JANE McCROARY
Top Agent Jane McCroary is the number one RE/MAX Metro agent on the beaches— primarily servicing Pinellas and Hillsborough Counties in Florida, which encompass the Tampa-St. Petersburg area. How does a corporate executive from Long Island, NY become one of the top real estate agents on the Florida Gulf Coast? It’s a complex question that only Jane McCroary can answer. “My husband and I were investors initially,” she recalls. “In 1999 we bought our first Florida rental property. The market was so good back then that after a couple of years we took money out of the first property and bought more properties, that’s how it started. In 2008 we moved to Florida to get away from the corporate grind and enjoy a more outdoor lifestyle. I thought I would try selling real estate part-time, not realizing that there was no such thing if you’re serious about being a Realtor. Fortunately, I modeled my business on providing exceptional customer service and the business took off.” Eight years later Jane’s real estate business is in full flight. She estimates she will do about $25 million in volume this year and is Copyright Top Agent Magazine
supported by a fabulous high quality team of support staff. Her primary service areas are Pinellas and Hillsborough Counties in Florida, which encompass the Tampa-St. Petersburg area. But when her clients request her services elsewhere, she often obliges. “I have sold or listed properties in Bradenton, Arcadia, and Deerfield Beach,” she says. “I have even sold two properties in Orlando, which is more than two hours away. My business is client-driven. If my
clients ask me, I am honored and will try to accommodate them.” Her staunch commitment to customer service often sets her apart from her competition and is a big reason she is the number one RE/MAX Metro agent on the beaches. “I think it’s my New York state of mind,” she suggests. “My attitude is go, go, go. Especially with many northern clients buying in Florida now, that type of approach seems
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“My attitude is go, go, go. Especially with many northern clients buying in Florida now, that type of approach seems to be a good fit. to be a good fit. They expect an agent to respond immediately, meet deadlines, and assertively go to bat for them. Past clients nearly always mention my responsiveness when leaving reviews.” Jane markets her listings using the customary marketing tools, such as social media and online/MLS, and works closely with a California-based marketing firm to produce high-quality branding, flyers, brochures, postcards and market reports. Her Customer Relationship Management system (CRM) Copyright Top Agent Magazine
Jane is perfectly content flying solo; a one-agent operation supported by a competent administrative staff is the perfect arrangement. “I love what I’m doing,” she confirms. keeps in touch with her clients electronically, and she reaches out personally at least twice yearly to make sure they are kept abreast of new market developments and trends. The way she prepares a sale is unique and extremely effective. “I take a lot of time to make sure the pricing is realistic and the property is properly staged,” she explains. “I have a locker full of light staging items that I use to prepare my clients’ homes with extra decorating touches for the best results with photography, showings and presentation. It’s amazing the impact a few well-placed staging items can have on increasing the sales price and lowering the time on the market.”
With her busy schedule there is not a lot of spare time, but Jane makes the most of planned time off by traveling to exotic international destinations. She has already rented a sea front home for a much-anticipated trip to Ireland next year and has chartered a catamaran to sail the Greek Isles the following year. As she looks to the future, Jane is perfectly content flying solo; a one-agent operation supported by a competent administrative staff is the perfect arrangement. “I love what I’m doing,” she confirms. “I want to leave everything as it is. I never want it to get so big that I don’t love it.”
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For more information about Jane McCroary, call 727-348-3888, email JaneGulfBeaches@gmail.com, visit JaneMcCroary.com or view her videos here: http://
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