357728 FA Magazine - Sept 2025

Contents

The Funerals Australia Magazine Official Magazine of Funerals Australia

National Office

Suite 6, 27-31 Duerdin Street, Notting Hill VIC 3168

PO Box 1048, Mount Waverley VIC 3149

Tel: 03 9859 9966

Fax: 03 9819 7390

Website: www.funeralsaustralia.org.au

National Council

NATIONAL EXECUTIVE COMMITTEE

President: Asha Dooley

Senior Vice President: Deanne McLeod

Junior Vice President: Luke Gregson

Treasurer: James MacLeod

Divisional Representatives on National Council

NSW/ACT

Shannon Scott, Simon Law, Asha Dooley

QUEENSLAND

Don Burstow, Scott Harris, Luke Gregson

SOUTH AUSTRALIA/NORTHERN TERRITORY

Sharyn Moll, Philip Murray

TASMANIA

Paul Graham, Travis Tann

VICTORIA

Kelly Scott, James MacLeod, Andrew Pinder

WESTERN AUSTRALIA

Adrian Barrett, Deanne McLeod

National Office Staff

DALE GILSON

Chief Executive Officer

Email: ceo@funeralsaustralia.org.au

THERESA BERNSTEIN

Finance Manager

Email: accounts@funeralsaustralia.org.au

EDWINA ELLICOTT

Executive & Member Liaison Officer (NSW/ACT & QLD)

National Education

Email: edwina.ellicott@funeralsaustralia.org.au

SHERIDA GOOD

Executive & Member Liaison Officer (VIC & TAS)

Events (VIC & TAS)

Email: sherida.good@funeralsaustralia.org.au

DEANNE BROWN

National Convention Coordinator

Events (NSW/ACT & QLD)

Email: deanne.brown@funeralsaustralia.org.au

LUCINDA CATE

Communications & Marketing Officer

Member Services

Email: lucinda.cate@funeralsaustralia.org.au

CORALIE HIGGINS

Administration Support Coordinator

Email: coralie.higgins@funeralsaustralia.org.au

The Funerals Australia Magazine is published quarterly in March, June, September and December. We welcome material for publication. Advertising, artwork and editorial deadline for December 2025 edition is 3 November 2025. All material submitted is used at the discretion of the Editorial Committee.

Editor: Lucinda Cate PO Box 1048, Mount Waverley, VIC 3149

Email: info@funeralsaustralia.org.au

Registered Office: Suite 6, 27-31 Duerdin Street, Notting Hill, VIC 3168

Telephone: 03 9859 9966 Fax: 03 9819 7390

ACN 007 331 580 ABN 33 007 331 580

Copyright © 2025: Items in this publication are protected by copyright law. The Funerals Australia Magazine has been produced by Funerals Australia as a service to its Members. No part may be reproduced by any process without written authorisation by the Association.

Graphic Design: Dean O’Brien Print: NEO 5 Dunlop Road, Mulgrave, VIC 3170

Images sourced on www.shutterstock.com

Opinions expressed in this Magazine are not those of Funerals Australia. Funerals Australia does not accept responsibility for the content of advertisements or articles appearing which may be held to be contrary to law.

Mission statement

Promote and advocate for the value of funerals and the professon, leading the way in standards and education to drive the advancement in the sector and empower community decision making.

Code of Ethics

Members of Funerals Australia agree to honour the spirit and provisions of the Code and as subscribers to the Code to hereby affirm and accept willingly the responsibilities and privileges that are implied by membership of the Association.

1. To maintain in all matters the highest standards of business, professional and personal conduct.

2. To respect in all circumstances the confidentiality and trust placed in us by our clients and members of the public.

3. To ensure that staff are qualified and competent.

4. To ensure that facilities are adequate for all services rendered to the community.

5. To provide information concerning the range of services available, the prices of these services, and the functions and responsibilities accepted on behalf of our clients.

6. To give a written estimate of all funeral charges and disbursements to be made on a client’s behalf at the time of taking instructions, or as soon as is practicable.

7. To respect the personal choice of clients and have regard for their diversity of beliefs in religious and cultural practices.

8. To ensure that all advertising is in good taste and directed to informing the public.

9. To be thoroughly conversant with the laws of the land as they apply to funeral service and allied industries and professions.

10. To provide access to a client advisory service with conciliation and arbitration arrangements available to help resolve any disputes which arise between members and their clients.

What’s happening

November

*Event information is current at time of printing.

AIRFREIGHT TRANSFERS

National President’s message

Welcome to Funerals Australia!

And welcome to the brand-new Funerals Australia Magazine.

It has been 6 months since I became National President and to say that it’s been quick is an understatement. In this time, we have had two major projects underway, the main one being the rebranding of AFDA to Funerals Australia.

I would like to make a particular thank you to Lucinda Cate in the national office, as the Communications and Marketing Officer a lot of the project has been her responsibility – it has been a lot of work, and Lucinda has gone above and beyond to ensure that we have met deadlines and made it all happen – thank you Lucinda – it looks amazing.

I would also like to thank the project group of Deanne McLeod, Luke Gregson, Adrian Barrett, Kelly Scott, Dale Gilson and Edwina Ellicott, who with myself have met at least weekly, often a lot more than once. Each member has taken on projects and assisted with the direction of the new brand, it has been a lot of extra work above what is usually required – thank you all!

Why did we change the brand? In 2022 the National Council met in Melbourne and had a strategy day and it was floated during this day that we should look at where we would like the association to be headed. The next step was to engage a branding company and Taylor & Grace were chosen to assist us with this project. They did member surveys and interviews as well as full market analysis. Listening to the members it was clear that the association needed to more clearly communicate to the members, the public, media and government who we are and what we stand for.

The new name came from wanting to allow the association to be able to grow in time, and it is more in line with the modernisation of funerals in Australia.

Where to next? The sky is the limit, but for right now we are proud to announce a few key strategic plans. The first is that we will be combining our 2027 National Convention with a Funeral Expo. This will be held at the Western Sydney Convention Centre in Penrith in March 2027. Additionally, our 2026 National Convention to be held on the Sunshine Coast on 19-22 March 2026 will have a reinvigorated and updated program schedule in line with the new brand direction.

The Funeral Learning Hub has been enhanced and version 2 will herald the next generation of this fantastic member benefit. In time we will be carefully reviewing our membership categories and ensuring that we are keeping up with the times. It is going to be a very exciting new time for our valued association.

The really had work will be starting now, and we need your help! For us to embed and keep the brand alive it needs to be a collective effort. We have provided you with a press release which can be found on the Members Portal that you can use for your local media. We are proud of our new brand and our strong commitment to standards, and we would like to help you get this out in your local community. Additionally, we will be assisting with social media content and blog posts that you can use which will also be available on the Members Portal.

When we have change and progress, it is important to remember the past and we did this in a grand way at The

Forum in Melbourne on 30 August with our Gala Ball. Thank you to all who were in attendance and a huge thank you to Sherida Good from the national office who led this amazing event.

The keynote address, written by our first female President Bernardine Brierty and delivered by Immediate Past President Kelly Scott, set a powerful tone for the evening. Heartfelt reflections from our Life Members, shared through roving microphone tributes, along with messages of support from across the country and world, made the night truly unforgettable.

Coming together like this is always energising as it gives us the chance to connect, share stories, and draw on the wisdom of the past as we shape a stronger future.

If you would like to be involved in any of the new initiatives, please reach out as we would love to have your input.

Warm regards

Asha Dooley

Membership news

Welcome to new member

Farrell & O’Neill Funerals, SA

Farrell & O’Neill Funerals is a familyowned funeral business with deep community roots, led by director Steve Farrell, a second-generation funeral director who began his career at just 19 years of age.

The business was originally established in the late 1990s as Greg O’Neill Funerals by Greg O’Neill, a retired Chief Superintendent with SA Police. In 2002, Steve joined the business, bringing with him a lifetime connection to funeral service, having grown up living at the funeral home where his parents worked.

In 2005, Steve purchased the business and, with Greg’s blessing, renamed it Farrell & O’Neill Funerals to reflect its next chapter.

Built on that foundation, Steve has assembled a team of dedicated funeral professionals who share his commitment to dignity, respect, and empathy. Supporting him in leading the

Membership applications

Applications are accepted subject to advertising. Members have 21 days in which to make comment to national office.

Affiliate membership

Memoryscape

Luke Massey

29 Tenneyson Close

Amstrong Creek VIC 3217

business is General Manager Sarah Berry, whose expertise and leadership play an important role in ensuring the highest standards of care and service. Together, they oversee a compassionate team who take pride in guiding families with professionalism and understanding.

Operating from Brighton and their chapel in Marion, Farrell & O’Neill Funerals offers a complete range of services, from traditional funerals and cremations to prepaid funeral plans

Membership applications approved

Full membership

Farrell & O’Neill Funerals

Sarah Berry 11-13 Sturt Road

Brighton SA 5048

Affiliate membership

One Room Ltd

Brady Cox

39 Taharoto Road, Takapuna Auckland 0622 New Zealand

and individually tailored farewells. The business is recognised for its personal approach and strong community connections, and today proudly sees the next generation stepping forward, with Steve’s son Jack joining the team.

With empathy and professionalism at their foundation, Farrell & O’Neill Funerals continues to honour lives with care, compassion, and respect, helping families through one of life’s most difficult times.

Membership movements

New additional representatives

Peter Elberg Funerals

New additional representative is Melissa Blondell

Guyetts Funerals

New additional representative is Adam Jones

Affiliate member news

Centennial Park, SA

Affiliate Member Centennial Park is pleased to announce the appointment of Nadia Andjelkovic as the new CEO, following a robust and comprehensive recruitment process, which attracted a highly competitive mix of both industry and non-industry professionals from across Australia.

As Centennial Park’s CFO for over six years, Nadia is a highly accomplished and strategic executive, contributing to the strategic direction of Centennial Park

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A key contributor to the Park’s achievements during this time, Nadia’s appointment reflects the Board’s confidence in her commercial acumen, compassion for the community they serve and extensive understanding of the broader business operations of Centennial Park.

As CEO, Nadia will build on a base of strong values driven culture and respected brand, to lead Centennial Park’s dedicated team through a shared sense of direction as they serve families with care and compassion.

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From the CEO

From an unforgettable National Convention in Ho Chi Minh City in March, to celebrating 90 years of the Australian Funeral Directors Association and launching Funerals Australia in August, it has already been an extraordinary year for the Association.

The celebrations on August 29 and 30 brought together members and stakeholders from across the country in a truly special way. The Friday program opened with the ACC Higgins 8th Funeral Industry Leadership Forum at the Sofitel Melbourne on Collins, where Ray Martin was a standout, followed by the Fight MND Fundraising Dinner. Hearing from Neil Daniher’s wife and daughter was deeply moving, and the generous support shown, both through attendance and funds raised, was significant and meaningful.

Congratulations to Peter MacLeod and the ACC Higgins team for delivering such a memorable and impactful day and evening for the industry. You can read more about it on page 41 of our new look Funerals Australia magazine.

On Saturday morning, we came together for the official launch of Funerals Australia. President Asha Dooley set the tone with her energy and enthusiasm right down to a suit that perfectly matched our new colours. Paired with inspiring music and some lively footwork, the launch was both memorable and symbolic of a fresh chapter for our industry.

Funerals Australia is committed to being a stronger voice in the national conversation around death and dying, preplanning, regulation, and industry leadership. To help raise our profile, we encourage all members to update their

own marketing communications to proudly showcase their membership. Displaying the Funerals Australia logo prominently on your website is a great first step.

The launch of Funerals Australia represents the culmination of the hard work and dedication of so many. I want to particularly thank those who have served on the National Council since the strategic planning meeting in late 2022 where the rebrand was discussed.

As part of the rebrand journey, we were fortunate to work with Association Executive Services, Taylor & Grace Branding & Creative Agency, Good Talent Media, and McCrindle Research. Each played a vital role in shaping the process and generating meaningful media interest in the launch.

Looking ahead, Funerals Australia will explore the establishment of an industry advisory group to bring together diverse stakeholders to examine international developments, regulation, industry risks, and emerging trends. At the same time, planning is well underway for the inaugural Funerals Australia Expo, and we are excited to have launched the Funeral Learning Hub version 2, now enhanced with improved reporting and AI-driven capabilities.

Congratulations and thank you to the national office team – Lucinda Cate, Deanne Brown, Edwina Ellicott, Sherida Good, Coralie Higgins, and Theresa Bernstein whose efforts were central not only to the launch of Funerals Australia but also to the unforgettable 90-Year Anniversary Gala Ball at The Forum in Melbourne, followed by the lively after party at Spice Market. With more than 300 people in attendance, it was truly a night to remember. The photos

and historical displays on show were a wonderful reminder of how far both the association and the funeral industry have come.

Looking ahead, we have several major events on the horizon. National President Asha Dooley will be travelling to the USA for the NFDA Convention and Expo in Chicago along with Melanie Hamshaw, winner of the 2025 Scholarship, proudly sponsored by Foresters Financial. As always, we will have a strong Australian contingent at the NFDA Convention who will support our presence at the Funerals Australia stand in the International Expo. At home I will be continuing to drive the launch of Funerals Australia.

In October, we will also be part of the joint AIE & NZEA Conference in Queenstown, New Zealand which will be a wonderful opportunity for education and networking for AIE members across Australia. Closer to home, Funerals Australia will also have a presence at the upcoming Funeral Industry Expo in Melbourne.

Thank you for being part of the Funerals Australia rebrand and for joining us in celebrating 90 years of the Australian Funeral Directors Association. Your support and commitment make this journey possible.

Before long, it will be time for our Divisional Christmas Functions which are always a highlight and another chance to celebrate this remarkable association and the connections we share.

Dale Gilson

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In the News

From AFDA to Funerals Australia

After 90 years of service as the Australian Funeral Directors Association (AFDA), the association has officially rebranded to Funerals Australia.

This rebrand is more than a new name and logo; it marks a transformation that better reflects our national role and the way death and remembrance are experienced in modern Australia. As Funerals Australia, we’re able to strengthen our voice as the national leader for the profession, continuing to support those who work within it while shaping how funerals are understood by the wider community.

AFDA has always been guided by a clear set of principles that have shaped our purpose, our mission and our commitment to advocacy. As we move forward as Funerals Australia, these principles will continue to guide everything we do.

Our guiding principles

• Belief – We believe that everyone has the right to a fitting farewell, in whatever form that takes, delivered with empathy and skill by experienced and trusted professionals.

• Purpose – For the community to have access to the support and guidance that empowers them to receive a fitting farewell.

• Vision – That the community more openly discusses death and dying and makes more informed and planned decisions about what happens at end of life.

• Mission – Promote and advocate for the value of funerals and the profession, leading the way in

standards and education to drive the advancement in the sector and empower community decision making.

The foundational values of AFDA including the Code of Ethics, Code of Conduct, and unwavering commitment to quality standards remain firmly in place. What changes is the way the association presents itself to members, stakeholders, and the public: as a modern, inclusive, and accessible voice for the funeral profession.

Why Funerals Australia?

The new name allows us to strengthen public trust, elevate industry standards, and provide a clearer, more engaging platform to advocate for the profession while delivering greater value to members. By reshaping how the profession is seen, the association is also working to ensure Australians have access to the guidance, clarity, and support they need during life’s most difficult moments.

Insights from McCrindle Research

To underpin this evolution, McCrindle was commissioned to conduct research in July 2025. The findings reveal much about what Australians value in funeral services today and how those expectations are shifting.

• Ethics and regulation matter most: 88% of Australians said the top priority is funeral staff upholding ethical standards, while 73% highlighted the importance of working with regulated professionals.

• Tradition is less important: Whereas funerals were once primarily viewed as traditional and religious ceremonies, these elements are now

among the least important aspects for families in 2025.

• Personalisation and reflection are key: Australians increasingly want funerals that are more personalised, reflective, and social-celebrations of life as much as moments of mourning.

• Changing practices: Cremation continues to outpace traditional burials, with families seeking meaningful ways to memorialise loved ones through scattering ashes, custom urns, or memorial jewellery.

• Technology and innovation: From holographic tributes to virtual reality memory-sharing, technology is reshaping how families remember those they love.

• Sustainability: Eco-conscious practices such as biodegradable coffins, natural burials, and green cemeteries are becoming more widely embraced.

• Need for information: Despite these trends, 54% of Australians remain unaware of resources to help with funerals, end-of-life planning, or grief support, while 58% say they are simply seeking clear, accessible information from trusted funeral professionals.

Download a summary of the McCrindle research on the new Funerals Australia website: www.funeralsaustralia.org.au.

We’re looking forward to what this next chapter will bring and to building the future of Funerals Australia together with our members. Please begin updating your branding with the new logo and share this exciting news with your teams, colleagues, and communities.

Sustainability guide for funeral directors

As Australia moves towards a more sustainable future, funeral homes that have already adopted sustainable practices will be better prepared for policy changes and new market opportunities.

Sustainability is built on three interconnected pillars – environmental, social and economic which together provide a framework for creating a more balanced and resilient future.

Environmental sustainability is about protecting natural resources, reducing waste and pollution, and lowering greenhouse gas emissions. For the funeral industry, this can start with simple changes like reducing single-use items, recycling, composting and applying circular thinking in product selection. Using water efficient fixtures, timers and controls for irrigation and installing rainwater harvesting can significantly contribute to conserving water resources. Upgrading to LED lighting, maintaining efficient heating and cooling systems and choosing energy-efficient appliances are simple but effective ways to lower energy use. Transitioning to electric vehicles and installing solar panels and battery storage can significantly lower energy use.

These environmental actions also support economic sustainability. By using resources more efficiently, funeral homes can lower their operating costs. Energy and water savings, reduced waste disposal fees, and less reliance on expensive consumables all add up to real financial benefits. Investing in efficient equipment and renewable energy may have upfront costs, but these are often offset by long-term savings. Sustainable

practices also help manage risks, such as supply shortages or new regulations, by making operations more resilient and adaptable.

Social sustainability is about treating people fairly, supporting communities, and ensuring safe, respectful workplaces. For the funeral industry, this can include working with ethical suppliers who uphold human rights and avoid exploitative practices strengthening your business’s social responsibility. Choosing local suppliers and supporting community initiatives not only reduces transport emissions but also builds stronger relationships with the people you serve.

Engaging families and communities around sustainability is also a key social benefit. By providing clear, simple information, funeral homes can help families make informed choices that reflect their beliefs and create a meaningful legacy. Encouraging the donation of items like glasses or hearing aids extends compassion beyond the

funeral service and supports global health and equity.

The three pillars of sustainability; environmental, social, and economic are interconnected. For example, reducing waste and energy use (environmental) saves money (economic) and shows care for the community (social). Supporting local suppliers (social) can also reduce emissions (environmental) and strengthen business networks (economic). By considering all three pillars together, funeral homes can create a balanced and resilient approach that benefits everyone involved.

Becoming more sustainable doesn’t mean changing everything overnight. It’s about making steady, manageable improvements that fit your business. Even small changes can make a big difference. Sustainability in the funeral industry is about dignity, care, and responsibility not just for today, but for generations to come. By making sustainable choices, funeral homes can save money, meet client needs, and help create a healthier planet and stronger communities. It’s an opportunity to lead with compassion, build trust, and set a positive example for the industry.

The Better Practice Sustainability Guide for Funeral Directors provides practical steps for funeral directors to reduce impact while maintaining the highest standard of service and care. The guide features better practices in action at Taylor & Forgie Funerals, Riverland Funerals, Blackwell Funerals and Ivan Butler Family Funerals. The guide was developed with 2XE and funding from the Lead Educate Assist Promote (LEAP) Grant from the SA Government through Green Industries SA. Download the guide from the Funerals Australia website.

Did you know?

The deceased’s super fund (AustralianSuper, Cbus, etc.) may include automatic life insurance that the family may be entitled to.

AFRM Claims Advocacy (ACA) is a proud National Corporate Partner of the Australian Funeral Directors Association (AFDA), working to enhance the support offered to families during times of loss. We make it easier and quicker for families to access the deceased’s life insurance claim.

Here’s why this can be essential for funeral directors and the families they assist:

“It is so easy – we mention to all families where the deceased is under the age of 65 in the initial arrangement, that they may have life insurance available.

Most families have not thought about life insurance – often families comment about the super amount but forget the insurance aspect, and given Bruno conducts a free check on the availability of life insurance for the family, it becomes a great value added service.

We have the conversation, hand over the flyer and we know that Bruno and his team will look after our families with compassion and expertise. ”

- Jesse Cattell

William Farmer Funeral Directors

“We have over 280,000 reasons to recommend William Farmer Funerals. We are still grieving at the tragedy, but knowing we are doing everything possible is important – Dad has indicated that the life insurance funds are likely to support me to get into the property market to buy a home – Paul would like that.”

- Peta, sister of Paul who passed away aged 38.

Over $280k was found in Paul’s Super/Insurance.

Benefits for your Funeral Home & Families

It helps families afford the funeral they want (rather than what they thought they could only afford) for their loved one.

Even if the family can afford the funeral service, you are providing the family a financial legacy that will far exceed expectations.

Another reason for families to Thank, Remember and Recommend your funeral home.

The ACA flyer is available for your families.

Contact and Support: To make it easier for your families, contact ACA at aca@afrm.com.au or call Bruno on 1300 013 328

Funeral Learning Hub Version 2

As part of AFDA’s rebrand to Funerals Australia, we are delighted to launch the Funeral Learning Hub version 2 (FLH 2.0) – a refreshed, user-friendly platform designed to raise professional standards across Australia’s funeral profession.

Exclusively available to members, the FLH 2.0 is a tailored professional development online learning platform that supports continuous learning, knowledge sharing, and team growth.

Aligned with Funerals Australia’s commitment to compassionate care and sector-leading practice, the new platform delivers enhanced features, tools, and resources to make learning clearer, faster, and more practical. It empowers teams to confidently deliver dignified, compassionate, and culturally respectful funerals, every time.

As part of AFDA’s 90-Year Anniversary Celebrations we were privileged to host Greg Shorland who not only joined in the milestone festivities but also travelled to meet members and provide in-person training.

Our sincere thanks go to:

Victoria – Ern Jensen Funerals and Tobin Brothers Funerals

South Australia – Farrell & O’Neill Funerals, Taylor & Forgie Funerals, and Peter Elberg Funerals

Queensland – Holy Cross Funerals, K.M. Smith Funeral Directors, Burstows Funeral Care, Heritage Brothers, Integrity Funerals, and Gregson & Weight Funeral Directors

We are grateful for your time, participation, and the valuable insights you contributed to the development of FLH 2.0.

Inside FLH 2.0

100+ resources – including courses, webinars, podcasts, Lunch and Learns, and more with fresh content added regularly.

• Technical support – help is available via the blue ‘Need Help’ button with responses provided within 12 hours.

• Searchable course catalogue –making it easy to find the most relevant content.

• Ask Ed – smart AI-powered search that quickly locates information across key resources.

• Personal dashboards – track your learning progress, completed courses and badges earned.

• Interactive legislation map – access key regulations and legislation specific to your state.

• Resource library – including state death statistics (NSW, QLD, SA), downloadable PDFs, videos, podcasts, and links to legislation. This is just the beginning with more resources added over time.

Coming soon – a self-reporting feature to track your team’s learning progress and engagement with the FLH.

For existing users, your details, including course progress, have already been transferred to FLH 2.0 and can be viewed under the ‘Reporting’ tab.

Troubleshooting

The transition to FLH 2.0 has been smooth with excellent feedback from members following the launch. Some of the frequently asked questions are:

My previously completed courses have not been transferred over? Don’t forget to click on the reporting tab at the top menu bar.

• Will my earned digital badges be transferred over? Yes, and you will receive them in the new Funerals Australia branded format. Go to the ‘Latest Badges’ at the bottom of your dashboard.

• I have a new person starting in my firm, how can they access the FLH 2.0? All new users will need to use your organisation’s access code. This was emailed to you during the first week of September, however please contact Edwina Ellicott at edwina.ellicott@funeralsaustralia.org.au if you are having trouble locating this.

We are here to support you with any queries. Simply click the ‘Need Help’ button for assistance. For training for your team, in person or via zoom, contact Edwina Ellicott, National Education at edwina.ellicott@funeralsaustralia.org.au.

AFDA 90-Year Celebration Anniversary Conference

On 30 August 2025, AFDA marked its 90-Year Anniversary with a landmark national celebration, uniting all Divisions to honour its proud history and the members who made it possible while looking boldly toward the future.

Adding to the significance of this unique event was partnering with ACC Higgins for their 8th Funeral Industry Leadership Forum followed by their Fight MND Fundraising Dinner. Together, these events ensured members gained the greatest value from travelling to Melbourne for the weekend.

Before celebrating AFDA’s past, members were invited to take a deep dive into our future with the official launch of AFDA’s new brand strategy and name: Funerals Australia and gain inspiration from a line-up of speakers to help them future-proof their businesses.

National President Asha Dooley, Senior Vice President Deanne McLeod, and CEO Dale Gilson opened the event by unveiling Funerals Australia. Members were introduced to the new brand strategy designed to position the association and its members as modern, relevant leaders in an evolving industry.

The rollout, already underway features a new website, fresh insights from McCrindle Research, ready-made digital assets for members, and an enhanced Funeral Learning Hub.

Looking ahead, exciting initiatives include a reinvigorated annual Convention, a major Industry Expo in 2027, stronger advocacy on regulation and consumer protection, an enhanced membership model, and a public facing education program.

Following the launch of Funerals Australia, the keynote address was delivered by Geoff Brailey of McCrindle Research. Geoff presented key findings from national research, highlighting how Australians view funerals today, what families most value, and the emerging trends shaping the industry. He also demonstrated how these insights align with the new strategic direction and how members can use them to better understand and connect with current and future client families across Australia.

In place of the Divisional AGMs, all Divisional Presidents joined a panel session facilitated by National Junior Vice President Luke Gregson, sharing insights on their activities, challenges, and key issues from the past year, fostering an engaging discussion and valuable knowledge exchange.

Nick Palousis from 2XE then explored the business case for sustainability and introduced the Better Practice Sustainability Guide for Funeral Directors. The Guide was developed through the Sustainable Funeral Program funded by Green Industries SA, a South Australian government agency committed to advancing the circular economy. This resource informed by SA members is designed to help funeral homes across Australia operate more sustainably while also achieving strong commercial outcomes.

In an interactive workshop, brand specialist Tegan Purdon from Taylor & Grace guided members through practical strategies to evolve their marketing, strengthen community engagement, and ensure their brands remain relevant in 2025 and beyond.

Drawing on Geoff Brailey’s keynote and the new brand strategy, members explored how to adapt to changing consumer expectations and connect more meaningfully with families.

Through hands-on activities and group discussions, members assessed current marketing, identified opportunities, and learned how to apply brand tools within their businesses leaving with practical and ready-to-use ideas.

To ensure all members have the opportunity to view these sessions a recording of the conference program will be available on the Members Portal.

Members then turned their attention to the evening’s highlight, the Gala Ball at Melbourne’s iconic heritage-listed Forum Theatre. On arrival guests were welcomed by the organising committee and invited to pose for photos at the media wall before surveying AFDA memorabilia and historical displays of photo albums kindly submitted by members as well as banners listing all 61 National Presidents.

As the curtains were drawn, a spectacular setting for more than 300 guests was revealed, creating a memorable evening filled with special messages and reflections for a truly fitting celebration of AFDA’s 90-year journey.

Read on for more on this memorable night.

AFDA 90-Year Celebration

Anniversary Gala Ball

On Saturday 30 August 2025, more than 300 members joined in celebrating AFDA’s landmark 90Year Anniversary for a Gala Ball at Melbourne’s iconic Forum Theatre.

The evening combined formalities, live music, and special moments of reflection, recognition, and connection with members from across the country all set within The Forum’s grandeur and heritage walls dating back to the 1920s.

MC for the evening, iconic Australian voice Denis Walter OAM, opened the evening and introduced Immediate Past National President Kelly Scott to deliver the keynote address on behalf of Life Member, Life Councillor and Past National President Bernardine Brierty, who was called away at short notice.

“Bernardine has been an incredible mentor and role model for me, and everything she has so beautifully prepared reflects how I, and many of you in this room, feel as well.” – Kelly Scott

When considering how to frame such a significant moment Bernardine thought about sharing statistics: over 90 years, AFDA Members have cared for nearly two million deceased people and supported more than five million grieving Australians. Sixty-one presidents have led the association, supported by hundreds of members, branches, and sponsors. While impressive, she decided numbers alone could never capture the spirit of the journey.

Instead, she reflected on how funerals themselves have evolved. In 1935, a typical funeral involved a male undertaker, a church service, burial, three coffin choices – light grain, dark

grain, or rosewood and mourners in suits tipping their hats as the hearse passed. Fast forward to 2025, and funerals look very different with men and women caring for the deceased, civil celebrants, cremations, 30-plus coffin options in diverse materials, contemporary music, photo tributes, bubbles or doves released, and mourners farewelling loved ones with a stubby in hand as often as a rosary.

Bernardine also highlighted how this evolution extended beyond funerals. Old photos show how funeral homes have grown from modest dwellings into purpose-built chapels with embalming facilities, viewing rooms, and condolence lounges.

“This progress didn’t happen by accident, it happened because members came together, asked how they could do better, and set higher standards for grieving families.”

In her own journey with the association from participating in debates on minimum standards, legislation, training, and new trends, both in Australia and abroad despite differences in opinion, what has stood out most was fellowship.

“Trust. Respect. Loyalty. Integrity. Empathy. Commitment. These virtues are the foundation of fellowship. They build strong relationships, foster unity, and promote ethical behaviour where all members feel valued. Fellowship is what transforms an association from a list of names into a living, breathing community.” – Bernardine Brierty

She recalled her own nervous first meeting and how that welcome marked the start of an adventure that took her from Perth to Hong Kong, New Zealand, Singapore, Texas, and Wuhan, China where she addressed the first International Women’s Funeral Summit.

She acknowledged the extraordinary groundwork laid by members before her and how the ethos of those early pioneers whether on the role of women, sustainability, or the changing face of funerals has stood the test of time.

“At our heart, our association is fellowship. Without it, we are just names on a page. With it, we are a community. Tonight, we celebrate the courage to stand up and be counted, to ensure every member meets the highest standards. We honour the legacy of our founders, the contributions of members past and present, the support of our sponsors, and the families of our members. With deep gratitude and renewed dedication, we look forward to the next 90 years.” – Bernardine Brierty Guests then heard video messages of congratulations from AFDA’s valued industry partners: Andrew Malcolm, Funeral Directors Association of New Zealand; John Adams, National Association of Funeral Directors UK; Emerson Luca, FIAT-IFTA; Christine Pepper, National Funeral Directors

Association of USA; and Andrew Mitchell, Australian Institute of Embalming, before concluding with a message from Life Member, Life Councillor and Past National President Des Tobin.

The night included a roving microphone segment with a range of voices who have shaped AFDA’s history from Past National Presidents, Life Members and the partners who have supported them, to reflections from the national office. We have included some excerpts of this special segment to share with those who were not able to join us for this milestone event.

SA/NT Division

Simon Berry

Past National President, Life Member, Life Councillor

“Being elected National President in 1993 was a very proud moment for me and my family. That same year, AFDA supported the return of the Unknown Australian Soldier as part of the 75th anniversary of Armistice Day, and I was honoured to serve on the organising committee and conduct the funeral at the Australian War Memorial in Canberra on 11 November. Representing AFDA at such a historic national ceremony, is something I will always remember with both humility and pride.”

Clayton Scott

Past National President

“Serving as AFDA’s 51st National President from 2005–2007, I am proud to have helped modernise AFDA’s logo,

broaden the reach of our magazine, and lead strategic and constitutional reforms. Promoting AFDA’s standards and professionalism across the community and aligned industries remains one of the highlights of my 17 years of service.”

VIC Division

Michael Tobin

Past National President, Life Member, Life Councillor

“The camaraderie and lifelong friendships that grow from involvement in the wonderful association have been a constant highlight. While our businesses may compete fiercely in the field, we enjoy the company of the same people when working together in the best interests of the industry and the association. A particularly special moment was being awarded Life Membership and Life Councillor status with my great friend John Fowler OAM earlier this year at the AFDA National Convention in Vietnam.”

John Fowler OAM

Past National President, Life Member, Life Councillor

“AFDA conventions have always been a wonderful opportunity to connect with colleagues, but the most significant for me was in Sydney in 2017 when Dr Alan Wolfelt spoke about the rise of noservice cremations and the importance of acknowledging grief. AFDA was able to lead important conversations about why funerals matter and today, more than ever, we need to continue educating both our staff and the community on their importance.”

QLD Division

Ray Valdeter Life Member, Life Councillor

“Being part of AFDA has profoundly influenced the way we serve families and communities. The association has raised the standard of professionalism across the industry and created opportunities to learn from colleagues with immense experience. The chance to share knowledge, seek advice, and work together for the good of the profession has been invaluable.”

...continued on page 19

Wes Heritage

Past National President, Life Member

“When I set up my funeral home almost 30 years ago, I wanted the community to know I was committed to being the best funeral business I could be. AFDA gave me access to a wealth of experience. To be able to pick up the phone and call people like Michael Tobin, Errol Barrett, Simon Berry, or Ray Valdeter was an enormous benefit.”

TAS Division

The Hon. Stephen Parry

Past National President, Life Member, Life Councillor

“Unity is our greatest strength - being able to speak collectively for the majority of the industry. From my experience as both a lobbyist and a Senator, governments will always listen to a peak body that represents over 50% of the industry and has proper administrative and democratic governance in place. AFDA has demonstrated this time and again through its successful lobbying of the federal government on GST for pre-paid funerals and, more recently, its efforts on the ATO’s GST determination on burial rights.”

NSW/ACT Division

Darren Eddy

Past National President, Life Member, Life Councillor

“Early in my AFDA journey I was fortunate to win the Chipper Scholarship, which took Julie and I to the National Convention in Alice Springs, and gave me the chance to work with the likes of Simon Berry and Graham James in Adelaide. Errol and Margaret Barrett also took us under their wing at that first conference. Having mentors like this so early in my career was invaluable. I was privileged to have two memorable years as National President with the strong support of Deanne McLeod as CEO, and I remain grateful to industry suppliers such as Peter MacLeod, Paul Castaldi and Mark Hyde, who all share a genuine desire to uplift our profession. These wonderful mentors, colleagues, and amazing friendships have all left a lasting impression, making me not only a better funeral director but also a better person.”

WA Division

Errol Barrett

Past National President, Life Member

“Over many years of attending conventions, I’ve seen how our professional standards have continued to rise by taking away insights from so many excellent speakers. One who really stood out was the late rabbi Dr Earl Grollman at a convention in Adelaide. His presentation sparked the idea for a Public Education and Awareness Program on death, dying, and bereavement which we introduced

back home in Bunbury - one of the best initiatives I’ve been involved in. It showed the real impact of learning together and turning ideas into action.”

Adrian Barrett

Past National President

“I really grew up inside the association. As a kid I remember attending conferences with Mum and Dad and even once getting lost until a kind member returned me to my parents! Being part of such an involved family, I always felt like I had a second family in AFDA. It’s a rare collection of people we only see a few days a year, yet regardless of whether they are competitors or suppliers, we can joke, share stories, ask advice and support one another in ways even our closest friends and family wouldn’t understand.”

The roving microphone segment continued with reflections from the national office with former CEO Deanne McLeod and current CEO Dale Gilson sharing what the association has meant to them and the key changes and achievements from their time. Partners of distinguished members, Julie Eddy (partner of Past National President, Life Member, Life Councillor Darren Eddy) and Kristen Pinder (partner of Past National President Andrew Pinder) also reflected on what the association has meant to them.

To close the formalities, the association’s only father and daughter to have each served as National President, John Scott (Past National President, Life Member, Life Councillor) and Immediate Past President Kelly Scott shared what the association has meant to their family, and the changes and progress they have witnessed in both the profession and the organisation during their time.

The AFDA 90-Year Anniversary Gala Ball Organising Committee extends heartfelt thanks to everyone who attended and helped mark this milestone occasion. As Chair of the Organising Committee, Kelly Scott would like to sincerely thank her fellow members, Bernardine Brierty, Andrew Pinder, James MacLeod and especially Sherida Good for their wonderful help in putting this fabulous night together.

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AFDA 90-Year Celebration

Key changes in funerals across 90 years

For 90 years, the Australian Funeral Directors Association (AFDA) has served as the authoritative voice on funeral matters, supporting families with care and setting high professional standards across the country.

Founded in 1935, AFDA was created to bring together funeral directors committed to professionalism and integrity. Over the decades, its members have guided families through the most difficult moments of their lives, offering compassion, dignity, and trusted expertise.

Now, under the new name Funerals Australia, the association is entering a bold new era – one that reflects a changing society, embraces innovation, and strengthens advocacy for both members and the families they serve.

Funerals today look very different from those of previous generations. Traditions have shifted, new practices have emerged, and families now expect more choice, flexibility, and authenticity. Funeral directors remain central to this evolution, drawing on their expertise to guide families through important decisions and ensure every detail of a farewell is handled with care.

As the association marks its 90-Year Anniversary, it is acknowledging how much the Australian funeral industry has changed while also considering how these shifts will shape the future.

Family dynamics

Funerals are always a difficult time for families, and today’s family dynamics are becoming more complex than ever. Whether it’s estrangement, conflict, or simply emotional distance, these

tensions can make people hesitant to come together. Over the years, funeral directors have adapted to the realities of complex family dynamics, developing the skills to listen, navigate sensitive situations, and create meaningful ways for all to be involved in honouring a loved one.

Shift from religious focus

Funeral traditions in Australia are shifting dramatically, moving away from conventional religious ceremonies and more towards personalised and unique celebrations of life. New McCrindle research commissioned by AFDA in July 2025 confirms this shift. With fewer modern Australians identifying with organised religion in 2025, families are embracing farewells that reflect individual values and stories.

It’s becoming more common to host funerals in alternative venues like golf clubs and surf clubs – somewhere that

had meaning to the deceased as well as themed funerals (for the same reason).

“Rituals have moved away from bible readings and instead fully customised to the wishes of the deceased and the family, whatever that may be, there are no rules.”

Living funerals are another recent trend, where individuals can be part of their own send-off. Such modern evolutions are not only prioritising authenticity over formality, but also offering a more uplifting, meaningful and bespoke experience that truly honours the life lived.

Change from burial tradition

The Funeral Sector Services report endorsed by the ACCC in 2023 emphasised how cremation has been steadily growing in popularity throughout Australia, partly due to

changing religious practices, and because it is significantly cheaper than burial.

Additionally, cremation also offers more choice for some families by allowing them to decide whether to keep the ashes in a beautiful urn, scatter them in a meaningful location, memorialise them in jewellery or keepsakes, or even divide them between multiple places across the world.

Technology advancements

In recent years, livestreaming a funeral has become increasingly common. Not only providing a virtual space for shared grief but also eliminating any concerns of long-distance travel. Another advancement is the integration of AI, which can enhance old or low-quality photos and videos, restoring them with stunning clarity and detail for cutting-

Other more left-field integrations of technology include VR memorial services and holographic tributes. Bespoke funeral stationery and keepsakes are a unique way to add something very reflective, allowing families to celebrate their loved ones through beautifully designed visuals, personalised mementos and engaging storytelling that reflect individual lives and memories.

Sustainability

Additionally, as environmental awareness grows, Australians are expanding the pursuit of sustainable alternatives into traditional funeral practices. Such ideas include practices such as green burials, which avoid embalming and

use biodegradable materials, and are becoming more available and desirable. These eco-conscious funerals minimise environmental impact and offer a more natural return to the earth.

Other emerging trends include biodegradable coffins, water cremation and green cemeteries which take form in a natural reserve rather than a graveyard. Increasingly, funeral businesses are engaging with a circular economy and partnering with suppliers that offer sustainable, recyclable or biodegradable products and compost floral tributes and food waste where possible.

“With demographic shifts, cultural diversity, sustainability concerns, and technological innovation reshaping funerals, the industry faces both opportunities and challenges.”

Looking to the future

The rebrand to Funerals Australia is a step toward future-proofing the profession.

Funerals Australia’s role will be to guide members, advocate for reform, and help ensure that every Australian has access to a meaningful, respectful, and professional farewell.

As the association looks to the next 90 years, its mission remains clear: to unite the profession, elevate standards, and lead national conversations about death and remembrance.

Funerals Australia is not only a new name it is a promise to honour tradition while embracing change, ensuring the Australian funeral industry remains trusted, relevant, and respected for generations to come.

AFDA Scholarship winning entry

The winner of the 2025 AFDA Scholarship sponsored by Foresters Financial is Melanie Hamshaw of Grace Funerals in New South Wales.

The Scholarship is offered by Funerals Australia (formerly AFDA) biannually and gives entrants an opportunity to further their career in the funeral industry. Applicants are required to write an essay addressing the Scholarship question before presenting to a judging panel if selected as a finalist. Below is Melanie’s Executive Summary on which her winning presentation was based.

2025 scholarship question:

“When my mum died, everything happened so fast. I was overwhelmed, and the thought of organising a funeral felt too hard – too final. So, we chose a direct cremation. No service, no gathering, no goodbye. At the time, it seemed like the simplest option. But now, months later, I feel like I’m stuck. People have moved on, but I haven’t. I didn’t get to hear her name spoken. I didn’t get to cry with my family. I didn’t get to remember her the way I needed to. Looking back, I wonder – did I miss something important? Should I have done something differently to help me grieve?”

As a funeral professional, how might you have guided me through this process differently, and why? Are there specific elements or rituals you would have recommended to help me begin processing my loss? What professional knowledge or industry evidence would inform your approach, and how would you incorporate this guidance in a sensitive and respectful manner?

Introduction

Families express grief and mourn for their loved ones through many different rituals. Some may choose direct cremation without ritual for many different reasons; it can feel overwhelming to plan a funeral service, there may be financial considerations, or it could align with their loved one’s wishes.

‘Grief is what you think and feel on the inside after someone you love dies. Mourning is the outward expression of those thoughts and feelings. To mourn is to be an active participant in our grief journeys. We all grieve when someone we love dies, but if we are to heal, we must also mourn’. - Wolfelt, Alan. D. (Dec 21; 2023)i

At the initial arrangement, as a funeral director, I would guide families by asking questions to understand what they may find the most challenging part of planning a funeral service, what barriers exist. Explaining options clearly and simply, avoiding jargon, being compassionate, transparent, not using confusing technical terms and allowing families time to make informed decisions to reduce stress.

Finding answers to a few simple questions, cremation or burial, religious or secular, indoor venue or outdoor can be a good start for the funeral director to help families make decisions. Listening to families and asking about the person who passed away, can help a funeral director tailor a service to reflect them. It isn’t one size fits all.

Grief can be all encompassing, and we aren’t always thinking clearly, ‘the death of someone we love results in emotional responses such as disbelief, anger, guilt, depression and a feeling of emptiness’

Australian Funeral Directors Association (2025).ii Whilst some families feel they can’t face a funeral service; others might find ways to cope with grief through personal rituals, memorials or other ceremonies.

As a funeral professional we need to provide a safe space for families to say goodbye and express their grief. A viewing can be arranged, seeing a loved one for the last time can help families acknowledge the reality of their passing and give an opportunity to say a final goodbye. Offer the opportunity for families to choose a special outfit or to dress their loved one.

Writing a letter to a loved one allows us to express what may have been left unsaid, to seek forgiveness or understanding, and to affirm the love that remains. Including mementos in their coffin or casket can be a meaningful way to honour them and help to express feelings. From my personal experience as a funeral director, families have said they have found it beneficial and helped them process their loss and confront their grief.

...continued on page 29

Suggesting a special place where families can keep some of their loved ones’ sentimental items, jewellery, a lock of hair, photographs, or a place where they can sit and reflect, lighting a candle in memory of their loved one can assist with a family’s grief.

A funeral director can guide families through the process of holding a memorial service or celebration of life. A memorial can be held with or without the ashes of their loved one. It can be formal or informal. A time set aside to share personal tributes, a party if they like, a space where family and friends can come together to raise a glass, share a story, watch visual tributes, shed a tear, share in grief together and say goodbye and mourn.

Speaking with a friend who lost both her mother-in-law and her father in an 18-month period, both in sudden circumstances, I asked whether she had considered not having a ceremony, her response was as follows:

“I hadn’t considered with Cheryl’s funeral not having a ceremony, it was something as a family we wanted to do. With Ian, my dad that was out of my hands, my stepmother organised that, if I was told that we couldn’t have a ceremony, I would have been devastated because that’s the final goodbye, it was important to me and to his family and friends, I just couldn’t imagine not having a ceremony.”Michelle Maiden.

It’s important that families understand that having no fuss doesn’t mean that we shouldn’t still celebrate a life well lived.

“Families need to consider the impact of grief on others that are left behind when making decisions about having or not having a ceremony.”

Scattering ashes can be a personal and emotional decision to make. This can be in a special location, burying them in a cemetery plot, or placement in a niche wall – each offering an opportunity to say a public goodbye. Funeral directors can gently guide families through these options, whether that be a small, private intimate family ceremony or a larger gathering with family and friends.

Having recently assisted a relative, where my role as a funeral director was appreciated by those close to me, we were able to honour our loved one’s dying wish to have a matching coffin and urn, a direct cremation, followed by a woodland burial of her ashes. She wanted a service that would be intimate, reflective, dignified and simple.

Research shows that the most popular tone for a funeral today is relaxed and reflective 59%, over serious and solemn 1%. - McCrindle, Australian Bureau of Statistics, (Sunday, June 1st, 2014).iii

Having a burial of the ashes, allowed the small family and a few friends to have an intimate moment together to grieve and mourn, sharing words and memories, speaking their loved one’s name, paying their respects, reading a poem, and sharing a story, saying goodbye together, to help them process their grief. Her husband got to place the urn in the ground, which meant he participated in the ceremony and was able to assist with the shrub planting and placing of the plaque. There was continuity of care for the family from start to finish in the process and planning of the service.

Conclusion

Choosing a direct cremation without a formal service is a personal decision that can be just as valid as any other option. It isn’t final, and many people go on to have other types of ceremonies or participate in rituals as a farewell.

“As a funeral director we need to guide families with empathy and compassion through the decision process with no judgement, respect and sensitivity, helping them honour their loved ones through even the simplest of gathering whilst supporting them through the grieving process.”

Continuing to show care, compassion and emotional support to families, sending an anniversary card, an email to share resources relevant to grief, or making a phone call, we should always be available to answer families’ questions and reassure them.

References

i. https://www.centerforloss.com/2023/12/ journey-grief-six-needs-mourning/ ii. www.afda.org.au/resources/ iii. https://mccrindle.com.au/article/deathsfunerals-in-australia-a-statistical-snapshot/

Roses Only New National Corporate Partner

Welcome to Roses Only, our newest National Corporate Partner. CEO Kelly Taggart looks forward to partnering with members to craft unforgettable floral experiences and to make flowers a signature element of their service.

Roses Only is not your regular florist shop. From the outset, the vision was to do things differently – an online brand heavily focused on customer happiness, making the gifting process seamless and with the goal of building trust and reliability in ordering flowers online.

With Roses Only, every arrangement is delivered picture-perfect, on time and as promised. This level of consistency, reliability and quality control are backed by a strong foundation of technology and data management, tracking each order from creation to delivery. It’s a standard Roses Only has built and refined over years, guided by customer feedback and continuous improvement. What began as a single florist shop in Sydney, focused on providing premium rose gifts with a commitment to exceptional customer service has grown into part of the group that is Australia’s leading online retailer in delivered flowers and gifts. As a major shareholder, Kelly is proud of the journey that has

transformed the business into a network of local teams around Australia, with a focus on building a business that will last generations. Featuring 15 locations and 300 people in major cities right across Australia, each local team is made up of highly skilled, experienced florists with an incredible passion for their craft.

Kelly began working in the floral industry almost twenty years ago, inspired by a love of what flowers represent. Beyond their natural beauty, flowers are an emotional gift sent throughout all moments in life whether joyous or difficult. The team embrace the opportunity of being part of these meaningful occasions and treat every order with the utmost care and delicacy, as though it were their own.

With these values at the heart of Roses Only, the business was compelled to expand its individual gifting offering into florals tailored to funeral directors’ requirements. Over the years, Roses Only has built industry-leading teams of dedicated funeral florists at each location, all deeply committed to creating arrangements that exceed the expectations of client families. Recognising the impact flowers can have on a funeral service or as a meaningful condolence gift, the team takes great pride in going above and beyond in their work. A floral arrangement not only

honours the life of the deceased but, for many, becomes one of the lasting memories for their loved ones. Roses Only works closely with funeral directors to ensure that each arrangement best encapsulates the unique spirit of each service.

Roses Only offers a diverse range of funeral arrangements that can be customised to align with each funeral director’s brand, while advanced technology helps streamline the floral side of operations. With a seamless online ordering process, a thoughtfully curated catalogue, and over-the-phone support from a dedicated team, every step of the journey is intended to be as smooth and supportive as possible. A flexible rebate structure allows funeral directors to choose how they create value for their business. Partnering with Roses Only provides all the benefits of working with an industry leader, while still ensuring the personal service and care of a dedicated local team.

Roses Only is incredibly proud to be a National Corporate Partner. It is an important industry and one the company is committed to continuing to support and a partner members can rely on. Together with Roses Only, funeral directors can create lasting memories through thoughtfully designed arrangements that capture each loved one’s life.

For enquiries contact Kelly Taggart at kelly@rosesonlygroup.com.au or Martina Cleary at martina@rosesonlygroup.com.au.

Industry Spotlight The Equality Network

For LGBTIQA+ people and their loved ones arranging a funeral can be complicated by fears of discrimination, past negative experiences, or the possibility that their identities and relationships will be erased in death.

Inclusive practice ensures that all families regardless of sexuality, gender identity, or relationship structure receive the same respect, dignity, and sensitivity. It also builds trust with the queer community and enhances a funeral home’s reputation as a safe, professional, and modern service provider.

Research (Andrea Walling, 2019) shows that LGBTIQA+ people are more likely to avoid or delay engaging with services if they fear prejudice. In the context of funerals, this could mean families feel they need to ‘edit’ their story, hide certain relationships, or be on guard during arrangements. When funeral homes commit to inclusion, they remove these barriers and allow families to grieve openly and authentically.

Drivers for wanting to be more LGBTIQA+ inclusive

Funeral homes may seek to improve inclusion for several reasons:

• Community demand – as awareness grows, more families are seeking providers who can honour diverse identities and chosen families.

• Professional reputation – inclusive service strengthens credibility with clients, industry peers, and referral partners.

• Staff wellbeing – supporting LGBTIQA+ staff helps attract and retain talented employees who feel valued.

Legal compliance – antidiscrimination laws in Australia prohibit treating clients or staff unfavourably based on sexuality, gender identity, or relationship status.

Business growth – inclusion can be a genuine point of difference in a competitive market, particularly in diverse metropolitan areas.

Practical LGBTIQA+ inclusion tips for funeral homes

1. Conduct an audit of your forms, documents, website, systems and processes – this will identify any barriers to LGBTIQA+ inclusion and ensure all client families and their loved ones are treated respectfully.

2. Use inclusive language in all communications – train all staff to use correct names and pronouns for the deceased and their loved ones.

3. Educate your team regularly – offer training on LGBTIQA+ terminology, history, and cultural consideration covering scenarios such as navigating religious or cultural contexts where LGBTIQA+ identifies may be denied or erased.

4. Make inclusivity visible – display signals that your business is inclusive such as website imagery or a rainbow sticker at reception, once staff are trained.

5. Honour identity in death care – this may include respecting clothing and presentation preferences, using affirmed names in service materials, and advocating for these wishes with family members.

6. Support LGBTIQA+ staff – create internal policies that protect against discrimination and harassment.

Ensure staff know how to report issues and feel confident they will be addressed.

7. Partner with community organisations – build relationships with local LGBTIQA+ support groups, advocacy organisations, and health services for guidance and assistance.

8. Prepare for difficult conversations – funeral directors often act as mediators in high-stress situations. Be ready to respectfully manage disagreements between family members when someone’s identity or relationships are disputed.

9. Include intersectionality in your approach – tailoring your approach to each person’s lived experience deepens your inclusivity and avoids ‘one-size-fits-all’ service.

10. Review and measure progress –inclusion isn’t a one-time project. Gather feedback from families and staff, review it annually, and set new goals.

When a funeral home makes LGBTIQA+ inclusion a core part of its culture, it transforms the experience for grieving families. It also creates a healthier, safer workplace where staff regardless of their identity can work with pride. By making small, consistent, genuine changes, funeral directors can ensure that every farewell reflects the truth of a person’s life and that is the ultimate act of dignity.

If you’re interested in learning more about how to embed LGBTIQA+ inclusion in your funeral practice or would like a comprehensive inclusion audit tailored to your business please contact Bronte Price from The Equality Network at yes@theequalitynetwork.com.au.

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Member profile

Tania Dell’Amico

From a very young age, growing up in New Zealand, I knew I wanted to be a funeral director.

Breaking into the funeral industry, however, was not easy. At that time, most funeral homes were family-run businesses and were reluctant to employ women. I still remember knocking on doors at just 16, only to be told the industry was no place for a young girl and that I should “go back to school.”

Back then, you needed a sponsoring business in order to complete your theory training in Wellington and your practical work at a funeral home, which made it even harder to get started.

After finishing school, I began working as a Nurse Aid in a nursing home. I often sat with patients in palliative care and supported their families when the funeral director arrived.

At 19, I felt an even stronger calling to the funeral profession and once again went door to door at local funeral homes. The response was the same: “We are a family business, you are a female, and you are too young.”

I then completed a diploma in teaching people with disabilities, which led me into the disability and mental health sectors. In 1999, I made the bold decision to move to Brisbane, Australia. The very first billboard I saw was for White Lady Funerals with the words, “A woman’s understanding.” In that moment, I knew I was destined to be a White Lady.

While settling into life in Australia, I continued working in the disability field but soon reached out to White Lady Funerals. At first, I was told they had just completed recruitment and there were no positions available. I called

back to request an interview and was granted one, leaving the meeting with confidence and hope. The next day, however, I was told I was unsuccessful. When I asked for feedback, I was told I was too young, I hadn’t worn stockings, my New Zealand accent might put families off, and I lived too far away.

Despite feeling deflated, I refused to give up. I told myself I would become a White Lady. For a month, I called every day until finally the Regional Manager said, “For goodness’ sake, if I give you a chance will you stop calling me?” I promised she would not regret it – and she never did.

“This December marks 25 years since I began my career with White Lady Funerals.”

From cleaning hearses, driving, gardening, letterbox drops, and afterhours rosters, I threw myself into every opportunity. To think that the 16-yearold who once knocked on doors is now the Regional Manager of White Lady Funerals QLD is something I hold with pride and gratitude.

Throughout my career, I have worked alongside and met the most extraordinary people in the industry. I never lose sight of the privilege and honour it is when families entrust us with their loved ones, allowing us to create a beautiful funeral or celebration of life.

My role as Treasurer of the QLD Division of Funerals Australia and as a National Alternate Councillor has also given me the opportunity to connect with peers across the country who share the same passion and commitment. I am deeply grateful for the lifelong mentors and friendships that have come from this journey.

Outside of my work, I am a proud mother of two wonderful teenagers. I enjoy camping, being outdoors, and sharing good times with friends.

By

Tania Dell’Amico White Lady Funerals

E: tania.dellamico@invocare.com.au

Association news

NSW/ACT Division

NSW/ACT AGM

The NSW/ACT AGM was held online in August, and the Council welcomes the 2025-2026 Executive: Shannon Scott, President; Vanessa Barber, Senior Vice President; Sam Piddington, Junior Vice President and Kelly Lees as Treasurer. The Council also welcomes new member Karen Taylor from Taylor’d Funerals to the Divisional Council. Prior to the AGM a Council meeting was held with the focus on training and stakeholder engagement for the latter part of the year and early 2026. The Division is excited to offer Refreshed Funeral Arranger Training and Mortuary Training later in the year and in early 2026.

Births, Deaths and Marriages

Regular meetings with NSW Births, Deaths and Marriages (BDM) and Access ACT BDM continue. Wait times, error or missing paperwork impacting processing of certificates continues to be a concern which the NSW/ACT Council continues to reinforce as an issue to NSW BDM. NSW BDM have undertaken to address this, and recent developments have seen a certification correction status on the NSW BDM website.

NSW Health

Council continues to meet with NSW Health and focus topics have been to clarify uncoffined cremations in the lead up to the updated ruling in NSW for uncoffined cremations. Implications for funeral directors include acceptable means of covering and securing bodies during the cremation process and a range of work health and safety issues. Long held deceased in the funeral

director’s care is also a concern for many members and extends beyond NSW/ ACT. NSW/ACT Council are reaching out to various stakeholders including NSW Health to seek guidance on this matter.

Coroners Court

A meeting with the Manager Coronial Operations was held June 2025. The meeting was productive and provided an overview of their systems and how they operate. The Manager Coronial Operations’ role is to manage the coronial case unit as a centralised triage area. There was discussion for a potential workshop, tour and regular stakeholder engagement group meetings with Forensic Medicine and NSW Police.

TAS Division AGM

The Tasmanian AGM was held online on 14 August. Divisonal President Travis Tann presented his report on the year’s activities, and apart from one Council resignation from Jarrod Howard of Turnbull Funerals who is leaving the industry, the Council remains close to full capacity and well positioned to continue delivering effective representation and support. The Division thanks Jarrod for his contributions and wishes him well in his future endeavours. Westella Funerals, represented by Matt and Jenna Grice, were also formally welcomed following a successful year as probationary members.

2025 Fuglsang Scholarship

The 2025 Peter Fuglsang Memorial Scholarship, generously sponsored by ICF Insurance Brokers, was presented during the 90-Year Anniversary Conference Program to this year’s recipient, Christopher Toohey of Graham Family Funerals, Hobart. The scholarship provided Christopher with full registration to the 90-Year Anniversary Celebration along with accommodation and flights. He will compile a report on the event, including suggestions for future education sessions, which will be shared in the next edition of The Funerals Australia Magazine. The Division thanks ICF Insurance Brokers for their continued sponsorship.

Monthly death statistics

Work continues on the monthly death statistics received under the Tasmanian Council’s agreement with Births, Deaths and Marriages (BDM). Initial data has been grouped into geographical areas, with Council recently discussing the best approach for managing regions with five or fewer deaths to ensure compliance with BDM’s privacy requirements. The Division looks forward to sharing this data with members in the Funeral Learning Hub once the reporting format has been finalised.

SA/NT Division

Divisional training

Danielle Calvaresi from Alfred James Funerals and Joe Morelli from InvoCare Australia delivered an excellent oneday mortuary training in June at the premises of Alfred James in Morphett Vale. All attendees provided very positive feedback, and the SA/NT Division will consider more mortuary training in the future. Greg Shorland from the Funeral Learning Hub (FLH) and National Education/Executive Officer Edwina Ellicott provided training sessions on the FLH 2.0 to Farrell & O’Neill Funerals, Taylor & Forgie Funeral Directors and Peter Elberg Funerals.

Funeral Industry Bill

On 13 June 2025, Divisional President Sharyn Moll and Fergus Kelly from InvoCare met with The Hon Frank Pangallo to discuss the Bill and its impact from a funeral director’s perspective. A key issue raised was terminology, for example, Frank views ‘Funeral Director’ as an entity, whereas members view it as an individual. The challenge lies in defining these terms. The intent is that each business will be on the register, not the individuals, however the mortuary manager needs to be on the register. The reason is to capture the briefcase operators, sole traders, or doulas. Sharyn and Fergus recommended that all businesses and sole traders be listed on the register, along with identification of any thirdparty transfer or mortuary operators that are being used if not part of the listed company.

Sustainability guide

The Better Practice Sustainability Guide for Funeral Directors is now complete and can be downloaded from the Funerals Australia website. The guide has been developed to help funeral directors, crematoriums, and related service providers integrate sustainability into their operations. This resource provides practical steps to reduce environmental impact while maintaining the highest standards of service and care.

It is informed from site visits with participating SA/NT members: Taylor & Forgie Funerals, Blackwells Funerals, Ivan Butler Funerals and Riverland Funerals, and subject matter experts 2XE and Green Industries Australia (GISA). The guide was developed with funding from the SA Government LEAP Grant and launched at the 90-Year Anniversary Celebration.

QLD Division

Events and training

The QLD AGM was held online in August, and the Council welcomes the 20252026 Executive: Scott Harris, President; Luke Gregson, Senior Vice President; Amanda Brown, Junior Vice President and Tania Dell’Amico as Treasurer. Prior to the AGM a Council meeting was held where much of the discussion focused on upcoming planning for training and the Quarterly Meeting in Townsville in November. A refreshed Funeral Arranger training program will be offered in Queensland along with Mortuary Training in Townsville on 1- 2 November at Morleys Funerals.

The Funeral Learning Hub (FLH) continues to offer excellent training for members and enthusiasm was demonstrated during recent member visits from Greg Shorland from the FLH. Greg provided training sessions on the FLH 2.0 which was launched 1 September 2025. A big thank you to Holy Cross Funerals, K. M. Smith Funeral Directors, Burstows Funeral Care, Heritage Brothers and Gregson & Weight Funeral Directors for your ideas, enthusiasm and welcoming the onsite training.

Release of funds

QLD members have reported inconsistent practices with banks releasing funds from the deceased’s accounts, causing delays and additional trauma to families. The QLD Council has written to the Australian Banking Association (ABA) requesting further information and guidelines for this practice. The ABA has responded and highlighted the relevant 2025 Banking Code; however the conversation continues as further clarity is required for defining ‘funeral expenses’ and other details.

Advocacy

The QLD Council continues its work in fostering strong and positive relationships with industry stakeholders in order to advocate on behalf of QLD members. With uncoffined cremations now being an option due to health regulation changes in NSW, the QLD Division is watching with interest as this may eventuate in QLD. Also on the radar is aquamation or water cremation and the implications surrounding this offering.

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VIC Division

Zone meeting

The Division held its final regional Zone Meeting for the year in Wodonga on 23 July attracting nearly 50 members. The evening featured an insightful presentation from Kara Chanter, a Palliative Care Nurse and End-of-Life Doula based in the Albury-Wodonga region, who shared how doulas can work alongside funeral directors to provide more holistic support to families navigating the death of a loved one.

Divisional AGM

The Victorian AGM was held online on 20 August. President David Hastie presented his report on the year’s activities and welcomed new appointments to the Executive and Council: Jackson Hepner, Junior Vice President; Ashley Crow, Treasurer, and Grant Haag, Katrina Watts and Adam Jones as Councillors. David also farewelled Councillors Glenn Bouchier (serving as Junior Vice President and completing approximately eight years on Council), John Haddrick (after nearly nine years of service) and Andrew Kors. The Division extends special thanks to these Councillors for their commitment and dedication.

James MacLeod Receives OAM

Following his recognition in the King’s Birthday Honours in June 2024, Victorian Councillor, National Treasurer and Tobin Brothers Managing Director James MacLeod OAM formally received his medal at an Investiture Ceremony

at Government House Victoria on 9 September 2025, presided over by the Governor of Victoria, Professor the Honourable Margaret Gardner AC. James was joined on the day by his wife Louise and children Gus and Grace.

Funeral Pricing Transparency

In August, the Victorian Divisional Council submitted a comprehensive response to the Department of Government Services on the Draft Funeral Pricing Transparency Regulations 2025. The submission reflected both member feedback and Council’s considered position on the proposed regulations. Thank you to members who contributed input to assist in shaping this response. Councillors subsequently met with the Department to discuss the submission in greater detail, providing additional context to support key recommendations. Further updates will be shared with members once the regulations are finalised, including key details and implementation timelines.

Births, Deaths and Marriages

The Divisional Council is progressing an important initiative with Births, Deaths and Marriages (BDM) through a one-year contract for customised Victorian death statistics. The first release, covering September 2023-2024, is currently under Council review before distribution to members. The report provides detailed data by region, suburb and postcode, as well as by location type (e.g., hospital, nursing home, residence), supporting members with resource planning and analysis of death trends.

WA Division Events and training

The WA Professional Advanced Driver Training was held twice and once again delivered high quality and important driver training. The Industry Training Day held in July included education sessions from representatives of the WA Coroner’s Court: Mirko Amidzic, Manager Coroner’s Court, Rachel Whalen, Registry Manager, Shirley Tan, Snr Coronial Counsellor, and Snr Cnst Dan Murphy, Coronial Investigation Squad who were all generous with their time and made themselves available for questions and discussion. Cyber security is at the top everyone’s minds in business and Martine Hoosens, CEO and Founder of Bookwiz Advisor and Bookeeper’s Academy and Cyber Wardens Educator provided practical tips on how to implement online safety measures in your business. The Reverend Father Terry Gerovasilis delivered an excellent session on Greek Orthodox customs and the relevance for funeral directors.

Divisional AGM

The WA Divisional AGM was held online in August and welcomes the 2025-2026 Executive: Craig Renshaw, Divisional President; Oliver Warr, Senior Vice President; Jacob Chapman, Junior Vice President and Bernardine Brierty, Treasurer. The Council welcomes back all returning Divisional Councillors and Heather James who is back after a short break.

WA Retirees

The existing contract between the Western Australia Funeral Directors Association and WA Retirees Fund was critically reviewed to ensure the best interests of WA members were represented. After consultation with WA members it was resolved to no longer participate in the contract. The WA Council will now seek to wind up WAFDA.

Supplier news

ACC Higgins Leadership Forum

On the last Friday of August, ACC Higgins hosted the 8th Funeral Industry Leadership Forum in conjunction with a FightMND fundraiser dinner.

Even before the doors opened for the day the energy and buzz in the corridors of Melbourne’s Sofitel was magnificent. It seemed the funeral industry was eager to get stuck into what the day had to offer.

Keynote speaker Ray Martin relayed tales and fascinating insights from some of his sit downs throughout his illustrious career with the likes of Don Bradman, Julian Lennon, David Attenborough and his interactions with media mogul Kerry Packer. What a superb storyteller!

We welcomed our Los Angeles friends George Owens and Mike Cooperman from Fortitude Research & Marketing who are steeped in both funeral and cemetery service. George & Mike presented on recognising problems, defining solutions and tracking behaviour attitudes and opinions in the funeral profession.

The amazing Dr Laura Kirby discussed the importance and strategic approach of workplace psychological health and safety which is of particular importance to all staff in our industry, and Chris Tait who is the co-founder of the corporate advisory firm Henslow, gave his insights on capital raising, mid-market mergers and acquisitions.

An informative packed day concluded with a bold new initiative; The Innovators Bullring. The interactive session was set up to showcase new products and concepts by suppliers from around the globe with presentations from Peter Biemans of Funeral Products BV in the Netherlands, Charles-Olivier Dumont

from Victoriaville Canada, and managing directors Peter MacLeod (ACC Higgins) and Mark Hyde (Hyqual).

An astute panel of experts including AFDA Life Member John Scott, Past President Kelly Scott and National Junior Vice President Luke Gregson kept a watchful eye and moderated the presentations and ultimately giving the newly presented ideas a bullring style thumbs up, or thumbs down!

All-in-all it was a rich educational day with practical ‘take aways’ and fresh ideas for everyone to take back to their businesses, culminating in the FightMND fundraiser dinner in support of Australian of the Year, Neale Daniher and his fight against ‘The Beast’.

A packed room of 274 people joined in the excitement of what has become a renowned industry supported charity - FightMND. The evening was expertly hosted by the FightMND CEO Matt Tilley and time stood still during the moment Ray Martin interviewed Jan and Bec Daniher on Neale’s condition, their changed lives since his diagnosis, and the family’s tireless fundraising for FightMND.

The AFL premiership cup was on display with supporters keen to get their photo taken with it, but ultimately it was the ‘parade of cheques’ that got the support

and set the night up with some huge donations from the industry partners and FightMND followers.

National corporate sponsor Colin Wilson from Key Business Advisors and Past President Allan Piddington were in full flight as the auctioneers. They worked the room with bravura to ensure that the generously donated auction items yielded maximum funds for this much needed cause, with the night raising a whopping $207k for FightMND!

The fellowship throughout the night was terrific, and like any good convention, conference and charity event, the chat amongst friends and business adversaries was ever present and well worth the experience.

Both day and evening events were resounding successes with the following days ‘socials’ flooded with humbling praise and positive feedback. Thanks to our industry friends and partners for their support and generosity to make both events such a wonderful success.

Industry news

AIE update

Congratulations on the rebrand to Funerals Australia and this exciting initiative that positions the association for the future while bringing together all parts of the funeral industry.

Many thanks to Funerals Australia National President Asha Dooley, CEO Dale Gilson, the Funerals Australia team, and all State Divisional Councillors for their ongoing support of myself, my fellow Board members, and AIE members across the country. This support is vital as we continue to strengthen and grow the AIE into the future. I would also like to extend my thanks to my fellow AIE Board members and the entire AIE membership.

2025 Conference

The final plans have now been put in place for the joint AIE & NZEA Conference taking place in Queenstown, New Zealand on 9-12 October. There’s a lot of excitement and anticipation around this event. While the AIE is stepping outside its usual approach of running a standalone conference, we’ve embraced the opportunity to partner with the NZEA, exploring new concepts and fresh ways of doing things. After the Conference a survey will be sent to all attendees to gather your feedback. We kindly ask that you take the time to answer as your response plays an important role in shaping the future of AIE and supporting our strategic planning.

2025/26 AIE membership

All AIE members would have received their membership renewal invoices for 2025-2026. There has been no increase in fees for the 2025-2026 membership

year. Please take the time to check that all your information is correct and up to date and contact the AIE if changes are required. We understand personal, financial, or work circumstances may change; if so, please contact the national office or a Board member to discuss. Our goal is to support members, not cancel memberships or chase payments.

CPD

As announced in previous reports, the AIE is re-introducing the CPD points system as part of membership requirements. Members are asked to commit to their ongoing professional development by achieving 5 CPD points each year. The system is simple: 1 hour of education equals 1 CPD point. Most members are already completing training in their workplaces that counts toward this requirement.

Other examples include attending an AIE Conference or event, undertaking online training within your organisation, completing modules on the AIE Learning Portal, or participating as a mentor. These are just a few examples. Contact the AIE office if you’d like clarification on further activities that qualify as CPD. To record your CPD, log in to the Members Lounge and enter the details via the tab in the Membership Details section.

AIE Board

As we enter the new financial year, we will soon be calling for nominations for the position of AIE Board Member. This is an important decision that requires the support of your employer, colleagues, and family, as well as your own commitment to contribute ideas, discussions, and perspectives to help guide the AIE. If you are considering joining the Board, we encourage you to

reach out to a current Board Member or the AIE office with any questions.

Uncoffined

cremations

Many of you will now be aware of shroud or uncoffined cremations – a new concept/offering that will be made available in the future to some of our clients. Trials have already taken place in both Victoria and New South Wales and working groups have been established to examine the implications of this option. These groups bring together funeral directors, crematorium and cemetery representatives, industry organisations, and both state and federal regulators to carefully assess all aspects that could impact the process. The AIE will continue to keep members updated as this development progresses and as it becomes a more established part of funeral practice.

I am looking forward to seeing as many members as possible as we join our fellow NZEA embalmers and funeral industry representatives over the ditch at our 2025 Conference in Queenstown.

Andrew Mitchell

AIE Chairman

Industry news ACCA update

As I come to the end of my time as President and as an Australasian Cemeteries and Crematoria Association (ACCA) Board member, I find myself reflecting on the journey of the past few years.

It has been both a privilege and a challenge to serve in this role, and I leave with immense pride at what our industry has achieved and a sense of optimism about what lies ahead. One of the key drivers during my time as President has been to work on bringing all sides of this remarkable industry closer together.

Too often, funeral directors and cemetery or crematoria staff see themselves as separate entities, operating in parallel rather than in partnership. Yet in the eyes of families, we are one and the same. They do not distinguish between the person arranging their loved one’s funeral and the person preparing the cemetery or crematorium. For them, it is one continuous experience, and when our two sides of the sector work hand in hand, we have the ability to create a seamless, personal, and memorable experience at one of the most challenging and emotional moments in their lives.

In recent months there has been much discussion about the importance of ACCA and AFDA, now Funerals Australia, working more closely together and forming stronger alliances. While these conversations are ongoing, I believe the message is already clear: unity and collaboration are not optional extras, they are essential for the health of our industry and the families we serve.

We can establish formal agreements at the organisational level, but real change happens on the ground – in the

relationships between funeral directors, cemetery staff, and crematoria teams.

I want to take this opportunity to encourage all members of both associations to play their part in bridging the gap. Reach out and connect with your local cemetery or crematorium staff. Invite them to visit your funeral home and see what happens in the days leading up to a service. In turn, make time to visit them, walk their grounds, and understand the processes and challenges they face. By sharing knowledge and building mutual respect, we create not only stronger working relationships but also better outcomes for the families we collectively serve.

If both sides of our industry gain a greater understanding of each other’s work, the result will be a more unified, cohesive, and effective sector. Families will benefit from a greater level of service, and we, as professionals, will benefit from the sense of being part of a wider team working toward a common purpose. Ultimately, collaboration is the key to raising standards, strengthening trust, and ensuring the long-term sustainability of the services we provide.

Looking ahead, I am pleased to share that the ACCA Annual Conference in Sydney was a resounding success. This event was one of our best yet, with an outstanding line-up of speakers covering a wide variety of topics relevant to both funeral directors and cemetery professionals.

It provided an excellent opportunity to learn, network, and continue the conversation about how we can all work more closely together. Thank you to those Funerals Australia members who joined us – your presence and your voice

are important in shaping the future of our sector.

As my time on the ACCA Board draws to a close, I want to express my sincere gratitude to the colleagues, partners, and members who have supported me along the way. While I will be stepping down from my role at the end of this year, I remain deeply committed to this industry and the people within it. I look forward to continuing to be part of its growth, its evolution, and its strengthening as funeral directors, cemeteries, and crematoria stand side by side.

Together, we have an opportunity to ensure that every family we serve experiences care, dignity, and professionalism of the highest standard. I have no doubt that if we continue to break down barriers and embrace collaboration, the future of our industry will be in safe hands.

Lauren Hardgrove ACCA President

Corporate Affiliate Members

National Corporate Partners

DAVID CLARKE 0401 305 051 daclarke@australianunity.com.au www.fpmanagement.com.au

BELINDA CROSSINGHAM

0409 512 647 belinda@firehawkfunerals.com www.firehawk.digital

JAKE SULLIVAN 07 4592 8079 admin@dmtransfers.com.au www.dmtransfers.com.au

Service Directory

ACCOUNTANTS

KELLY + PARTNERS www.kellypartners.com.au

Peter Mulqueen 03 5443 8888 peter.mulqueen@kellypartners.com.au

BURIALS/CEMETERIES & CREMATORIA

ADELAIDE CEMETERIES

AUTHORITY

www.aca.sa.gov.au

Michael Robertson 08 8139 7400

Michael.Robertson@aca.sa.gov.au

BALLARAT GENERAL CEMETERIES TRUST

www.ballaratcemeteries.com.au

Annie De Jong 03 5332 1496 annie@ballaratcemeteries.com.au

MARK HYDE 1800 777 744 office@hyqual.com www.hyqual.com

FRANK TEVERE 1300 307 713 frank@primegrafix.com.au www.primegrafix.com.au

TINA GACOVSKI 03 8580 4004 tinag@forestersfinancial.com.au www.forestersfinancial.com.au

COLIN WILSON 03 9325 5900 colin@keyba.com.au www.keyba.com.au

FERGUS KELLY 1800 844 080 fergus.kelly@invocare.com.au www.mymemorial.com.au

CATHOLIC CEMETERIES & CREMATORIA LIMITED

www.catholiccemeteries.com.au

Lauren Hardgrove 02 8713 5723 laurenh@catholiccemeteries.com.au

CENTENNIAL PARK CEMETERY AUTHORITY

www.centennialpark.org 08 8276 6011 enquiry@centpark.org.au

GEELONG CEMETERIES TRUST www.gct.net.au

Dean Matthews 03 5249 3939 dm@gct.net.au

INVOCARE MEMORIAL PARKS & GARDENS www.mymemorial.com.au

Fergus Kelly 1800 844 080 fergus.kelly@invocare.com.au

KELLY TAGGART 0409 645 413 kelly@rosesonlygroup.com.au www.rosesonly.com.au

SIMON BARTLETT 0431 555 232 simon.bartlett@acchiggins.com.au www.acchiggins.com.au

BRUNO MURACA

0400 856 503 bmuraca@afrm.com.au www.afrmclaimsadvocacy.com.au

METROPOLITAN CEMETERIES BOARD

www.mcb.wa.gov.au

Kathlene Oliver 1300 793 109 kathlene.oliver@mcb.wa.gov.au

METROPOLITAN MEMORIAL PARKS

Jason Cooper 1300 389 888 jason.cooper@mmplm.com.au

SOUTHERN METROPOLITAN CEMETERIES TRUST www.smct.org.au

Nicole Stow 03 8558 8225 nicole.stow@smct.org.au

THE GREATER METROPOLITAN CEMETERIES TRUST www.gmct.com.au

Robert Luscombe 1300 022 298 luscombe@gmct.com.au

COFFINS & CASKETS

ACC HIGGINS

www.acchiggins.com.au

Simon Bartlett 0431 555 232

simon.bartlett@acchiggins.com.au

Paul Higgins 08 9209 1833 paulh@acchiggins.com.au

ASHTON MANUFACTURING PTY LTD

www.ashtonmanufacturing.com.au

Bradley Hardham 1300 263 346 brad@ashtonmanufacturing.com.au

BATESVILLE CASKET CO. INC. www.batesville.com.au

Shirly Sareyka 0437 114 333 shirly.sareyka@batesville.com

CONSULTING & TRAINING SERVICES

FUNERAL DIRECTION

www.funeraldirection.com.au

Martin Tobin 0419 306 271 martin@outlore.com.au

KEY BUSINESS ADVISORS

www.keyba.com.au

Colin Wilson 03 9325 5900 colin@keyba.com.au

MORTUARY & FUNERAL

EDUCATORS

www.mfeducators.com

Priscilla Nelson Feaver 03 8398 4333 pnelson@mfeducators.com

THE GRIEF CENTRE www.griefcentre.com.au

Rajal Middleton rajalmiddleton@griefcentre.org.au

DIGITAL MEDIA

CEREMONYCAST

www.ceremonycast.com.au

Stephen Lee 02 8325 1723 stephen@ceremonycast.com.au

FIREHAWK FUNERALS

www.firehawkfunerals.com

Belinda Crossingham 0409 512 647 belinda@firehawkfunerals.com

FUNERAL STREAM

www.funeral.stream

Richard Martin 02 9064 7787 hello@funeralstream.com

FUNERAL VIDEO AUSTRALIA

Michelle Bova 0499 048 848 michelle@funeralvideo.com.au

Sarah Jones 0406 538 830 sarah@funeralvideo.com.au

ONE ROOM

www.oneroomstreaming.com

Brady Cox 1800 266 289 brady@oneroomstreaming.com

EMERGENCY SERVICES

BLAKE EMERGENCY SERVICES www.blakeemergency.com

Joanne Lloyd 1300 306 292 (24 hours) joanne.lloyd@blakeemergency.com

FLORISTS

GRANDIFLORA NURSERIES PTY LTD

www.grandiflora.com.au

Shane Cooke 0450 557 119 shane@grandiflora.com.au

ROSES ONLY www.rosesonly.com.au

Kelly Taggart 0409 645 413 kelly@rosesonlygroup.com.au

FUNERAL BONDS

FORESTERS FINANCIAL

www.forestersfinancial.com.au

Tina Gacovski 03 8580 4004 tinag@forestersfinancial.com.au

FUNERAL PLAN MANAGEMENT www.fpmanagement.com.au

David Clarke 0401 305 051 daclarke@australianunity.com.au

KEYINVEST www.keyinvest.com.au

Adrian Elston 1300 658 904 adrian.elston@keyinvest.com.au

FUNERAL & MORTUARY SERVICE & REPAIRS

FERNO AUSTRALIA PTY LTD www.ferno.com.au

Mick Cawley 07 3881 4999 mcawley@ferno.com.au

FUNERAL & MORTUARY SUPPLIES

FINAL TOUCH AUSTRALIA

www.finaltouchaustralia.com.au

Chantelle O’Neill 07 3889 9607 chantelle@finaltouchaustralia.com.au

HICKEY & CO PTY LTD

www.hickeyandco.com 02 9564 1888

Paul Castaldi 0418 470 111 paul@hickeyandco.com

HYQUAL AUSTRALIA www.hyqual.com

Mark Hyde 1800 777 744 office@hyqual.com

MAZWELL AUSTRALIA www.themazwellgroup.com.au info@themazwellgroup.com.au

ORTHOMETALS BV www.orthometals.com

Gerard Robbers 0419 361 348 gerard@orthometals.com

R H MINTER PTY LTD

www.themintergroup.com.au

Mandee Minter 03 9568 6999 mandee@rhminter.com.au

SHOTTON PARMED www.parmed.com.au

Robert Malacarne 03 9791 6444 rob.m@parmed.com.au

TEKMED PTY LTD

www.tekmed.com.au

Shane van Rooy 03 9487 9999 shane@tekmed.com.au

SOVA www.sovamotion.com.au

Scott McGillivray 08 9302 4757 scott@sovamotion.com.au

ZEUS PRODUCTS PTY LTD www.zeusproducts.com.au accounts@zeusproducts.com.au

HEARSES/COACH BUILDERS

ARGOWELD www.argoweld.com.au

Leigh Thamm 08 7557 7415 leigh@argoweld.com.au

HILLIER BROTHERS

Troy Hillier 02 6736 1277 hillierbydesign@gmail.com

SPECIALTY VEHICLES INTERNATIONAL www.pilato.com.au

James Ware 03 9793 3666 james@dream.com.au

INSURANCE

FUNERAL INDUSTRY INSURANCE BROKERS www.fiib.net.au

Colleen Whyte 1300 768 427 colleen.whyte@fiib.net.au

ICF INSURANCE BROKERS www.icfinsurancebrokers.com.au

John Marini 08 8133 5100 johnm@icfinsurancebrokers.com.au

BENJAMIN & BENJAMIN INSURANCE GROUP

www.benjamin-ig.com.au

Sean Kenny 0439 828 089 sean@benjamin-ig.com.au

INSURANCE CLAIMS

AFRM CLAIMS ADVOCACY

www.afrmclaimsadvocacy.com.au

Bruno Muraca 0400 856 503 bmuraca@afrm.com.au

MEDIA/FUNERAL NOTICES

NEWS CORP AUSTRALIA www.newscorpaustralia.com

Paula Dixon 0429 022 151 paula.dixon@news.com.au

SYDNEY MORNING HERALD www.smh.com.au

Daniel Maloni 02 9282 1084 dmaloni@nine.com.au

THE AGE COMPANY LTD www.theage.com.au

Daniel Maloni 02 9282 1084 dmaloni@nine.com.au

THE WEST AUSTRALIAN NEWSPAPER www.thewest.com.au

Val Fernandez 08 9237 1435 valeria.fernandez@wanews.com.au

PRE-PAID FUNERALS

FUNERAL PLAN MANAGEMENT www.fpmanagement.com.au

David Clarke 0401 305 051 daclarke@australianunity.com.au

FORESTERS FINANCIAL www.forestersfinancial.com.au

Tina Gacovski 03 8580 4004 tinag@forestersfinancial.com.au

SUREPLAN FRIENDLY SOCIETY www.sureplaninsurance.com.au

John Turner 07 3833 3333 john.turner@sureplan.com.au

TRANSFER SERVICES

DIRECT MORTUARY TRANSFERS www.dmtransfers.com.au

Jake Sullivan 07 4592 8079 jake.sullivan@dmtransfers.com.au

DIVINE MORTUARY TRANSFERS

Lawrie Binion 0411 349 086 lawriebinion@hotmail.com

PYM TRANSFER SERVICES

Caroline Pym 0477 012 662 pymandcotransfers@gmail.com

INDEPENDANT MORTUARY TRANSFERS www.independantmortuarytransfers. com.au

Greg Brown 0414 091 636 greg@independantmortuarytransfers. com.au

TRIBUTES & ONLINE MEMORIALISATION

ARROW BRONZE / ARROW MEMORIALS www.arrowbronze.com.au

Hymie Jechilevsky 03 9794 2922 hymie.j@arrowbronze.com.au

Sonia Vachalec 0419 006 246 sonia.vachalec@arrowbronze.com.au

EDSTEIN CREATIVE

Noel Rippon 02 6551 6266 info@edstein.com.au

FUNERAL STUDIO

www.funeralstudio.com.au

Kerri Ward 0413 208 031 kerri@funeralstudio.com.au

KEEPSAKES BY NICOLETA www.keepsakesbynicoleta.com.au

Nicoleta Stephens 0425 258 754 nicoleta@keepsakesbynicoleta.com.au

LODGE BROS STONEMASON www.lodgebros.com.au

Belinda Murray 03 9497 2400 stone@lodgebros.com.au

MEMORIES www.memories.net

Kosha Gada kosha.gada@memories.net

MY TRIBUTES www.mytributes.com.au

Paula Dixon 0429 022 151 paula.dixon@news.com.au

PACKED WITH LOVE www.packedwithlove.net

Lee McDonald 0487 930 703 lee@packedwithlove.net

PHOENIX FOUNDRY www.phoenixfoundry.com.au

Joe Campbell 1800 806 064 joe@phoenixfoundry.com.au

PRIME GRAFIX www.primegrafix.com.au

Frank Tevere 1300 307 713 frank@primegrafix.com.au

RETERNITI www.reterniti.com

Peter Russell 1800 418 655 peter@reterniti.com

WILLS & ESTATE SERVICES

BILLWILL

www.billwill.com.au

Colin Jowell 0439 411 394 colinjowell@billwill.com.au

COOKE & HUTCHINSON PTY LTD

www.cookehutchinson.com.au

Nicole Dymock 07 3284 9433 nicole@cookehutchinson.com.au

CRITICAL INFO www.criticalinfo.com.au

Catherine Ashton 0419 883 443 catherine.ashton@criticalinfo.com.au

email: mail@penhallfunerals.com.au

Cairns 4870

Serving Cairns, Gordonvale, Babinda, Innisfail, Tully & Atherton Tableland Areas of Far North Queensland

Locally Family Owned and Operated by Chris, Kaylene, Brett & Cher Heritage

Ph 07 4056 1627 Fax 07 4056 3389

70-76 Maher Road

Gordonvale Qld 4865 E: info@heritagebradyfunerals.com.au W: www.heritagebradyfunerals.com.au

Ph (07) 4636 9600

Gold Coast 4220

GOLD COAST (07) 5535 8758 TWEED HEADS (07) 5599 1500 NORTHERN RIVERS NSW (02) 6674 3777 www.heritagebrothers.com.au CALL ANYTIME

Wes Heritage Ashley Heritage 0417 601 308 0419 676 570

Rockhampton 4700

Toowoomba 4350

South Australia

Adelaide & Suburbs

5 Mylne Street, Toowoomba

Serving Toowoomba and surrounding regions

Ph: (07) 4636 9600 1020 Ruthven Street, Toowoomba South, Queensland www.burstows.com.au

Townsville 4810

Proudly South Australian Owned and Operated 1 Webb Street, Port Adelaide S.A. 5015

Phone: (08) 8341 2822

Fax: (08) 8341 0550

Email: tmfs@chariot.net.au

office chapel lounge crematory www.tonymontefunerals.com.au

South Australia

32 Hughes Street, BERRI

231 Twentyfirst Street, RENMARK 10 Cates Avenue, WAIKERIE

Phone: (08) 8582 1333

Email: office@riverla ndf unerals.com.au

Serving the Riverland region of South Australia including Berri, Barmera, Renmark, Paringa, Loxton, Waikerie, and surrounding districts. Owned and operated by the Sweet family for almost 40 years.

5554

Port Pirie 5540

& Southern Tasmania

Seeley Funerals

(Compassion, Dignity, Respect)

1 Draper Street, Kadina Serving Copper Coast incl. Kadina, Wallaroo, Bute, Kulpara, Pt Broughton, Yorke Peninsula & wider areas

Phone all hours: (08) 8825 2028 Fax: (08) 8825 2189

5558

Skinner Family Funerals (est. 1926) PTY LTD

(Compassion, Dignity, Respect) 1 Frances Terrace, Moonta Serving Central Yorke Peninsula incl. Moonta, Maitland, Ardrossan, Pt Victoria & Price, Copper Coast & wider areas

Phone all hours: (08) 8825 2028 Fax: (08) 8825 2189

Port Lincoln 5606

Ralph, Jennifer, Linda and Sta

Paul, Chris & Laura

Serving all districts of Eyre Peninsula 20 London Street, Port Lincoln

Telephone: (08) 8683 4000 www.williamsfunerals.com.au

25 Electra Place MORNINGTON TAS 7018 enquiries@psfunerals.com www.psfunerals.com

Launceston 7250

Mark & Paul Graham

North West & West Coasts

Travis Tann – General Manager Head office and Chapel 163 Steele Street, Devonport. Mersey Gardens Chapel and Crematorium 20 - 24 Stoney Rise Road, Devonport. Close to Spirit of Tasmania Ferry terminal for quick repatriations when required. info@pinegrove.net.au www.pinegrovefunerals.com.au 03 6423 4000

St Helens 7216

Mildura 3502

Incorporating Coomealla Crematorium

Tel : (0 3) 5 023 1234 ( 24 H ours)

5 96 De aki n Av enu e, Mildura W eb : www.northw estfune rals.com.au

Ema il: inf o@ nw fune rals.co m

Moe 3825

www.latrobevalleyfunerals.com.au

Morwell 3840

Phillip Island 3922

Scott & Sharon Anderson

15 Warley Avenue, Cowes, 3922.

Ph: (03) 5952 5171 Fax: (03) 5672 1747

Email: info@handafunerals.com.au

Website: handleyandandersonfunerals.com.au

Sale 3850

(Bradley & Rachel Lett)

(03) 5143 1232

www.lettsfunerals.com.au

Swan Hill 3585

Traralgon 3844

437a Princes Drive

www.latrobevalleyfunerals.com.au

Nathalia 3638

Phone: 1300 858 333

Fax: (03) 5862 1932

Email: admin@coxfunerals.com.au Web: www.petercoxfunerals.com.au

Numurkah 3636

www.latrobevalleyfunerals.com.au

Wangaratta 3677

John & Christine Haddrick Wangaratta (03) 5722 2525 Myrtleford (03) 5752 1525 northeastfunerals.com.au

Warrnambool / Mortlake

(Peter and Jenny Cox)

Tel: (03) 5862 3047

Fax: (03) 5862 1932

Email: admin@coxfunerals.com.au Web: www.petercoxfunerals.com.au

60 Verdon Street Warrnambool

Phone: (03) 5562 2622

Fax: (03) 5561 1133

Email: admin@guyetts.com.au

Wonthaggi 3995

Scott & Sharon Anderson

3085 Loch-Wonthaggi Road, 3995

Ph: (03) 5672 1074 Fax: (03) 5672 1747

Email: info@handafunerals.com.au

Website: handleyandandersonfunerals.com.au

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Western Australia

New Zealand

Invercargill & Districts

Honouring life, celebrating memories for generations

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: Shirly.sareyka@batesville.com : 0437 114 333 : www.batesville.com.au Or your local Batesville sales agent: 1300 368 268