
For financed offers, the lender orders an appraisal to confirm value Comparable data is prepared in advance and timelines are tracked carefully. If questions surface, they are addressed proactively to protect both pricing and contract stability.
TITLE & LEGAL COORDINATION
The closing attorney conducts a title search and prepares all required documentation Outstanding items mortgage payoffs, tax adjustments, association documents are addressed early to avoid last-minute complications or delays
Closing Process
TO CLOSE
Final lender approval is issued and closing date is scheduled. The attorney coordinates a time prior to closing for document review and signature ensuring a smooth and efficient closing day All closing figures are finalized, verified, and prepared for transfer
MOVING DAY TRANSITION
Often the same day as closing day - the movers are scheduled for the morning and utilities are confirmed transferred The home is clean and left in the condition promised for the final walk-through
Shortly before closing, after the property has been fully vacated, the buyer conducts a final walk-through to confirm its condition and verify agreed-upon terms. Any last confirmations are addressed promptly to maintain momentum toward closing
CLOSING DAY
Buyer documents are signed. Keys are delivered. Funds are transferred. Ownership is officially recorded. Proceeds are distributed and obligations are satisfied
h a t t o E x p e c t a t C l o s i n g
Below is a general overview of typical seller expenses in Connecticut
REAL ESTATE COMMISSION
Typically5%–6%ofthesalesprice,shared betweenthelistingandthebuyer’s agents.Coversmarketing,transaction management,negotiations,and guidancethroughoutthesale.
ATTORNEY FEES
InConnecticut,sellersretainarealestate attorneytohandleclosingdocuments andlegalpaperwork Typicalcostsrange from$800to$1,500
STATE & LOCAL CONVEYANCE TAX
InConnecticut,thestatetaxis0.75%of thefirst$800,000ofthesellingprice The amountover$800,000to$2,500,000is taxedattherateof1.25%.Theaverage municipalconveyancetaxrateis025%
RECORDING FEES
Theseincludedocumentprep,recording fees,andothercharges,typicallyadding upto$125–$300,andarequoteddirectly byyourclosingattorney
Exactfiguresareprovidedbyyourclosingattorneypriortoclosingtoensurefulltransparency C l o s i n g C o s t s
MORTGAGE PAYOFF
Anyremainingmortgagebalanceispaid directlyfromthesaleproceeds.The lenderprovidesanofficialpayoffamount priortoclosingtoensuretheloanisfully satisfied
Movin Check
SETAMO
Chooseada yourselfeno
HIREAM
Researchmovingcompaniesandchoose onethatfitsyourbudgetandneedsGet quotesfromatleastthreedifferent companies
DECLUTTERANDORGANIZE
Sortthroughyourbelongingsanddecide whatyouwanttokeep,sell,donate,or throwawayStartpackingnon-essential items
NOTIFYSERVICEPROVIDERS
Notifyyourutilityproviders,internet,and cablecompaniesofyourupcomingmove andarrangeforservicestobediscontinued ortransferredtoyournewhome
CHANGEYOURADDRESS
Changeyouraddresswiththepostoffice, banks,creditcardcompanies,insurance companies,andanyotherimportant organizations PACK
Beginpackingitemsyouwon’tneeduntil afterthemove,suchasout-of-season clothes,books,andhomedécor
LABELBOXES
Labeleachboxwiththecontentsand theroomitshouldbeplacedinyour newhome
TRANSPORTATION
Maketravelarrangementsforyouand yourfamilyWhetherrentingacar, schedulingaflightorreservingahotel room,bookatimethatwillgiveyou flexibilityBesuretoarriveatyournew homewellbeforeyourmovers' scheduledarrival
FINALSTEPS
Makesureallyourbelongingsare packed,youroldhomeiscleanand readyforthenextoccupants,andyou haveallthenecessarydocumentsand keys.
Representing Your Home with Intention
Assist in preparing your home for sale, including recommending any necessary repairs or upgrades to maximize your sale price
Position your home strategically within today’s market to command the most interest and highest and best sales price.
Market your property through a variety of channels with elevated visuals to ensure maximum exposure to potential buyers
Provide you with regular updates on the status of your home sale and any feedback received from potential buyers
Advocate for you confidently and strategically with potential buyers and agents on your behalf to secure the best possible terms for you
Be available to answer any questions you may have and provide guidance and support every step of the way