The_Listing_Brief_Aleksandra_Zdjelar_2026 by REMAXEN

ABOUT ALEKSANDRA

Design-led. Market-aware. Outcome-driven.

With a background in design, renovation, and buyer psychology, Aleksandra Zdjelar approaches real estate as a curated process — not a transaction.

Having spent over a decade renovating and building homes alongside her husband, she understands how buyers experience space, how condition impacts perception, and how presentation influences value.

A proud Niagara local with European roots, Aleksandra blends old-world sensibility with deep regional insight — positioning distinctive homes through disciplined strategy and refined editorial presentation.

This philosophy is formalized through The KORA Method — a signature approach where every listing is treated as a custom campaign, never a template.

POSITIONING YOUR HOME FOR SUCCESS

This is not a volume-driven real estate model.

It is a considered, strategic process designed to protect value and attract the right buyer.

Each home is prepared, positioned, and launched with intention — combining design intelligence, buyer psychology, and editorial-grade marketing to create clarity, confidence, and results.

Homes are not simply listed. They are positioned.

THE METHOD

A disciplined framework for selling well.

Five pillars guide my listing process — each rooted in design-led thinking, emotional appeal, and strategic marketing.

THE CORE — Preparing the home to meet buyer expectations

THE FOUNDATION — Strategic pricing and market positioning

THE FEELING — Emotional connection that drives action

THE EDITORIAL — Visual storytelling that elevates perception

THE POSITIONING — Launch strategy that creates urgency

This is how homes move — decisively and confidently.

Source: National Association of REALTORS® 2025 Profile of Home Buyers and Sellers.

WHERE YOUR CAMPAIGN LIVES

Strategic exposure. One cohesive editorial voice.

Your listing receives multi-platform exposure crafted to reach local and GTA luxury buyers.

CORE PLACEMENTS INCLUDE: SUPPORTING CHANNELS:

Architectural photography

Cinematic video

Editorial Instagram rollout

Online exposure

Targeted buyer outreach

Agent network activation

MLS® & Realtor.ca

Email campaign drops

Digital brochure distribution

GTA relocation targeting

South Coast Edit placement

Styled open houses with scent + atmosphere

THE INVESTMENT

A curated campaign ensures your home is positioned and perceived at its highest value.

YOUR CAMPAIGN INCLUDES:

Full Design-led Styling

Architectural Photography

Cinematic Film

Editorial Copywriting

Multi-platform Strategy

Agent + BuyerTargeting

Concierge-Level Support

Negotiation

This is a full-service, design-led marketing campaign, not a standard listing model. 4% total commission (2% offered to the cooperating brokerage)

Where design, strategy, and execution meet.

THE MARKET

Who is buying in Niagara — and why it matters.

Today’s buyers are design-aware, value-driven, and cautious. They are not impulsive — they respond to clarity and confidence.

KEY BUYER PROFILES INCLUDE:

• GTA buyers seeking space, nature, and long-term value

• Toronto budgets translating into Niagara lifestyle upgrades

• Downsizers prioritizing comfort, simplicity, and walkability

• Families drawn to Fort Erie, Ridgeway, Crystal Beach, and Niagara Falls

Understanding buyer motivation is essential. Correct positioning from day one protects value and reduces time on market.

Backed by RE/MAX Escarpment & Niagara, your listing is immediately exposed to one of the region’s strongest buyer pipelines — without compromising discretion or design integrity.

NETWORK & PROOF

6 STAGING SUGGESTIONS

Selling without a stager? You don’t need a professional stager to make an impact — start with these six tips.

FIX

Handle minor flaws early, as buyers are quick to spot deferred upkeep.

REMOVE

Create breathing room by decluttering surfaces and paring back furniture.

CLEAN

Give every area a deep clean and tidy, including closets, garages, and laundry rooms; buyers notice it all.

WASH

Brighten every room by cleaning windows, opening curtains, and turning on lights where needed.

PAINT

Neutralize paint tones and edit out personal photos to create a space buyers can picture themselves in.

MANAGE

Enhance curb appeal by mowing the lawn, adding flowers, clearing paths, and cleaning around doors.

Preparation creates clarity and clarity attracts the right buyer

I would be honoured to curate the next chapter of your home.

When you’re ready, we begin with strategy.

PRICING & OFFER STRATEGY

Pricing is not about guessing — it is about positioning.

BASED ON RECENT COMPARABLE SALES, CURRENT COMPETITION, AND BUYER BEHAVIOUR, THERE ARE THREE CLEAR PRICING OUTCOMES:

$350,000

A decisive value position designed for urgency and a fast sale.

$365,000

A strong, fair market position that signals “this is the one to see.”

$385,000

THE RECOMMENDED STRATEGY:

Positioning at $365,000 to attract serious buyers, create momentum, and allow the market to respond — rather than waiting for it to soften.

Where the market is currently pricing - but not transacting. Homes priced near the top of the range are receiving attention, but limited action. Price it right and the sale follows

HOME SELLER’S GLOSSARY

1. Asking Price: The price that the seller has agreed to list their property for. The asking price is different from the selling price, which is the final price that has been agreed upon by the buyer and seller.

2. Balanced Market: There is an equal balance of buyers and sellers in the market, which means reasonable offers are often accepted by sellers, and homes sell within a reasonable amount of time and prices remain stable.

3. Bridge Financing: A short-term loan designed to “bridge” the gap for homebuyers who have purchased their new home before selling their existing home. This type of financing is common in a seller’s market, allowing homebuyers to purchase without having to sell first.

4. Buyer’s Market: There are more homes on the market than there are buyers, giving the limited number of buyers more choice and greater negotiating power. Homes may stay on the market longer, and prices can be stable or dropping.

5. Chattels: Unattached items in the home that can be removed without doing any damage to the property, such as curtains, but not the curtain rods since they are physically attached to the home. Chattels are usually not included with the home purchase, unless specified in the Agreement of Purchase and Sale.

6. Closing: This is the final step in the homeselling process. Once all offer conditions outlined in the Agreement of Purchase and Sale have been met, at the end of the closing period, ownership of the property is transferred to the buyer and the keys are exchanged on the closing date outlined in the offer. Dates vary by location. Be sure to ask your real estate agent.

7. Contingencies: When the sale of the home hinges on predetermined conditions, such as “conditional on financing” or “conditional on a satisfactory home inspection.” If the conditions are not met, the buyer can back out of the deal.

8. Counteroffer: When the original offer to purchase a home is rejected by the seller, the seller can counteroffer with adjustments, usually to the price or terms of the purchase, such as the closing date.

9. Curb Appeal: The appeal of a home when viewed from the curb. Curb appeal includes the home’s exterior, front yard and anything else that’s visible from the street

10. Current Market Assessment (CMA): This is provided by your real estate agent during the listing process and assists with determining the asking price of the home. The assessment uses current housing market information such as supply and demand, seasonality, home information like location, age, square footage and more.

11.Fixtures: Items that are physically attached to the home and require tools to remove. Fixtures are included as part of the purchase. Examples of fixtures include ceiling lights, cabinet hardware and appliances. If the seller plans to take any fixtures with them when they move, either remove them prior to listing the home, or be sure to specify the fixtures in the Agreement of Purchase and Sale.

12. FSBO: Acronym for “For Sale By Owner,” meaning the seller hasn’t retained the services of a licensed real estate agent or broker to assist with the sale of their home.

13. Home Value Estimator: A home value estimator is a tool, typically found online, that helps home sellers estimate the value of their property. The result is an estimate and different from a detailed CMA provided by a real estate agent.

14. MLS®: The Multiple Listing Service®, commonly referred to as MLS®, is a database established by cooperating real estate brokers to provide data about properties for sale.

15. Offer: An offer is a legal agreement to purchase a home. An offer can be conditional on a number of factors, commonly conditional on financing and a home inspection. If the conditions are not met, the buyer can cancel their offer.

16. Seller’s Market: In a seller’s market, there are more buyers than there are homes for sale. With fewer homes on the market and more buyers, homes sell quickly in a seller’s market. Prices of homes are likely to increase, and there are more likely to be multiple offers on a home. Multiple offers give the seller negotiating power and conditional offers may be rejected.

17. Staging: Preparing a home for sale to appeal to a wide range of homebuyers. The staging process often includes decluttering, depersonalizing, deep-cleaning and minor updates such as painting and rearranging furniture.

CLIENT WORDS

I’m so grateful for the opportunity to work with such wonderful clients. Helping them navigate the real estate process with ease and confidence is a true joy.

“Working with Aleksandra was a great experience. She is a true professional, always prompt and responsive. She was patient with us while selling our house in a tough market as well as buying a new house. We never felt pressured and she went above and beyond in helping us achieve our goals.”

—Dayna S.

“Aleksandra is a true professional! Her extensive market knowledge and responsiveness made selling my home easy”

— Tanja Z.

“We contacted Aleksandra to sell our custom-built home, and wow did she deliver! In a tough market, it was important to have creative marketing, constant open houses, and great photography and staging, and she handled it all flawlessly. From the initial consultation to the final closing, she kept us informed every step of the way. We always knew what was happening with showings, buyer feedback, and market shifts. She was incredibly responsive—whether by text, call, or email—making us feel like we were her only clients. This constant, clear line of communication greatly reduced our stress throughout the entire process and allowed us to make quick, informed decisions. Thanks to Aleksandra’s expertise and dedication, we were able to sell our home. If you want a real estate agent who is a market expert, look no further than Aleksandra!”

—Joey W.