It’s not just where you live it’s how you live.
INTRODUCTION
AGENT
PERSONAL CONNECTION
MARKET OPPORTUNITY
UNDERSTANDING THE BUYER
RE-LAUNCH STRATEGY
STRATEGIC MARKETING PLAN
PROVEN RESULTS
LEASED COMMUNITIES
CURRENT COMMUNITIES
MY SIGNATURE APPROACH
CENTURY 21 GLOBAL REACH
MY COMMITMENT
CONTACT
Central Park Place presents a unique opportunity to introduce luxury residences in one of Connecticut’s most vibrant and sought-after communities.
Successfully positioning a development of this caliber requires more than simply listing it on MLS. It requires thoughtful pricing strategy, elevated marketing, and meaningful exposure to qualified buyers.
Through targeted marketing, strong relationships within the luxury buyer community, and a deep understanding of positioning new developments in competitive markets, Central Park Place can be strategically reintroduced to attract discerning buyers seeking both convenience and quality in a premier location.
Broker Associate, Realtor
As the #1 Century 21 agent in Connecticut for sales production from 2023–2025, I bring extensive experience representing builders and developers in the successful sale of new construction homes and communities throughout the state. 50+ Homes Sold Over $1M | 2023–2025
Through my work representing Lovley Development, Inc., along with other award-winning builders and developers throughout Connecticut, I have developed a deep understanding of the construction process and the expectations involved in successfully bringing new homes and communities to market.
I have also been recognized by the Home Builders & Remodelers Association of Connecticut for achievements including top sales production, best marketed communities, and excellence in home design. My involvement extends beyond the sale itself. I have a genuine appreciation for the building process and enjoy being involved from the earliest planning and design stages through construction completion
West Hartford
In addition to representing the newly constructed 25-unit townhome community at Ringgold Estates off Park Road, my connection to West Hartford is both personal and long-standing.
My aunt still resides on the same street where I lived as a young child Edgemere Avenue giving me reason to visit the area often and remain closely connected to the rhythm of the community. Each visit carries added meaning, as I also spend time at Fairview Cemetery visiting my father’s resting place, just 3 minutes from Center Park Place.
Since my teenage years, West Hartford has remained part of my weekly routine whether trips to Westfarms, dinners at Fleming’s to see my favorite waiter, Zach, shopping at Hall’s Market, Trader Joe’s, Kimberly Boutique, or Crate & Barrel, stopping into Becker’s to visit Margie and Tom while having my jewelry cleaned, enjoying drinks at Max’s Oyster Bar, DORO Group’s Treva and Àvert, or spending time with my friend Jeanne Varnum at her family’s Delamar Artisan Restaurant and Spa.
With relationships that extend through generations including family ties to the late Rob Rowlson, who was deeply involved in the West Hartford community including help launch Blue Back Square and founding member of Playhouse on Park my familiarity with the area goes far beyond real estate. It is a place I know, experience, and genuinely enjoy.
West Hartford continues to rank among Connecticut’s most desirable residential markets. Factors driving demand include:
Highly rated public and private schools
Strong local economy
Proximity to Hartford and major employment centers
The area is also seeing growing interest from buyers relocating from:
New York
Boston
Florida
Other major metropolitan areas
These buyers are seeking vibrant communities that offer the same lifestyle amenities found in larger metropolitan areas.
West Hartford Center delivers that experience.
Buyers drawn to Central Park Place are seeking:
Newly constructed residences with modern, timeless design
Effortless, low-maintenance living
Walkable access to dining, shopping, and parks
Close proximity to cultural and community amenities
Wellness-focused amenities, including fitness spaces
Resort-style pools and recreational areas
Energy-efficient construction and systems
High-quality finishes and thoughtfully designed layouts
Through my work with luxury clients and exposure to high-net-worth buyers through professional networks and country club communities, I regularly engage with buyers seeking exactly this type of property.
A successful development re-launch includes:
Professional photography and video of the current site and construction progress
Social media pages showcasing the development, area features, and construction progress
Broker preview event
Early buyer engagement
Coordinated media exposure
Phased release strategy to maintain pricing strength and buyer demand
Strategic pricing
The goal is to create immediate visibility and momentum within the marketplace.
Telling the story of home at Central Park Place. It’s not just where you live, it’s how you live.
• Premium listing exposure through Century 21
• Luxury real estate marketing platforms
• Targeted social media campaigns
• Paid digital advertising
• QR codes on ads, brochures, and signage linking buyers directly to floor plans, availability, and construction updates
• West Hartford focused campaigns
• Local print publications
• Digital and news outlet marketing
• Wall Street Journal Mansion Section advertising
• C21 Fine Homes and Estates magazine exposure
• National luxury real estate platforms
• Relocation networks
• Private broker previews
• Agent networking events
• Targeted outreach to agents with qualified buyers
Positionedforrecognition inconstruction&designexcellence
Recently Sold New Construction Homes & Communities
110 LAURELWOOD DR
Southington, CT
4 BD 3 BA 1 HB 3,757 SF
$1,130,000
WHISPERING OAKS
Cheshire, CT
20 Custom Homes
$750,000 - $1,600,000
WINCHESTER ESTATES
Southington, CT
34 Custom Luxury Homes
$800,000 - $1,500,000
725 WHISPERING OAKS CT
Cheshire, CT
4 BD 4 BA 6,298 SF
$1,599,900
ABERDEEN ESTATES
Middlebury, CT
32 Townhomes 55+
$500,000 - $700,000
WILLOW BROOK ESTATES
Farmington/Plainville, CT
61 Ranch Homes 55+
$400,000 - $550,000
Market-Rate Residential and Build-to-Suit Commercial
STEELE CENTER - MIXED-USE TOD Berlin, CT
20 Residential Units (LEASED) + 50 Under Construction Units Coming to the Market
10 Units of Commercial Restaurant, Retail, Salon and Office Spaces across 3 Buildings (LEASED)
NEWPORT CENTER - MIXED-USE Berlin, CT
6 Units of Commercial Restaurant, Retail, Salon and Professional Office Space (LEASED)
NAUBUC CENTER
Glastonbury, CT
Units of Medical and Professional Office Space across 2 Buildings (LEASED)
Current and Coming Soon Listings
COMING SOON
Watertown, CT
16 Duplex Homes
Starting at $450,000
BIRKDALE ESTATES
Southington, CT
23 Ranch Homes 55+
Starting at $519,900
COMING SOON
Middlebury, CT
14 Custom Luxury Homes
Starting at $1,150,000
TURNBERRY ESTATES
Watertown, CT
34 Ranch Homes 55+
Starting at $549,900
THORNBERRY RIDGE
Bristol, CT
21 Townhomes
Starting at $439,900
BRAEMAR ESTATES
Southington, CT
27 Ranch Homes 55+
Starting at $509,900
“I don’t just market homes I tell the story buyers see themselves living.”
Backed by a foundation in advertising and creative design—and supported by a trusted network of marketing professionals
Renée brings a clear understanding of what it takes to position a property at the highest level.
You’re not just hiring a realtor.
You’re gaining a strategic creative partner.
Backed by a Global Brand. Driven by Local Expertise.
Century 21 AllPoints Realty is one of Connecticut’s most established and productive real estate firms, combining national reach with deep local market insight.
As a top-performing office within the Century 21 network, AllPoints Realty provides the marketing infrastructure, professional support, and global exposure that complement Renée’s strategic approach ensuring every property receives maximum visibility and execution at the highest level.
Together, the strength of a global brand and the expertise of a topproducing advisor create a powerful advantage.
Realtor of the Year - Home Builders and Remodelers Association (2025)
#1 Century 21 Agent in Connecticut (2023–2025)
50+ Homes Sold Over $1M | 2023–2025
10+ Years Real Estate Experience
17+ Years Advertising Experience
My commitment to Central Park Place includes:
Strategic Positioning
Thoughtfully reintroducing the development to support a successful re-launch and pricing strategy.
Elevated Marketing & Exposure
Designed to reach qualified buyers locally, regionally, nationally, and globally.
Consistent Communication
Providing ongoing updates on buyer interest, market response, and sales activity.
Professional Representation
Reflecting the quality and vision of the development.
I would welcome the opportunity to discuss further how we can strategically position Central Park Place to reach the right buyers and maximize its success in the marketplace.
Renée Lovley
Century 21 AllPoints Realty
New Construction & Luxury Specialist
