Deborah Brown team-Final CMA - 3 The Promenade

COMPARATIVE MARKET ANALYSIS

3 The Promenade, Niagara on the Lake, ON

SUBJECT PROPERTY

3 The Promenade Niagara on the Lake, ON L0S 1J0

EXCLUSIVELY FOR: DON + KATHRYN RECOURT RESEARCHED AND PREPARED BY: DEBORAH BROWN, BROKER

Subject Property

2000-2500 SqFt SqFt Range:

Luxury Living on a Quiet, Tree-Lined Street

Completely transformed in 2018, this exceptional residence blends refined contemporary design with timeless character. Set on a quiet street and backing onto the Heritage Trail, the home offers a rare combination of privacy, sophistication, and thoughtfully curated living spaces. The main level was professionally redesigned to create an elegant and highly functional layout. At its center is a spectacular chef’s kitchen anchored by a striking nine-foot island, complemented by premium countertops, stainless steel appliances, and abundant custom cabinetry. The kitchen flows seamlessly into an inviting family room, creating the perfect space for both everyday living and effortless entertaining. A formal dining room extends from the kitchen for more intimate gatherings, while the front living room provides a refined retreat complete with an open-hearth gas fireplace. The home’s dual-aspect windows flood the interior with natural light, highlighting the sophisticated finishes and cohesive design throughout. Upstairs, generously proportioned bedrooms offer comfort and privacy, including a beautifully appointed primary suite featuring a spa-inspired ensuite with contemporary fixtures. For modern convenience, the laundry room has been thoughtfully relocated to the second floor. The fully finished lower level expands the home’s versatility with a private bedroom featuring an egress window and stylish three-piece ensuite, along with a spacious family room, a den ideal for a home office or gym, and a large furnace room providing excellent storage. Beyond the automatic gated driveway lies a professionally landscaped, fully fenced backyard oasis. This serene outdoor space features multiple seating areas designed for both relaxation and entertaining. Enjoy quiet mornings with coffee, summer gatherings with friends, or unwind in the soaker pool. A heated she-shed offers a charming retreat, studio space, or additional storage. (Cut off)

Minimums and Maximums

A summary of key property attributes in this analysis.

Listing Price between $1,789,000 and $1,998,900 Selling Price between $1,650,000 and $1,975,000

3-6 Beds

1-5 Baths

0-1 Half Bath

Most common Range of 2000-2500 Square Feet

Year Built between 1818 and 2025

Days On Market

The number of days each property has been listed on the market.

List Price, Sale Price, and Days on Market

List

1,875,000 1,795,000 1,849,950 1,789,000 1,950,000 1,795,000 1,790,000 1,998,900 1,990,000 1,895,000 1,799,000 1,650,000 1,850,000 1,725,000 1,675,000 1,975,000 1,850,000

Brief Summary of Comparable Properties

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0

643 King Street

Remarks

March 4, 2026

What a pleasure to introduce 643 King St in the heart of Old Town, Niagara-on-the-Lake, wine country! This immaculate custom built residence (bungaloft) offers unparalleled blend of luxury and sophistication, perfect for the discerning buyer. Boasting a total of over 3100 sqft, 4 bedrooms, 3 bathrooms (2 beds + 2 baths on main floor). As you drive onto the property, you will notice the mature trees, privacy, a deep-set lot, beautiful gardens and custom stone driveway that leads to an oversized attached double garage and front entrance. Entering the home, there is a large foyer and a view right through the living room to the many windows to the lush back gardens. The main floor has vaulted ceilings and a custom fireplace, large dining room that is adjacent to the chefs kitchen. All perfectly located for entertaining and includes custom cabinetry, stone countertops, & luxury S/S appliances. The primary bedroom on the main floor includes an oversized W/I closet and ensuite with soaker tub and separate shower. The second bedroom is currently being used as an office. The second floor is complete with a loft style study, additional bedroom and full bathroom. The lower level basement has been beautifully updated with bedroom and spacious family room featuring a fireplace with live edge wood mantle. Step outside and relax under your custom covered porch - your own private oasis. Beautifully manicured, lush gardens, and mature trees offering a serene, tranquil setting. There is a seamless indoor/outdoor flow. Easy access for al fresco dining. There is so much to appreciate about this home. You must come & experience it - one of a kind, rarely offered!!

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0 March 4, 2026

642 Simcoe Street

Remarks

Introducing 642 Simcoe Street - also known as the successful bed and breakfast "Globetrotters" - this inviting two-storey home is sure to impress. Upon entry, you'll be greeted by beautifully designed and thoughtfully styled interiors: a perfect blend of sophistication and comfort, ideal for both large-scale entertaining and everyday living.The main level features a stunning peninsula-style kitchen with granite countertops that flows seamlessly into the inviting living room, complete with a gas fireplace, built-in bookcase, and elegant ceiling details. This level also includes a bright sunroom, a dining room, and a spacious main-floor bedroom with a private 3-piece ensuite.Upstairs, enjoy the convenience of second-floor laundry and three well-appointed, light-filled bedrooms - two of which feature their own private 3-piece ensuite bathrooms, and one that offers a walk-in closet or bonus storage space.The fully finished basement provides exceptional flexibility, with an additional bedroom or office/hobby space, another 3-piece bathroom, and a large recreation room - perfect for gatherings or relaxation.Situated on a lovely corner lot, this property is complete with roof-mounted solar panels, composite decking, multiple outdoor seating areas, a private rear garden courtyard, lush perennials, and a detached two-car garage with a versatile bonus room above.Embrace the peaceful lifestyle of charming Niagara-on-the-Lake - surrounded by scenic trails, parks, vineyards, golf courses, the Shaw Festival Theatre, and the renowned Queen Street shops - all within easy walking distance.

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0

307 Mississagua Street

Remarks

March 4, 2026

Step into The Schoolmasters House, a beautifully preserved c.1818 residence that blends historic charm with modern comfort in the heart of Old Town Niagara-on-the-Lake. Set on a generous 144 x 104 ft lot with landscaped gardens and a tranquil fish pond. With four bedrooms, three of which include private ensuites, and two additional full bathrooms, this former Bed and Breakfast is ideal for extended families, home office, or rental use. Several bedrooms feature private entrances, making them perfect for guests or short-term stays. Original wide-plank wood floors run throughout the home there is no carpet while four wood-burning fireplaces and a gas fireplace add warmth and character to every space. The main floor includes a spacious primary bedroom with ensuite, a second full bathroom with a deep soaker tub, laundry, and a large family room that also offers space for a home office or hobby area. The chefs kitchen is outfitted with a professional gas stove, abundant prep surfaces, and generous storage. Meals can be served in the formal dining room or enjoyed casually at the large island with breakfast bar. Upstairs, you'll find two additional ensuite bedrooms one with private stairs and an exterior entrance alongside a fourth bedroom, another full bath, and a cozy sitting area. This multi-generational, multi- family home offers exceptional flexibility and income potential. The home also includes powered workshops, a garden shed, and a garbage shed. Major upgrades include a new cedar roof on the front (2021) and rear (2024), and updated furnace and central air in 2017. A heritage grant is available to assist with roofing on the addition along Gage Street. This is a rare opportunity to own a piece of Niagara-on-the-Lakes history, with timeless character and modern convenience just steps from the shops, dining, and charm of Old Town

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0

March 4, 2026

328 Niagara Boulevard Status: $1,990,000 10/16/2025 Active

Remarks

Welcome to 328 Niagara Blvd, a delightful 3+1 Bdrm, 2.5 Bth, 2700 SqFt home located on one of Old Towns Niagara-on-the-Lake's most magnificent streets. Crafted to take advantage of its proximity to Lake Ontario, the spacious Master Bedroom, formal Living Room and sun filled Loft offer wonderful far reaching Water Views. The interior flows smoothly and is perfect for entertaining, with the spacious Living Room with Gas Fireplace, separated by glass french doors from the Two-Storey Foyer and the inviting Formal Dining Room. The bright and sunny Open Concept Kitchen, Dinette and Family Room overlook a spectacular Private Backyard with Pergola, Water Fountain, Sitting Areas, Mature Plantings and Hardscaping. Upstairs offers a Master Suite that truly lives up to its name with Soaring Ceilings, Palladian Windows, Sitting Area to enjoy your Water Views, 4 pc Ensuite with separate shower and tub. There are two good sized Guest Bedrooms, 4 pc Guest Wshrm and a Loft space that is ideal as an Office, Yoga/Art Studio, Guest Bedroom, or Den on the 2nd floor. The Lower Level offers a Rec Rm with Gas Fireplace, Built-In Bookcases, another Guest Bedroom, Cold Storage space, and a large Utility/Storage Room. 2 pc Powder Room and Laundry are found on the Main Floor as is inside entry from the double long garage. Fabulous Location, Unique Style and Charming Quality are a rare find. This wonderful property is ideal as a Family Home or Vacation Getaway. This is a lovely offering with an envious location that is only a short walk to Ryerson Park on the water with picnic tables and stunning views of the Toronto Skyline, the oldest Golf Course in North America with NOTL's best outdoor patio, and all of the award winning Boutique Restaurants and Shops of historic Queen Street. Come live your best life in Niagara. OPEN HOUSE: Sunday January 18th - 2-4PM.

Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0 March 4, 2026

Remarks

Lakeshore Road

Embrace the Niagara Wine Country Dream: Your Private Vineyard Oasis Awaits. Discover unparalleled privacy and breathtaking vineyard views from all four sides of this fully renovated, classic-design home, a true sanctuary nestled in the heart of Niagara-on-the-Lake wine country. This stunning property offers the quintessential wine country lifestyle, seamlessly blending timeless elegance with modern luxury. Picture yourself starting each day with the serene beauty of rolling vineyards stretching as far as the eye can see, a tranquil escape from the everyday. Sun-filled and bright, the home boasts high-end finishes throughout, creating a cozy and inviting atmosphere perfect for both relaxation and entertaining. The luxury kitchen, a chef's delight, is equipped with top-of-the-line appliances and custom cabinetry, inspiring culinary masterpieces to pair perfectly with the renowned local wines. Gather friends and family around one of two gas fireplaces for intimate conversations, or take a refreshing dip in the new saltwater pool while enjoying spectacular sunsets painting the vineyards in hues of gold and crimson. Three well-appointed bedrooms and two beautifully designed bathrooms provide ample space and comfort for family and guests. A convenient 2-car garage offers secure parking and additional storage, while a separate outbuilding presents exciting possibilities for additional living space, perhaps a guest suite for family or visitors. Enjoy the tranquility of observing local wildlife right outside your door, a connection to nature that enhances the peaceful ambiance. This is more than just a home; it's a chance to live the Niagara wine country dream, a life of peace, beauty, and unparalleled access to world-class wineries. This is an opportunity to own a piece of paradise, a place where memories are made and cherished for generations to come.

611 Simcoe Street

Remarks

Be first to debut this premium stunning stone & stucco custom built home in a highly desirable area of Old Town Niagara-on-the-Lake. 2 minute walk to the ever so popular social hub, the community centre where you will find a popular cafe, gym, library and meeting place for many recreational activities. Also a short walk to downtown, restaurants, theatre, shops, trails, wineries and more. So many options of living a full and happy life here. This home boasts over 4600 SF of finished living space which includes a total of 6 bedrooms & 4 bathrooms. Beautifully updated with amazing private outdoor living space which includes floor to ceiling stone fireplace, hot tub, seating for all your guests and enjoy outdoor dining or taking in a game on the television. The house is encircled by stunning trees and shrubbery and long views. There is an updated kitchen with stone countertops, white premium cabinetry and S/S appliances, electric car outlet, large premium windows throughout the home (most have been replaced) for views of greenery from all windows. The main floor includes a spacious living room with walkout, gas fireplace, separate dining room, eat-in-kitchen, office (which could be used as a bedroom), and bathroom. Upstairs you will find 3 bedrooms, plus a finished loft attic area, 2nd level laundry room, separate entrance from 2nd level to outside. The lower level (perfect for in-laws or adult children) has 2 bedrooms, 1 full bath complete with full kitchen and all appliances, new carpet, freshly painted. There are so many updates, please see the long list that can be seen as one of the photos. This home is spotless and a pleasure to show. Just move in and enjoy all that this home and Niagara-on-the- Lake has to offer

Remarks

Nestled in The Village, an architecturally protected enclave in the heart of wine country, this designer-decorated model home offers nearly 4,000 sq ft of finished living space and uncompromising quality throughout. Custom built in 2017, every detail was thoughtfully curated from crown mouldings and coffered ceilings to premium fixtures, built-ins, and upscale lighting by Circa and Thomas Goodman.The gourmet kitchen is a chefs dream with solid wood cabinetry, Bosch & Fisher & Paykel appliances, a modern backsplash, large centre island, and a butlers pantry with custom storage and a wine fridge. The adjacent living area boasts a gas fireplace and French doors opening to a covered sunroom and private, professionally landscaped stone courtyard. The formal dining room includes silk drapes, bamboo blinds, and Schumacher faux roman blinds.Upstairs, the spacious primary suite features custom window treatments, a luxury walk-in closet with Kravet wallpaper, and a spa-inspired bathroom with heated floors, Gingers/Elte fixtures, chandelier, and sconces. Two additional bedrooms include custom Thibault drapes, stick-switch lights, and California Closet organizers.The lower level is fully finished with premium vinyl flooring, electric fireplace, pot lights, a guest room, full bath with heated floors and custom shower drape, plus an office/flex space.Additional features include: screened limestone porch with fan, two-storey garage built for lift potential, skylight over stairs, tankless water heater, fenced backyard, and optional elevator-ready cavity. All paint, blinds, and drapery hardware are from premium suppliers with receipts and warranties available.Enjoy unmatched walkability to wineries, restaurants, shops, the library and community centre from this rare, turn-key showpiece.

Remarks

Experience the wonderful lifestyle of one of Niagara-on-the-Lakes most prestigious neighbourhoods, right in the heart of Old Town and just steps from where the Niagara River meets Lake Ontario. Sailing, golfing, parks, the marina, boutiques, fine dining, and world-class theatre are all nearby, immersing you in one of Canada's most celebrated communities. Designed by ACK Architects and custom built by Pym & Cooper, this modern masterpiece is surrounded by professional landscaping and blends striking architecture with refined details. A dramatic foyer with 20-foot peaked windows fills the home with natural light, setting the stage for open-concept living with 9-foot ceilings, engineered hardwood floors, and a sleek linear gas fireplace. Built-in speakers enhance atmosphere, while soundproof insulation adds privacy. The chefs kitchen with centre island features quartz countertops, tiled backsplash, and high-end appliances including Sub-Zero, Wolf, Miele, and Sharp. A beverage and coffee station with bar fridge and lighted cabinetry elevate the space, while a pantry wall with slide-out drawers adds everyday practicality. Upstairs, the primary suite impresses with 9-foot ceilings and 10-foot sliding doors to a long balcony offering seasonal river views through mature trees just a few doors away . A spa-inspired ensuite includes heated floors, a large glass shower, and a double vanity with under-cabinet lighting, complemented by a spacious walk-in closet ready for your custom design. Two bedrooms share a stylish bath with soaker tub and shower, while a laundry with LG appliances and cabinetry adds convenience. Other highlights include a chic powder room with concrete sink, extensive pot lighting and hardwired blinds, pre-wiring for security, an open staircase to the unfinished lower level with roughed-in bath, and direct access to the high-ceilinged garage with LiftMaster opener. This home is a rare find - modern luxury surrounded by natural beauty and a timeless history.

Remarks

Stunning Custom Home built in 2020 seamlessly blends modern elegance with architectural brilliance. Designed with an open-concept design that combines spaciousness with functionality. Every inch of this home exudes sophistication and comfort. As you step inside the front door you are wowed and warmly greeted by 10' ceilings. The gourmet kitchen is a showstopper with custom cabinetry, granite countertops and a large island that is perfect to host any gathering. The great room features a beautiful fireplace and stunning coffered ceilings and effortlessly flows into the dining space and to an outdoor living space which is equally impressive boasting beautiful landscaping and a large outdoor fireplace. Be the envy of your neighbors as you curl up with your favorite drink and warm up during any season. The primary suite is a private sanctuary featuring a spa-inspired ensuite with a soaking tub, separate shower, make-up area and walk-in closets. There is a 2nd bedroom on the main floor that could be used as a den and has a 3 pc ensuite. The main floor laundry room has lovely storage and leads to the large 1 car garage. The lower area of this home features a bright spacious open concept recreation room with a gas fireplace and a kitchen and dining area. There are 2 large bedrooms in the lower area and a 3 piece bathroom. You never have to worry about storage because there is plenty of it. Every detail of this home has been thoughtfully curated to deliver a modern and comfortable space. Nestled in one of the most sought after locations this exceptional home is just steps from the heart of historic Old Town and the shores of Lake Ontario where you can take in breathtaking waterfront views . Stroll along picturesque tree-lined streets and enjoy all the Niagara-on-the-lake has to offer

Remarks

Located in the prestigious Old Town of Niagara-on-the-Lake, this exceptional bungalow offers a rare opportunity to indulge in luxury living at its finest. Set on a picturesque 62x168 lot surrounded by mature trees, this 2,285 sq. ft. home features 3 spacious bedrooms, 3 beautifully appointed bathrooms, and an oversized double-car garage. Step inside and be captivated by the soaring 13-foot ceilings in the foyer, elegant 10-foot ceilings throughout the main level, and dramatic vaulted ceilings in the great room, enhanced by seamless beams that add warmth and architectural character. At the heart of the home, a stunning stone interior gas fireplace serves as a focal point, blending rustic charm with modern sophistication. The custom-designed kitchen is a chef's dream, featuring high-end cabinetry, a striking oversized custom hood fan, and top-tier finishes that combine style with functionality. A formal dining space offers the perfect setting for entertaining guests or enjoying intimate family dinners. The master bedroom is a true retreat, featuring a tray ceiling, two generous walk-in closets, and a spa-like ensuite with premium finishes, designed for relaxation and comfort. Every detail has been thoughtfully curated, including rich hardwood flooring, tiled glass showers, 8-foot interior doors, wide hallways that enhance the sense of space and accessibility, and oversized black-framed windows that flood the home with natural light. This smart home also integrates modern technology for added convenience and security. Outside, the rear-covered deck provides a peaceful retreat, overlooking a lush backyard and a convenient garden shed for additional storage. This home combines timeless design, premium craftsmanship, and a highly sought-after location, perfect for those seeking elegance, comfort, and tranquility.

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0 March 4, 2026

15578 Niagara River Parkway

Remarks

Waterfront Elegance with Resort-Style Living.Welcome to 15578 Niagara River Parkway a stunning 3-bedroom, 3-bathroom home offering refined living along one of the most scenic and prestigious stretches in Niagara-on-the-Lake. Set on a beautifully landscaped property, this residence delivers the perfect balance of sophistication, comfort, and outdoor luxury. Inside, youll find a thoughtfully updated interior featuring a brand-new custom kitchen with high-end appliances, a climate-controlled wine cellar, and a carpet-free layout for a sleek, modern feel. The open-concept living areas are bright and inviting, ideal for both everyday living and entertaining. Step outside to your private backyard oasis with a view of vineyards. It is complete with a refinished in-ground pool, a charming pool house, new pool equipment and shed, a stamped concrete patio, hot tub, and spacious deck all designed for year-round enjoyment and easy maintenance. Additional features include a 2-car garage, ample storage, and a location that offers unmatched access to the Niagara River, picturesque trails, wineries, and the historic Old Town just minutes away.This is a rare opportunity to own a turnkey, resort-style home in one of Canadas most celebrated wine regions.

Summary Analysis

A visual representation of all your selected properties.

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0 March 4, 2026

Activity vs. Timing

The importance of pricing correctly at market value.

A common question home buyers ask is, "how long has this home been on the market?"

Though the question may sound innocent, the answer can have serious consequences for the sale of your property.

When a seller first lists their property, there's no denying they are in the driver's seat. A new listing creates a flurry of interest as buyers scramble to be the first to view it--and potentially make an offer. With each passing day, however, interest wanes and sellers quickly learn that "days on market" dictates who holds the cards.

As time passes, potential buyers become more suspicious of why the property hasn't yet sold ... leading them to wonder if there is something other buyers know that they don't.

And while issues with the home itself may sometimes be the reason for it not selling, it usually comes down to overpricing.

To keep your days on market short, it's important to price your property competitively from the outset and do everything you can to promote your property during its first two weeks on the market.

Effects of Overpricing

The importance of pricing correctly at market value.

Pricing your property too high all but guarantees it will take longer to sell--sometimes much longer. Instead of selling your property in just a few weeks, you could have to go through months of showings and open houses.

Even worse: statistics show that the longer a property is on the market, the less it sells for in the end. In fact, it will usually sell for less than what it would have fetched with a more realistic starting price.

• Put your best foot forward immediately

• Establish a competitive asking price

• Keep your home in top showing condition

• Offer favorable financing terms

The Benefits of Using a Professional REALTOR®

Why it is important to use a professional REALTOR® to sell your property

While it's true that the internet has made shopping more convenient for consumers, it has done little to replace the true value of using a real estate agent to sell your home.

Top benefits of using a real estate agent to list your property include:

Pricing

1

2

It's a REALTOR's job to understand the market better than the public. To do this, they use many resources that most people don't have access to. These tools give REALTORS valuable insight into what the market is doing and how to price your home to sell quickly for top dollar.

Presentation

REALTORS are emotionally detached from the properties they sell and can objectively determine which features of your home to highlight. They also have experience in staging a home to give the best first impression to the highest number of potential buyers.

Marketing

3

There are several marketing channels to consider when putting your home up for sale. A REALTOR will have professional contacts and an established advertising system in place to quickly get your property in front of potential buyers.

Higher offer

4

5

Real estate agents know how to spot and follow up with a serious buyer. As a skilled negotiator, they know what to say--and what not to say--to get you the best possible offer.

Closing

Selling your home requires many time-sensitive documents to be completed. A real estate agent has the expertise to know exactly what should be included in the paperwork as well as the knowledge to fill it out correctly. In addition, a REALTOR knows all the minor details

Importance of Pricing

The importance of pricing correctly at market value.

This graph illustrates the importance of pricing correctly. The centerline represents the true market value of a property. As you move above this market value, you attract far fewer prospective buyers, greatly reducing your chances of a sale. Conversely, as you move below market value, you attract a much larger number of potential buyers.

Setting the Price

The importance of pricing correctly at market value.

In a perfect world, the sale price of your property would be enough to achieve whatever financial goals you have in mind. In reality, the value of your property is determined exclusively by the amount buyers are willing to pay.

Often the hardest part of pricing your home is disregarding your emotional attachment. Remember that buyers are only interested in the bricks and mortar of the property--and the price you choose to list it at. To avoid the pitfalls of pricing it incorrectly, here are a few important questions to consider.

What are the prices of comparable properties in your area?

A Comparative Market Analysis (CMA) gathers information about similar homes for sale in your area, both past and present. Based on these comparable properties, the CMA provides you with a true estimate of what your home may be worth.

How fast do you want your property to sell?

Whether you need to make a quick sale or have time to wait, the initial listing price directly affects how fast your property will sell. Remember: a high list price will not generate as much interest and may eventually sell for less than an initial list price that is more competitive.

Is it a buyer's market, a seller's market, or balanced?

Are home prices in your area trending up, down, or leveling off? In a buyer's market, home inventories are high, increasing competition between sellers and reducing prices. In a seller's market, low inventories increase prices and put the homeowner in the driver's seat. In a market where supply and demand are evenly balanced, stable prices make choosing a list price easier. Regardless of the market's direction, you should consider a list price that will attract multiple offers and give you the best chance of selling your property

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0

The Pitfalls of Overpricing

The importance of pricing correctly at market value.

March 4, 2026

Overpricing your house in the belief you can reduce the price later is a strategy that can backfire badly.

By the time you reduce your price, the initial surge of interest in your property may have passed. Also, if the price is lowered, buyers may wonder if there's something wrong with the property that kept other buyers away.

To avoid selling your property below market value and wasting valuable time, be careful not to overprice your home.

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0

Where a Commission Goes

March 4, 2026

REALTORS® are typically hired on commission--after a successful sale, they get paid a percentage of the sale price, a flat fee, or a combination of both. The commission is usually paid by the seller to their listing agent. After that, the listing agent may share the commission with any number of other real estate professionals who contributed to the success of the sale. For example:

• If the buyer had their own agent, they will usually receive half the gross commission

• Agents who work for a real estate brokerage may pay a portion of their commission to their broker

• If the buyer or seller were referred to their REALTORS® by another agent, they will usually pay the referring agent a fee

Everyone who helped make the sale happen gets compensated for the important role they played.

Subject Property: 3 The Promenade, Niagara-on-the-Lake, L0S 1J0

Sources of Buyers

Primary sources of buyers for your property.

March 4, 2026

Today, most tech-savvy buyers use the internet to find properties they want to view. Still, an effective advertising campaign will source buyer prospects from a mix of traditional and online marketing channels. The chart below illustrates where most buyer leads come from.

Note that "Internet" is a broad category that includes diverse sources such as:

• A website about your property

• Social media

• Real estate search engines

• Real estate apps

• Online videos about your property

What it Takes to Show

Knowing what to expect and how to prepare for a showing can make the experience less stressful for you and more enticing for buyers.

Schedule a Showing

Ideally, home showings are scheduled far enough in advance to give homeownwers time to prepare. Buyers can be impatient, however, and will want to view your property as soon as possible--especially in a hot market. Their agent will contact your agent to schedule a showing when it is mutually convenient. If you can't be reached to confirm the time, an appointment will be made that accommodates the buyer's schedule.

Before the Showing

Clean and declutter! There are dozens of things you can do to make your home more attractive, from adding potted plants to baking cookies. A list of ideas is included this CMA

It's common for some real estate professionals to request a preview of your property before they show it to their client. This lets them get familiar with important property details their client may miss.

Make sure that any special instructions--such as pet alerts and security codes--are added to your property file so they can be shared with the buyer's agent ahead of time. If you want to highlight something special that isn't mentioned in the listing, consider leaving a strategically placed note for visitors to read.

During the Showing

To give visitors the time, space and privacy they need to comfortably tour your property, most agents recommend you not be home during the showing. If your agent won't be present either, the buyers' agent will use the lockbox key to access your home. Most showings only take about half an hour, but don't rush home in case the buyers are taking longer than expected.

After the Showing

When the showing is finished, you can return home--which should be exactly as you left it. If the buyers are interested in your property, they will contact your agent. Make sure your agent can reach you so you can respond promptly to any offer

Additional photos for comparables.

for comparables.

Property: 3 The Promenade, Niagara-on-the-Lake March 4, 2026

Additional photos for comparables. Address: 643 King Street

Subject Property: 3 The Promenade, Niagara-on-the-Lake

Additional photos for comparables.

Address: 643 King Street

March 4, 2026

photos for comparables.

Subject Property: 3 The Promenade, Niagara-on-the-Lake

CMA Additional Photos

Additional photos for comparables.

Address: 643 King Street

X12682104

March 4, 2026

Additional photos for comparables. Address: 611 Simcoe Street

Additional photos for comparables. Address: 611 Simcoe Street

Subject Property: 3 The Promenade, Niagara-on-the-Lake March 4, 2026

Additional photos for comparables.

Subject Property: 3 The Promenade, Niagara-on-the-Lake March 4, 2026

CMA

Additional photos for comparables.

Subject Property: 3 The Promenade, Niagara-on-the-Lake March 4, 2026

Additional photos for comparables. Address: 307 Mississagua Street

Subject Property: 3 The Promenade, Niagara-on-the-Lake March 4, 2026

Additional photos for comparables. Address: 69 GARRISON VILLAGE Drive

photos for comparables.

photos for comparables.

Subject Property: 3 The Promenade, Niagara-on-the-Lake March 4, 2026

Additional photos for comparables. Address: 84 Ball Street

photos for comparables.

photos for comparables.

photos for comparables.

Additional photos for comparables.

Additional photos for comparables.

Subject Property: 3 The Promenade, Niagara-on-the-Lake March 4, 2026

Additional photos for comparables. Address: 328 Niagara Boulevard

Additional photos for comparables.

Subject Property: 3 The Promenade, Niagara-on-the-Lake

CMA Additional Photos

Additional photos for comparables. Address: 1219 Lakeshore Road

March 4, 2026

Additional photos for comparables. Address: 1219 Lakeshore Road

Additional photos for comparables. Address: 1219 Lakeshore Road

Pricing Recommendation

Setting the right price is critical to a successful sale.

General Facts About Pricing

There are many things we can do to help ensure the successful sale of your home--such as sprucing up its appearance and marketing it aggressively--but the single most important thing is choosing the right price.

The best, most reliable way of choosing the right list price for your home is by comparing it to similar properties in the neighborhood. How much are comparable properties currently listed for? How much did comparable properties recently sell for? How are these properties different than yours? Are prices rising or falling? These questions will guide us to the best possible list price for your home: a price that is as high as possible but low enough to generate interest and lead to a quick sale.

Market Statistics

Sell Price

Average Price: $1,815,700

High Price: $1,990,000

Median Price: $1,799,000

Low Price: $1,650,000

Prices are adjusted for property differences, rounded to the nearest $100.

Based on your excellent location, premium lot, recent renovations, condition, and size of the property, and importantly, market conditions, my recommendation is to re-list your home at $1,850,000

If you want, I could take a tour of your home and see a few of the competing properties before you make your decision.

ProTipsforWinningShowings

Brighterisbetter!Leavelightsonforshowings.Placehigherwattagebulbsinrooms,hallwaysand eventhebasement.Doingthiswillbrightenthehome,makingitappearmoreinvitingandcheerier.

Neatnessmakesaroomeasiertoview So,makesurealltheroomsaretidy

Turnyourgasfireplaceonjustbeforeappointmentsinthefallorwintermonths.

Setthetemperaturebetween20and22°C Youwantittobecomfortable,andtogivethebuyermore ofareasontolinger,especiallyonhotorcolddays!

Removeorlockupallvaluables.

Takeitemsoffcountersinthekitchenandbathrooms Trytokeepallroomstruetothelistingphotos Playsoftmusicinthebackground(iPod,satellite),especiallyifyouliveneardistractions.

Avoidplug-inairfresheners Ifweatherandnoisepermit,openthewindows Pullblindsandwindowtreatmentsallthewayuporopen.

Leavedoorsslightlyajar.

Leaveyourhomeafewminutesbeforethescheduledappointment Thisallowsbuyerstotouryour homeandfeelcomfortabletakingtheirtime.

Pets,smokeandfoodsmellscanbedealkillersinrealestate Eventhetiniestodorcanmakebuyers uncomfortable Hidetheseodors,andmakesuresignsofsmokingandpetsarenotvisible Buyers assumethathomesownedbysmokersorhomesthathavepetswillnotbeinthesamecondition

Putdisplaysbacktowheretheywereinitiallyleftbytheteam.Thisway,allrelevantinformationwillbe easilyaccessibletobuyers

Leavebusinesscardsinonecentrallocationfortheteamtopickup