RE/MAX Escarpment & Niagara is committed to helping you build your business. With the training, technology, marketing support, and access to an unrivaled team of specialists that you will receive as part of our family, we provide you with the tools to get from good to better, and from better to BEST.
We support you with multiple sources of lead generation, and we consistently invest in different websites and tools that are consumer-driven and connect agents with new consumers that are interested in buying, selling and investing.
We are always developing new marketing strategies and sharing them through our continuing education platforms to help you build your business.
A key part of growing and maintaining your business is managing your database. Consistent follow-up is essential to ensuring that your clients continue to use you. The best tool to manage your database is a quality CRM. We will not only help you determine your needs when it comes to the CRM, but we will also help you strategize when it comes to segmenting your database and creating the perfect communication strategy with that segment of people.
Tailored for the real estate sector, BoldTrail is a comprehensive cloud-based platform provided by RE/MAX Corporate that includes AI intelligent relationship management, lead generation, web and IDX services, transaction management, listings, a marketing autopilot feature, and business analytics. This tool enables agents to attract leads from various channels and efficiently organize them. Accessible through MaxCentre (remax.net).
Our dedication to you and your clientele, includes our RealAds platform that generates complimentary, automated digital listing advertisements for all new listings for 7 days, with the option to extend the campaign at a reduced cost. This ad is customizable and will be showcased across Facebook, Instagram, and the broader web. Additionally, personalized and customizable retargeting ads are served to viewers of your Realintro Profile online at no cost to you, keeping you always top of mind.
Get on board with RealMarketing (powered by Marq) and leverage the complementary templated or custom marketing tools right at your fingertips. Invite a marketing team member to help you every step of the way if you need it, or manage your marketing collateral yourself with MLS® integration, RE/MAX and your personal Brand Assets available to simplify the process. Publish and share projects for print, social, emailing, embedding in a website and more.
Each agent at RE/MAX Escarpment & Niagara has a complementary RealIntro profile, a purpose-built platform aimed at enhancing the online experience for consumers. This tool serves as a multi-faceted asset, functioning at its basic level as an online business card. Upgrade to utilize as a blog, pre-listing resource, or even a comprehensive website, a cost-effective alternative to traditional real estate websites. RealIntro empowers agents to showcase articles, videos, listings, statistics, testimonials, built-in calculators including buyer costs, down payment, seller costs, mortgage, land transfer and comparison (for measuring potential net gain) and more. Additionally, it includes an optional What’s Your Home Worth tool, encouraging visitors to instantly discover a potential price range for their property. With ample options and support for maximizing SEO, RealIntro stands as a crucial tool for bolstering online exposure.
Our brokerage offers an array of luxury services tailored to meet the needs of discerning clientele. We specialize in crafting exquisite marketing materials designed to showcase properties in their most captivating light, ensuring that each client presentation and listing marketing campaign exudes sophistication and elegance. Moreover, we boast an extensive network of online portals, including prestigious platforms such as James Edition, Mansion Global, The Wall Street Journal, Juwai, Who’s Who in Luxury Real Estate, The Renowned Collection, and The RE/MAX Collection websites, ensuring maximum exposure for our curated luxury listings. With our dedicated full-time luxury manager, Lynn Hoffmann at the helm, and the distinction of being the first luxury RE/MAX office in Canada. Our agents have access to the expertise and resources necessary to deliver unparalleled service, elevating the experience for our esteemed luxury clientele.
Our Commercial Division stands as a collaboration, offering indispensable networking opportunities and vital resources tailored to the diverse needs of commercial clients and properties. With monthly meetings as a cornerstone, our division fosters connections among industry professionals, facilitating invaluable exchanges of ideas, strategies, and market insights. Membership to CoStar delivers a comprehensive platform of commercial real estate information, analytics and news across office, industrial, retail, multi-family, hospitality and land sectors. Our commercial division is committed to providing the support and tools necessary for success, ensuring that each client achieves their objectives with confidence and efficiency.
At RE/MAX Escarpment & Niagara, you have access to our in-house Marketing department for all of your marketing needs. Our staff are dedicated designers and marketers who are ready to assist you in producing and coordinating your marketing materials across all mediums.
The Marketing department is available for:
• Collaboration with agents
• Printing and digital services
• Developing personal branding
• Optimizing RE/MAX brand strength
• Templates and DIY options
• Full-Service options
A brand is the vision of a product or service that engages consumers through the use of a logo, slogan, design, or name of company that it exemplifies. Branding is the process of marketing that vision so that it is meaningful and relevant in a competitive market. Your marketing department is trained not only in the use of the highly trusted RE/MAX brand but also in working with you to define and create your own personal brand that is effective (and RECO compliant)! Creating and maintaining a strong brand identity is essential to building lasting relationships with clients and ensuring sustainable growth in today’s market. With the right approach, your personal brand can transform from a mere image into a compelling story that captures the hearts and minds of consumers.
For professional printing, contact the Marketing department to have any of your documents printed on quality paper stock. Our inter-office courier can deliver most print jobs to your office within 48 hours. For custom print jobs or larger quantities, we have partnerships with print houses, and we will work to find the right solution for you.
Presentations (Listing Presentation, Sellers Guide, Buyers Guide, Marketing Proposals, CMA, etc.)
At RE/MAX Escarpment & Niagara, real estate agents benefit from robust marketing assistance tailored to securing potential clients. Through personalized seller and buyer guides, agents can effectively showcase their expertise and the unique advantages of working with them. Marketing proposals highlight the comprehensive tools, services, and support agents offer, demonstrating their commitment to client success. Personalized Comparative Market Analyses (CMAs) empower agents to accurately assess potential clients’ needs and market conditions, enabling them to craft tailored strategies for engagement. Print and digital presentation options are both available. With tailored materials and robust support, agents at RE/MAX Escarpment & Niagara are equipped to attract and engage potential clients effectively, setting the stage for successful partnerships.
Digital marketing, also called online marketing, is the promotion of brands, services, and goods in a way that connects with potential customers online. This includes not only email, social media, and web-based advertising, but also text and multimedia messages. In this day of the educated consumer, it is essential to leverage your online presence to engage and encourage consumers to ‘buy what you are selling’! Not sure where to start or where to focus your digital marketing efforts? We can help!
Not just for Luxury Marketing, Studeo is a game-changing platform designed to revolutionize marketing for agents while providing significant benefits to their clients. With customizable marketing materials, including feature sheets, presentations, and content for e-blasts, agents can optimize and implement strategies to better meet the needs and preferences of their clients. Use AI to help with leveraging the power of these tools. This all translates to more effective marketing campaigns, ultimately leading to a smoother and more satisfying real estate experience for clients. In essence, by utilizing Studeo, agents can elevate the level of service they offer to their clients, resulting in more successful and rewarding real estate transactions for all parties involved.
Postcards are a great way to geo-target a neighbourhood, create brand awareness, and generate leads! Your Marketing department can help you design a campaign, create the artwork, print, and organize the delivery of your postcards to potential sellers in any neighbourhood.
Looking to target a specific neighbourhood with a postcard, mailer, etc.? We can assist with teaching you how to define that target area with Canada Post Precision Targeter and help with creating the paperwork necessary to get your marketing materials to the homes you choose BEFORE you drop the mail off at a Canada Post Depot.
Save money on your addressed mail! If you use an Indicia (pronounced. in-DEE-shuh) instead of a traditional stamp, you can save up to 50% on postage with a minimum of 100 pieces of mail. An Indicia is an imprint on each mail piece that signifies the postage has been prepaid and is used in place of a traditional stamp. It can be printed directly on a piece, or affixed as a sticker. It can be used for business or personal mailings, provided that the minimum quantity is met (100 pieces). The Marketing department can help create your personal account with Canada Post, design your Indicia, and arrange for printing. We can also help with the paperwork necessary to process and use an Indicia stamp correctly BEFORE you drop the mail off at a Canada Post Depot.
RE/MAX Corporate offers a comprehensive suite of resources and tools for agents, accessible via remax.net. Here, you can update your profile for remax.ca, utilize BoldTrail and its CRM, and manage your annual RE/MAX corporate dues. Explore global referral connections, curated blogs for sharing, and vendor partnerships offering essential business tools and client discounts.
EDUCATION
EDUCATION
EDUCATION
Unlock your full potential in the world of real estate with coaching from our business coach manager, Eric Johnson. He offers invaluable guidance tailored to your unique needs and aspirations, empowering you to thrive in this competitive industry. Whether you’re a seasoned agent looking to elevate your skills or a newcomer seeking expert mentorship, Eric provides the tools, strategies, and support necessary for success. With Eric’s guidance, you’ll gain the confidence and expertise to excel in every facet of the real estate business.
Things we help you with:
• Building teams
• Learning how to be an effective team leader
• Matching agents with the right team
• Checklists and process improvement
• Agent assistant support: hiring, training, and onboarding
• Advanced support with our team of specialists
• Ongoing continuing education with a focus on various business development tools and strategies
With top of the line in-house business coaching, business audits, and, marketing strategies we are confident in helping you grow your business. We are investing in you and have a team of specialists focused on sharpening the skills you would like to develop.
• Current, relevant, and actionable course material
• Attend in-person at convenient office locations or tune in online
“EDUCATION WITHOUT APPLICATION IS JUST ENTERTAINMENT.”
SCAN to visit our Eventbrite page to view our current course roster, or click on Past Events to see all of the courses we have run in the past few years.
Agent Mastermind is for agents that have been in the business for one year or more and is designed to help you scale your business and systems, and hold you accountable for taking the necessary steps.
Being a team leader can be challenging at times. Hiring the right team members, trying to hold them accountable, knowing what splits you should be giving, and knowing what types of meetings and when to hold them. There are a lot of things that go into building and maintaining a successful team, but most team leaders get into it almost by accident and don’t have all of the systems in place when they start. If you are a team leader and this sounds like you, then join our business coach manager, Eric Johnson, as he walks you through the process of setting up all of the systems that you need to get your team on track and running the way you want it.
Now is the perfect time to strategize! This session is all about creating your own individual theme for next year with the goal of becoming a real estate influencer. We will also discuss ideas to tweak your personal brand. A complete marketing plan and an update to your branding will impact all of your lead generating systems. Come prepared to share and GET THINGS DONE!
This course will reveal effective ways to increase your visibility and generate leads. Improve the quality and quantity of traffic to your website from search engines, and video views on YouTube. Learn how to engage prospects and improve your organic traffic by creating effective content marketing.
Learn about becoming the ‘go-to’ REALTOR® for a neighbourhood, subdivision, or market area. Topics will include how to become the neighbourhood specialist, and how to get the word out that you are the neighbourhood expert, innovative ways to farm a particular area using Facebook and Neighbourhood Mail, etc.
This course will explore the matrix stats module along with the CREA HPI (Home Price Index). We will show you how to create customized reports for your individual clients, along with broad-based market reports for you to share with your social media audience and sphere of influence.
Our Market Update is an opportunity for all agents and assistants to overcome challenges in our current market and learn from our amazingly knowledgeable brokers, partners at RBC, Escarpment Law and Mission35 Mortgages. Upcoming events and tools that you can leverage in your business are also always on the agenda.
If you require assistance with various accounting tasks such as production reports, tax worksheets, monthly invoices, and employment letters. We provide services including HST and Federal Income Tax holding accounts, HST holding, and/or HST filing on your behalf (sole proprietor), and other accounting-related matters. If you choose HST filing, we will hold your HST and file your return quarterly, provided you furnish us with any relevant outside tax paid information and remission statements.
We offer invaluable support in hiring and training real estate assistants, recognizing the critical role they play in the success of agents and the brokerage as a whole. Through meticulous recruitment processes, we ensure that assistants possess the necessary skills and attributes to enhance efficiency, and productivity. Furthermore, training programs are provided to equip assistants with industry knowledge, technology proficiency, and exceptional client service skills. This investment in support not only fosters a cohesive team environment but also empowers agents to focus on their core responsibilities while maximizing their potential for success in the competitive real estate market.
Setting up a Personal Real Estate Corporation (PREC) is essential for real estate agents aiming to optimize finances and reduce tax liabilities. Our comprehensive package will guide you through all of the steps required to establish your PREC.
Our onboarding department is dedicated to providing seamless support not only for new and transferring agents but also for our existing agents as they navigate their careers within our company. We offer comprehensive assistance, from setting up essential systems and connecting with all departments to ensuring a deep understanding of our company culture and values. Our team ensures that all agents have the tools and resources needed to thrive, including agent assistant onboarding, navigating board membership questions, RECO renewals, and more. By simplifying processes and fostering a culture of collaboration and support, we create a strong foundation for long-term success and growth at every stage of an agent’s journey.
Our comprehensive ENcore platform is your ultimate destination for one-stop access to a variety of online platforms, essential resources, training videos, marketing materials, and beyond, all conveniently housed in one centralized hub! Discover an array of invaluable assets such as Conrad Zurini’s course videos, informative stats, logos, extensive training guides, customizable clauses, essential forms and reports, sample documents, our monthly newsletter, exclusive company discounts, and much more. Take a moment to explore this user-friendly platform and bookmark it for ‘all things real estate-related’.
A unique value proposition we offer is the issuance of a survey on your behalf to your clients once a deal becomes firm. This proven approach aids our agents in garnering testimonials and gaining clear insights into the quality of service provided to their clients.
The centralized Appointment Centre at RE/MAX Escarpment & Niagara reflects the heartbeat of our company. As the hub of appointments for our listings, we pride ourselves on providing concierge service to your clients by tailoring the showing process to fit the individual needs of our sellers, supporting the offer registration process, and more. Additionally, we use the statistics from these appointments as a predictor of the market in our weekly report.
Our knowledgeable and dedicated front line team supports you by brokerloading listings, providing offer document support (NOF, waivers, amendments, etc.), as well as being our ambassadors with your clients. Listings staff are specialized in broker loading TRREB, RAHB, OMDREB, NAR and GDAR. Please feel free to reach out to our team with any inquiries related to listings. Furthermore, in addition to managing listings, our team provides support with drafting offers and associated documents.
The Deals department supports agents with deal paperwork management by utilizing Nexone, our virtual paperless solution. By streamlining processes and improving your efficiency, we assist you in tracking and meeting your clients’ needs.
Have you received a RECO complaint notice or been served with legal documents? For these and any other legal matters, let us assist you with gathering information, documents, etc. to support your case.
A tailored, one-stop shopping experience geared towards highlighting the needs of the consumer.
Consumer surveys consistently place the home transaction among the top five stressful events for most people. During the course of the transaction, uncertainty weighs heavily on both buyers and sellers.
As a result, we have created a service within our companies called inthesquare which offers a ‘one-stop shopping’ experience for the consumer, allowing them to save time and money and making the transaction a completely satisfying experience.
We have done our research and have discovered this format is the only one of its kind in Ontario, which puts a mortgage brokerage (Mission 35 Mortgages), a financial institution (RBC Royal Bank), and a law firm (Escarpment Law) all under one roof within a real estate office.
We are excited to offer this service to the consumer and look forward to strengthening our client loyalty by offering this innovative customer experience.
REGIONAL INFLUENCE
REGIONAL INFLUENCE
REGIONAL INFLUENCE
REGIONAL INFLUENCE
REGIONAL INFLUENCE
Part of our commitment as a regional brokerage includes convenient access to all of our branch offices throughout the Oakville – Burlington – Hamilton – Niagara regions. With 14 locations available, agents can work from the office that is the most convenient when meeting with clients, or needing an office to work in when you are on the road.
Hamilton Mountain 1595 Upper James Street, Unit #101 905-575-5478
Lower Stoney Creek 860 Queenston Road 905-545-1188
Upper Stoney Creek 325 Winterberry Drive, Suite #101 905-573-1188
Ancaster
109 Portia Drive
905-304-3303
North Burlington 2180 Itabashi Way, Unit #4A 905-639-7676
South Burlington 4121 Fairview Street 905-632-2199
Oakville
1320 Cornwall Road, Unit #103 905-842-7677
Fort Erie 168 Garrison Rd, Suite 1 905-871-5555
St. Catharines 261 Martindale Road, Unit 14C 905-687-9600
Niagara Falls 5627 Main Street 905-356-9600
Welland 150 Prince Charles Drive 905-732-4426
Port Colborne By Appointment Only 149 Clarence Street 905-834-7777
Niagara-on-the-Lake By Appointment Only 1567 Niagara Stone Road
As a true expert on all things real estate, Conrad regularly writes blog articles that speak to in-the-moment, relevant articles that challenge readers to consider new technologies, a different framework for doing business, and how to keep yourself as an agent, as well as your client informed and engaged.
We recently updated our core values to reflect our commitment to our success, but more importantly to create a positive impact on our agents, our staff, our customers and the communities we serve. We have made a conscious effort to update our values (3 times in 12 years) to reflect what is happening in the broader market, changes in the way people interact and to embody our company’s strategies going forward.
Blah, blah, blah… you might be thinking. When I survey major company’s websites, I often don’t find their core values or guiding principles clearly displayed so are these just words on a page or a dusty plaque in the back of some Marketing department?
I have a real affection for the written word. When I read something or hear something clever, I always take note because someone or somebody came up with that collection of words. I often think, what was the impetus to their word selection and phraseology? I have always been fascinated with success stories, so late last year I watched the movie Air, the story about how Nike and a tight knit group of executives forever changed sports marketing and how elite athletes get remunerated for their image endorsement.
As I was doing my research for this blog, I asked various people if they had seen the movie. So many said, yes, they had, and how Michael Jordan was their hero, how he changed the game of basketball forever, and that Viola Davis was amazing in the role of his mom. There was some disappointment that ‘the great one’ (I know that’s Wayne Gretzky), wasn’t really a character in the movie that was about him, or was it? Who would play Michael Jordan anyway? Tough shoes (forgive the pun) to fill.
I think the star of this movie was the written word, not the script (which was good), but the actual written words, which make important cameos throughout. What? You don’t remember words on the screen? You are not alone! Most people I asked did not remember any words either. They remember that Matt Damon had a dad bod in the film, but they did not recall words. Even when I mentioned that these words were on white paper and the text was in the original typewriter font, known as courier typeface, I still got blank stares. Then I asked ChatGPT to identify the written statements on white pieces of paper in courier typeface and their significance in the movie. ChatGPT’s response was, “I couldn’t find specific details about what appears on white pieces of paper in the movie ‘Air’. The available information focuses on the general plot and themes of the movie.” It went on to say that for intricate details like these, watching the movie might provide the answers you are looking for. Why the ‘f’ didn’t I think of that???? (Human capacity: ‘1’ Artificial intelligence: ‘0’)
So I watched the movie again and sure enough the star of the film showed up at five minutes 25 seconds, the 10 Nike Principles, with #9 getting the spotlight, “It won’t be pretty”. Throughout the film the star steals scenes and sets up the next one. The most profound scene is at the end where the Nike founder is lying on his couch doing a forgiveness meditation for himself as he unwinds the decision he made. The camera pans back and above him, framed on the wall and bigger than life, are the Nike principles which have guided him through this unorthodox decision he made. Phil Knight asks, “what is the most money we have made on a single shoe line? $3 Million?
That’s not bad,” he whispers. Well that first year Nike made $162 million on Air Jordan and it is reported that Michael Jordan averaged $400 million a year in revenue share. The year that deal was struck Nike had 17% market share, Adidas had 29%, and Converse 54%, and ironically Nike bought converse for $305 million in 2003. Do you think if Nike principle #10 did not exist, (If we do the right things we’ll make money damn near automatic), that Phil Knight would have made that momentous decision? As a result of this movie, I was inspired to makeover our guiding principles and/or our core values, so at the end of 2023 our leadership team and I created our next generation of core values, which have been replaced in all of our office locations. These values promise not to be just static words on a page. We are working on making them come alive in everything we do, they will be at the core of all of our decisions, they will echo our rhythm (how we do things) and continue to shape our culture.
When was the last time you looked at your core values? Do they have relevance, are they easily articulated, do they have meaning to your customers, your team, and your fellow colleagues? Do you even have core values/principles? We all talk a good talk when it comes to our mission, values, and vision, but are they a living breathing document? Or are they just words on a page, or a plaque on the wall, or a piece of paper in a file at the bottom of your desk drawer. Some entrepreneurs go through the exercise MVV (Mission, Vision, Values), so that they can check it off a proverbial list but, it is something integral to your brand promise, and how the internal and the external world interacts and engages with you.
Conrad Zurini
If someone were to read your social media posts, your newsletter (if you have one), your emails, your texts, your extra remarks on your listings, view your videos, watch your weekly vlog (ya right), etc., would they be able to have a clear understanding what you and your business stand for? Would they appreciate what you are accomplishing, or what you are thinking when it comes to them (your client), or how you organize your business? Are you strategic or haphazard? The content you put out into the universe should be the building blocks of your brand. If these blocks are made of wood one day, straw the next, and stone the week after, what does that tell your consumer base about you?
Keeping and maintaining someone’s interest is a difficult gig on the best of days, and yes, our everyday existence can be a bunch of white noise but, if you stay true to your core values your message will become familiar and so will you as a professional in your field. It is important to break through your own white noise, by creating attention grabbers. Oprah Winfrey was the master of that, she competed with other daytime talk shows and often the topics were similar but her break through, I believe, was Oprah’s Favourite Things—she was the very first influencer! This elevated Oprah above her competition, it was something that was her OWN, and of course her audience stood up and took notice. What was even more remarkable was the fact that those who weren’t her die hard fans took notice of this list as well.
The magic really happens when you start seeing those around you adopt your rhythm. Think of Beyoncé’s new song, Texas Hold ‘Em—nothing extraordinary from a lyric perspective, but the rhythm is the star of this show. It has exploded on social media, and a new line dance was born in 48 hours. Think of all those posts that will feature her song and command a place in our lives. This is extreme, but apply it to you and your tribe and how your tribe will respond to your posts with the same cadence as yours. How they will communicate with their tribes and be able to refer you to their friends and family with the same rhythm you put out there. I have always said the best review you can get from your clients is, “So-and-So really got me/us they really understood where we were coming from and anticipated our stresses, needs, wishes before we had them.” 5 star!!!!!
So, don’t just create your core values and set them aside. Post them offline and online, where you, perhaps your team, and your clients can see them all the time. Model your business systems, social media strategies and client interactions with your core values/guiding principles in mind. Let them guide the decisions you are struggling to make in your business. Unsure if you should invest in a new technology or revamp your systems or put on a client event? Look to your values for the answer—it could be the Air Jordan of your business, which could be the trajectory you have been looking for.
We rank #2 in listings sold on the Toronto Real Estate Board
*
RE/MAX HALLMARK REALTY LTD EXP REALTY
RE/MAX ESCARPMENT & NIAGARA
RIGHT AT HOME
ROYAL LEPAGE TEAM REALTY
ROYAL LEPAGE SIGNATURE
ROYAL LEPAGE PROALLIANCE
RE/MAX REALTRON
RE/MAX REAL ESTATE CENTRE
ROYAL LEPAGE REAL ESTATE SERVICES
IPRO REALTY*
Listing Performance by Total Units Sold from January 1– June 30, 2025.
Source: Toronto Regional Real Estate Board (TRREB).* *iPro Realty ceased operations in August 2025.
Growing up in the family business founded by his parents in Hamilton in 1980, Conrad developed a strong passion for real estate and improving the overall client experience. As the Broker/Owner of the #1 brokerage in the Real Estate Association of Hamilton-Burlington (RAHB) since 1994, Conrad is constantly working to develop new systems, programs, and technology to take the real estate industry to the next level. Most recently, RE/MAX Escarpment has partnered with RE/MAX Niagara, creating a 14 office powerhouse that services Oakville to Niagara with over 900 agents. RE/MAX Escarpment & Niagara continues to lead the local real estate industry in average unit sales per person. In early 2014, 2020, and 2023, Conrad was recognized as the RE/MAX Broker of the Year for a multi-office company. RE/MAX Escarpment is also the proud recipient of the 10-year Consumer Choice Award in Hamilton (2014-2023), and the 6-year in Niagara (2018-2023). As the former chair of the Affordable Housing flagship for 10 years, Conrad is passionate about his community and is working to create affordable housing projects through private and public partnerships that will improve not only the economic outlook of Hamilton but also the future of its residents. Further, 2022 marks the 28th year that RE/MAX Escarpment has been a contributor to the Children’s Miracle Network. Conrad is a leader, a mentor, a teacher, and a visionary for the ultimate real estate experience.
Lynn Hoffmann is the Halton Regional Broker/Manager and Luxury Division Manager for RE/MAX Escarpment Realty, overseeing the Downtown Burlington, North Burlington, and Oakville offices. Specializing in agent recruitment and luxury real estate, she is dedicated to fostering a supportive, high-performance environment for her team and clients.
A recipient of the 2022 RE/MAX Canada Broker/Manager of the Year Award, Lynn has been instrumental in the brokerage’s growth, including its successful expansion into the Oakville market. Her background in real estate sales, staging, business management, coaching, and mentoring brings depth and versatility to her leadership.
Lynn is known for building strong, cohesive teams and attracting top-tier agents through her strategic and collaborative leadership. As an author and facilitator of luxury real estate articles and training programs, she is committed to elevating agent performance and business growth.
She ensures her agents have access to leading-edge marketing and technology tools, and—alongside Conrad—helped position RE/MAX Escarpment & Niagara as #2 in RE/MAX Worldwide for total net growth.
With so much information being pushed at them, people are getting more and more confused as to what they should focus on. With my coaching programs, you will get clarity on what is most important to you and be able to start achieving more in less time. Focusing on business planning, marketing systems, time management, goal setting, and leadership, I am able to help busy professionals achieve more while working less and become better leaders.
With 27 years experience in real estate, Elizabeth’s career has taken her to the position of Broker of Record/Managing Broker at a prominent real estate company. Her role entailed the management and operations, organization, administration and recruitment at two Oakville locations.
Elizabeth takes pride in building the careers of REALTORS ® and working collaboratively with each and every one of them.
“I thoroughly enjoy the success of others as much as my own, and guiding new and experienced real estate agents with their career goals,” she says. “The feeling is genuine, to see the REALTORS ® grow, the company grow, and to know that our clients and customers are getting the professional care they expect and deserve.”
Born and raised in Hamilton, Jessica has developed a passion for the forever changing real estate market across Hamilton and the surrounding areas.
Her journey in real estate began at 17 when she was hired by one of the largest financial institutions as a customer service representative. It was at this particular moment that Jessica developed a passion for the corporate world. In less than five years, Jessica accepted the position of Team Management overseeing over 50 employees which became her financial sales team.
Soon after, Jessica was promoted to Regional Sales Coach where she further developed her passion for real estate investing and lending. In 2016 Jessica obtained her real estate license and commenced her journey.
Today Jessica is one of the leading brokerage growth managers, not only focusing on the brokerage growth, but also the growth and expansion of real estate teams. Jessica’s main focus is to strategically grow RE/MAX Escarpment & Niagara to the next level, dominate in market share and generate an unforgettable presence in the Niagara region.
Jessica is a leader, and is dedicated to lifting the ceiling and pushing towards the goal, to create the finest real estate experience.
Nathan Morrissette has been a trusted presence in Niagara real estate for 20 years. Born and raised in St. Catharines, he offers deep local insight and a strong commitment to the community.
A respected industry leader, Nathan has served as a Director of the Niagara Association of REALTORS ® for over seven years, and in 2024, he was elected Chair. He has contributed to multiple committees with NAR and OREA, reflecting his dedication to raising industry standards and supporting fellow REALTORS ®
Known for his prompt communication, tech-savvy approach, and client-first mindset, Nathan consistently delivers exceptional service. He lives in St. Catharines with his wife, Amanda, and their three sons.
Beyond sales, Nathan is active in REALTOR® education. As a Standard Forms Speaker for OREA, he’s presented across Ontario on form updates and TRESA compliance. In 2024, he was named OREA’s REALTOR ® in Residence, providing expert guidance to members on transactions, Standard Forms, and best practices.
ANN & LOUIS ZURINI BROKER/MANAGER, OWNER
Louis and Ann Zurini are true trailblazers in the local real estate industry. As RE/MAX pioneers, they opened their first RE/MAX office in 1980, recognizing that the brand stands for delivering maximum service. Louis was licensed since 1968, and his incredible breadth of experience included residential, commercial, industrial land development, and corporate relocation and expansion. Ann joined the industry in 1973, and continues to help agents thrive in this ever changing real estate landscape. RE/MAX Escarpment & Niagara is not just a business to Ann & Louis – it is a family legacy.
Company culture is paramount for RE/MAX Escarpment & Niagara, as it directly influences the success and cohesion of their agents and staff. A positive and supportive culture fosters a sense of unity, collaboration, and shared values, creating an environment where individuals can thrive both personally and professionally.
In the real estate industry, where teamwork, trust, and effective communication are crucial, a strong company culture becomes a driving force for success. It not only attracts top talent but also promotes employee satisfaction and retention. A vibrant company culture is the cornerstone of our commitment to providing exceptional service, as it empowers agents and staff to work towards common goals while maintaining a positive and inspiring work atmosphere.
We admit we may not be perfect, but we strive for perfection every day.
We will always make sure to facilitate change and innovation by not over complicating it, to ensure we are clear and efficient.
Improving our skills, fostering empowerment, and accountability will always be the cornerstone of our curriculum.
Let’s always remember to break some eggs to create something bold to nourish our relationships, grow our businesses, and make an impact.
Remember to leverage the expertise around you. Collaboration is, and will always be the most powerful tool in our toolbox.
It is vital to remember the spark that ignited why you are here. Never forget it’s about making a difference in our own lives, in our families’ lives, in our clients’ lives, and in the lives of the people that make up our community.
Let’s make fun the common denominator of all we do!