Influence Me Tasks

Beth Sargent

DropWaistTimeline

Flapper Dress Gathered Skirt A-line Skirt Boxy Silhouette Shift Dress Puffy Skirt Relaxed Top Mini Dress

Glamorous, Loose Fitted, Streamlined Wartime, Practical RisingHemline, FemininstMovement Indie Sleaze Heroin Chic Dance, Disco

Catherine Wise

Jenny Spencer

Stylist Focusonthevisualpresentationofthe product,includingoutfitcoordination, productarrangement,andbrandconsistency.

EstablishedinSomersetin1971,MulberryhasgrowntobethelargestmakerofluxuryleathergoodsintheUnitedKingdom. WithacontemporarytakeonBritishheritageandafocusonresponsiblecraft,ourambitionistocreateprogressiveluxury,which ismadetolast.

SustainabilityhasbeenpartoftheMulberryethossincethebrand'sinception,andin2021theMadetoLastManifesto detailedourcommitmenttobecomingregenerativeandcircularacrosseveryaspectofourbusiness.

In2024weachievedBCorpCertificationinrecognitionofourpurposedrivenapproachtobusiness.

Today,weareaglobalbrand,butourvaluesremainthesame;wearecommittedtoimprovingourimpactonpeopleandtheplanet.

NewSeasoncolours:

NewSeasonRaffiaand LeatherBagswithwildflower

bagscarfandwildflowerkeyrings

CreativeDirectionAlignment

OverallcampaignconceptisaphotoshootonBrightonBeach,justundertwohoursawayfromLondon.In keepingwiththebrandsEnglishheritage,alignswiththeirnewseasoncolour‘BrightonBlue’,newRaffia summermaterialandbrandmessagingofsustainabilitywiththepebbledbeachandwoodenpier.Mulberry deckchair,differentposingandlightingoptions(satondeckchair,satonbeach,stoodinsea,stoodunderpier).

ModelCasting&CharacterBuilding

WardrobePlanning&Coordination

NarrativeConsistencyAcrossMedia

neutralorseasoncolours

lotsoflayering tweed

raffiabags

wildflowerleatherkeyrings

sunglasses

StylingforMovement&VisualFlow

creamblousewithclutchbag(sittingondeckchair)

bluesilkmaxiskirthikedup(paddlinginthesea)

loosefittingpinkmididresswitht-shirtlayeredunder(sittingonrocks)

greenshorts(underpierrestingonbeam)

LookOne

LookTwo

LookThree

LookFour

Location&LightingConsiderations

Anna Corkhill

CAMPAIGN NAME & CONCEPT

Name: Dot to Define

Concept: Polka dots are reimagined as a symbol of individuality, creativity, and self-expression. This campaign positions the print as bold, futuristic, and full of personality. Taylen Biggs leads the message as the ultimate Gen Alpha style reporter, showing that every dot tells a story – and that story is yours to own.

THE FACE: TAYLEN BIGGS

Why Taylen?

• A well-known fashion personality and red carpet reporter with strong appeal to Gen Alpha

• Brings both style and substance, she’s not just an influencer, but a confident young voice in fashion

• Known for interviewing designers and celebrities, Taylen adds credibility and makes the brand feel relevant to younger audiences

• She embodies the message: being bold, different, and expressive should be celebrated, not toned down

PLATFORM & FORMAT

1. “Dot to Define: Creator Chat”

Platform: Instagram Reels and TikTok

Format: Taylen interviews the designer behind the collection.

Key questions might include:

• “What inspired you to lead with polka dots?”

• “How do you think Gen Alpha are changing fashion?”

• “If each dot could speak, what would it say about you?”

Purpose: Adds depth to the campaign and makes the design process feel accessible. Taylen bridges the gap between young consumers and the creative minds behind the clothes.

Visual Style: Clean, conversational and playful, a mix of styling moments and behind-thescenes interaction.

2. “Style It With the Creator” Mini Series

Platform: TikTok, YouTube Shorts, Instagram Reels

Format: Taylen and the designer co-style three looks, showing different ways to wear and play with polka dots.

Hook: Two different generations, one shared love for fearless fashion.

Aim: Inspire young people to style prints with confidence and originality.

3. “Dot Remix” TikTok Challenge

Format: Taylen invites her followers to style polka dots their own way, whether that’s bright and bold or soft and minimal.

Hashtag: #DotToDefine

Incentive: Favourite looks reposted by the brand, with the chance to win a featured spot or a piece from the collection.

Launch Video: Taylen showcases how she styles one item in three different ways.