CAREER DEVELOPMENT GUIDE
BUILDING YOUR BUSINESS IS OUR BUSINESS
TAKING YOUR BUSINESS
NEXT LEVEL TO THE
WELCOME WE BUILD CAREERS
At REMAX Hallmark®, we believe that when you succeed, we succeed. That is not just a tagline. It is the reason every program, every coach, every tool, and every resource in this guide exists.
This booklet covers every career development program available to you as a REMAX Hallmark® Realtor®. Whether you are brand new to the industry, an established producer looking for your next level, or building a team, there is a program here designed for exactly where you are.
We grow your business by providing state-of-the-art technology, leadership, and training across all aspects of our real estate industry.
Our leadership, staff, and associates are dedicated to helping you drive your career.
YOUR CAREER DEVELOPMENT PROGRAMS
Annual workshop to build your full business plan for the year ahead
Hiring, assistants, responsibilities, and team productivity
Dedicated in-house coaching, personalized to your business
Your first session. A personal business plan built together.
Elite coaching programs for agents at specific income levels
Full-day annual conference in
and
Your central resource centre, including AI-powered content tools Step-by-step business guides ready for you to use
A BUSINESS PLANNING 2.0
A great year does not happen by accident. Business Planning 2.0 is an annual workshop designed to help every REMAX Hallmark® agent step back from the day-to-day and build a real, working business plan for the year ahead.
This is not a template exercise. It is a guided, structured session that takes you through your numbers, your goals, your lead sources, your expenses, and the activities that will drive your income. You leave with a plan you actually believe in and can execute on.
Annual Workshop
Once per year, structured and guided Your Numbers
Income goals, GCI targets, activity plans
A plan you can start using immediately
WHAT THE WORKSHOP COVERS
• Reviewing your prior year production and results
• Setting realistic and motivating income goals
• Identifying your best lead sources and doubling down
• Calculating the activities needed to hit your targets
• Mapping your marketing and prospecting calendar
• Budget planning and expense management
• Identifying gaps and growth opportunities
• Aligning your business plan with PATH coaching
• Setting 90-day milestones to stay on track
• Accountability structure to see the plan through
Business Planning 2.0 connects directly to PATH Group Coaching, which holds you accountable to the plan you build here.
B BUILDING A TEAM
Growing a team is one of the most rewarding and challenging steps in an agent’s career. At REMAX Hallmark, we provide the guidance, tools, and frameworks to help you do it right, whether you are hiring your first assistant or scaling an established team.
Hiring an Assistant
Your first hire is often your most important. The right assistant frees you up to do what you do best: building relationships and closing deals. We help you think through the decision before you post a single listing.
Before You Hire
• Define what is actually taking your time right now
• Identify the tasks you should stop doing yourself
• Decide between part-time, full time, or virtual
• Set a compensation structure that works for both
• Prepare an onboarding plan before day one
Finding The Right Person
• Skills to look for in a real estate assistant
• Interview questions that reveal reliability
• How to assess fit with your business style
• Trial period structure and expectations
• References and background check guidance
ASSISTANT TASKS AND RESPONSABILITIES
A well-trained assistant can handle a significant portion of your workload. Here is where a strong assistant typically delivers the most value.
Administration and Operations
• Managing your calendar and appointments
• Preparing and processing transaction documents
• CRM and database management
• Follow-up calls and email correspondence
• Coordinating with lawyers, lenders, and inspectors
• Managing office systems and filing
Marketing and Client Experience
•• Preparing listing packages and presentations
• Coordinating photography, staging, and signage
• Managing social media content and scheduling
• Sending client updates throughout the transaction
• Managing online reviews and testimonials
• Client appreciation programs and follow-up
INCREASING TEAM PRODUCTIVITY
Once your team is in place, the work shifts to building a culture and structure that lets everyone perform at their best. A productive team is built intentionally.
Clear Roles
Everyone knows what they own and what success looks like
Regular Check-Ins
Weekly meetings that keep priorities aligned and problems visible
Shared Systems
One CRM, one process, one standard of client service
Leadership Practices
• Setting team goals and tracking them visibly
• Recognizing wins publicly and often
• Direct and constructive feedback
• Creating space for your team to bring ideas
• Regular one-on-one conversations with each member
Growth and Development
• Including team members in training programs
• Delegating at a level that stretches people appropriately
• Building a career path for high performers
• Cross-training so the team runs when you are away
• Celebrating milestones and achievements
A great team does not just multiply your transactions. It multiplies your freedom.
C COACHING
For agents who want more personalized guidance, we offer in-house coaching through BrokerLogiQ. Our coaching team brings real estate experience and a genuine commitment to your individual progress.
You are not assigned to a generic program. Your coach works with you to understand your specific situation, identify where you can improve, and build a plan to get there. Every session is focused, practical, and tailored to your business.
What In-House Coaching Provides
Multiple in-house coaches available to match your needs and style
Personalized coaching aligned to your Discovery Session business plan
Consistent follow-through and progress tracking between sessions
Clear action steps and commitments after every meeting
A coach who understands REMAX Hallmark® systems and your local market
Your coach is invested in where you are going, not just present for the call.
D DISCOVERY SESSION
You are not left to figure it out on your own.
The Discovery Session is the first thing we do together.
Joining a new brokerage can feel like a lot. New systems, new faces, new expectations. The Discovery Session removes that uncertainty from day one. It is a dedicated, one-on-one working session focused entirely on you, your goals, and your business.
Together, we sit down and build a real business plan. Not a generic template. A plan that reflects where you are today, where you want to be, and the steps that will get you there. We talk about your strengths, your pipeline, your income targets, and the daily activities that will drive your results.
What We Cover
•• Your current business snapshot
• Income goals and production targets
• Your ideal client and market focus
• Technology setup and tools walkthrough
• Training programs matched to where you are
• Coaching and accountability structure
• Lead generation and prospecting approach
• Your 90-day action priorities
• Introductions to your support team
• A clear starting point, ready to go
E EXTERNAL COACHING
Not every agent is at the same place in their career. The External Coaching Series brings in elite coaches who specialize in working with agents at specific income levels. If you have hit a plateau or you are ready to break through to the next tier of production, these series are built for you.
F REMAX HALLMARK CONNECT
Not every agent is at the same place in their career. The External Coaching Series brings in elite coaches who specialize in working with agents at specific income levels. If you have hit a plateau or you are ready to break through to the next tier of production, these series are built for you.
One Full Day. Two Cities. Remarkable People
Toronto | Ottawa
REMAX Hallmark® Connect is our annual full-day conference held each year in both Toronto and Ottawa. It is one of the most anticipated events on the REMAX Hallmark® calendar, bringing the entire network together for a day of high-calibre learning, inspiration, and connection.
The format is convention-style: a curated lineup of renowned speakers, industry experts, and thought leaders presenting on topics that are directly relevant to building a real estate business today. Sessions cover sales strategy, market intelligence, personal growth, technology, and leadership.
Renowned Speakers
Industry leaders and nationally recognized presenters
Full Day Format
A complete learning experience from morning to close Two Locations
Toronto and Ottawa, annually
WHAT REMAX HALLMARK® CONNECT DELIVERS
Learning
• Keynote presentations from renowned industry speakers
• Sessions on sales, marketing, technology, and mindset
• Practical takeaways you can implement immediately
• Insights on where the market is heading
Networking
• Connect with agents from across the REMAX Hallmark® network
• Meet your leadership team and coaches in person
• Build relationships that support your business long-term
• A shared experience that strengthens your community
REMAX Hallmark® Connect is where the network comes together.
Every agent leaves energized, informed and ready
G HALLMARK HUB
Hallmark Hub is your central resource centre. Everything you need to run your business, market your listings, manage your brand, and stay informed is in one place. It is built to save you time and help you show up professionally in every interaction.
AI Content Dashboard
Create professional content faster with AI tools built for real estate
Marketing Resources
Listing templates, market reports, and branded content ready to use
Training Library
Access session recordings and educational resources any time
Tools And Technology
All your REMAX Hallmark® and REMAX tools from one central location
AI-Powered Content Dashboard
Write listing descriptions, social posts, email campaigns, and client communications in a fraction of the time. The content dashboard is built specifically for real estate and produces professional results.
Partner Resources
Connect instantly with our legal, lending, and insurance partners. Their contact information, guides, and resources are all organized and accessible the moment you need them.
®
H REMAX HALLMARK PLAYBOOKS
We have built a library of Playbooks to help you move faster and work smarter. These are step-by-step guides covering the key activities and systems every successful agent needs running in their business.
The Playbooks are practical, clear, and ready to use. You do not need to reinvent the wheel. Start with what works, make it yours, and build from there.
Getting Started Building Your Business
• Prospecting and lead generation
• Listing presentation and pricing
• Buyer consultation process
• Open house strategy
• Client follow-up and database management
• Marketing your listings
• Building your referral network
• Transaction management
• Social media and content strategy
• Advancing to your next income level
I LAUNCH 2.0
- FOR NEW LINCENSEES
Launch is our structured 90-day program built exclusively for new licensees. It combines online modules with in-person sessions, giving you the flexibility to learn on your schedule and the connection of learning alongside your peers.
The program walks you through the fundamentals of building a real estate business, week by week. You will develop the habits, skills, and systems that set you up for long-term success, starting from your very first day.
90 Days
Structured weekly program from day one
What Launch Covers
•• Core sales skills and business fundamentals
Hybrid
Online modules combined with in-person sessions
• Scripts, systems, and real-world application
• Prospecting habits and lead generation
• Working with your first buyers and sellers
• Building your database from day one
New Licensees
Designed exclusively for agents new to the industry
• Time management and weekly routines
• Understanding the transaction process
• Marketing yourself and your listings
• Setting income goals and tracking activity
• How to use Hallmark technology and tools
J MENTOR MONDAYS
- FOR NEW LINCENSEES
Starting out in real estate comes with questions that no textbook fully answers. Mentor Mondays is a monthly session designed exclusively for new licensees, giving you direct access to experienced REMAX Hallmark® professionals who have been exactly where you are.
Each session is an open, guided conversation. You bring your questions, your challenges, and your wins. The mentors bring honest answers, practical perspective, and the kind of insight that only comes from years in the field.
Once Per Month
Held monthly alongside your Launch program, Mentor Mondays give you consistent access to experienced voices throughout your first year.
What You Get From Mentor Mondays
Real Questions, Real Answers
Topics are driven by what new agents are actually facing. No set lecture format. You leave with practical strategies you can apply right away.
•• Access to experienced agents who share what actually works
• Honest answers to questions you might hesitate to ask elsewhere
• Encouragement and accountability from people invested in your success
• Practical strategies you can apply immediately
• A growing network of colleagues who become long-term peers
K PATH GROUP COACHING
PATH is our ongoing monthly group coaching program open to all agents. Each session is led by a dedicated coach and focuses on a relevant topic that moves your business forward. It is not just training. It is structured accountability with people who are invested in your growth.
PATH connects directly to Business Planning 2.0. The business plan you build in the annual workshop becomes the foundation your Path coach holds you accountable to throughout the year.
Relevant Topics
Real skills for what is happening in the market right now
Accountability
Structure tied to your Business Planning 2.0 goals
Dedicated Coach
Consistent coaching every month throughout the year
How PATH Works
••• Monthly sessions with a dedicated coach who knows your market
• Topics aligned to market conditions and your planning priorities
• Group accountability that keeps goals visible and real
• Peer discussion that brings multiple perspectives to every challenge
• Consistent touchpoints that prevent drift and sustain momentum
• Direct connection to your Business Planning 2.0 annual goals
L PEER-TO-PEER MASTERMINDS
Every quarter, agents at similar income levels come together for a Peer-to-Peer Mastermind on Zoom. Topics are selected by the attendees themselves, so every conversation is grounded in what the group actually wants to work through.
Quarterly
Four focused sessions per year on Zoom
Agent-Led Topics
Attendees choose the agenda every time
Income-Grouped
Peers at your exact production level
Peer learning is one of the most powerful tools in real estate. Hearing what is working for someone at your exact stage of business is different from any coaching session. These groups are candid, collaborative, and built on mutual accountability.
When the people in the room are producing at a similar level, the conversation is sharper. Everyone brings relevant questions. Everyone brings relevant answers.
M REGIONAL MASTERMINDS
Regional Mastermind sessions bring together agents from across our markets to go deep on topics that are directly relevant to your region. These are not broad overviews. They are focused, expert-led discussions where real strategies get shared.
Topics are selected based on what is happening in the market right now, so every session is timely and immediately applicable. You leave with ideas you can put to work the next day.
Who Attends What Gets Covered
• Agents from across your regional market
• Office managers and leadership
• Subject matter experts and guest speakers
• Peers at various experience levels
• Local market trends and opportunity areas
• Strategies working right now in the region
• Regulatory and policy changes affecting your area
• Best practices shared peer to peer
N SALES CHALLENGES
Nothing sharpens your focus like a challenge with a clear goal and a defined timeframe. The Spring Sales Challenge and Fall Sales Challenge are structured, individual competitions that run 4 to 8 weeks each, tracked by the brokerage.
Participation is individual. You set your activity, track your progress, and compete against yourself and your peers. The challenges create energy across the network at exactly the right times of year, driving momentum when it matters most.
Spring Sales Challenge
Runs in the spring market when activity picks up. Designed to help you maximize the season and build habits you will carry through the year.
• 4 to 8 weeks in duration
• Individually tracked by the brokerage
• Activity and production metrics
• Leaderboard and recognition for top performers
• Designed to build momentum coming out of winter
Fall Sales Challenge
Runs in the fall market to help you finish the year strong. Many agents find their best quarter of the year comes from the accountability and energy this
• 4 to 8 weeks in duration
• Individually tracked by the brokerage
• Clear targets and weekly progress visibility
• Network-wide participation and recognition
• Finish the year with your best numbers
The best agentsuse the Sales Challenges
To break through limits they have been carrying all year.
O TRAINING AND EVENTS CALENDAR
Learning does not stop after onboarding. Our live training calendar runs several sessions every week via Zoom, covering the topics that matter most to working real estate professionals right now.
Core Sales Skills
Fundamentals that drive results, week after week
Legal Series
Stay current, stay protected, stay informed
Special Speakers
Industry leaders, coaches, and top producers
Landlord & Tenant
Dedicated series for rental and investor market agents
All sessions are live, interactive, and recorded for access any time. Topics rotate based on market conditions, member feedback, and what is relevant in the industry right now.
How To Accesss
••• Visit TrainingAndEvents.ca to see the full weekly schedule
• Register for individual sessions or full series
• Access recordings in the training library after each session
• New speakers and topics added continuously throughout the year
P WEEKLY OFFICE MEETING
Every office holds a weekly meeting. This is not just a check-in. It is a structured session where you get a realtime read on the market and hear directly from the partners who support your business.
Market Review
Current activity, pricing trends, and what is moving in your area right now.
Upcoming Listings and Wants
Share what you have coming and hear what your colleagues are searching for on behalf of their clients.
Legal Updates
Our legal partners keep you current on rule changes and contract matters that affect your practice.
Lending Partners
Rate updates, product changes, and financing tips to pass directly to your clients.
Insurance Partners
Relevant coverage insights to protect your clients and their transactions.
Community Connection
Stay connected to what is happening across the Hallmark network and upcoming brokerage events.
YOUR JOURNEY STARTS HERE A PROGRAM FOR EVERY STAGE OF YOUR CAREER
Every program in this guide was built with one goal in mind: to help you build a stronger, more sustainable real estate business. Whether you are brand new, growing, or leading a team, there is something here designed for exactly where you are right now.
And as you grow, the programs grow with you. There is always a next step at REMAX Hallmark®.
New Licensee?
Start with Discovery, move into Launch and Mentor Mondays, and build your foundation in the first 90 days.
Ready To Build A Team?
Program B covers hiring, delegation, and team productivity from your first assistant to a full operation.
Established Agent?
Business Planning 2.0, Path Coaching, Masterminds, and the External Coaching Series are built to take you further.
Looking Fro The Energy?
Hallmark Connect and the Sales Challenges bring the entire network together and bring out your best.
