Influence Me
size & visualisation, virtual try ons, virtual store fronts like pop ups in your room, virtual thrift events & style swaps, carbon footprint data, upcycle alternatives
mui mui, nike, gucci avatar clothes
AR mirrors sims/bitmoji characters celebrity & influencer digital only fashion lines (NTs) collabs & events
social media platform selling clothes profiles, followers, likes + saves, messaging, reviews, hashtags + trends, fyp/explore page, ability to record the competitions for short form viewing content 15-60 seconds is most popular
what I’m bringing forward
DTI
game to model clothes & outfits
look different in every country to reflect their culture e.g. shared shops for South Easy Asia that youre selling or have bought/upcycle d on the app rewards, points, badges, eco points
H&M metaverse fashion show upcycling competitions gen alpha ethics sustainable practices (packaging)
VR headsets
AR try on (pandora)
amazon see product in room
App Name - NextThread
1. Why “Next”
“Next” is about the future of fashion digital clothes, AI stylists, circular wardrobes, and avatar looks. It connects with Gen Alpha, who are techsavvy and expect constant change. The word suggests innovation, growth, and always being a step ahead.
2. Why “Thread”
“Thread” is a familiar word for clothes. It represents both real and digital fashion, and even the tech that connects them. It also hints at personal storytelling how we express who we are through what we wear.
3. Why “NextThread”
Together, “NextThread” means the future of fashion. It’s sustainable, digital, social, and circular. Outfits can be reused, resold, redesigned or worn in both real life and online. It’s a fashion world made for remixing.
4. Why the Name Works
It’s clean, modern, and easy to build on.
Examples:
NextThread Studio – for creators
LoopMarket – for resale and reuse
NextThread ID – your personal fashion profile
Tone of Voice
Core Voice Attributes
NextThread’s voice is built on five key traits. First, it is Future Smart: techsavvy, forward-thinking, and always ahead. It sounds like, “Powered by AI. Designed by you. ”
It’s also Playfully Conscious, with a tone that’s fun and light but rooted in sustainability. Example: “Look good. Loop better.”
Expressive and Personal is about individuality and creative freedom. You might hear: “You’re not one aesthetic. You’re all of them.”
Real Talk keeps it clear, honest, and no-nonsense, like “Fast fashion’s out. You’re better.”
Lastly, Loop Minded reflects a circular, remixable fashion mindset, summed up by: “Rewear it. Remix it. Resell it. Repeat.”
Voice in Action
The voice comes to life through short, punchy taglines that blend fashion, tech, and purpose. Examples include:
“Next look. Next life”
“Where your style and your values align”
“Style it. Try it. Thrift it. Thread it again”
“The fashionverse for what’s next”
Tone by Context
The tone adapts to where it’s used:
In the app, it’s friendly and helpful: “Let’s style your next fit.”
In marketing, bold and confident: “This isn’t resale. It’s rebirth.”
On social media, playful and current: “Just dropped: upcycled velvet. Would your avatar wear this?”
When talking sustainability, smart and empowering: “You’re looping fashion forward.”
In onboarding, warm and welcoming: “Welcome to your fashion future.”
Tone Do’s
Speak to users as creators. Keep the language smart, relatable, and casually futuristic. Use slang or digital-native terms where they feel natural. Make sustainability feel simple, enjoyable, and part of everyday style.
Brand Vocabulary
Loop Keeping fashion in circulation
Thread: Clothes (digital or physical), creative identity, or content
Drop New item or feature release
Flex: Show off your fit or values
Styleverse: The digital world of NextThread
EcoScore: Points earned for sustainable choices
Remix: Reimagine or restyle items or ideas
Fit Chain: A challenge where users create looks from the same item
Colour Psychology
Blue
Green
Green
(#8BBF9F)
(#8BBF9F)
Psychology:
Psychology:
Evokes growth, eco-awareness, and health
Evokes growth, eco-awareness, and health
A grounded, natural green that signals sustainability without feeling “crunchy”
A grounded, natural green that signals sustainability without feeling “crunchy”
Associated with circularity and freshness
Associated with circularity and freshness
Why it works:
Why it works:
Gives a trustworthy, planet-positive tone.
Gives a trustworthy, planet-positive tone.
It’s nature-forward but tech-adapted — ideal for eco innovation.
It’s nature-forward but tech-adapted — ideal for eco innovation.
Chrome Peach
(#FF6F61)
Chrome Peach (#FF6F61)
Psychology:
Psychology:
Bright, energetic, and emotionally engaging
Bright, energetic, and emotionally engaging
Adds human warmth and creative to an otherwise cool palette
Adds human warmth and creative pop to an otherwise cool palette
Hints at youthful expression, energy, and fun
Hints at youthful expression, energy, and fun
Why it works:
Why it
Grabs attention in buttons, highlights, and calls to action
Grabs attention in buttons, highlights, and calls to action
Makes the brand feel alive and expressive, nev
Makes the brand feel alive and expressive, never bland O
Overall Palette Strategy
Blue (#050D35)
(#050D35)
Psychology:
Psychology:
Deep navy-blues evoke trust, stability, and digital depth
Deep navy-blues evoke trust, stability, and digital depth
Feels modern, immersive, and serious — balances the playful tones
Feels modern, immersive, and serious — balances the playful tones
Used frequently in tech, gaming, and productivity tools
Used frequently in tech, gaming, and productivity tools
Why it works:
Why it works:
Perfect for dark mode interfaces and grounding the experience
Perfect for dark mode interfaces and grounding the experience
It says: we’re stylish, but also sophisticated
It says: we’re stylish, but also sophisticated
Digital Lavender
(#ADA7FF)
Digital Lavender (#ADA7FF)
Psychology:
Psychology:
Associated with innovation, calm, and digital fluency
Associated with innovation, calm, and digital fluency
Seen as a “wellness tech” color — soothing but forward-looking
Seen as a “wellness tech” color — but forward-looking
Popular in Gen Z/Alpha design as a signal of futur
-min
fluidity
Popular in Gen Z/Alpha design as a signal of future-mindfulness and gender fluidity
Why it works:
Why it works:
It’s soft and non-threatening, yet techy and distinct.
It’s soft and non-threatening, yet techy and distinct.
Makes fashion tech feel playable and personal, not sterile or corporate.
Makes fashion tech feel pl
Balanced: Warm and cool tones coexist emotional and rational appeal
Inclusive: Non-gendered, soft yet bold perfect for a digitally native, identity-fluid generation
Futuristic but Familiar: Looks forward without losing touch with human warmth and nature
tion Futuristic but Familiar: Looks forward without losing touch with
Multi-purpose: Works in UI, fashion product shots, AR overlays, and real-life branding
Font NextThread
App Logo
Fashion Trend Prediction & AI Examples
Fashion is evolving through technology, sustainability and a renewed focus on selfexpression. Sci-fi films like Black Panther and Blade Runner 2049 reflect contrasting futures, from sleek techwear to salvaged streetwear, mirroring real-world shifts. With growing criticism over waste and unethical labour, the industry is moving towards more circular, responsible production.
Sustainability is gaining ground, with brands turning to recycled and bio-based materials like algae and fungi. Eco-friendly manufacturing methods, including lowenergy processes and sustainable dyes, are becoming standard. Textile biologists are key in developing new, environmentally conscious fabrics.
Technology is transforming clothing. Wearable tech will track health data and offer haptic feedback, while 3D printing may allow people to design and produce garments at home, cutting waste and improving fit. Augmented reality could let others see digital outfits layered over physical ones.
Digital fashion is on the rise, driven by platforms like Fortnite and The Sims, where virtual clothing is already popular. This shift enables more creativity, with digital-only collections, modular designs and nature-inspired styles offering flexible, gender-fluid options.
As fast fashion declines due to rising costs and shortages, second-hand, rental and handmade clothing are growing in popularity. People are expected to value experiences over possessions, with subscription fashion and AI-personalised wardrobes becoming more common.
At its core, fashion remains a tool for identity and escape, even in difficult times.
Cyberpunk
Or g ns of Cyberpunk
Cyberpunk emerged n the late 20th century depict ng dystop an, h gh-tech futures dom nated by corporate power. Key influences nclude Wi liam G bson’s Neuromancer and R d ey Scott s Blade
Runner Themes focus on advanced technology social decay and c ass divides Influence on High Fashion
Designers such as A exander McQueen, R ck Owens and Demna at Balenc aga draw on cyberpunk’s edgy, tech-inspired sty e It cha lenges trad t onal fashion with synthetic fabrics ayer ng and strong storyte ling.
Cyberpunk in Pop Culture
F lms like Blade Runner 2049 and Altered Carbon music v deos by Grimes and Li Nas X, and games ike Cyberpunk 2077 br ng cyberpunk visuals to a wide audience. Figures l ke Keanu Reeves, Rihanna and Kanye West showcase the ook in real life
Future of Cyberpunk Fashion
Fash on wil merge more with techno ogy through materia s l ke phase-change fabrics and l ghtemitt ng text les Wearables wil mon tor health and blend dig ta w th phys cal environments
Sty ist c Evolut on
Virtual fash on wi l grow moving towards s eek tech- ntegrated designs. Modular and smart cloth ng w ll lead urban techwear trends
Cultural Impact
Cyberpunk fash on expresses ident ty n digital cities and responds to social ssues with act v sm through c othing
Sustainabi ity and Eth cs
The style embraces recycled mater als, modular designs and eco-consc ous production, reflecting themes of scarc ty and resil ence
Fash on Crossover
Cyberpunk influences streetwear and high fashion w th leather, synthetics neon detai s and tech accessor es, often rebe ling against conventional sty e
Historica Context
Designers l ke Jean Paul Gau t er and Helmut Lang helped shape cyberpunk fashion n the 1980s and 1990s by combin ng punk attitude w th futuristic materials.
Core Sty e Elements
The look mixes techwear and grunge w th t ght and ayered c othing, neon high ights, eather and wearable electronics, blending fashion and function.
Cultural Philosophy
Cyberpunk reflects anti-authoritarian sm and DIY culture Mi itary-insp red c othing and tech like biometr c sensors symbo ise resistance and control.
Modern Streetwear
Today cyberpunk blends with urban pract cal ty n tactica vests, cargo trousers and smart accessor es, highl ght ng survival nd v duality and adaptabi ity
VR Headset Research & Adverts
VR Films
Surrogates: people remotely control humanoid surrogate versions of themselves (don't have to look the same) through ‘operators’ (reclining chair, pod or headset)
Dont Worry Darling: people enter a simulated reality system called the ‘Victory Project’ in which traditional 1950’s gender roles are idealised. They use a device on the eyes to enter a fully immersive VR world (the women are non consenting participants imprisoned inside the simulation by the men).
Otherlife: a world where black eye drops that contain nano technology are used to enter a fully immersive, time-compressed reality.
Styling in Dystopian Films
The Hunger Games’ fashion reflects the stark class divides and social hierarchy of Panem. Each district’s style is shaped by its industry, environment, and level of wealth, creating a strong visual contrast between the impoverished districts and the extravagant Capitol. This difference is especially clear during Capitol events, where fashion becomes a form of cultural display and control.
District 3, the Technology District, has a functional and minimal style. Clothing is designed for practicality, using lightweight synthetic fabrics, simple cuts, and a muted colour palette of greys, blacks, and dark blues. The overall look is clean and almost uniform-like, suited to a community focused on electronics and engineering. There is little decoration or flair just straightforward, work-ready clothing that reflects the district’s role as the technological core of Panem. It suggests seriousness, intelligence, and a no-nonsense approach to daily life. In contrast, the Capitol embraces fashion as extravagance and spectacle. Outfits are bold, theatrical, and highly stylised. Residents wear luxurious and unusual fabrics like silk, satin, metallics, and plastic, often in bright or neon colours. Clothing features exaggerated shapes, avant-garde designs, and heavy embellishments such as sequins, feathers, and ornate accessories. Hair and make-up are equally elaborate, transforming individuals into walking works of art. Capitol fashion is a display of power and excess, designed to impress and overwhelm rather than reflect any sense of practicality.
The contrast between the Districts and the Capitol highlights the story’s underlying themes. While the districts dress for function and survival, the Capitol dresses to flaunt its indulgence and distance from reality. Fashion becomes a powerful symbol of inequality, control, and the growing unrest that drives rebellion.
Styling
Home screens
Sho
NextThread V deographer Shot List & D rect on
Scene 1 VR Onboarding
Shot: Ful -body stat c shot of actress n an al -white outf t putt ng on smart glasses
Camera Movement Slow zoom in to face as headset sett es in p ace
Lighting Br ght neutral l ghting to h gh ight the wh te outfit and contrast with later scenes
Aud o Cue Upbeat, mysterious nstrumenta begins
Scene 2 Interface Act vation
Shot: T ght focus on glasses show ng the app home screen ref ected n the enses
Camera Movement Tw st/tilt around her face, then zoom out to revea nterface in AR floating n the air
Lighting S ight glow/reflection to m mic augmented rea ity nterface shine
Aud o Cue Cl cks, ch mes swoops for digita feedback
Scene 3 Cyberpunk Theme Selection
Shot: Actress from the front, then move over/through her head to s mulate a point-of-view sh ft
Camera Movement Dynamic forward push into the headset
V sua FX Screen glitch or sparkle as the new theme act vates.
Aud o Cue Short g itter sound effect, then mus c changes to a cyberpunk theme
Scene 4 Choos ng Pop-Up Shop
Shot: Wide shot showing f oating UI in front of the actress as she scrol s.
Camera Movement Beg n at her side, zoom back to show full interface nteract on
Aud o Cue Sw shes mouse c icks typ ng sound effects in sync w th gestures
Scene 5 Shop Appears
Shot: Fol ow actress from beh nd as the pop-up shop materialises
Camera Movement Track ng shot from m d to c ose-up as she approaches the rai
V sua FX Pop-up shop ra l appears w th gl tter-pop visua effect
Aud o Cue Gl tter sound and pop background mus c continues
Scene 6 Mirror Reveal
Shot: Actress n new cyberpunk outfit, ook ng n the m rror
Camera Position Side angle to avoid camera appear ng n the reflect on
Lighting Neon or cyberpunk amb ent ighting
Audio Cue Continuat on of background mus c.
Scene 7: Rewards Unlocked
Shot: Pan up to show rewards appearing above the actress’s head
Camera Movement: Pan from chest to eyes, then tilt up
Performance Actress sm les n response to eco po nts.
Audio Cue Dings, cheers applause mus c becomes upbeat and celebratory
Scene 8 Eff e Trinket Transformation
Shot: From the actress s point of v ew, look ng at her reflect on glasses up/down transformation
Camera Movement: Static shot screen fades to b ack m d-mot on then reveals new outfit
Lighting Bold, theatrica l ght ng to match the Effie-inspired fash on
Audio Cue Transformat ve sound effect (impact, c nemat c) mus c becomes more dramatic
Scene 9 Fina Style Transformation
Shot: Similar setup to Scene 8, th s t me trans t on ng into a sustainabil ty-inspired outfit.
Camera Movement: Static again black screen between transitions
Performance Actress looks confident y at her ref ect on post-trans t on
Audio Cue Impactful transformat on sound effect; music becomes hopeful and insp ring
Scene 10: Outro and Message
Shot: Medium-close shot of actress remov ng g asses wh le looking
d rectly into the lens
Camera Movement: None f xed camera for max mum impact
Transition: Fade to black with bold on-screen text (susta nab l ty message and app download call to act on)
Audio Cue Music fades out after a confident voiceover.
Trial Shoot
Storyboard
