Lucas PLK

SELLING WITH LUCAS

FOCUSED. PROVEN. INNER-CITY EXPERTS.

“Lucas is built on care, commitment, and expertise. My father, Glen Lucas, believed that even in tough markets, exceptional outcomes are always possible through personal service and deep local knowledge. We continue that legacy today.”

— Baden Lucas, Managing Director

Since 2003, Lucas Real Estate has led the way in vertical living. We were founded with a clear purpose: to bring a higher standard of service to inner-city property owners. Today, we’re the largest independent agency in Docklands and surrounding precincts, and the trusted name in high-rise living.

With over two decades of experience, we’ve refined a proven approach that delivers faster sales and stronger results. Our listings spend, on average, 44% less time on the market. More than just following trends, we set them. Through proactive campaigns, early buyer engagement, and unmatched market insight.

VERTICAL LIVING SPECIALISTS

We don’t just sell apartments, we live the lifestyle ourselves. From sleek one-bedders to statement penthouses, our agents know the buildings, the floorplans, and the buyers who seek them. This genuine insight gives us an edge that generalist agents can’t replicate:

• Bespoke strategies for apartments, townhouses, and penthouses

• Local knowledge from agents who live in the community

• Respected across Docklands, CBD, Southbank, and inner-city Melbourne

• A curated database of serious, inner-city buyers

“Lucas will always be my first choice for property dealings in Melbourne.”

3,000+ $250 MILLION+ 35 44% #1 $1 BILLION+ properties sold since inception total value of property sold in 2025 team members faster sale times with lucas

Disclaimer: All statistics reflect data collected throughout 2025. largest independent inner-city agency assets under management

WHERE WE SELL

“Thank you Lucas Real Estate. The old cliches ‘perseverance pays’, and ‘you get what you pay for’ still apply. The A-Team at Lucas did a fantastic job at selling our apartment in Docklands. 5 Star service and support, and almost daily updates on what was happening.”

– Bill, Seller

YOUR SUPPORT TEAM

Selling with Lucas means you’re backed by a full-service team, not just a single agent. Our in-house structure ensures every detail is managed efficiently, with clear communication from start to finish.

When you sell with us, you’ll be supported by a team of experts in their respective fields. This cohesive approach creates seamless, polished campaigns that deliver real impact.

YOUR LEAD AGENT

SALES ASSISTANT SALES TEAM

MARKETING COORDINATOR

STYLIST & PHOTOGRAPHERS ADMIN TEAM

MARKETING EVERY ANGLE

In today’s media landscape, attracting buyers requires a multifaceted approach. We’ve perfected a strategy that blends traditional and digital marketing for maximum impact. Recognising that no two apartments are the same, we craft every marketing campaign from the ground up, tailored to your property’s unique attributes.

Our comprehensive marketing mix includes:

PROPERTY BROCHURES

Quality-designed print and digital brochures showcasing your property’s key features and lifestyle appeal.

VIDEO TOURS

MAIL CARDS

Neighbourhood mail drops announcing your property’s launch and generating local interest.

Immersive video tours connecting your property with buyers locally and internationally. EXCLUSIVE DATABASE REACH

Direct access to our extensive list of qualified buyers, both in Australia and overseas.

PROFESSIONAL PHOTOGRAPHY

High-quality imagery that captures your property at its very best.

Listings on Australia’s top platforms, including realestate.com.au and domain.com.au

LUCASRE.COM.AU

Your property featured on our hightraffic website, reaching active local and international buyers.

DETAILED FLOORPLANS

Accurate floorplans to help buyers understand layout and envision themselves in the space.

SOCIAL MEDIA MARKETING

Strategic social media campaigns designed to engage the right audience for your property.

SIGNBOARDS

Impactful signage capturing pedestrian and passing traffic.

WEEKLY PROPERTY GUIDE

Inclusion in our weekly Property Guide, distributed across multiple pickup points in our core market area.

VIRTUAL STAGING

Digitally enhanced images that make empty spaces look inviting and aspirational.

IMPACTFUL OPEN HOMES

Expertly hosted inspections by our experienced agents to create strong buyer engagement.

PROPERTY STYLING

Professional styling to ensure your home presents beautifully at open inspections.

EXCLUSIVE BUYER DATABASE

Our buyer database is a carefully curated network of qualified, active property seekers. It’s been built through years of trusted relationships and refined selling, not just advertising.

Strategically segmented by price point, suburb, and apartment style, it allows us to connect your property with the right buyers quickly, directly, and with confidence.

APPROXIMATE REGISTERED PROPERTY SEEKERS

• 3,000 seeking properties between $0 - $500K

• 4,500 seeking properties between $500K - $1M

• 2,500 seeking properties between $1M - $1.5M

• 500 seeking properties between $1.5M - $2M

• 400 seeking properties between $2M - $3M

• 750 active investor seekers

Disclaimer: Last updated November 2025.

CAPTURING ATTENTION: FROM MELBOURNE TO THE WORLD

Interest in Melbourne apartments extends far beyond postcode 3000. Our multilingual team actively engages with buyers from Australia and key international markets, including China, the United States, Singapore, and beyond.

We don’t rely on passive exposure. Instead, we employ proven strategies and a robust referral network to connect serious buyers with your property, regardless of their location. Each listing benefits from direct outreach, multilingual capabilities, and global visibility.

English, Mandarin, Cantonese, Bahasa Indonesian/Melayu, Greek, Spanish & Thai 8 languages spoken

STYLING SELLS SMARTER AND FASTER

In a competitive market, presentation isn’t just important – it’s profitable. At Lucas, we take the time to ensure your property is showcased at its best before going to market. Our agents collaborate with photographers to perfect angles and lighting, while our trusted stylists elevate the space through tailored advice or full-service styling.

We arrive early to inspections to fine-tune every detail – layout and ambiance – delivering a consistent, polished experience at every open home. We approach every campaign with intention, knowing the smallest details can drive the strongest outcomes.

METHOD OF SALE

There’s no one-size-fits-all approach to selling. We’ll recommend the method that best suits your property, timeline, and target buyer.

Your agent will guide you through the strategy that will maximise the sale price.

PRIVATE SALE

Transparent and structured, allowing for active price negotiations. Ideal for buyers seeking clarity and swift decision-making.

AUCTION

Creates urgency and can generate competitive bidding under time pressure. Suitable for properties with unique appeal or strong demand.

EXPRESSIONS OF INTEREST

Best for high-end or architecturally distinct properties where a targeted campaign and considered offers are more appropriate.

OFF-PORTAL

A strategy directly targeted at dormant buyers before going to market. Builds momentum and can achieve great results without full online exposure.

OUR PROCESS: STEPS TO SELLING WITH LUCAS

UTILISE OUR MARKET KNOWLEDGE

We do our due diligence to ensure that we have the most up-to-date comparable sales, a clear picture on competing listings and alignment on price to maximise your result.

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COMMUNICATION & PROGRESS

Our agents ensure you’re kept informed during the process. You’ll receive regular written updates throughout the campaign, as well as access to an online digital dashboard highlighting marketing milestones and interest levels.

PREPARING MARKETING CAMPAIGN

We’ll arrange professional photography and gather all essential property details. Our team will create tailored marketing content to highlight your property’s standout features.

DYNAMIC STRATEGY

Our team work with you to update and develop the strategy throughout your property’s campaign to drive urgency and competition, ensuring we achieve the highest possible price with terms that work best for you.

“We appreciated the care and assistance throughout the process. Answering questions, providing explanations, following up on issues, feedback on open for inspections, etc. The team were very professional and worked hard to achieve our requirements.”

– Seller

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STRATEGIC MARKETING ROLLOUT

We develop a tailored campaign for your property to maximise exposure that may include a targeted “sneak preview” to qualified buyers, as well as a full online launch, and the release of premium marketing collateral.

BUYER ENGAGEMENT

We want to get off to as strong of a start as possible. Once we’ve been appointed, our team immediately gets to work identifying and contacting key buyers we believe would have the most interest in your property, as well as setting open for inspections.

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OFFERS & NEGOTIATION

We aim to ensure a transparent and competitive process. All offers are generally submitted on a contract of sale ensuring we are only working with serious buyers.

WHAT’S NEXT?

Thank you for considering selling your property with Lucas Real Estate. We understand that the sale of a property is one of the biggest decisions you’ll make, both emotionally and financially.

If you’ve got any questions or would like more clarity about how we can best guide you through the process, we’d be more than happy to take your call.