Component 3
Job Role
My role involves supporting the development and launch of Second Skin, a new podcast and community platform that reimagines fashion as a space for creativity and wellbeing. I research the podcast landscape, plan launch campaigns, and help shape the brand’s identity across Substack and social media. I also create mood boards, write newsletter content and develop interactive features to build engagement.
Alongside this, I assist with a magazine project called MUCEUM, which explores the cultural and emotional sides of fashion. I help with article planning, research and early photoshoot development, contributing creative ideas that connect visuals with editorial storytelling.
This internship gives me hands-on experience in brand building, creative direction and digital communication.
About Second Skin & Muceum
Brand purpose:
Second Skin exists to flip perspectives away from fashion as trends, consumption and capitalism, and towards fashion as wellbeing, art, and creativity. We do this by sharing stories and ideas about fashion, clothing, and bodies that inform, inspire and empower people to reflect on and change their own fashion relationships and behaviours.
What do we do:
1.
2. Weekly podcast interview and mini-sodes (audio and video)
3. Email newsletter
4. Community interaction
5. Research bed
6. Media hub (blog)
Why:
The fashion industry is under enormous pressure to change, the way we shop and relate to clothing is dominated by newness and being up to date, and the stories that consumers are told about fashion focus on seasons, trends and consumption. But clothing and self-expression play a positive role in health, wellbeing, creativity and identity, yet these stories aren’t discussed with any significance or call to action. As an anti-trend forecaster, researcher, psychologist and stylist, Jill is driven to shape positive futures, and she believes that by sharing peoples experiences of clothing throughout significant changes in their lives, we can build knowledge to create action, and a community and open space for listening, learning and contributing to change.
How it fits into my career
I see myself working in fashion marketing, combining creativity with strategy to build brands that have meaning and purpose. I am drawn to marketing because it sits at the centre of how people connect with fashion. It shapes the stories we tell, the values we promote and the way brands engage with their audiences. I want to be part of a new generation of marketers who approach fashion with mindfulness and social awareness, focusing on authenticity, inclusivity and sustainability rather than constant consumption.
I am particularly interested in how psychology can be used within marketing to understand why people form emotional connections with clothing and brands. By exploring these motivations, I hope to create campaigns that encourage positive behaviour and help consumers develop healthier, more sustainable relationships with fashion. My goal is to work within a creative agency or brand team where research, insight and storytelling come together to inspire meaningful change.
My current internship with Jill Hawkins is giving me valuable experience in this area. Through Second Skin, I am learning how to communicate ideas that link fashion, wellbeing and identity, while developing skills in brand building, digital storytelling and audience engagement. Working on MUCEUM, Jill’s magazine project, also allows me to explore editorial planning and creative direction through a focus on culture and sustainability. This experience continues to shape my ambitions for the future. I want to use fashion marketing as a platform for creativity, connection and change, helping to move the industry towards a more thoughtful and responsible direction.
What I’ve Learnt
I have learnt so much about creative workflow, brand development, content strategy and the storytelling required within the fashion and culture sector. I have had to be flexible and adaptable, especially when timelines shifted or priorities changed unexpectedly. This experience has helped me build confidence in my creative judgement and has shown me that I genuinely enjoy working within this field. I am appreciative of Jill’s guidance, trust and encouragement throughout the internship, and I am excited to continue working with her on the Muceum project. Being part of Second Skin has been meaningful, inspiring and transformative, and it is an experience I will carry with me as I continue developing my career in the creative industry.
Strengths
&
Weaknesses
I’m quite a strutured and organised person by nature however after all the trials and tribulations that come with working on a project like this I’ve learnt that I can be flexible and adaptable. I’m still not the biggest fan of last minute changes but its really good to know I can deal with them well when they arise.
I’ve learnt that video editing is a lot harder than it looks, especially when working with different types of people and working with over an hour of footage. I definitely underestimated the amount of time it takes and the skills needed, though I do feel as if I’ve worked on mine.
My internship has been only a team of two, myself and Jill, and Jill is located in Copenhagen so the majority of our correspondance has been online. I’ve learnt that although I work well within a small team and mostly communicating online, when we did manage to meet up I found it a lot easier to connect with the topics we were discussing.
I found it quite challenging at the start to share my feedback and opinions as I didnt want to cause any upset however I was assured that its really helpful to recieve whatever feedback I can give which made it a really open space where I felt I could talk about things freely and everything I had to say was well received and with gratitude.
How it went
Next Steps
This is my last official week working on Second Skin however I will continue working with Jill on bringing out another release of Muceum throughout December and January.
I will carry everything I’ve learnt these past three months with me for the rest of my career and plan to use my new skills to help me with my goal on creating campaigns that encourage positive behaviour and help consumers develop healthier, more sustainable relationships with fashion.