What’s
INSIDE 1 2 3
WHO WE ARE
THE R E / M A X AG E N T
MARKETING
4 5 6
MARKET ANALYSIS
THE T R A N S AC T I O N
O U R C AU S E
1
WHO WE ARE Established in 1984, founder Sandra Sanders gained momentum with a loyal following, and an outstanding track record for supporting agents, their buyers, and their sellers. James Sanders joined his mother in 1989, as Broker and CoOwner. Together with his brother, John (CTO) and sister, Diane (CMO) they have taken RE/MAX Estate Properties to new levels.
Recently named one of LA County’s largest independently owned real estate brokerages
#1 in real estate sales volume in the South Bay every single year since 2010
Consistently ranked in the top 4 in sales volume for the Greater Los Angeles area
WE ARE T H E COA S T BEVERLY HILLS 9454 Wilshire Blvd., Suite 600 Beverly Hills, CA 90212 310.205.0050 EL SEGUNDO 402 Main Street El Segundo, CA 90245 310.322.1425 PALOS VERDES - MALAGA COVE 63 Malaga Cove Plaza Palos Verdes Estates, CA 90274 310.378.9494 MANHATTAN BEACH 1040 Manhattan Beach Blvd. Manhattan Beach, CA 90266 310.376.2225 MANHATTAN BEACH / DOWNTOWN 1401 Highland Avenue Manhattan Beach, CA 90266 310.937.5700
PALOS VERDES - SILVER SPUR 450 Silver Spur Road Rancho Palos Verdes, CA 90275 310.544.9999
MARINA DEL REY / VENICE 124 Washington Blvd. Marina Del Rey, CA 90292 310.577.5300
TORRANCE 23740 Hawthorne Blvd. Torrance, CA 90505 310.378.9889
PALOS VERDES - MIRALESTE 5 Miraleste Plaza Rancho Palos Verdes, CA 90275 310.831.0222
WEST LOS ANGELES 10500 Pico Blvd. Los Angeles, CA 90064 310.559.5570
REDONDO BEACH 1720 S. Elena Avenue Redondo Beach, CA 90277 310.378.7747
WESTCHESTER / SILICON BEACH 7131 W. Manchester Avenue Los Angeles, CA 90045 310.802.6000
2020 SNAPSHOT: CALIFORNIA WE’RE EXPERIENCED
17.2
8.5
AVERAGE YEARS IN REAL ESTATE
AVERAGE YEARS WITH RE/MAX
WE’RE THRIVING
345
6,461
OFFICES
AGENTS
RE/MAX: A POWERFUL NETWORK OF OVER
135,000+ AGENTS
WE’RE PRODUCTIVE
9.28 SIDES AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT
W E G E T R E S U LT S
60,522
RESIDENTIAL TRANSACTION SIDES
HELPING BUYERS AND SELLERS IN MORE THAN
110+ COUNTRIES & TERRITORIES
©2021 RE/MAX, LLC. Each Office Independently Owned And Operated. All figures are full year or as of year-end 2020.
G L O B A L R E AC H Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Los Angeles County offers a diverse cultural population and is a desirable destination for international buyers.
130,000+ ASSOCIATES
110+
COUNTRIES
WORLDWIDE NETWORK
GLOBAL RECOGNITION
THE WORLDWIDE RE/MAX NETWORK NORTH AMERICA
• British Virgin Islands
• Iceland
• Botswana
• Cayman Islands
• Ireland
• Cape Verde
• Canada
• Curacao
• Italy
• Mauritius
• Mexico
• Dominica
• Latvia
• Morocco
• United States
• Dominican Republic
• Liechtenstein
• Mozambique
• Guadeloupe
• Lithuania
• Namibia
• Grenada
• Luxembourg
• Seychelles
• Haiti
• Malta
• South Africa
• Jamaica
• Montenegro
• Zambia
• Puerto Rico
• Netherlands
• Zimbabwe
• St. Barthelemy
• Norway
• St. Kitts
• Poland
ASIA/PACIFIC
• St. Lucia
• Portugal
• Australia
• St. Maarten
• Romania
• Bhutan
• St. Vincent
• Scotland
• China
• Trinidad & Tobago
• Serbia
• Guam
• Turks & Caicos
• Slovakia
• India
• US Virgin Islands
• Slovenia
• Indonesia
• Spain
• Japan
EUROPE
• Sweden
• Micronesia
• Albania
• Switzerland
• Mongolia
• Austria
• Wales
• Nepal
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Anguilla • Antigua & Barbuda • Aruba • Bahamas • Barbados • Bonaire
• Belarus
• New Zealand
• Belgium
MIDDLE EAST
• Bosnia & Herzegovina
• Bahrain
• Northern Mariana Islands
• Egypt
• Philippines
• Bulgaria
• Israel
• Republic of Palau
• Croatia
• Kuwait
• Singapore
• Czech Republic
• Lebanon
• South Korea
• Denmark
• Oman
• Sri Lanka
• England
• Qatar
• Thailand
• Estonia
• Saudi Arabia
• Finland
• Turkey
• France • Germany
• United Arab Emirates
• Greece
AFRICA
• Hungary
• Algeria
2
THE RE/MAX AG E N T RE/MAX Estate Properties focuses on the agent for transactional success and client satisfaction. Your RE/MAX Estate Properties agent is assisted by an innovative marketing team, in-house risk management, and a strong systemized transaction approach.
YOUR PHOTO HERE
JOE AG E N T Title | DRE# 00000000
Cell # Email Website RE/MAX Estate Properties 1040 Manhattan Boulevard Manhattan Beach, CA 90266 310.802.2260
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B E H I N D T H E AG E N T
TECHNOLOGY
AGENT SUPPORT NETWORK
TRANSACTION SUPPORT
SYNERGISTIC NETWORKING
COMPANY CULTURE
LEGAL COUNSEL
PHIL ANTHROPY
MARKETING DEPARTMENT
3
MARKETING Our powerful, cutting edge marketing platforms strategically focus on attracting buyers and selling homes. Using stateof-the-art tools, we carefully craft a story that guides the buyer through the home, highlighting the unique features and desired lifestyle it has to offer. Using enhanced virtual resources, our custom marketing center generates both widespread local and global exposure. The elegant interactive property portal allows buyers to experience the home virtually as if they were there.
I N N O VAT I V E M A R K E T I N G P R E PA R I N G YO U R H O M E • Review CMA
• Set List Price
• Staging
• Review Home’s Features
• Cleaning and Repairs
• Install For Sale Sign/Lockbox
M A R K E T I N G YO U R H O M E • Professional Photography
• 2D Interactive Floorplans
• Virtual Showings
• Direct Mail Campaigns
• 3D Virtual Tours
• Aerial Drone Tours
• EBlast Campaigns
• Paid Social Media Ad Campaigns
• Social Marketing
• Digital Target Marketing
• Agent Networking
S H O W I N G YO U R H O M E • Home Sterilization
• Drone Neighborhood Walks
• Private Viewings
• Virtual Staging
• Virtual Open House
• Follow Ups
• Guided Virtual Tours RECEIVING AN OFFER • Review Offer
• Physical Inspection
• Set Up Warranty
• Negotiate
• Termite Inspection
• Sign Disclosures
• Accept Offer
• Appraisal
• Complete Repair Requests
D I G I TA L E X P O S U R E L OC A L L Y & N AT I O N A L L Y
www.EPLAHomes.com
I N T E R N AT I O N A L CO N N E C T I O N
Global.REMAX.com
M O B I L E P L AT F O R M
RE/MAX Mobile APP
D I G I TA L F OOT P R I N T
· SOCIAL MEDIA
· VIRTUAL LISTING VIDEOS
· WEB TRACKING
· INTERACTIVE FLOOR PLANS
· DIGITAL TARGET MARKETING
· INTERACTIVE VIRTUAL TOURS
· MOBILE SYNDICATION
· PROPERTY PORTAL
4
MARKET ANALYSIS
T H E W I N DO W O F OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. Tactical pricing isn’t about getting the most for your home — it’s about getting your home sold quickly at fair market value.
ACTIVITY (INTEREST)
SWEET SPOT
TIME ON MARKET (WEEKS)
L OO K I N G AT T H E M A R K E T H O W DO I CO M PA R E ?
E M OT I O N A L I M PAC T
• Sale Prices
Your home’s value is also determined by the emotional impact it has on potential buyers.
• #Beds/Baths • Square Footage • Lot Size • Location • View • Age • Amenities • Condition
These emotions are based on design elements of your home such as recent upgrades, views, curb appeal, and interior colors.
5
THE T R A N S AC T I O N
WE GOT AN OFFER – N O W W H AT ? ANALYZE
Look over the terms and conditions of the offer.
REASONING
What is the buyer’s motivation for the offer?
CO S T
Can the buyer afford it?
TIMING
Does the timing match?
N E G OT I AT E
Craft a negotiating tactic to net the most $
CO N T R AC T TO C L O S E INITIAL REAL ESTATE CONSULTATION
Time Constraints
Relocation
Financial Goals
Other Goals
QUALIFY THE SUBJECT PROPERTY
Competing Properties For Sale
Competing Properties Recently Sold
Absorption Rate
Odds Of Selling
Subject Property Inspections
Make Necessary Repairs/Improvements
Staging, Declutter, De-Personalize
Cosmetically Enhance Interior/Exterior
DETERMINE ASKING PRICE
Attract Qualified Buyers Multiple Listing Service Print Advertising Internet Advertising
List Property For Sale
OFFER TO PURCHASE
Negotiate
Counter Offers
Direct Mailing Property Showings
All Buyer Documentation + Mortgage Signed
Offer Accepted
Virtual Tour Open House
All Seller Documentation Signed
Mortgage + Deed Recorded CONTRACT CONTINGENCIES Seller Paid Inspections
Financing
Other
SOLD!
6
O U R C AU S E RE/MAX Estate Properties is proud to be the largest contributor to CHLA for over a decade, raising and donating over $150,000 annually to Children’s Miracle Network.
This is the cause that matters most! • Casino Night
• Blood Drive
• Malibu Nautica Triathlon
• Comedy Magic Club
• Miracle Home Program
• Wine Tasting • Toy Drive