What am I taking forward?
size & visualisation, virtual try ons, virtual store fronts like pop ups in your room, virtual thrift events & style swaps, carbon footprint data, upcycle alternatives
mui mui, nike, gucci avatar clothes
AR mirrors sims/bitmoji characters celebrity & influencer digital only fashion lines (NTs) collabs & events
social media platform selling clothes profiles, followers, likes + saves, messaging, reviews, hashtags + trends, fyp/explore page, ability to record the competitions for short form viewing content 15-60 seconds is most popular
what I’m brining forward
game to model clothes & outfits
look different in every country to reflect their culture e.g. shared shops for South Easy Asia that youre selling or have bought/upcycle d on the app rewards, points, badges, eco points
H&M metaverse fashion show upcycling competitions gen alpha ethics sustainable practices (packaging)
VR headsets
AR try on (pandora)
amazon see product in room
What is my message?
Find your style without losing our earth.
fun: competitions games rewards eco points
body positivity
repurposing clothes:
less on landfill
less clothes bought so less fast fashion produced less physical more phygital so less harmful to environment., more sustainable carbon footprint tracking for packaging and delivery etc
no waste:
virtaul storefronts so more sustainable than the running of and travelling to physical shops
ability to try online what it would actually look like so purposefull purchases and less returns upclycling rather than throwing away
community: likes & saves followers & following messaging reviews hashtags
ETSY features
virtual celeb event
virtual event
branded meta avatar wardrobe
explore page
My App
Features
profiles, followers, likes + saves, messaging, reviews, hashtags + trends, fyp/explore page, ability to record the competitions for short form viewing content 15-60 seconds is most popular
size & visualisation, virtual try ons, virtual store fronts like pop ups in your room, virtual thrift events & style swaps, carbon footprint data, upcycle alternatives
App Logo’s
Original Concept
Reworked Concept
App
Name
Why It’s Called NextThread
1 The Meaning Behind “Next” Future-First “Next” speaks to what’s ahead in fashion:
Digital garments
AI stylists
Circular wardrobes
Avatar outfits
Resonates with Gen Alpha a generation that’s future-focused, highly adaptive, and expects rapid innovation.
Suggests a platform that is constantly evolving always growing, always one step ahead. At its core, Next = innovation, iteration, evolution.
2 The Meaning Behind “Thread” Style, Identity, Culture
“Threads” is slang for clothes instantly recognisable and culturally rooted
Refers to both physical and digital garments, as well as the data/code that connects them (think: fashion tech, digital textiles)
Also a nod to storytelling every user weaves their own narrative through what they wear In essence, Thread = clothing, connection, and self-expression.
3. Combined Meaning: NextThread
Together, NextThread = the future of fashion, reimagined for a new generation. It captures a new dimension of fashion that is:
Sustainable
Digitally enhanced
Socially connected
Circular, not linear
Reflects the looping, remixable nature of clothing in this ecosystem where today’s outfit can be:
Digitised
Resold
Upcycled
Reimagined
Or worn again in both physical and virtual spaces
4 Brand Flexibility
Clean, modern, and scalable as a tech platform name: “Welcome to the NextThread app ” “Powered by NextThread.”
Expandable brand system:
NextThread Studio – creator tools
NextThread LoopMarket™ – resale & recirculation
NextThread ID – personal fashion identity
NextThread OS – styling API/infrastructure for the future
In conclusion NextThread sounds sharp, feels forward-thinking, and carries genuine meaning and reflects the platform’s mission:
Fashion for the next era in every thread
Tone of Voice
Core Voice Attributes
Future-Smart
Tech-literate, forward-thinking, always one step ahead
Sounds like: “Powered by AI. Designed by you. ”
Playfully Conscious
Light-hearted but grounded in sustainability and awareness
Sounds like: “Look good Loop better ”
Expressive & Personal
Encourages individuality and creative freedom
Sounds like: “You’re not one aesthetic you’re all of them ”
Real Talk
Honest, direct, and hype-free
Sounds like: “Fast fashion’s out. You’re better.”
Loop-Minded
Circular, remixable, and community-led
Sounds like: “Rewear it Remix it Resell it Repeat ”
Voice in Action –
Tagline Examples
“Next look Next life ”
“Where your style and your values align ”
“Style it Try it Thrift it Thread it again ”
“The fashionverse for what’s next.”
Tone by Context
App Interface
Friendly and direct: “Let’s style your next fit.”
Marketing Copy
Bold and high-energy: “This isn’t resale It’s rebirth ’
Social Media
Playful and remixable: “Just dropped: upcycled velvet Would your avatar wear this?”
Sustainability
Empowering and smart: “You’re looping fashion forward.”
Onboarding
Encouraging and personal: “Welcome to your fashion future.”
Do’s
Empower users as creators
Sound authentic, smart, and casually futuristic
Use slang and digital-native expressions where appropriate
Make sustainability fun and second nature
Brand Vocabulary
Loop: Anything that keeps fashion in circulation
Thread: Clothes (digital or physical), content, or creative identity
Drop: New items, features, or content bundles
Flex: Showing off your fit or values
Styleverse: The digital world inside NextThread
EcoScore: Points earned through sustainable choices
Remix: Reimagine or modify clothes, looks, or ideas
Fit Chain: A challenge where users style using the same base item
Colour Psychology
Digital Lavender (#ADA7FF)
Psychology:
Associated with innovation, calm, and digital fluency
Seen as a “wellness tech” color soothing but forward-looking
Popular in Gen Z/Alpha design as a signal of future-mindfulness and gender fluidity
Why it works:
It’s soft and non-threatening, yet techy and distinct.
Makes fashion tech feel playable and personal, not sterile or corporate.
Green (#8BBF9F)
Psychology:
Evokes growth, eco-awareness, and health
A grounded, natural green that signals sustainability without feeling “crunchy”
Associated with circularity and freshness
Why it works:
Gives a trustworthy, planet-positive tone.
It’s nature-forward but tech-adapted ideal for eco innovation.
Blue (#050D35)
Psychology:
Deep navy-blues evoke trust, stability, and digital depth
Feels modern, immersive, and serious balances the playful tones
Used frequently in tech, gaming, and productivity tools
Why it works:
Perfect for dark mode interfaces and grounding the experience
It says: we’re stylish, but also sophisticated
Chrome Peach (#FF6F61)
Psychology:
Bright, energetic, and emotionally engaging
Adds human warmth and creative pop to an otherwise cool palette
Hints at youthful expression, energy, and fun
Why it works:
Grabs attention in buttons, highlights, and calls to action
Makes the brand feel alive and expressive, never bland
Overall Palette Strategy
Balanced: Warm and cool tones coexist for emotional and rational appeal
Inclusive: Non-gendered, soft yet bold perfect for a digitally native, identity-fluid generation
Futuristic but Familiar: Looks forward without losing touch with human warmth and nature
Multi-purpose: Works in UI, fashion product shots, AR overlays, and real-life branding
Font
NextThread NEXTTHREAD
App
Logo
NextThread
AI App Homescreen Ideas
Styling
The Future of Fashion – Key Points
Sci-fi films show contrasting visions of the future:
Black Panther: sleek, high-tech bodysuits.
Blade Runner 2049, The Expanse: rugged, salvaged streetwear.
The fashion industry is under increasing scrutiny:
Criticised for overconsumption and unethical labour practices.
Brands are being pushed towards more sustainable approaches.
Sustainability is gaining ground:
Major retailers (e.g. Barneys, Printemps) plan to almost double their spend on sustainable products (from 23% to 40% in five years).
Digital fashion is on the rise:
Virtual clothing exists only online worn in photos or through augmented reality
Carlings’ digital-only collection allows people to experiment with style without harming the planet
Gaming influences fashion’s digital future:
Players of Fortnite, The Sims, and Sansar already spend money on virtual clothing
Digital fashion removes physical and creative limits
Augmented reality (AR) and wearable tech are key:
AR glasses could allow others to see the clothes you’re ‘wearing’ digitally
Future fashion may blend physical clothing with digital overlays
3D scanning and printing reduce waste:
Designers like Neuro Studio scan bodies and create made-to-order digital garments
Clothes are only produced once ordered – cutting down waste and ensuring better fit
Consumers becoming co-creators:
Customisation tools (like Nike’s trainer designer) put creative control in the hands of shoppers
Some brands let the public vote on designs via social media
Smart fabrics are evolving:
Clothes can collect data (e g to help prevent injuries or monitor health)
With 5G, garments may become new forms of tech interface
Fast fashion’s days may be numbered:
Rising costs and material shortages make it less viable.
Brands without sustainable strategies could face decline.
Handcrafted and second-hand are making a comeback:
Growing interest in craft and the handmade as a way to reconnect with clothing.
Second-hand platforms like ThredUP are booming.
Clothing rental is gaining popularity as a low-impact option.
Subscription-based fashion on the horizon:
Like streaming services, people may subscribe to fashion and borrow clothing.
AI may help offer hyper-personalised wardrobes on demand.
Fashion will always be about self-expression:
Even in difficult times, people turn to fashion for escapism and identity.
Historically, hard periods (like the Great Depression) sparked bold, glamorous trends.
Sustainable Materials & Production
Circular fashion becomes standard:
Brands will focus on recycled and bio-based materials like algae, fungi, and reclaimed plastics.
Eco-friendly manufacturing:
Low-energy production methods and sustainable dyeing processes will be the norm
Rise of textile biologists:
Demand will grow for experts in bio-fabrication to help create environmentally friendly materials
Technology Integration
Wearable tech:
Clothing will include sensors to monitor health data such as blood pressure and glucose levels.
Haptic feedback garments:
Clothes will offer sensory responses adjusting temperature or delivering personalised messages.
3D printing for custom fashion:
Consumers may be able to design and 3D print their own clothing at home for a perfect fit and style.
Design Trends
Modular and adaptable clothing:
Outfits will feature detachable or interchangeable elements for personalisation and versatility
Genderless and fluid styles:
Fashion will move away from binary gender norms, favouring inclusive and expressive design
Biomimicry in fashion:
Designs inspired by nature’s forms and functions flowing, organic shapes and reactive surfaces
Digital fashion collections:
Virtual garments and digital-only fashion will gain prominence, unconstrained by physical limitations
Lower consumption:
Society may move towards valuing experiences over possessions, reducing clothing consumption.
Focus on self-expression:
Fashion will centre on individual style and personal narrative, rather than mass trends.
A new definition of luxury:
Luxury will be redefined to mean sustainability, craftsmanship, and personalised experiences rather than excess or exclusivity
ORIGINSOFCYBERPUNK
•Emergedinthelate20thcentury
•Featuresdystopian,high-techfuturesdominatedbycorporatepower.
•Majorinfluences:
•WilliamGibson’s“Neuromancer”(1984) introduced“cyberspace ”
•RidleyScott’s“BladeRunner”(1982) visualhallmarkofcyberpunk
•Corethemes:advancedtechnologyvs societaldecay,classdivisions,andurbanruin
CYBERPUNK’SINFLUENCEONFASHION
•Theaestheticoverflowedfrommediaintobothstreetwearandhighfashion
•Fashiondrawsfromcyberpunk’stech-dystopianenergy
•Commonmaterialsandstyles:
•Leather,synthetics,reflectivefabrics.
•Neonaccents,futuristicaccessories(e.g.,LEDdetails).
•Rebellionagainstconventionalfashion.
HISTORICALFASHIONCONTEXT
•Cyberpunkmediaofthe‘80sand‘90sinfluencedearlyfashiondesigns
•Keydesigners:
•JeanPaulGaultier:layered,edgy,tech-infusedgarments
•HelmutLang:incorporatedfuturisticsubculturalcues
•Characteristics:
•DIY,punkethosfusedwithfuturisticmaterials
•Blendingperformancefabricswithclassicsilhouettes.
COREELEMENTSOFCYBERPUNKFASHION
AestheticCharacteristics:
•Futuristic,techwear-grungehybrids
•Mixoftight,body-conforminggearandflowinglayers
•Neonhighlights(blue,pink,green)
•Heavylayeringwithmultifunctionalpieces
MaterialsandTextures:
•Leather:rugged,crackedtextures
•Reflectivefabrics:mimicneon-liturbanenvironments.
•Wearableelectronics:LEDstrips,screens,andembeddedtech.
•Clothingasbothfashionandsurvivalgear.
CULTURAL&PHILOSOPHICALINFLUENCES
Anti-AuthoritarianThemes:
•Symbolofresistanceandrebellion
•Militaristicclothing(combatboots,tacticalvests)
•Custom,DIY-modifiedgarments rejectionofconsumerism
RoleofTechnology:
•Techintegratedintofunctionandform
•Wearablesmayinclude:
•Biometricsensors.
•ARinterfaces
•Surveillance-counteringtools
•Reflectstension:empowermentvs techcontrol
MODERNCYBERPUNKSTREETWEAR
IntegrationwithStreetwear:
•Cyberpunkaestheticsblendwithurbanpracticality
•Sharedethosofsurvival,adaptability,andindividualism
•Commonpieces:
•Tacticalvests,multi-pocketjackets,cargopants.
•Riseofsmartaccessories(LEDshoes,ARglasses).
NFLUENCEONHIGHFASHION
Runway&DesignerAdaptation:
•Designersembracingcyberpunk’sedge:
•AlexanderMcQueen:metallicfuturism
•RickOwens:post-apocalypticminimalism.
•Balenciaga(Demna):exaggeratedsilhouettes+techtextures
ImpactonFashionNorms:
•Challengedtraditionalfabricandgarmentconstruction
•Embraceddeeplayering,syntheticinnovation
•Fostereddeeperthematicstorytellinginfashion
CYBERPUNKINPOPCULTURE
Movies&TV:
•BladeRunner2049,AlteredCarbonbroughtmoderncyberpunkvisuals
•Commonmotifs:neoncities,rain,integratedtech
MusicVideos:
•Grimes–“Violence”:classical&cyberpunkblend
•LilNasX–“Panini”:holographicdystopias.
VideoGames:
•Cyberpunk2077:fashionaffectsgameplayandcharacterperception
IconicFigures:
•KeanuReeves(JohnnySilverhand):epitomeofcyberpunkiconography
•Rihanna,KanyeWest:bringcyberpunktoreal-worldredcarpetsandappearances
THEFUTUREOFCYBERPUNKFASHION
EmergingTrends:
•Fashion+techsynergywilldeepen
•Innovationsin:
•Phase-changefabrics.
•Light-emittingtextiles
•Nanotech-basedmaterials.
•Enhancedadaptability,survivalistfocus
TECHNOLOGYINTEGRATIONS
•FashionwillintegratefunctionaltechlikeARvisorsandsmartglasses
•Wearablebiotechmaymonitorhealthanddispensemedication
•Clothingwillserveasaninterfacebetweenhumansanddigital/physicalenvironments
•Advanceswillreinforcethecyberpunkthemeofman-machinefusion
STYLISTICEVOLUTIONS
•Digital-only(virtual)fashionwillriseinvalue,especiallyonline
•Styleswillevolvetobesleekandtech-integrated,notovertlydystopian.
•Smartfabricsandmodulardesignswillleadurbantechweartrends
CYBERPUNK’SCULTURALROLE
UrbanIdentity
•Fashionwillbekeyinexpressingidentityintech-drivencities
•Cyberpunkattirewillsymbolizeindividualityandaffiliation
SocietalReflection
•Fashionwillrespondtoissueslikesurveillance,privacy,andjustice
•Clothingmayfeaturebuilt-indisplaysforactivismandmessaging.
SUSTAINABILITYÐICS
•Emphasisonrecycled,modular,andethicallymadegarments
•Tech-integratedfashioncouldhelpreduceecologicalfootprints
•Cyberpunkalignsnaturallywiththemesofscarcityandresourcefulness
CONCLUSION
•Originatinginsci-fi,cyberpunkhasgrownintoapowerfulfashiongenre
•Itblendsaesthetic,political,andtechnologicalnarratives
•Encouragesself-expression,storytelling,andculturaldialogue
•Positionedtoleadfutureinnovationinfashionandidentity.
Films
VR Films
Surrogates: people remotely control humanoid surrogate versions of themselves (don't have to look the same) through ‘operators’ (reclining chair, pod or headset)
Dont Worry Darling: people enter a simulated reality system called the ‘Victory Project’ in which traditional 1950’s gender roles are idealised. They use a device on the eyes to enter a fully immersive VR world (the women are non consenting participants imprisoned inside the simulation by the men).
Otherlife: a world where black eye drops that contain nano technology are used to enter a fully immersive, time-compressed reality.
Blade Runner 2049 is a sci-fi film set in a dystopian future. K, a replicant detective, uncovers a secret that could change the world and searches for the missing blade runner, Rick Deckard. There are styling differences between Wallace Employees and the general population due to a difference in status.
Styling Differences: Wallace Employees wear clean, clinical colours like white, ivory, and pale grey. Their clothing is flowing, sculptural, and often resembles high fashion, made from refined, smooth, high-tech materials. This style reflects their wealth, power, and detachment from the grim reality of the outside world.
The general population and K wear dusty, worn colours such as black, grey, and brown. Their outfits are heavy, layered, and utilitarian such as long coats, high collars, and practical cuts made from tough materials like leather and wool. These looks are built for survival and represent struggle, anonymity, and lower status.
Symbolism: Wallace and his elite represent control and superiority, while K and the wider population embody survival and grounded reality. Costume design in Blade Runner 2049 silently conveys the divide between those who rule and those who endure.
Ready Player One is set in a near-future dystopian world where humanity escapes their harsh reality by entering the ‘Oasis’, a vast virtual reality universe where avatars can look like anything from classic game characters to fantasy creatures.
Real World Styling: In the real world of Ready Player One, clothing is gritty, worn-out, and purely practical. The characters wear muted colours like greys and browns, reflecting poverty, decay, and the harshness of everyday life. Fashion here serves survival rather than style, mirroring the bleak, rundown conditions of the world outside the Oasis.
Oasis Virtual World Styling: In contrast, the Oasis offers a limitless space for creativity and self-expression. Fashion in the virtual world is bold, colourful, and imaginative. Avatars take on the appearance of iconic pop culture and fantasy characters, with styles inspired by futuristic tech, punk, and high fantasy. Glowing effects, dramatic silhouettes, and playful references dominate, creating a vivid escape from reality.
Key Characters: Wade Watts, also known as Parzival in the Oasis, wears simple, practical clothing in real life but transforms into a sleek, tech-armoured figure in the virtual world. Art3mis, his in-game ally, appears as a fierce, punkinspired avatar with a leather jacket and striking red hair, contrasting her real-world appearance.
Themes: The stark difference in fashion between the real world and the Oasis highlights the film’s central theme: the tension between bleak reality and vibrant virtual freedom. Clothing becomes a form of escape, celebration, and identity that’s rooted in nostalgia, pop culture, and personal expression.
The Hunger Games’ fashion reflects the stark class divides and social hierarchy of Panem. Each district’s style is shaped by its industry, environment, and level of wealth, creating a strong visual contrast between the impoverished districts and the extravagant Capitol. This difference is especially clear during Capitol events, where fashion becomes a form of cultural display and control.
District 3, the Technology District, has a functional and minimal style. Clothing is designed for practicality, using lightweight synthetic fabrics, simple cuts, and a muted colour palette of greys, blacks, and dark blues. The overall look is clean and almost uniform-like, suited to a community focused on electronics and engineering. There is little decoration or flair just straightforward, work-ready clothing that reflects the district’s role as the technological core of Panem. It suggests seriousness, intelligence, and a no-nonsense approach to daily life.
In contrast, the Capitol embraces fashion as extravagance and spectacle. Outfits are bold, theatrical, and highly stylised. Residents wear luxurious and unusual fabrics like silk, satin, metallics, and plastic, often in bright or neon colours. Clothing features exaggerated shapes, avant-garde designs, and heavy embellishments such as sequins, feathers, and ornate accessories. Hair and make-up are equally elaborate, transforming individuals into walking works of art. Capitol fashion is a display of power and excess, designed to impress and overwhelm rather than reflect any sense of practicality. The contrast between District 3 and the Capitol highlights the story’s underlying themes. While the districts dress for function and survival, the Capitol dresses to flaunt its indulgence and distance from reality. Fashion becomes a powerful symbol of inequality, control, and the growing unrest that drives rebellion.
Campaign
Ideas
Idea 1:
1. VR headset on
2. Me scrolling through clothes on the NextThread app
3. My avatar visible
4. Clothes appearing on my avatar
5. Headset off
6. Me wearing the same outfit as my avatar
Idea 2:
1. VR headset on
2. Split screen
3. Me adding clothes on my avatar
4. Show avatar walking down the runway
5. Show me walking down my room
6. Avatar wins competition
7. Shiw rewards and eco points
8. Someone purchasing my clothes from my avatar
9. Them receiving and wearing my clothes, as well as their avatar
Idea 3:
1. VR headset on
2. Virtual pop up event (show in room like Amazon)
3. Avatar try on using my measurements
4. purchase and delivery
5. Headset off
6. Me in the outfit/clothes I bought
Final Idea:
1. Me in all white sleek outfit
2. VR Headset on
3. Show reflection in my headset
4. Show me being given a theme for styling competition (in air like Ready Player One)
5. Me looking through clothing rail (pop up shop idea like Amazon view in your room)
6. Me looking in the mirror in my chosen themed outfit (similar to Tommy Hilfiger try on mirror)
7. Rating, rewards and eco points
8. Possibly multiple outfit try ons or quickly show different themes (also show virtual try ons with sizes etc)
9. Pan camera from behind me (watching me swipe and scroll in the air), to my view, to me looking down at my outfit
10. The ending could take a darker twist when taking headset off… living in a completely different world (run down like in Dont Worry Darling, or surrounded by clothes (to show overconsumption, or completely white and sterile with barely any belongings (all owned items are virtual + NFT’s)
11. End the video with my message and encouraging the, to download my app (use NextThread font)
Storyboard
Next Steps
Order styling pieces and props
Conduct test shots and work out timings
Write final message to appear on my campaign
Create NextThread home screen