Ensure you don’t undersell your property
Kieran Bresnahan 0406 381 381 kieranb@mcgrath.com.au
Price Maximisation Strategy – An End-to-End Sales Experience Kieran Bresnahan and his team deliver a hands-on, strategic end-to-end approach designed to maximise your result while ensuring a seamless and professionally managed campaign from start to finish. Backed by McGrath’s systems, buyer reach and reputation, every campaign is carefully tailored to create strong buyer competition, premium presentation and the best possible outcome for your property. What sets our approach apart is the level of service, communication, buyer management and attention to detail applied at every stage of the sales process. From the initial consultation through to settlement, Kieran Bresnahan provides a fully managed campaign, ensuring nothing is overlooked and removing stress for clients throughout the entire journey. This includes: •
Property Preparation and Presentation
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Marketing Co-ordination
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Buyer Management and Reporting
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Open Homes and Inspections
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Negotiations and Strategy
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Contract Management
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Ongoing Vendor Support
This structured process ensures every stage of the campaign is carefully executed with one clear focus – achieving the strongest possible result for your property.
Introduction Selling your home is one of the most significant financial and emotional decisions you will make and choosing the right agent can have a major impact on the final result. Kieran Bresnahan and his team are committed to delivering a premium, hands-on service defined by professionalism, communication and outstanding results. With a strong belief that the difference is in the detail, every campaign is carefully tailored to suit the individual property, market conditions and target buyer audience. From strategic preparation and premium marketing through to buyer follow-up, negotiation and ongoing communication, every aspect of the sales process is designed to maximise buyer competition and achieve the strongest possible result. As Principal of nine McGrath offices and with a focus on sales, Kieran combines a personalised, client-focused approach with the strength, reach and resources of one of Australia’s most recognised real estate brands. Every campaign benefits from extensive buyer reach, premium marketing platforms, proven systems and high-level negotiation expertise. Having been in the industry since 2000, Kieran possesses an unrivalled understanding of the local area and the property market, giving his clients a genuine competitive advantage. Known for his strong communication skills, professionalism and ability to build trust, Kieran invests significant time and care into understanding his clients’ goals and delivering a seamless, highly strategic sales experience from start to finish. His passion for property, attention to detail and commitment to achieving exceptional results are what continue to see hundreds of families trust Kieran and his team throughout their property journey.
Property Preparation & Presentation Presentation is critical to achieving a premium sale price. Kieran works closely with a trusted network of professionals to ensure your home is market-ready and presented at its absolute best. Our in-house “Bring to Market Service” includes: •
Pre-market presentation guidance
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Co-ordination of trades and repairs
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Professional styling and furniture selection
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Cleaning, landscaping and presentation management
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Guidance and management of the preparation process
Every detail is carefully managed to ensure your property stands out from competing homes. You only get one chance to make a first impression.
Communication & Comprehensive Reporting Clear, consistent communication is a key part of every successful campaign. One of the most effective ways we communicate throughout the sales process is via a private WhatsApp group, connecting you directly with Kieran and the team from launch through to settlement. This also allows for: •
Real-time buyer feedback and campaign updates
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Fast approvals and responsive decision making
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Direct access to Kieran and the team at all times
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Complete transparency throughout the campaign
You will also receive regular phone updates from Kieran to discuss buyer feedback, campaign progress, market response and recommended next steps, ensuring you remain fully informed throughout the entire process. In addition, a detailed campaign timeline is provided outlining key dates, scheduled activities and upcoming milestones so you always know what to expect at every stage of the campaign. Comprehensive weekly reporting is also delivered to keep you updated on overall campaign performance including: •
Buyer enquiry levels
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Online engagement statistics
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Open home attendance
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Buyer feedback and sentiment
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Campaign performance analysis
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Strategic recommendations and adjustments where required
Our proactive communication approach ensures you remain informed, supported and confident through the whole campaign.
Premium Marketing Effective marketing also plays a critical role in achieving a premium result. In today’s market, buyers form their first impression of a property online, which means the quality of your marketing campaign can significantly influence the level of enquiry, inspection numbers and ultimately the final sale price. A strong online presence, premium presentation and strategic marketing approach help attract more qualified buyers, generate greater engagement and create competitive tension throughout the campaign. When more buyers are emotionally connected with your property from the outset, there is a stronger opportunity to maximise competition and achieve an outstanding result. Every element of our marketing strategy is carefully considered to ensure your property stands out from competing listings and is presented at the highest possible standard across all platforms.
Professional Photography, Drone Images & Videography Your property will be showcased using: •
High-quality professional photography
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Lifestyle video content
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Drone photography and videography where beneficial
Professional Copywriting A professional real estate copywriter prepares premium campaign content, including: •
Tailored property descriptions
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Detailed inclusions and feature lists
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Strategic marketing language designed to drive enquiry
Professional Floorplans Detailed floorplans and site plans help buyers understand the layout and functionality of the home, increasing buyer confidence and engagement.
Marketing Review & Approval All marketing material is reviewed internally and provided to you for approval before launch, ensuring every element is polished and market-ready.
Heathcote
Buyer Engagement Local & Global Reach With nine offices strategically positioned across the St George, Sutherland Shire & South West, McGrath offers an unmatched local network backed by one combined buyer database and a highly collaborative sales team working together across all offices. This integrated approach ensures your property is exposed to the widest possible pool of active buyers, while our agents actively share opportunities, buyer requirements and market intelligence in real time. With more buyers engaging with McGrath properties than any other brand, your property benefits from exceptional local reach, stronger competition and increased opportunities to achieve a premium result. On a global scale, McGrath’s strategic partnership with Knight Frank and Bayleys provides vendors with access to an extensive international audience and a truly global marketing platform. Through this alliance, your property could gain exposure to qualified interstate and overseas buyers while still benefiting from the local expertise and personalised service that define the McGrath brand. By combining powerful local market presence with international reach, we maximise visibility, buyer engagement and the overall opportunity to secure the best possible outcome for your property.
Buyer Relationships & Communication Strong buyer relationships are fundamental in achieving the best possible result for your property. Through clear, timely and professional communication with every interested buyer, we build trust, maintain engagement and encourage confident decision-making throughout the campaign. Buyers who feel informed, respected and supported are far more likely to remain actively involved, creating stronger competition and ultimately contributing to a premium sale outcome. This commitment to buyer engagement is embedded throughout every stage of the campaign — from the initial enquiry through to inspections, follow-up conversations and final negotiations. Every buyer interaction is handled with care and professionalism to ensure consistent communication, accurate feedback and maximum opportunity to generate competitive interest in your property.
Open Homes & Inspections Every open home is professionally managed with multiple team members on site. This allows us to effectively manage buyer flow, maintain strong buyer engagement and ensure every prospective buyer receives genuine attention throughout their inspection. Our team will be across the features and benefits of your home, ensuring questions are answered confidently and buyers have the information they need to make an informed decision. Our warm, approachable style encourages buyers to feel comfortable, take their time and explore the home without pressure. By creating the right environment, we give buyers the opportunity to connect emotionally with the property — an important part of turning genuine interest into a successful sale. Before every inspection our team: •
Arrive early to ensure the property is ready
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Complete a pre-inspection property check
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Optimise lighting, airflow and presentation
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Display professional marketing material and signage
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Create a warm, welcoming atmosphere for buyers
Having multiple team members present allows us to effectively manage buyer flow, answer questions immediately and maintain strong buyer engagement throughout inspections. Following each open home, Kieran and the team provides updates including buyer feedback, levels of interest and recommended next steps.
Structured Buyer Follow-Up Every buyer who inspects your property is personally contacted by the team following each inspection. This structured follow-up process allows us to gather detailed buyer feedback, identify qualified purchasers, address concerns promptly and accurately assess overall buyer sentiment and interest levels throughout the campaign. You will also receive regular updates, including detailed weekly reporting, ensuring you remain fully informed at every stage of the sales process. In addition, Kieran and his team proactively manage buyer engagement through targeted database matching and direct outreach to qualified buyers within the McGrath network whose requirements align with your property. Combined with rapid response times to all buyer enquiries, this proactive approach helps generate strong momentum, increased inspection numbers and maximise buyer engagement from launch through to sale.
Auction & Negotiation Strategy Why Strong Negotiation Skills Make All the Difference The difference between a good result and an exceptional result often comes down to the skill of the agent representing you. Strong negotiation is about far more than simply relaying offers — it requires strategy, timing, market knowledge and the ability to create confidence and competition amongst buyers. An experienced agent like Kieran understands how to manage buyer emotions, maintain momentum and position your property in a way that encourages buyers to stretch beyond their initial expectations. A skilled negotiation is a critical part of every campaign. By understanding each buyer’s level of motivation, financial capacity and interest we are able to structure conversations that maximise competition and protect your position throughout the sales process. Effective negotiators know when to apply pressure, when to hold firm and when to create urgency — all of which can have a significant impact on the final sale price for you.
Why McGrath Auctioneers Deliver Outstanding Results Should you choose to auction your property an experienced auctioneer will represent you. The auctioneer can have a significant impact on the final sale result and at McGrath our auctioneers are recognised for their ability to create energy, competition and confidence on auction day. With extensive market experience and a deep understanding of buyer behaviour, McGrath auctioneers know how to control the pace of an auction, build momentum and encourage competitive bidding to maximise the final outcome for our clients.
After Sales Support Our service doesn’t stop when contracts are exchanged. Kieran and his team remain closely involved through to settlement, ensuring the final stages of the sale are seamless and professionally managed. •
Ongoing communication between all parties
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Liaising with solicitors, conveyancers and other representatives
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Co-ordinating the buyer’s final inspection
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Managing access to the property where required including trade and measure up appointments or bank valuations
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Keeping you informed of the settlement progress
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Co-ordinating the key handover following settlement
Our goal is to ensure every detail is managed right through to the final handover, giving you confidence that your sale is in experienced hands from start to finish.
Our Commitment At the heart of everything we do is a genuine commitment to our clients and the relationships we build along the way. Many of our clients return to us time and time again and confidently refer their family and friends — something we believe is the greatest testament to the level of service, care and results we provide.
What Our Clients Say “Kieran made the entire process of selling our home incredibly smooth and stress-free. From the beginning, he was organised, honest and always available to guide us through every step. The preparation of our home was exceptional and the communication throughout the campaign was outstanding. Most importantly, Kieran achieved a result that exceeded our expectations. We couldn’t recommend him and the McGrath team highly enough.” - Seller Oatley
“We couldn’t be happier with the result Kieran achieved in the sale of our home. From day one, we put our full trust in his process and expertise — and that trust absolutely paid off. Kieran’s unmatched industry experience was evident at every stage, from pricing strategy through to negotiations & closing. He communicated clearly, guided us with confidence, and made what can often be a stressful experience feel smooth & well-managed.Most importantly, the final result exceeded our expectation.” - Seller Caringbah South
“I was the ultimate cynic regarding the value of real estate agents. Kieran and his team changed my mind. Ultimate professionals who provided a realistic appraisal. They were always available to answer our questions and went above and beyond in personal service. I honestly believe that I would not have achieved the selling price I did without their local knowledge and expertise. Thank you Kieran”. - Seller Carlton